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Mercedes AMG Showcases Debut Line

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Mercedes AMG debuts a brand new line for golf. Royal Collection a long time player in the golf business in Asia has developed a deal to help build out equipment for Mercedes AMG.

GolfWRX on first blush thought they did a fine job in design. Very sexy designs and clean modern looks.

Click here to see many more photos and read the discussion in the forums

Golf Digest wrote:

Mercedes AMG and high performance have been synonymous in the automobile world and now it will see if it can replicate the association in golf equipment.

WSH, Inc. will introduced a Mercedes AMG Formula One line of equipment at the PGA Merchandise Show here this week.

“We were granted a global sports licence license from Mercedes AMG, for doing a line of clubs, apparel and accessories under their prestigious logo,” said WSH, Inc. CEO Michael Lee, the founder of Nickent Golf. “Under Mercedes, our approach is that anything associated with Formula One isn’t going to be cheap. Our initial convesation with Mercedes Stuttgart is that we want to create a line that the Mercedes owner can enjoy. It doesn’t necessarily have to be a $2,000 driver. But we’re launching it right at $399. That’s the ceiling of drivers these days.”

Three sets of irons will be introduced as well, along with wedges and putters.

Its driver and fairway wood technology, developed in concert with Mercedes’ aerodynamicists, feature Venturi Channels, which have been used in Formula One cars “to manipulate airflow whereby a funnel is created as air flows through the vehicle, and is constricted, and as it flows out…a jet effect is created,” according to a company news release.

— John Strege


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Click here to see many more photos and read the discussion in the forums

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

3 Comments

3 Comments

  1. ron gardner

    Jun 11, 2012 at 10:15 pm

    love the merc clubs where can i get a price list and availability

  2. vincent

    Feb 4, 2012 at 11:07 am

    i played your Black golf ball and it was amazing how can i get more do you have a website so i can order more “GREAT BALL”

    • Richard

      Nov 3, 2012 at 3:24 pm

      Hiya, I’m really glad I have found this intmioafron. Today bloggers publish only about gossips and net and this is really frustrating. A good web site with interesting content, that’s what I need. Thank you for keeping this website, I’ll be visiting it. Do you do newsletters? Can’t find it.

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Whats in the Bag

Drew Brees WITB 2024 (April)

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Driver: TaylorMade Stealth 2 Plus (10.5 degrees)

Mini driver: TaylorMade BRNR Mini Copper (13.5 degrees)

5-wood: TaylorMade Stealth Plus (19 degrees)

Irons: TaylorMade P790 (4-8, PW), TaylorMade P760 (9)

Wedges: TaylorMade MG Hi-Toe (52-09, 56-10, 60)

Putter: Scotty Cameron Select Newport 2 Prototype

Check out more in-hand photos of Drew Brees’ clubs here.

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Equipment

Putter Roundup: 2024 Zurich Classic of New Orleans

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We always get some great photos of some phenomenal putters at tour events and love to share them. Here are a few from the 2024 Zurich Classic that caught our eye and seemed interesting. (And as a reminder, you can check out all our photos from New Orleans here)

MJ Daffue’s Scotty Cameron T-11 Prototype

MJ is going with the new Scotty Cameron T-11 Prototype this week. The putter is a multi-piece mallet that puts an emphasis on stability with the wings on the back. Daffue’s putter does have a design that differs from retail with a monotone finish, which eliminates the black paint on the aluminum parts that we see at retail. He also has a half siteline milled into the top and an L-neck welded on for some additional toe hang. The face features a deeper milling that should offer a softer feel and slightly quieter sound.

Scotty Cameron T-7.5 Prototype

We spotted a few different Scotty Cameron Phantom models with modified rear flanges. It looks like the straight black flange was cut into a half circle for a little softer look at address. On this T-7.5, you can still see the raw aluminum from the back view, so this might have been a last-minute job to get them out on tour. The semi-circle also has a white line on it, maybe to frame the ball differently.

Alex Fitzpatrick’s Bettinardi SS16 DASS

Alex’s SS16 is made from Bettinardi’s famous D.A.S.S., or double-aged stainless steel, for a softer and more responsive feel. The face has a unique diamond pattern milling and features a logo that I feel like I have seen before, but can’t put a name to. The putter is a classic mid-mallet style with a simple, single white siteline on the top. The sole is clean with just the SS16, DASS, and a green triangle logo on it.

Steve Stricker’s Odyssey White Hot No. 2

This putter has made some amazing putts in its long career! Stricker’s White Hot No. 2 might be in the top 10 of most famous putters in golf. When you see all the dents and lead tape, you know the heel will be up and it will be sinking putts! The soft White Hot insert looks to be in good shape and has less wear on it than the rest of the putter. We don’t know how much lead tape is on the sole, but it has to be multiple layers compacted down over the years.

Doug Ghim’s Scotty Cameron T-7 Prototype

This T-7 should win the award for “best color finish” in this list with its deep chromatic bronze. It looks like Scotty added a cherry bomb dot to the heel of the deep-milled face and filled it with a very dark blue paint. The rest of the putter looks pretty stock with its single site line on the topline and twin site lines down the “fangs” of the putter. Twin 5-gram weights are installed in the sole and the putter is finished off with a gloss black double bend shaft with a fill shaft offset.

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Spotted: Project X Denali hybrid shaft

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Project X’s Denali wood shafts have been seen in more and more golf bags this year as we start off the season. As a refresher, Denali Blue is the mid-launch and mid-spin model while Denali Black is for players seeking lower launch and spin.

Denali combines great feel with stability and increased ball speed. Currently, Project X only offers Denali Blue and Black in wood shafts, but we spotted a hybrid shaft in Daniel Berger’s bag at the 2024 Zurich Classic.

The shaft looks to be a Denali Blue 105G – HY in TX flex. No word on details from Project X yet but we can assume that this is a mid-launching shaft that weighs around 105 grams in Tour X-Stiff flex.

Berger has this shaft in his TaylorMade P770 3-iron, likely for some added launch and spin to hold the green from longer distances.

Hopefully, this means we will see some more shafts coming under the Denali name in the future, as I think many of us would like to try one in a hybrid or utility iron!

 

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