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Adams Golf’s Brewer Says Sale, Dividend Among Strategic Options

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Bloomberg Buisness Report today By: Matt Townsend.

Adams Golf Inc., the golf club seller that today said it hired Morgan Stanley to review strategic alternatives, may consider among its options a sale or starting a dividend, Chief Executive Officer Chip Brewer said.

Potential suitors for Plano, Texas-based Adams include Callaway Golf Co., Nike Inc. and Adidas AG, said a person familiar with the matter, who declined to be identified because the discussions are private.

Adams Golf, founded by Chairman Barney H. Adams in 1987, boosted sales 14 percent to $97.4 million in the 12 months ended Sept. 30. After posting a net loss of $12.2 million in 2009, the company has made money in six of the past seven quarters. The shares, which gained 37 percent last year, rose 4.3 percent after the close to $6.58 at 6:32 p.m. in New York.

“We are going to go through with a process that best helps shareholder value,”

Brewer said today in a telephone interview.

Morgan Stanley, based in New York, advised Fortune Brands Inc. last year on the sale of its Titleist golf unit to a group led by Fila Korea Ltd. for $1.23 billion in cash.

The review may not result in a transaction, Adams said today in a statement.

Click here to read entire article on bloomberg… http://www.businessweek.com/news/2012-01-05/adams-golf-s-brewer-says-sale-dividend-among-strategic-options.html

According to a thread on GolfWRX one writer says:

Who’s buying Adams? I’m guessing Under Armour. Golfbiz is reporting Adams is for sale. My question is who’s the players? Under Armour was a rumor on Titleist/Acushnet, could they be interested in Adams now, who’s gotta be cheaper that the Titleist acquisition. Ideas?

On GolfWRX reader are all over this. Suitors have been picked. Click here to read discussion in the forums… http://www.golfwrx.com/forums/topic/564999-whos-buying-adams-im-guessing-under-armour/

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

2 Comments

2 Comments

  1. Adams Golfer

    Jan 6, 2012 at 4:55 pm

    As a shareholder of Adams Golf, I’m excited that Chip has finally looked at this route. There is no reason for this company to be public, and a take private or a sale to a strategic is exactly what is needed to unlock shareholder value. With Callaway trading at 13.8x EV/EBITDA, it looks like Adams should go for a pretty penny.

  2. r8ted wrx

    Jan 6, 2012 at 4:43 pm

    I would like to see Adams succeed but if not then I believe Nike needs to go after them. It would make Nike that much better and able to compete more with Taylormade and Titleist.

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pga tour

Grayson Murry WITB 2018

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Equipment is accurate as of the 2018 CareerBuilder Challenge (1/16/18).

Driver: Ping G400 MAX (9.0 Degrees)
Shaft: Graphite Design Tour AD TP-7TX

5 Wood: Ping G400 (17.5 Degrees)
Shaft: Mitsubishi Tensei Blue CK 80TX

Irons: Srixon Z U75 (3 and 4 iron), Srixon Z945 (5-PW)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Wedges: Cleveland Rotex 2.0 (52, 56 and 60 degrees)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Putter: Odyssey Works Versa Tank #1
Grip: SuperStroke 2.0 XL

Related:

Discussion: See what GolfWRX members are saying about Murry’s clubs.

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Bushnell’s new Hybrid rangefinder features both laser and GPS technology

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With PGA Merchandise Show week upon us, the releases are coming fast and furious. This extends to the rangefinder space, where Bushnell debuts its new Hybrid model. The Hybrid combines both laser and GPS technologies (hence the name).

The Hybrid displays lasered distances to the flagstick, then relies on GPS for front-and back-of-the-green yardages.

“Hybrid provides golfers more information than ever before. The two technologies ‘talk’ so that the golfer sees the front and back distances of the green in relation to the pin that is targeted with unmatched accuracy by the laser,” said John DeCastro, Bushnell Golf Product Lane Director. “

The Hybrid also features Dual Power Technology to support the multi-function rangefinder. A CR2 battery powers the laser, and a USB rechargeable lithium ion battery powers the GPS.

Additional features

• PinSeeker w/ JOLT Technology
• Accurate to 1 yard
• 5X Magnification
• Ranges 400 yards to a Flag
• Fast Focus System
• Stable-Grip Technology
• Tournament Legal

GPS features

• Exterior Front/Center/Back Readouts
• Up to 4 hazard distances per hole
• Bluetooth for auto course updates
• Auto course recognition
• Auto hole advance

The Hybrid will be available at Bushnell Golf retailers nationwide beginning in April. Retail price is $399.99.

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5 things you need to know about Titleist’s new Vokey SM7 wedges

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We first spotted Titleist’s new Vokey SM7 wedges on Tour all the way back in October, and many of the big name Titleist staffers have already made the switch (Titleist reports that over 100 Tour pros are currently using the SM7 wedges). For many pros actually, they switched so long ago that it’s now a distant memory.

That being said, since October, the public has been in the dark about technology, the new designs, the new “D-grind,” release dates and pricing. The wait is over, as Titleist has finally announced the launch of its new SM7 wedges.

Read below for the 5 major things you need to know about Titleist’s new SM7 wedges, and see what GolfWRX members are saying about them in our forums.

The CG shift continues

A 46-degree F grind: SM6 (left) vs. SM7

With its Bob-Vokey-designed SM6 wedges, Titleist introduced a progressive center of gravity (CG) design throughout the set, which was visible by the curvature on the back cavity of the wedges. That meant in the lower-lofted wedges, CG was lower in the club head to increase ball speed and produce a more iron-like ball flight, while the CG in the higher-lofted wedges was placed higher in the club head in order to increase spin and lower ball flight, providing greater control around the greens. These CG locations were also meant to be placed in the area that golfers struck at impact — a bit lower on the club head in the lower lofts, and higher on the higher lofts — for a better feel.

Titleist says it didn’t go far enough with the CG shift, however. So with the new SM7 wedges, CG is even higher in the high-lofted wedges, and even lower in the low-lofted wedges. That will mean more spin with the sand and lob wedges compared to the SM6 wedges, and more ball speed with the pitching and gap wedges.

More spin… in some

With the new SM7 wedges, Titleist is reporting up to a 100 rpm increase in spin due to tighter tolerances with its Spin Milled machining process… but only with the plated wedges (Tour Chrome and Brushed Steel), as opposed to the Jet Black raw wedge. The new black finish has gotten even blacker with black paint fills and graphics, but the grooves in the black wedges do not utilize the spin-increasing, groove-cutting process.

Like Vokey wedges of the past, a proprietary heat treatment is applied to each of the wedges to increase durability and spin throughout the lifetime of the wedge.

The new D-grind

Along with the familiar F, S, M, K and L grinds, Titleist has a new D-grind in its SM7 line. Titleist says the “D” relates to the nomenclature of the “TVD” grinds of the past. More specifically, Titleist says this grind is a mix between the grinds of its previous TVD-M wedge and the SM4 58-12 wedge.

The D-grind has a high measured bounce, but also has a crescent-shaped grind to offer the player greater versatility (open-faced shots, different shots around the green, etc.). Think of the D-grind as a hybrid between the high-bounce K grind and the versatile M Grind — you get the benefits of higher bounce, with the versatility of a crescent-shaped sole.

Titleist says the D-grind was modeled after the most popular custom grind that Aaron Dill (Titleist’s PGA Tour rep and wedge maker) would grind for his Tour players each week. Now, it’s a stock option for the consumer in the 58 and 60 degree options.

Fitting expansion

What’s the point of having a bunch of grinds and bounce options if you don’t get fit, or at least try them out first before you buy?

Titleist has long stressed the importance of fitting for the serious golfer, and it says the short game is an area that can see rapid improvement in a short time. As such, the company is expanding fitting availabilities for consumers as part of the SM7 wedge launch.

In 2018, Titleist’s Vokey Scoring Kit — which includes 13 different wedges with different grinds and a shag bag full of Pro V1 and Pro V1x golf balls — will be available at over 1400 facilities. The company will also be running over 5,000 events, with access to a trained Titleist fitter, so golfers can get dialed in with the correct wedges. Lookout for events and “Titleist Thursdays” near you to get fit for Vokey SM7 wedges.

Pros are switching in droves

Titleist staffers Jordan Spieth, Jimmy Walker, Bill Haas, Webb Simpson, Brian Harman and Andrew “Beef” Johnston have already switched into the SM7 wedges. If you want to know what specific wedges they each switched into, with thoughts from Aarol Dill about why each of them switched, click here.

Also Patton Kizzire recently won the 2018 Sony Open using three SM7 wedges. Click here for his specs.

Release Date and Pricing

Titleist’s new SM7 wedges, available in three different finishes and in 23 different loft-grind-bounce options, will hit stores on March 9, selling for $149 each. They can also be customized for specs and personalization on the Vokey website.

Discussion: See what GolfWRX members are saying about the wedges in our forums

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