PGA of America
PALM BEACH GARDENS, Fla. — The PGA of America (PGA) and the United States Golf Association (USGA) want golfers to have more fun by “teeing it forward” all year long.
Following the successful pilot launch of TEE IT FORWARD in July 2011, The PGA and USGA are encouraging golfers to continue to tee it forward and play from distances that match their playing skills. More than 1,900 facilities registered in 2011 with an average of 123 golfers per facility (nearly 237,000 nationwide) playing from forward tees during the promotional period. Additionally, a survey of more than 3,000 consumers who experienced the program showed that 70 percent found their round of golf more enjoyable and more than 90 percent said they would recommend TEE IT FORWARD to a friend. The survey also found nearly 50 percent of respondents saying the program helped them play faster.
“These golfers told us that they found golf more enjoyable by playing courses at shorter lengths than usual. At the end of the day, that’s what we want . . .golfers to have more fun, which, in turn, hopefully means they will play more and stay in the game,” said PGA of America President Allen Wronowski. “This initiative also generated incredible buzz through traditional and social media, as well as at golf facilities across the country.”
The PGA partnered with the USGA to support TEE IT FORWARD in 2011 and both organizations are once again teaming up to make this a year-round promotion.
“Simply put, TEE IT FORWARD can make golf much more fun for millions of people, while contributing to the growth of the game,” said Jim Hyler, USGA President. “We are encouraged by the results of our pilot, and believe this new approach to the game is really beginning to catch on with golfers of all skill levels.”
TEE IT FORWARD was brought to the forefront by industry veteran Barney Adams, retired founder of Adams Golf. Adams was a strong advocate and ambassador for TEE IT FORWARD in 2011 and will continue in that role.
“I’ve been around the game for more than 30 years and continue to be amazed as golfers make it much harder than it should be by playing golf courses at distances that don’t come close to matching their abilities,” said Adams. “By playing from forward tees, amateur golfers have the chance to play the course at the same relative distance as a touring professional would over 18 holes. We need golfers to be hitting 8-irons and wedges into par-4s like the pros…not fairway woods.”
While it was highlighted during a specific time period in 2011, TEE IT FORWARD is now being promoted as a year-round initiative. Courses can set up additional tees to provide golfers with more options or simply encourage golfers to use existing forward tees to potentially have a more enjoyable experience on the course.
The PGA and USGA will be developing educational and promotional materials to be distributed to golf facilities across the country. World Golf Hall of Fame member Jack Nicklaus, PGA Tour star Dustin Johnson and LPGA star Paula Creamer have been utilized on materials to carry the TEE IT FORWARD message. Both organizations will also leverage PSA and other promotional opportunities around their respective championships to support the initiative.
For more information, visit PlayGolfAmerica.com/TEEITFORWARD.
About the USGA
The USGA conducts the U.S. Open, U.S. Women’s Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, Equipment Standards and World Amateur Golf Rankings. The USGA’s working jurisdiction comprises the United States, its territories and Mexico. The USGA is a global leader in the development and support of sustainable golf course management practices. It serves as a primary steward for the game’s history and funds an ongoing “For the Good of the Game” charitable giving program. Additionally, the USGA’s Course Rating and Handicap systems are used on six continents in more than 50 countries. For more information about the USGA, visit www.usga.org.
About The PGA of America
Celebrating its 95th year, The PGA of America has maintained a twofold mission of its founders: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in a multi-billion dollar golf industry. By creating and delivering dramatic world-class championships and exciting and enjoyable promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.
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