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FootJoy goes minimal for the M:Project

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There’s another new entrant into the minimalist-shoe market. Starting Feb. 15, golfers can purchase FootJoy’s new line of golf shoes, the M:Project.

“The M:Project is all about minimum construction, maximum feel,” said Doug Robinson, vice president of footwear design and development. “It’s all about mobility.”

Much like what TRUE Linkswear has done, FootJoy has crafted a shoe that provides the same feeling of golfing barefoot but provides more stability. To do this, FootJoy has lowered the shoe’s heel 40 percent and has a thin outsole that puts a golfer’s foot closer to the ground. Stability is provided with a wider forefoot and toe box.

“It’s very, very important to get that found stability,” Robinson said. “This gives you some of that (barefoot) feel. It gives you that stability, that ability to fire off that right side.”

The M:Project comes in both cleated and spikeless versions. The cleated version incorporates Softspike’s Performance Insert System (PINS) to get the spikes lighter and lower.

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All of the cleated shoes are made with leather, while the spikeless shoes can be found in either mesh or leather. There are five different color options for the cleated and spikeless shoes.

Prices start at $135 for the spikeless shoes, while the cleated version sells for $10 more.

Robinson said PGA Tour players should start wearing M:Project shoes soon, but he would not divulge names. FootJoy currently has 160 endorsers wearing its shoes on the worldwide tours — including Adam Scott, Luke Donald, Louis Oosthuizen, Bubba Watson, Steve Stricker, Webb Simpson, Bo Van Pelt and Zach Johnson — according to its website.

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3 Comments

3 Comments

  1. Alex Walsh

    Mar 14, 2013 at 2:25 am

    Tried a few pairs on today and they’re so comfortable. I’m gonna have to order a pair or two.

  2. Scott

    Feb 14, 2013 at 8:14 pm

    Why are these so expensive???

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Whats in the Bag

Steve Stricker WITB 2024 (April)

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Driver: Titleist TSR3 (9 degrees, C4 SureFit setting)
Shaft: Fujikura Motore Speeder VC 7.2 X

3-wood: Titleist 915F (13.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White 80 TX

Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 X

Irons: Titleist T200 (3, 4), Titleist T100 (5-9)
Shafts: Project X 6.5

Wedges: Titleist Vokey SM8 (46-10F @55), Titleist Vokey SM10 (54-10S @53), Titleist Vokey SM4 (60 @59)
Shafts: True Temper Dynamic Gold X100 w/Sensicore

Putter: Odyssey White Hot No. 2

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Grip Rite

Check out more in-hand photos of Steve Stricker’s clubs here.

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Whats in the Bag

Alex Fitzpatrick WITB 2024 (April)

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  • Alex Fitzpatrick what’s in the bag accurate as of the Zurich Classic. 

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus TR Black 7 X

Hybrid: Ping G430 (19 degrees)
Shaft: Fujikura Ventus Black HB 10 TX

Irons: Ping iCrossover (2), Titleist T100 (4-PW)
Shafts: Fujikura Ventus Black HB 9 TX (2), Nippon N.S. Pro Modus 3 Tour 120 X (4-9)

Wedges: Titleist Vokey Design SM10 (50-12F, 56-12D, 60-08M)
Shafts: Nippon N.S. Pro Modus 3 Tour 120 X

Putter: Bettinardi SS16 Dass

Grips: Golf Pride MCC

Check out more in-hand photos of Alex Fitzpatrick’s clubs here.

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Equipment

What’s the perfect mini-driver/shaft combo? – GolfWRXers discuss

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In our forums, our members have been discussing Mini-Drivers and accompanying shafts. WRXer ‘JamesFisher1990’ is about to purchase a BRNR Mini and is torn on what shaft weight to use, and our members have been sharing their thoughts and set ups in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • PARETO: “New BRNR at 13.5. Took it over to TXG (Club Champ but TXG will always rule) in Calgary for a fit. Took the head down to 12, stuck in a Graphite Design AD at 3 wood length and 60g. Presto- numbers that rivaled my G430Max but with waaaaay tighter dispersion. Win.”
  • driveandputtmachine: “Still playing a MIni 300.  The head was only 208, so I ordered a heavier weight and play it at 3 wood length.  I am playing a Ventus Red 70.   I play 70 grams in my fairways.  I use it mainly to hit draws off the tee.  When I combine me, a driver, and trying to hit a draw it does not work out well most of the time.  So the MIni is for that. As an aside, I have not hit the newest BRNR, but the previous model wasn’t great off the deck.  The 300 Mini is very good off the deck.”
  • JAM01: “Ok, just put the BRNR in the bag along side a QI10 max and a QI10 3 wood. A load of top end redundancy. But, I have several holes at my two home courses where the flight and accuracy of the mini driver helps immensely. Mine is stock Proforce 65 at 13.5, I could see a heavier shaft, but to normal flex, as a nice alternative.”

Entire Thread: “What’s the perfect Mini-Driver/Shaft combo? – GolfWRXers discuss”

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