FootJoy goes minimal for the M:Project
There’s another new entrant into the minimalist-shoe market. Starting Feb. 15, golfers can purchase FootJoy’s new line of golf shoes, the M:Project.
“The M:Project is all about minimum construction, maximum feel,” said Doug Robinson, vice president of footwear design and development. “It’s all about mobility.”
Much like what TRUE Linkswear has done, FootJoy has crafted a shoe that provides the same feeling of golfing barefoot but provides more stability. To do this, FootJoy has lowered the shoe’s heel 40 percent and has a thin outsole that puts a golfer’s foot closer to the ground. Stability is provided with a wider forefoot and toe box.
“It’s very, very important to get that found stability,” Robinson said. “This gives you some of that (barefoot) feel. It gives you that stability, that ability to fire off that right side.”
The M:Project comes in both cleated and spikeless versions. The cleated version incorporates Softspike’s Performance Insert System (PINS) to get the spikes lighter and lower.
All of the cleated shoes are made with leather, while the spikeless shoes can be found in either mesh or leather. There are five different color options for the cleated and spikeless shoes.
Prices start at $135 for the spikeless shoes, while the cleated version sells for $10 more.
Robinson said PGA Tour players should start wearing M:Project shoes soon, but he would not divulge names. FootJoy currently has 160 endorsers wearing its shoes on the worldwide tours — including Adam Scott, Luke Donald, Louis Oosthuizen, Bubba Watson, Steve Stricker, Webb Simpson, Bo Van Pelt and Zach Johnson — according to its website.