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Axis 1 pushes its putters as an answer to anchor ban

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The Axis 1 Golf putters may be the stereotypical black sheep with their looks, but that does not mean golfers should not give a second look to them.

Thanks to its perfectly balanced design, Axis 1 says that its putters will help golfers roll more of their putts on line.

Axis 1 putters have the center of gravity in the middle of the club face and aligned to the axis of the shaft. Its patented heel counterweight causes more weight to be on the front of the club.

According to Phil Long, Axis 1 vice president of sales and marketing, Axis 1 putters could be the answer to the looming anchored putter ban. He said the putters offer the same balance and stability as an anchored putter.

Despite the advantages of the putter, most comments in GolfWRX’s forum showcasing the putters from the 2013 PGA Merchandise Show Demo Day tended to dwell on the unorthodox look of the putters.

[youtube id=”j53cmg8o1Gg” width=”620″ height=”360″]

For those golfers who look past the non-traditional look, there are two variations from which to choose. There is the classic-looking blade Eagle putter, which weighs 340 grams. It sells for $299 and comes in three different lengths — 33, 34 or 35 inches.

There is also the slightly heavier, modern-mallet putter, the Umbra. This 350-gram putter also sells for $299 and comes in the same three lengths as the Eagle. Golfers can also get the heavy version of the putter for $349 and is available in either 34- or 35-inch models.

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9 Comments

9 Comments

  1. Jeff

    Mar 4, 2013 at 9:15 am

    If $299 is too rich for you, then wait a bit for the knockoffs to start arriving from china…

  2. Phil Long

    Feb 14, 2013 at 12:39 am

    Hello Steve,

    The answer to your question is EVERY other putter (not only center shafted but heel shafted too) flops wide open at address. Ours does not. This video better explains what I am talking about. http://www.youtube.com/watch?v=a7-075NYY14.

    If you have any other questions please contact me at phillong@axis1golf.com

    • Preston Webster

      Apr 15, 2013 at 11:46 am

      I have been playing golf since I was 14….I’m now 64. I am also considered an avid putter collector. I have used Scotty Camerons, Bettinardi’s, Edel, Palombi, Piretti, C&L, Sunset Golf, Odyssey, Lajosi and others. I took a severe gamble on the Axis1 Eagle putter. I watched all the YouTube videos I could find and checked the website. I admit, the design initially looked more than just different. But, after listening and reading about the putter I just had to try it. I have been using this putter religiously for close to a year now. Sure, I get the usual “stares” from onlookers on the practice green and lots of questions. I challenge everyone I meet to putt a few balls with this putter and then putt with their own brand of specialty. The look on their faces spell volumes! They are quickly convinced how the Axis1 Eagle provides immediate “feedback” when the clubhead meets the ball. My putting has improved considerably since using this putter. On putts inside 15 feet, I am as confident of making the putt as I am with a 3 footer! My scores and handicap have both dropped as a result of not missing the “money putts” inside 5 feet. At 64 I still carry an 8 handicap which I am quite proud of. I post every score no matter what course I play or what tee box I play. My handicap is legitimate enough to play courses of varying slope rating and know that I will play pretty close to my handicap. The look on the faces of my playing partners is what I treasure! Due to the “weird” shape of the putter head, when I make a long “bomb”, my partners just say “Snaked Again!” I am such a believer in this putter that I would not hesitate to recommend it to anyone. Anybody and everybody uses a Cameron or Ping or Odyssey? Just because those companies spend multi-millions on advertising doesn’t mean they are “the best” putters? If one was the best, why wouldn’t all the other putter makers just close up shop? I have been an insurance salesman for 42 years, but I feel like I could sell these putters to anyone! If you are sick and tired of 3 putting with your fancy Cameron or Bettinardi, take a chance like I did. This might be the best money you have ever spent on a golf club! I would love to try the Umbra or the newest model clubhead offered by Axis1. I sincerely feel like this company is a winner and if I ever get a chance to play “against” you, I WILL make a believer out of you!

  3. Saul

    Feb 12, 2013 at 10:08 pm

    This putter will not twist off line no matter how soft of a grip you have. It promotes a tension free feel. The look is disgusting but what gives if the face twists when you make contact. I putt straight back and through with a doubele interlocking grip so it works for me…those who putt on an arc might think it feels weird in their hands.

  4. Tony

    Feb 11, 2013 at 4:40 am

    Was thinking the same thing, do centre shafted putters have a COG at the centre? The shaft will be on the same axis.

    Don’t think you can charge $299 for a putter that looks like that, halve the price and you might start getting people buying.

  5. Steve

    Feb 10, 2013 at 9:04 pm

    So what does this do that a center-shafted putter won’t do?

  6. Troy Vayanos

    Feb 10, 2013 at 8:08 pm

    Yes I would agree the look of the putter seems to be the biggest sticking point. I would feel very uncomfortable over the ball using that.

    The price seems a bit excessive as well.

    Be interested to hear any feedback from anyone that has used one.

  7. Kyle

    Feb 10, 2013 at 11:27 am

    Theres a much better answer. Its called a fore arm putter. its still ok to use one. I been using one for years now. Im the best putter iv ever seen.

  8. Mark H. Davis

    Feb 9, 2013 at 6:00 pm

    This is conforming?

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Equipment

Titleist AVX golf balls passed the test, are now available across the United States

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Titleist’s AVX golf balls first came to retail as an experiment in three markets — Arizona, California and Florida — from October 2017 to January 2018. AVX (which stands for “Alternative to the V and X”) are three-piece golf balls made with urethane covers, and they’re made with a softer feel for more distance than the Pro V1 and Pro V1x golf balls.

After proving their worth to consumers, Titleist’s AVX golf balls are now available across the U.S. as of April 23, and they will sell for 47.99 per dozen (the same as Pro V1 and Pro V1x golf balls) in both white and optic yellow.

According to Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, the AVX is a member of the Pro V1 family. Here’s a basic understanding of the lineup:

  • AVX: Softest, lowest trajectory, lowest spinning, less greenside spin and longest
  • Pro V1x: Firmer than the Pro V1, highest spinning and highest trajectory
  • Pro V1: Sits between the V1x and the AVX in terms of feel, spin and trajectory, and will appeal to most golfers

Different from the Pro V1 or Pro V1x, the AVX golf balls have a new GRN41 thermoset cast urethane cover to help the golf balls achieve the softer feel. Also, they have high speed, low compression cores, a new high-flex casing layer, and a new dimple design/pattern.

For in-depth tech info on the new AVX golf balls, how they performed in the test markets, and who should play the AVX golf balls, listen to our podcast below with Michael Mahoney, or click here to listen on iTunes.

See what GolfWRX Members are saying about the AVX golf balls

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Andrew Landry’s Winning WITB: 2018 Valero Texas Open

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Driver: Ping G30 (9 degrees at 8.8 degrees)
Shaft: Aldila Tour Blue ATX65 TX
Length: 45.25 inches, tipped at 1 inch
Swing Weight: D3

3 Wood: Ping G (14.5 degrees at 15.15 degrees)
Shaft: Project X HZRDUS Yellow 75
Length: 43 inches, tipped 1 inch
Swing Weight: D2

5 Wood: Ping G (17.5 degrees at 17.75 degrees)
Shaft: Project X HZRDUS Yellow 85
Length: 42 inches
Swing Weight: D2

Irons: Ping iBlade (3-PW)
Shafts: Nippon N.S. Pro Modus3 105X
Swing Weight: D2

Wedges: Titleist Vokey SM7 (52-12F and 60-10S)
Shafts: True Temper Dynamic Gold S400 Tour Issue

Putter: Ping PLD ZB-S
Grip: Ping Pistol
Length, loft, lie: 33 inches, 3 degrees, 3 degrees flat

Golf Ball: Titleist Pro V1x

Grips: Lamkin Crossline Full Cord

WITB Notes: Landry tweaked his iron lofts before the Valero; 1 degree weak in his 4 and 5 iron, and 0.5 degrees weak in his 6-PW.

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Discussion: See what GolfWRX members are saying about Landry’s clubs.

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Alexander Levy’s Winning WITB: 2018 Hassan Trophy

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Driver: TaylorMade M2 (8.5 degrees)
Shaft: Mitsubishi Tensei CK 60TX

3 Wood: Titleist 915Fd (15 degrees)
Shaft: Mitsubishi Tensei CK 70TX

Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Graphite Design Tour AD DI-95X Hybrid

Irons: Titleist 716 CB (3), Titleist 714 MB (4-PW)
Shafts: KBS Tour C-Taper 120S

Wedges: Titleist SM6 (52-08F),Titleist SM7 (58)
Shaft: True Temper Dynamic Gold Tour Issue

Putter: Odyssey O Works 7
Grip: Odyssey Pistol

Golf Ball: Titleist Pro V1x

Discussion: See what GolfWRX members are saying about Levy’s clubs. 

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