Connect with us

Opinion & Analysis

Distance for dinner: Have OEM distance claims gone too far?



Bigger, faster, stronger….longer. That might as well be our adopted cultural motto. This doesn’t just apply to sports, mind you. People have always been very quick to pull out the measuring tape to compete with others in most ways, shapes and forms.

The measure of a person always seems to be measurable, doesn’t it? Or at the very least, more about the catchy sizzle then the substantive steak. This isn’t even a very recent phenomena. Our desire to reduce ourselves to this dates back to our origins. Not that we need to go back that far, but one certainly doesn’t need to think hard to come up with a few examples.

Baseball fans might remember Tom Glavine and Greg Maddux telling us that “chicks dig the long ball” in a famous 1990s commercial that spoofed on the popularity of the home-run-hitting Mark McGuire, as oppose to their brand of crafty pitching. How about the Cadillac CTS-V commercials in 2010 detailing the exact times its car was able to circle the famous Nurburgring circuit in Germany in order to call it the world’s fastest production sedan? To this day, I wonder how many CTS-V owners drive their car in such a manner, or if it would have mattered if their car had come up a few seconds short of a BMW M5 in the commercial. Would they still have bought it?

Want to go back further? How about the railroad and mining tycoons of the Guilded Age, trying to outdo each other by building the world’s biggest houses. Or before that, European and American naturalists and archeologists arguing over which side of the pond was more manly by comparing how big the respective fossils they found were (yes this actually happened, and actually involved Thomas Jefferson). Golfers want to hit the ball further then their friends. They just do. Original equipment manufacturers (OEM) know this, and for the past few years, they have been selling clubs to us has been like shooting fish in a barrel.

But the questions we want to ask, or should be asking ourselves is: Why do we believe we are going to hit the ball longer? And are distances really increasing to back up OEMs claims and promises?

Quiros Bellagio

First, why do we believe the claims? Well, we believe because we want to believe, and because what we see on TV can be a bit confusing. With a drive, the average golfer hits the ball roughly a bit longer than the length of two football fields. If we are to focus more closely on males between the ages of 18 to 49, which for many markets is the target consumer, I’m going to guess that would go up a little bit. I don’t have exact facts to back this up but I’d certainly think 220 yards is reasonable to guess.

If you were to ask the average golfer from that bracket, he would probably tell you that pros hit the ball 300 yards regularly, and based on that they’d probably think he is way behind their potential for how far they can hit. Naturally, he’d be wrong. Pros don’t hit the ball 300 yards regularly, in fact my colleague just printed that the average PGA pros carry distance carry the ball roughly 269 yards. Think about that for a second. Joe Couch-Potato hits the ball within 82 percent of the average pro. Ummm, isn’t that pretty good?

If I can humor you for a second with tales from my youth, I could tell you that I was a fairly athletic teenager. I ran track for my high school team, and was a decent junior baseball player. The fastest I ever threw a baseball when clocked was 73 mph, and the fastest I ever ran the 100-meter dash was in (if I remember correctly) 12 seconds. Neither is that terrible. I’d venture a guess that most people couldn’t top either, and both those marks are about the same percentage off the average pro as your average drive compared to a golfing pro. What would you tell your friend if he told you he was going to buy new shoes so he could get closer to the 10-second 100-meter dash? You’d probably tell him he’s crazy.

Further diluting things is total distance, which is completely irrelevant. The courses amateurs play are completely different then the ones pros play, and total distance is all but meaningless. Every 340-yard drive you see is suspect, because the fairways the pros play are similar to the greens the average golfer plays. Again, if I can tell you tales of my own exploits, my carry distance with driver is very similar to the average pro, roughly 265 yards. I can tell you that I have had days where I’ve averaged more than 300 yards off the tee when playing hard and fast courses, and days where I’ve hit balls that have stuck in the ground. Carry distance is all that matters really. Next time you play your local municipal, imagine how much further you’d hit it if the fairways were as hard as the greens. Pros can get 50-plus yards of roll, remember that.

Iron shots aren’t much more reliable, because not a tournament goes by where the casual fan will see a pro line up a shot and hear the announcer say, “Here’s Kuchar, hitting 7-iron from 195,” and naturally the thought process is that pros absolutely murder their irons. This again is a bit of a misnomer, as all announcers really have to go by is the word of the players caddy, or an educated guess. And it’s not like caddies are always going to tell the truth; why not make his pro seem superhuman?

Another important data point is the release the pros get on greens, so be sure to pay attention to where the ball lands. It’s not uncommon for a pro to hit 5-iron to a 225 yard par 3. Notice that a lot of times, the ball lands on the front of the green rolls to the back. The pro might be carrying it 200 yards as oppose to 225. Still long, but not ridiculous. Chances are that you hit the ball further comparatively then you believe you do, and new clubs might not really change that.

The second question is: Are people really hitting it longer then they did? OEMs definitely want you to think so. It would be easy to pick on TaylorMade or Callaway, who seem to be at the forefront of the cold war of distance, and I will try to minimize the finger pointing. But both are engaged in campaigns of convincing players there are several yards to be found. TaylorMade in 2012 had its much publicized (and successful) “17” campaign, based on the premise that players would gain 17 yards by switching to its Rocketballz 3-wood. TaylorMade even had its players wear soccer-style jerseys on the course during last year’s WGC event at Doral promoting this, truly a first in golf marketing (note: the campaign was nixed mid round by the PGA Tour).

Callaway has responded by signing every big hitter this side of Art Sellinger to its staff, and airing ads where Alvaro Quiros smacks balls over the Bellagio fountains in Las Vegas. I can only imagine what they have in store for uber-driver Jamie Sadlowski! But the question really is, despite the theatrics, are players really hitting it further?

Bubba Watson

Distance numbers for amateurs are tough to come by. But not so much on the PGA Tour, where one would think technology would be just as beneficial. In 2012, Bubba Watson led the Tour in driving distance at 315 yards, Charlie Beljan was second at 311. In 2010, Robert Garrigus led the tour at 315 yards, and Watson was second at 309. In. 2008 Watson led the tour at 315 yards. Garrigus was second at 311. What about 2006? The one and only Watson led at 319 yards and J.B. Holmes was second at 318. Wait? Were people longer in 2006? Or what about in 2004, when Hank Kuehne set the still standing record of 321 yards and John Daly was second at 314 yards, a number that would have still ranked second in 2012?

This is before adjustable-lofted drivers, full acceptance of 460cc heads, speed slots and most other features you see listed as performance attributes of 2013 drivers. With all the supposed advancements, why aren’t we seeing evidence on the tour? Sure, more people are hitting it further these days and averaging 300 yards, but you could just as easily argue that is a case of simple Darwinism than equipment, as a result of the “Tiger Proofing” of courses (think about it, if all food in the world was on 10-foot shelves, chances are humans would have a higher vertical leap 100 years from now right?). But the longest guys don’t seem to be driving it further. To take it even a step further, in Jack Nicklaus’ “Golf my Way,” he says his driving distance was “250 and up.” This was with a sub-43-inch steel-shafted driver, wound balls and wooden heads.

How far would Nicklaus carry the ball with a 45-inch graphite-shaft, a modern titanium driver head and a Pro V1X? Probably Watson long, and these are all advancements that are a decade old right now. Fact is, Nicklaus could’ve probably changed nothing other than his golf ball and he would’ve carried as far as the average pro does today, or at least very close. So how far have we really come?

Irons are another fun discussion. I recently bought a set of refurbished Ping Eye2 irons and plan on using them in the 2013 season. The pitching wedge is 50.5 degrees. Read that again! My new pitching wedge is almost two-degrees weaker than my  Mizuno JPX-800  gap wedge! When I started playing golf roughly eight years ago, most pitching wedges were around 46 to 47 degrees, and now in 2013, it is common for them to be 44 to 45 degrees. The loft of my first ever 7-iron (a Tommy Armour 845 Silver Scot) was 36 degrees, as compared to my last 7-iron, a Mizuno JPX-800 which was 32 degrees. That’s over a 10 percent difference in lofts! Taking that a step further: I could hit my last 7-iron 165 yards and my original 7-iron 150 yards with the exact same swing!

These are important things to remember when considering an iron purchase. Next time you hit clubs in the store further than your original set, make sure to check the specs. To come back to Jack Nicklaus’ yardages, in “Golf my Way,” he claimed he hit his 7-iron 140 to 155 yards, which doesn’t sound like a lot. But remember his 7-iron was really a modern 8-iron at least, and at worst relatively close to a 9-iron! Suddenly his yardages with a wound ball don’t seem so bad! So again, how far have we come with technology? Or really, is it more a clever way of selling?

Another random thing I remember from my youth was a Fox Network special where a masked magician revealed many of magic’s secrets. At the relatively anticlimactic end, he said that he did it not to shame anyone, or make himself famous. He did it to push other magicians to come up with new material, to force them to come up with new tricks. I wish we as consumers would force that upon golf manufacturers. I wish all golf publications and reviewers would mention things like loft and shaft length in their reviews, but many do not currently do that.

Golfers everywhere have spent $799 for new irons under pretenses they might not understand, and ended up with a 4-GW set that performs the exact same as their previous 3-PW set. It’s time we stopped whipping out the measuring stick and forced golf manufacturers to come up with something that really benefits us. This will not happen until golfers out there truly understand what is being sold to them and how flawed their basis of comparison is. Until then, OEMs will continue to feed us distance promises that don’t quite jive. I hope, in my most ambitious sense of optimism, that this can start us along that path.

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Jeff Singer was born and still resides in Montreal, Canada. Though it is a passion for him today, he wasn't a golfer until fairly recently in life. In his younger years Jeff played collegiate basketball and football and grew up hoping to play the latter professionally. Upon joining the workforce, Jeff picked up golf and currently plays at a private course in the Montreal area while working in marketing. He has been a member of GolfWRX since 2008



  1. Paul

    Feb 18, 2013 at 12:44 pm

    With so many options out there, it takes way more testing to find equipment that works with one’s own swing dynamics. One thing that is certain, is that for those who ignore the short game (Wedges & Putter)… And ignore the fact that this is where realistic gains can be made in keeping the total score down to as low as possible… Those same individuals will also ignore how important properly spaced wedge lofts are – in contributing to keeping the score down. 150 yards and in, is where the game is won and lost.

  2. Eric

    Feb 4, 2013 at 4:17 pm

    I enjoyed reading the article and wish that the general public would understand the same things about club manufacturers and how they market.

    However, I would interested to know whether equipment today helps a player who has lower swing speeds distance. Clubs with more advanced technology and better materials that allow for low centers of gravity, high MOI, etc, are really beneficial to bad players. Like you said there are not really statistics for the average amateur or bad players, but I wonder what effect, if any, these newer clubs have for these players.

    Along the same lines, don’t you think today’s iron technology allows the clubs to have lower lofts and go farther? A 7 iron today can have 3 degrees less loft than a 7 irons from 10 years, but still have the same ball flight characteristics (height, spin, etc.) and also go farther. Though I agree that it is misleading when a company says that their 7 iron will go farther than yours, when their 7 iron is more like your 6, as long it has the ball flight that you want out of a 7 iron, I am fine with that.

  3. lbj273

    Feb 2, 2013 at 3:44 am

    the average distances is just that, an average. it fails to take into account anytime something less than a driver is hit off the tee, which skews the distance averages

    • Jeff Singer

      Feb 3, 2013 at 9:05 pm

      yes, but that was also the case in 2004, which is the earliest averages that are referenced in the article.

      • Charlie

        Feb 6, 2013 at 4:58 pm

        Could you not argue that, because of advances in overall distance since 2004, players are able to hit driver less often but still hit it as far?

  4. trapp120

    Feb 1, 2013 at 8:39 pm

    I really liked the article. I do have one problem with it…no mention of shafts! A lot of progress has been made in this area and we all know the right shaft can transform even the crappiest iron or driver head into the right tool for you, so this should really be addressed when blasting all of the marketing.

    I agree that it’s gone a little overboard, but these companies have to sell every year to meet rev goals. There’s no way they can do that by saying “The New TMAG R1…just as good as last year!”.

    Instead of ripping the marketing distance claims, maybe you should rail against the practice of “perceived obscurity” that they’re all very guilty of pushing in hopes of creating a product lifecycle closer to 12 months instead of 3+ years.

  5. GMatt

    Feb 1, 2013 at 12:11 pm

    It’s a case of the sheep being led to the slaughter or in buzz word terms “marketing”
    The majority of folks on here may not believe in the hype but I’d bet you a $100 bill, they’ve inquired about it at their local golf shop. and the gentlman who stated most golfers would improve from lessons, you make absolutely too much sense to be on this forum

  6. moses

    Feb 1, 2013 at 12:45 am

    I still havn’t found a modern driver that was as long as my old 300cc Titleist 983E. Look at the driving distance averages on PGATOUR.COM. Average distances of the purest ball strikers on earth really hasn’t changed in the last 7-8 years. Everything is maxed out. Want more distance? Go get properly fit for launch angle and spin rates.

    • S

      Feb 2, 2013 at 12:30 pm

      None of what you said means anything at all to anyone.
      When you had that 983E, you were younger, probably stronger. Played more.
      Your 983E may have been an anomaly club, which could have been at, or over, the average COR of an average consumer club (that sounds like a fluke, but it happens), with a very good shaft, also at an excellent spec. Unless you had the club tested we will never know.
      Did you actually tally up your driving stats of those days with the 983E and compare it to the one you’re using now? What kind of courses did you play on, with what kind of weather conditions? How hard or soft were the courses and how much wind was there?
      You say last 7 to 8 years – do you have the data to back that up? I bet you’d be surprised.

  7. Golflaw

    Jan 31, 2013 at 10:10 pm

    As someone who has had to defend companies in court against false advertising claims, I find it strange that these arge, publicly traded golf equipment companies would knowingly be making claims without verifiable claims support.

    • S

      Feb 2, 2013 at 12:25 pm

      They only need ONE player to get that result ONE TIME from a test hit on a machine.

  8. mark

    Jan 31, 2013 at 6:36 pm

    From 35 years of experience my best scores all come when 1 club works better than usual. My trusty 17 year old Anser Scotsdale. The worst modern trend is 46 and longer driver shafts. The Pro’s dont use them so why should we? I recall a quote from Davis Love where he said he knew in 3 swings whether or not a club would work for him….

  9. Roger

    Jan 31, 2013 at 1:06 pm

    My goal has been to land in regulation on the 7th at my course and par it, the number 1 stroke hole…did it yesterday from 185m
    with a 16.5 Tee i love….
    Just upgraded to newer 588 wedges,love them…
    Next step is a Driver that helps me hit 12 fairways per round…..250 yards total distance, in the fairway will make me happy. Set realistic expectations of your bag, stay fit and flexible, and practice putts,chipnruns and pitch shots a lot more!!! Great article !

  10. Bill Gabbert

    Jan 31, 2013 at 12:45 pm

    I used to be the same way, beleiving all the stuff manufactures were putting on TV. Then one day I took my bag full of TM products to the course along with a bag of clubs I played 2 years ago. Played 2 rounds, one with each set, and I actually played better with my old set. Bottom line is if you have something that works and your happy with it, leave it alone. Like someone said early here take some lessons, and make some training aids like Michael breed does on the Golf Fix and practice, you will be amazed. Good article Jeff. love this site.

  11. S

    Jan 31, 2013 at 2:25 am

    Blah blah blah blah blah…… that’s what all that is, above!

    You know what?

    Bigger, faster, stronger….longer. = AMERICA.

    It’s our culture. PERIOD. Nuff said.

    • Jeff Singer

      Jan 31, 2013 at 6:45 pm

      my original article was just “bigger, faster, stronger…longer. Nuff said”. But my editor rejected it and asked for like 1800 more words

      • S

        Feb 2, 2013 at 12:22 pm

        Hahahahaha! That’s awesome.

        The other part of what I was going to say, was:

        AMERICA = we’re gullible and love our commercials telling us beautiful lies. We love it.

  12. ABgolfer2

    Jan 31, 2013 at 12:37 am

    269 +50=319

    Sounds like 300+ on tour IS a regular thing.

  13. Jesse

    Jan 30, 2013 at 9:45 pm

    “First, why do we believe the claims? Well, we believe because we want to believe, and because what we see on TV can be a bit confusing.” – Distance for dinner: Have OEM distance claims gone too far? by Jeff Singer

    Secondly – Many people are stupid enough to believe it!

  14. Troy Vayanos

    Jan 30, 2013 at 2:30 pm

    It makes you wonder what the golf club manufacturers are selling us?

    Are they really telling us the truth about distances and so forth?

    I think a lot of time it is up to the individual to test new clubs out for themselves and get a better understanding of their own distances and ball flights.

    Better to do this than listen to a slick salesman telling you that a new driver is going to instantly get you another 20 yards off the tee.


  15. CPP

    Jan 30, 2013 at 11:41 am

    cool story bro. 🙂

  16. John

    Jan 30, 2013 at 10:38 am

    Jeff, another great article. Exposing marketing truths is always a risky proposition, and most amateurs don’t want to hear it. It’s a lot more fun to buy new clubs than to take a few lessons. My personal favourite is the strengthening of lofts, and lengthening of shafts. Today’s 4 iron is NOT a 4 iron.

  17. Tim

    Jan 30, 2013 at 7:55 am

    great article exposing fallacy of distance gains, especially pointing out the course set up for Most PGA tour events, I am reminded of the pictures of the 2006 open at Hoylake where the fairways were almost burnt, and tiger was hitting his 2 iron over 260 off the tee. Move to Hawaii this year into the wind Dustin Johnson was barely hitting driver 200 yards.

  18. Chris

    Jan 30, 2013 at 3:47 am

    Great article. Here in the UK I just read that Mr King CEO of Taylormade wants to chuck away all the USGA/R&A equipment rules to make the game more enjoyable ( Comments apparently originating at the 2013 show) He wantsthe manufacturers to call time on the USGA.

    This of course has absolutley nothing to do with all the Marketing
    B******t his company puts out about equipment performance gains that frankly never materialise unless of course you count hitting a 7 iron
    further than your 6 iron ( Of course we are talking about the number on the club here not the actual loft or length of the club). Further a test in the UK showed that apart from cosmetics the Rocketbladze irons were no better than the Rocket balls irons To sum up this type of marketing you could miss out the rocket.

    Once some one is customfitted ( the best equipment for their current swing and club head speed) the only wayI’ve seen to gain distance is by improving club path ball stricking and clubhead speed.

  19. Jeff

    Jan 29, 2013 at 11:31 pm

    Great article, I don’t plan on upgrading my clubs until they either fail or the grooves wear out. Most golfers would improve more with lessons over new equipment.

    • mark

      Jan 31, 2013 at 6:31 pm

      Damn you’ve let the secret out. Bad swing with good clubs equals bad shot!!

  20. Adrian Apodaca

    Jan 29, 2013 at 8:51 pm

    Jesus Christ! Mark McGwire and The Gilded Age.

    • Jeff Singer

      Jan 29, 2013 at 9:38 pm

      I’ve been really trying to work the gilded age into my artices. Finally an opportunity presented itself…LOL

Leave a Reply

Your email address will not be published. Required fields are marked *

Opinion & Analysis

Bag Chatter: An Interview With 36 Golf Co.



Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email for consideration. This interview is with Jay Vogler of 36 Golf Co (Pictured above caddying for business partner Chevy Mayne).

Talk to me about 36 Golf Co. What are you guys all about?

We’re all about getting people out to the course, having fun and not taking golf too seriously. We’re trying to create a brand for people who love the game, but aren’t necessarily trying to turn pro. The whole idea started when I was walking through a hockey shop and saw all these hockey lifestyle brands and I was like, “Why doesn’t this exist in golf?” We’re mainly targeting the 18-35 crowd; folks that kind of have a laid-back approach. We think it doesn’t matter if you wear cargo shorts and a T-shirt as long as you’re respecting the game and taking care of the course. It’s more important to replace your divots, repair your ball marks and keep up with the pace of play than it is to wear a collared shirt.

There are a lot of people launching brands in the soft goods world these days (clothing, towels, head covers, etc.). As a result, that world can be a little crowded. What makes 36 Golf Co. different from everyone else out there?

Our corner of the market, if you will, is trying to create a community of people who see the game the same way we do. We want to see the game grow, especially among the millennial age group. We think participation is lacking in that demographic, and we want to play a part in making the game a little more accessible for them. We want people to connect over our attitude toward golf. If you see a guy walking down the street wearing a 36 hat, we want you to think he’s approachable and he’s down to hang out and talk about golf and life without being pretentious. We’re out there to lower some of the barriers to entering the game.

Since I know you’re all about growing the game, what do you think it needs? What do you think is the biggest “problem” with golf that’s keeping people away from playing it or trying it?

I think perception is probably the biggest thing honestly. I picked up the game five years ago when I was 22 and I came from skateboarding and snowboarding. When I got into the game, a lot of people make a weird face and were like, “You play golf?!” It’s totally a perception thing, but once you get past that, it’s just such a fun game. From the first time I flushed a 7-iron at a driving range, I was hooked, but a lot of people don’t even get that far. We’re just trying to lower the barriers to the game and put a community out there.

36 Golf Co. “The Looper” Meshback Hat

If you could change one thing about the game of golf, what would you change? It doesn’t have to be something in the USGA rule book necessarily.

Obviously, I would get rid of dress codes. That’s my big bugaboo with the game. If I was just going about my daily life, I wouldn’t be wearing pants and a collared shirt and I think a lot of people would be in that same boat. If we let people come as they are, I bet participation would go way up. Appearance, respectfully, only matters so much. You can wear a collared shirt and still be a jerk and not repair your ball marks.

When you got the idea to start this company, how did you actually go about making that happen? Did you just google shirt suppliers or something? What was that process like?

Yeah, I pretty much spent the first month on Google looking for suppliers. I have a design background, so we did the design and the website ourselves, so that was good. Finding the right suppliers who were willing to work with us and had quality stuff was difficult.

What’s the biggest road block you’ve experienced with 36 Golf Co.? Launching it, marketing it, logistics, billing, whatever…

Starting a business in general was just…so much to take in. It’s overwhelming. Accounting, problems with suppliers… but if you don’t just start it then you’ll never know. I know it’s a cliché, but you gotta start somewhere. It’s not that any one thing was so difficult. It was just the amount of things that come your way.

36 Golf Co “The Sniper” Snap Back Hat and “Fleck” T Shirt

What are you most optimistic about with 36 Golf Co? What’s got you excited these days?

We just went to a show this past weekend in Toronto, and we just met a lot of people who really seemed to get what we were about and were excited to be a part of it themselves. That’s what gets you excited; when people really understand your vibe and want to be a part of that community and rep your brand for no other reason than it resonates with them. That’s what it’s all about.

Let’s play a game. Imagine golf was like baseball and you got to pick a “walk-up song” when you got to the first tee. What song are you going with?

Haha. I’ve been listening to a lot of Jurassic 5 lately, so we’ll go with “What’s Golden.” I feel like that’d be a pretty good hype song.

If you could only play one course for the rest of your life, which one would it be? It has to be a course you have played before or have access to, though. Don’t just say Augusta.

There’s a little course called Bathurst Glen just north of Toronto. I used to work there, but it kicks my butt every time I go. It’s a friendly spot, which I enjoy. I struggle playing really nice golf courses. They kind of stress me out.

Chevy Mayne of 36 Golf Co. in the “OG” T Shirt and “Frost Delay” Snapback Hat

It’s kind of old news, but I’ll ask the following since it’s right up your alley. What was your take on the LPGA dress code announcement last year?

Oh man. I was like, “What the hell are you thinking?” You know, when they said that I was showing it to my girlfriend who’s a non-golfer and she was like, “I don’t understand what the problem is.” It’s not like they’re wearing thongs or something. Obviously, I think that golf needs to be tailored to welcome people into the game, and I think that sent the wrong message.

Lastly, what do you guys have in the works? Let us know what’s coming from 36 Golf Co.

We have limited resourced with just two people, but we have tons of plans. Our main products right now are our hats, which are mainly modern styles. You know, snapbacks and flat brims. We also have T-shirts and quarter zips available. All of that is on our website at We will be getting some golf shirts in soon, which we are calling our “collared T-shirt” this spring, so that’s going to be the most exciting launch for us in the near future. Follow us on Instagram @thirty6ix_golf_co and on twitter @Thirty6ix_golf to keep up with our brand and join our community.

Your Reaction?
  • 14
  • LEGIT4
  • WOW2
  • LOL0
  • IDHT0
  • FLOP1
  • OB1
  • SHANK9

Continue Reading

Opinion & Analysis

How valuable is hitting the fairway, really?



Hitting more than 50 percent of fairways has long been considered a good goal for amateur golfers. The winners on the PGA Tour tend to hit 70 percent. I have long maintained, however, that it is not the number of fairways HIT that matters. Instead, it is the relative severity of fairways MISSED.

Think about it. By the one-dimensional Fairways Hit stat, every miss is the same. A perfect lie in the first cut is exactly the same as a drive in a hazard… or even OB. There is nothing in the 650+ PGA Tour stats about this. In all, there are 60 stats in seven categories that relate to driving performance, but none about penalties! Like PGA Tour players don’t make any?

Let’s see exactly how important the old tried-and-true Driving Accuracy (Percentage of Fairways Hit) really is. To test it, I used two data clusters: the 2017 PGA Tour season (14,845 ShotLink rounds) and my database for the average male golfer (15 to 19 handicappers – 4,027 rounds).

For the graph below, I started with the No. 1-ranked player in the Driving Accuracy category: Ryan Armour. He certainly was accurate by this measure, but why did he only rank 100th in 2017 Strokes Gained Off the Tee with a barely positive 0.020?

Next I looked at the actual top-5 PGA Tour money winners (J. Thomas, J Spieth, D. Johnson, H. Matsuyama and J. Rohm), the 2017 PGA Tour average, and all PGA Tour players that missed the cut in 2017. We all know the significant scoring differences between these three categories of players, but it’s difficult to see a meaningful difference in the fairways hit. They’re not even separated by half a fairway. How important could this stat be?

For those that have not tried, our analysis includes Strokes Gained and Relative Handicap comparisons. That enables users to easily differentiate between FIVE MISS categories below based upon severity. The final three categories are what we consider to be Driving Errors:

  1. Good lie/Opportunity: One can easily accomplish their next goal of a GIR or advancement on a par-5.
  2. Poor Lie/Opportunity: One could accomplish the next goal, but it will require a very good shot.
  3. No Shot: Requires an advancement to return to normal play.
  4. Penalty-1: Penalty with a drop.
  5. OB/Lost: Stroke and distance penalty, or shot replayed with a stroke penalty.

As we are fortunate enough to work with several PGA Tour players at Shot by Shot, we have access to ShotLink data and can provide those clients with the same valuable insight.

Let’s see how the frequency and severity of driving errors relates to the above groups of players (removing Mr. Armour, as he simply helped us prove the irrelevance of Driving Accuracy). The graphs below display the number of Driving Errors per round and the Average Cost Per Error. Note the strong and consistent correlation between the number and the cost of errors at each of the four levels of performance.

Finally, the average cost of the errors is heavily driven by the three degrees of severity outlined above (No Shot, Penalty, OB/Lost). The graph below compares the relative number and cost of the three types of errors for the average golfer and PGA Tour players. The major difference is that PGA Tour players do not seem to have a proper share of OB/Lost penalties. I found only TWO in the 14,000+ ShotLink rounds. While I accept that the most severe faux pas are significantly less frequent on the PGA Tour, I also believe there must have been more than two.

Why so few? First and foremost, PGA Tour players REALLY ARE good. Next, the galleries stop a lot of the wayward shots. And finally, I believe that many of the ShotLink volunteer data collectors may not actually know or care about the difference between a Penalty and OB/Lost.

Author’s Note: If you want to know your Strokes Gained Off the Tee (Driving) and exactly how important your fairways and the misses are, log onto for a 1-Round FREE Trial.

Your Reaction?
  • 37
  • LEGIT4
  • WOW4
  • LOL1
  • IDHT0
  • FLOP1
  • OB1
  • SHANK5

Continue Reading

Opinion & Analysis

Yo GolfWRX: “Are you betting on Tiger Woods to win the Masters?” (Bonus: A March Madness-inspired shot attempt)



Equipment expert Brian Knudson and Editor Andrew Tursky discuss a variety of topics including Tiger Woods being the favorite at The Masters. Also, a Fujikura Pro 2.0 shaft unboxing, Knudson paints the new TG2 studio, and Tursky tries to go viral during March Madness season.

Enjoy the video below!

Your Reaction?
  • 9
  • LEGIT2
  • WOW0
  • LOL1
  • IDHT0
  • FLOP0
  • OB1
  • SHANK3

Continue Reading

19th Hole