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Callaway announces partnership with Virtual Reality gaming experts AAA Games Studio

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Callaway Golf has today announced the introduction of a partnership with Virtual Reality gaming experts – AAA Games Studios.

AAA Games Studios is a Virtual Reality Software Developer who developed and own “Golf 5 WIPP” – a proprietary VR technology that simulates the movement and behavior of golf clubs and the golfer’s swing. According to the company, their Golf 5 game “analyses every detail of your golf swing and replicates it with extreme accuracy.”

Speaking on the new collaboration, Chip Brewer, Callaway Golf President & CEO stated

“With exciting ventures such as TopGolf, it is clear that there are multiple ways that we can attract and excite future generations to the great game of golf, and this strategic partnership provides the opportunity to innovate in a new and exciting space for the Callaway brand.”

AAA Games Studios are based in Madrid, Spain, and per the company “develop stunning immersive golf experiences using proprietary technology, allowing golf fans around the world to learn, practice and play golf anytime & anywhere.”

Commenting on the newly formed partnership with Callaway, Antonio Marin, President of AAA Game Studios said

“VR gaming is not just the future, it is the here and now. We are delighted that an organization like Callaway, who are known for being pioneers in golf innovation, were interested in collaborating together.”

Along with Callaway, AAA Game Studios are present at this week’s PGA Merchandise Show.

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at gianni@golfwrx.com. Follow him on Twitter @giannimosquito

1 Comment

1 Comment

  1. Jerry Fultz

    Jan 22, 2020 at 9:51 am

    The logo has a severely shut club face. That’s the best logo they could come up with.

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19th Hole

National Golf Foundation’s nationwide course surveys show human and business impacts Coronavirus has had on golf

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National Golf Foundation

The National Golf Foundation has conducted multiple surveys to study both the human and business impacts that the Coronavirus (Covid-19) continues to have on the game of golf.

Amongst their findings, the NGF found that based on phone surveys for over 1,000 golf facilities, 74% of in-season golf courses remain open despite the current Coronavirus pandemic. (As of March 27)

National Golf Foundation

The organization also revealed that there is a temporary golf course closure in the following states – Illinois, Maine, Maryland, Massachusettes, Michigan, Minnesota, New Hampshire, New Jersey, New Mexico, Pennsylvania, Vermont, Washington and Wisconsin.

National Golf Foundation

From a golf business standpoint, the NGF asked the ‘Top 100 businesses in golf’ how the ongoing spread of the Coronavirus had affected their business – with 23% saying severely, and 42% saying significantly.

National Golf Foundation

The consumer perspective has also changed dramatically due to the pandemic. The NGF’s findings show that while previously the situation had not had an impact on consumer’s golf equipment purchase decisions, the research now shows that the vast majority are now delaying any golf equipment spending.

Check out all the findings from the NGF’s research here at thengfq.com/covid-19.

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19th Hole

The 6 best #GolfWRX photos on Instagram today (4.2.20)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

Beautiful looking creation from Tyson Lamb.

Dropping tomorrow from American Flatsticks.

Frosted head with a mirror polished bumper from MackMade Workshop.

Don’t miss out on all the action today over at The Hive.

Pro Am Customs showing off their wedge stamping skills.

Our Ryan Barath’s grip station set up.

Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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19th Hole

Check out the betting markets for the potential Tiger Woods and Phil Mickelson “The Match” Part 2

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“The Match” Part 2 may have only just been teased by Phil Mickelson this week on his social media account, but that hasn’t stopped bookmakers from pricing up some exciting betting markets for the potential showdown.

BetOnline.ag have chalked up Woods as favorite to exact revenge on Lefty, but the company have also priced up markets on the total curse words used between the two, the number of Tiger twirls we will potentially see, and much more.

Here’s a full list of the betting markets BetOnline.ag have created ahead of the potential Woods-Mickelson “The Match” Part 2:

How many holes will be conceded?

  • Under 2½ holes 4/11
  • Over 2½ holes 2/1

Match Winner

  • Tiger Woods 20/33
  • Phil Mickelson 5/4

Number of 3-putts recorded by Tiger and Phil

  • Under ½ 3-putts 5/12
  • Over ½ 3-putts 33/20

Which pairing will win Tiger vs Phil II?

  • Tiger Woods / Peyton Manning 5/9
  • Tiger Woods / Tom Brady 2/3
  • Phil Mickelson / Peyton Manning 11/10
  • Phil Mickelson / Tom Brady 7/5

Which player will make the most birdies?

  • Tiger Woods 10/13
  • Phil Mickelson 10/11

Will a Play Off be needed to decide the winner?

  • No 1/3
  • Yes 5/2

Will Hole No. 18 be played?

  • Yes 10/13
  • No 10/11

Will there be a Hole In One?

  • No 2/55
  • Yes 17/2

Will Tiger Woods wear a red shirt?

  • Yes 2/5
  • No 17/10
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