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Fujikura Motore is back with launch of Motore X F1 and F3 Shafts

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Fujikura basically invented the aftermarket graphite shaft market with the launch of the original Fujikura Speeder 757—one of the first shafts built with high-end materials to gain a performance advantage. The 757 name lives on through improved technologies and materials, and for 2020 Fujikura is bringing back another well-known favorite, the Motore F1 and F3 with the launch of Motore X.

The all-new Motore X was entirely designed from the ground up utilizing Fujikura’s high-speed tracking system (enso) to look at any and all shaft parameters to maximize performance for target golfers.

Let’s get a little deeper into enso before going any further. Enso is a high-speed motion capture system that uses eight cameras to track exactly what the shaft (and club) do and how they perform during the golf swing—at close to 1000 frames per second. It measures shaft deflection and club performance during the entire swing, head placement at impact, and finally clubhead performance based on shaft movement. This system gives Fujikura a distinct advantage when it comes to testing its shafts with golfers.

What is the Fujikura Motore X?

Just like with club design, shaft manufacturers work within certain physical constraints as far as mass and materials to build the best possible shafts to benefit the golfer. In the case of Motore X, the focus was on three main categories:

  • Increasing clubhead speed
  • Increase total stability to maximize speed and dispersion
  • Maintain a player-preferred feel

With the Motore X, designers accomplished the main goal of maximizing speed while also reducing dispersion thanks to a reinforced bias core with a torsionally stiffer handle section that promotes faster ball speeds. In laymen’s terms, that means some of the very first inside layers of the shaft are crafted with thin layers of full-length graphite to create balanced torsional strength for stability over the entire length of the shaft.

The result is more energy from the golfer to the clubhead, boosting ball speeds for more distance while maintaining stability for tighter shot control.

More on the two models
  • F3: Designed for smooth and moderate swing types. Firm tip and mid sections produce a mid-
    high trajectory for longer carry distances with mid spin.
  • F1: Designed for faster, more aggressive swing types. Stiffened tip and mid sections create a
    powerful and penetrating, low-mid trajectory with low-mid spin.

At retail (network of 600-plus charter dealers): February 1, 2020

MSRP: $275

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

4 Comments

4 Comments

  1. Jarnio Bubly

    Jan 20, 2020 at 10:13 pm

    Matches Brooks Koepka’s new golf shoes.

  2. Vas

    Jan 20, 2020 at 4:10 pm

    Fujikura is depending on the nostalgia of me remembering that Motore F1 on that TM Superfast TP driver fondly enough to buy one… and they are right. Definitely going to try the new one. That old shaft was one of the best ever.

  3. yup

    Jan 20, 2020 at 4:03 pm

    Enso…

    • Skip

      Jan 21, 2020 at 4:47 pm

      yea lol. Also:

      “In laymen’s terms, that means some of the very first inside layers of the shaft are crafted with thin layers of full-length graphite to create balanced torsional strength for stability over the entire length of the shaft.”

      It’s “layman’s terms” and how the heck is that layman’s terms? I don’t think he understands the phrase. This guy is a terrible writer.

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Equipment

Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Equipment

Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter

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Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.

This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.

Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.

The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.

Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.

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Equipment

Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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