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2020 Callaway Mavrik Drivers 2020 Callaway Mavrik Drivers

Equipment

2020 Callaway Mavrik drivers: Faster means farther

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Callaway is going Mavrik in 2020 with three MAVRIK Driver models: Callaway Mavrik, Mavrik Sub Zero and Mavrik Max.

A maverick by definition is “an unorthodox or independent-minded person.” And in the world of club design, Callaway is certainly thinking independently.

The new 2020 Callaway Mavrik series of drivers were created by utilizing an unorthodox approach to designing better golf clubs: artificial intelligence. It must be working—you may remember that A.I. helped design the Epic Flash drivers won our Best Drivers of 2019 award.

Now, armed with a greater understanding of how machine learning can help engineers, Callaway is applying A.I. beyond the face and around the rest of the head to assist in building a better driver—this, you could say, is a…Mavrik approach (I’ll see myself out for the obvious pun. No “Top Gun” jokes to follow, I promise).

The one thing it doesn’t take a supercomputer to figure out is the only real way to make a golf ball travel farther is to impart greater force on it—simple physics. The only way to create greater force is through either mass or velocity/acceleration (energy = mass X acceleration, after all), and as Callaway said many years ago with the Big Bertha Alpha driver with Gravity Core “you can’t argue with physics.”

Callaway Mavrik Drivers 2020 lineup 2

Mavrik Sub Zero (left), MAVRIK Driver (center) and Mavrik Max (right)

Artificial Intelligence—Real-world Results

For Callaway, the first step in proving A.I. could help build better clubs was by giving it the task of redesigning a driver club face’s variable face thickness pattern to increase ball speed: mission accomplished with Flash Face, found in the 2019 Epic Flash drivers.

With the new Mavrik driver, it was going to take a lot more than a face redesign to improve on the Epic Flash, so Callaway engineers went back to the drawing board to not just rethink the face but the rest of the club from the ground up to make it faster.

Cyclone shaping

Raised Skirt reduces drag

It was a fine balancing act for Callaway engineers to create the new Mavrik driver since conventional thinking would lead most OEMs to simply reduce total mass of a club to allow golfers to swing it faster—a proven formula. The problem is, when you reduce mass, you reduce potential energy.

To increase the potential speed of the driver head, Callaway used A.I. to overcome the trade-offs of forgiveness, aerodynamics, and ball speed to build a new profile that is much more aerodynamically efficient and forgiving. Callaway calls it Cyclone Shaping.

Callaway Mavrik Drivers 2020 lineup crown

Mavrik Sub Zero (left), MAVRIK Driver (center) and Mavrik Max (right)

Any time you discuss the development of any new product with an engineer, words like “balance” and “efficiency” come up a lot. In most industries, it’s a matter of cost vs performance or value, but in golf it’s a matter of balancing what’s possible under the rules without giving up either too much top-end performance or forgiveness and actually creating something to increase ball speed.

According to Callaway, the Cyclone Shaping as a standalone technology makes the new driver head 61 percent more efficient through the air, creating less drag and making the Mavrik 1 mph faster than the 2019 Epic Flash. All this while still maintaining a 460cc head volume. One mph of clubhead speed has the potential to add up to 3-4 yards total distance.

Each of the three driver models in the Mavrik line utilize the Cyclone Shaping to increase potential speed, but with three distinct models designed for different player profiles, there is more than just aerodynamics, that according to Callaway helps make this the “best driver Callaway has ever produced.”

Flash Face SS20

Callaway Mavrik Driver 2020 face

Time to go under the hood to explain how Callaway engineers, along with the help of A.I., managed to create more robust ball speed from a face already pushed to the limit.

After maximizing the aerodynamics of the head, the other key components had to evolve as well, including the face and how mass was distributed to maintain MOI in a slightly smaller footprint. To move more mass, the face had to be lighter, but there was one big problem: a thinner face created durability issues (along with CT creep, but we’ll get to that in a moment). The new Flash Face SS20 is six grams lighter than the previous iteration thanks to FS2S titanium face material.

NOTE: FS-2s is a proprietary titanium alloy developed by FS Precision Tech for high-stress applications in aerospace and mining, FS2s titanium is stronger and more fatigue resistant than conventional 6-4Ti.

The Hot Topic

Characteristic Time (CT) was a big topic of discussion this year on the PGA Tour, and at the Open Championship, when multiple OEMs had drivers test above the legal limit of CT, thus becoming non-conforming.

Xander Schauffele’s non-conforming driver tested at The Open- CT creep

Callaway was one of the many companies caught in the crosshairs of this issue and the company decided to tackle it head-on. Knowing that drivers start as conforming can potentially become non-conforming after years and years of use/or by fewer “cycles/hits” at very high speed. Something had to change since amateur and professionals players alike rely on their equipment conforming to the rules and holding up swing after swing.

The new FS2S material allows Flash Face 2.0 to offer more robust ball speeds over a greater area of the face while also preventing CT creep over the use of the head.

There’s even more to the story: Not only is Flash Face SS20 lighter, faster and stronger, but with the aid of artificial intelligence, each model in the Mavrik family has a uniquely engineered variable face thickness pattern to maximize ball speed on off-center hits for the target player. This creates a driver family that, according to Callaway’s testing, has 13 percent more consistent downrange dispersion than the 2019 Epic Flash family of drivers.

The 3 Callaway Mavrik Driver Models

Callaway Mavrik Driver

Callaway Mavrik Driver 2020 sole

Coming in at the legal limit of 460cc’s it is the head with the most dramatic Cyclone Shaping aerodynamics.

Callaway Mavrik Driver 2020 crown

The flagship Mavrik is the-all encompassing technology package that will fit the greatest number of golfers. It offers a slight amount of draw bias that can be neutralized through the hosel settings and is considered the mid-spin option. There is no adjustable center of gravity, because Callaway wanted to maximize the discretionary weight around the perimeter of the head for the most all around performance. With FF20 and boosted MOI, this is the club that will find its way into the majority of golfers bags.

Callaway Mavrik Sub-Zero Driver

Callaway Mavrik Sub Zero Driver 2020 sole angle

Callaway is calling the Mavrik Sub Zero the ultimate combination of higher MOI and lower spin.  The shaping of Mavrik Sub Zero is where things get interesting. The Epic Flash Sub Zero was a huge hit both at retail and on tour—but there is a small asterisk next to that fact. Their was one model that started as “tour only,” but based on the popularity and demand from fitters and players, eventually became a retail release—the Sub Zero Triple Diamond.

Triple Diamond (left) vs. Standard Epic Flash

The Mavrik Sub Zero is 10cc’s less than the standard model at 450cc, and takes its shape more from the previous Triple Diamond SZ than the original standard model—it goes to show that Callaway takes consumer and tour player feedback seriously when it comes to product development and evolution.

It is completely neutral in its weighting and has a flatter lie angle compared to the standard Mavrik model for more workability. Compared to the standard model, the sole is flatter from front to back to lower CG and decrease spin.

The flatter sole profile of the MAVRIK Sub-Zero

Last but not least, the moveable weights in the bottom of the Sub Zero are 14g and 2g respectively (other weight options are available through custom order) and allow the golfer to fine-tune spin and trajectory alongside the patented Callaway dual cog adjustable adapter.

Callaway Mavrik Sub Zero Driver 2020 face

Callaway Mavrik Max Driver

Callaway Mavrik Max Driver 2020 sole

In what has now become common nomenclature in golf club branding and design the Mavrik Max is the most forgiving, highest-MOI model in the Callaway Mavrik family.

Callaway Mavrik Max Driver 2020 crown

Coming in at 460cc in a shallower more draw bias shape, the Max has the largest footprint from address and is the easiest to launch of the three models. Although not as aerodynamically efficient as the other two Mavrik models, it still has all the key features of the line including FS2o, Flash Face 2.0, and Jail Break. Like the Sub Zero, the Max has two weights (14g and 2g) that when moved between positions offer either a maximum MOI setting or maximum draw with the weight position in the heel.

Callaway Mavrik Max Driver 2020 face

Loft Specs and Availability

Lofts

Mavrik will come in three loft options of 9, 10.5, and 12-degree heads
Mavrik Sub Zero comes in the loft options of 9, and 10.5 degrees
The Mavrik Max will be available in 9, 10.5, and 12-degree lofts

Stock shafts

  • Project X EvenFlow Riptide 50g and 60g in A-Flex, Regular, Stiff, and X-Stiff
  • Aldila Rogue White 130 MSI 60g and 70g, in Regular, Stiff, and X-Stiff
  • UST Helium 40g and 50g, in Women’s, A-Flex, Regular, and Stiff

Availability and Pricing

Pre-sale for the Callaway Mavrik drivers starts today, January 14th, with clubs being available at retail starting January 23rd.

Each driver in the Mavrik family is $499.99.

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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.

17 Comments

17 Comments

  1. Moses

    Jan 16, 2020 at 8:03 am

    The Mavrik drivers are fantastic and will be in my bag in 2021 for $179.
    The flood of top of the line equipment every year makes for great prices the following year for the latest and greatest.

  2. Stuckenschneider

    Jan 15, 2020 at 5:43 pm

    It’s another Callaway driver that adds 20 yards and cost $500. Let’s see is this the fourth or fifth driver Callaway has introduced in the past 2 years? I believe they have introduced the Epic, Rogue, Epic Flash and now the Mavrik. Marketing is the name of the game.

    • Brandon

      Jan 15, 2020 at 8:21 pm

      Each of those drivers you listed was released a year apart. Just like most of the big OEM’s do.

  3. Frank

    Jan 14, 2020 at 8:26 pm

    Not playing any Callaway drivers with their V alignment marks on crown. Callaway had it right with the XR Pro and X2 Hot Pro and DBD lines.

  4. Sarsten Kolheim

    Jan 14, 2020 at 4:07 pm

    I tested these. I gained 1/2 a yard and increased my ball speed .7 mph. At this rate I’ll be crushing 347 yarders in 287 years and have spent $143,213 lining some guy in China’s pocket. Marketing works!!!!!!!!!

  5. Earvin Johnson

    Jan 14, 2020 at 2:10 pm

    “Goose, I’m switching to guns!” Cue Kenny Loggins theme! “Highway to the danger zone@!”

  6. scott

    Jan 14, 2020 at 12:37 pm

    I tested the sub zero version yesterday at Callaway. The numbers were (slightly) faster all around than my flash sub zero. However, they did seem to work out the sound/feel issues as the mavrik has a much more muted sound and better feel than the flash. Another quality offering in my opinion.

  7. Jordan

    Jan 14, 2020 at 10:34 am

    Sean Toulon: Big Top Gun guy.

  8. dat

    Jan 14, 2020 at 9:28 am

    No pricing available?

    • TBGC

      Jan 15, 2020 at 7:11 pm

      Did you actually read the article or just the headline?

  9. Billie Smith

    Jan 14, 2020 at 9:13 am

    It’s no different than the Epic Flash. I’ve played the flash for 1 year and don’t see any difference between these products other than marketing that suckers will fall for.

    At least it’s not that ugly green which is a total distraction. The Epic Flash green monster is a nice club but it’s ugly and sounds like crap.

    • CJ

      Jan 15, 2020 at 4:06 pm

      I get your obvious point. However, I’m guessing many like me did not buy a new driver last few years. For guys with epic no biggie.

    • Egbert Palmerino

      Jan 15, 2020 at 7:16 pm

      One might suppose you were in the sucker category yourself. After all, you do go out and buy the latest, greatest, newest toy being marketed on 2019. Pretty much exactly wht you are accusing the 2020 buyers of doing.

  10. Math

    Jan 14, 2020 at 8:36 am

    Try this: e = 1/2 mv^2

  11. Lar

    Jan 14, 2020 at 7:33 am

    By making them faster, does that mean they’ll be illegally hot faces that need testing all the time
    lmao

  12. D

    Jan 14, 2020 at 7:20 am

    English is not your first language, huh?
    I quit reading after about the first half sentence. I couldn’t go forward after that, it’s so poorly written and makes no grammatical sense.

    And if the driver is supposed to be AI designed blah blah, why is is still the same shape as last years

    • Call me Ishmael

      Jan 14, 2020 at 10:31 am

      dude relax. it’s an intro into specs on a new driver, not a herman melville novel.

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Equipment

New for 2020: Cleveland Golf Smart Sole 4 wedges

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Cleveland Smart Sole Wedge S sole3_4 copy

Cleveland Golf has unveiled its new Smart Sole 4 wedges featuring three new models all of which contain an extra-wide sole with extra leading edge bounce in a design to ensure crisp, clean contact and better stability.

The Smart Sole 4 wedges all feature an extra-wide three-tiered sole, with added leading edge bounce, in a bid to provide maximum forgiveness from the fairway, rough or out of the bunker.

Cleveland Smart Sole Wedge S sole

The new additions also contain upgraded Feel Balancing Technology which sees the redistribution of weight from the hosel to allow the center of gravity to be moved closer to the center of the clubface in design for improved feel and greater consistency.

Cleveland Smart Sole Wedge S top

The Smart Sole 4 wedges feature new aggressive milled grooves that look to generate better spin performance from all conditions.

Cleveland Smart Sole Wedge S face

Cleveland’s Smart Sole 4 wedges arrive in three different models – the C model (42°), G model, (50°), and S model (58°). According to the company, the introduction of the G model aims to provide full-shot capability and extensive versatility to go along with the S and C models.

The new additions for 2020 arrive in right and left-handed options as well as Men’s and Women’s offerings.

Cleveland’s Smart Sole 4 wedges hit retail on February 7, 2020, and are priced at $119.99 MAP for Men’s Steel and $129.99 for Men’s Graphite, while the Women’s Smart Sole 4 wedges are priced at $119.99 MAP for graphite.

 

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Equipment

Puma introduces Ignite PWRADAPT Caged footwear

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2020 Puma Ignite PWRADAPT Caged

Puma Golf has introduced its new Ignite PWRADAPT Caged footwear featuring a new PWRCAGE saddle unit designed to provide locked-in stability.

The Ignite Pwradapt Caged is designed to provide maximum comfort and a perfect fit and contains the brand’s new PWRCAGE Saddle which wraps around the medial and lateral sides of the shoe in a bid to provide unmatched stability.

2020 Puma Ignite PWRADAPT Caged

Speaking on the new Caged footwear, Andrew Lawson, Footwear Product Line Manager, Puma Golf stated

“Our new CAGED footwear will keep you locked in and comfortable all day thanks to our new Adaptive Fit System and PWRCAGE saddle unit which provides the perfect fit, and stability like you’ve never felt before. Best of all, they come in a stylish, lifestyle-inspired, extremely comfortable package.”

2020 Puma Ignite PWRADAPT Caged

As the laces tighten, the cage around a golfer’s foot on the new shoe seeks to form a perfect, comfortable but stable fit, while the Heel Lock Window is designed to cup the golfer’s heel comfortably locking his foot securely into the shoe.

2020 Puma Ignite PWRADAPT Caged

The Ignite PWRADAPT Caged features a layered Adaptive Fit System which seeks to produce 360-degree support through the internal bootie. The external bootie equipped with PWRFRAME technology is designed to ensure that the foot is fully supported in highest impact areas.

Finishing off the technology on the new additions, the shoes feature full-length IGNITE foam cushioning and the PWRADAPT Technology sole is designed to provide responsive comfort and 3-dimensional traction that adapts to the way a golfer moves.

2020 Puma Ignite PWRADAPT Caged

Both the lace and Disc version of Caged feature an Epic Tour Last – a refined, anatomical last shaping that aims to deliver both an excellent fit and ample forefoot volume for maximum comfort as well as a stylish toe-down look.

2020 Puma Ignite PWRADAPT Caged

The Ignite PWRADAPT Caged collection is available in the golfer’s choice of five colorways (Gray Violet/Silver/White, Black/Silver/White, Quiet Shade/Silver/Black, Peacoat/Quiet Shade/Silver and White/Silver/Peacoat).

Limited-Edition colorways and styles of Caged inspired by upcoming, key tournaments this season are also expected to be released throughout 2020.

2020 Puma Ignite PWRADAPT Caged

Available in sizes 7-15, the Ignite PWRADAPT Caged will feature a retail price of $150 and is available through select retailers and at pumagolf.com beginning January 21.

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Equipment

New for 2020: Bettinardi HLX 3.0 wedges

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2020 Bettinardi HLX 3.0 Wedges

Bettinardi has unveiled its new HLX 3.0 Wedges for 2020, which feature a complete re-design of technology and appearance than previous editions from the company.

Unlike the brand’s previous H2 wedge line, the new wedges are crafted from Soft Carbon Steel in a move which aims to provide players with a much softer feel at impact, with a focus on greater versatility, control, and increased forgiveness on a variety of short game shots.

2020 Bettinardi HLX 3.0 Wedges

On the HLX 3.0 wedges, Bettinardi also took their milling expertise to the grind of the sole in a bid to produce more consistency in production, while offering maximum short game playability and repeatability.

Engineered through the company’s High Helix Cut machining process, the HLX 3.0 wedges feature an all-new face which is designed for ultimate soft feel. Through an optimizing process of removing material to generate groove depth’s and spacing to push USGA limits, Bettinardi’s HLX 3.0 wedges seek to offer golfers with ultimate versatility.

2020 Bettinardi HLX 3.0 Wedges

2020 Bettinardi HLX 3.0 Wedges

The C-grind wedge features a higher toe and heel to promote added relief, and clean contact, while the re-designed face which removed 20% more additional surface metal to allow the ball to move past the center of gravity aims to produce a more aggressive spin with more consistent distance control.

2020 Bettinardi HLX 3.0 Wedges

The RJ-grind is aimed towards players who seek increased forgiveness on tight lies and added bounce on square face shots and features the brand’s highest measured bounce for players with a steep angle of attack.

Bettinardi’s HLX 3.0 wedges arrive in both a traditional Chrome finish and the brand’s all-new Black Smoke finish – each of which is designed for greater optics and glare-reduction.

2020 Bettinardi HLX 3.0 Wedges

2020 Bettinardi HLX 3.0 Wedges

The wedges come with a custom Bettinardi Crosstour Soft Grey and Black Lamkin grip and players can choose between three Tour grade shaft options: KBS High Rev, True Temper S400, or the Nippon Pro Modus 115.

2020 Bettinardi HLX 3.0 Wedges

Pre-orders on Bettinardi’s HLX 3.0 wedges begin today while worldwide shipping starts from April 10, 2020.

 

 

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