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2020 Odyssey Golf launches new Bird of Prey and Stroke Lab Ten putters

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Odyssey Golf is taking Stroke Lab technology and innovation further with the release of the all-new Stroke Lab 10 putters along with the introduction of the Bird of Prey putter for 2019 and 2020.

Odyssey Stroke Lab Ten Bird of prey putters golf 2020

2020 Odyssey Bird of Prey, Stroke Lab Ten putters: The details

To say Odyssey Stroke Lab putters, along with the revolutionary mass-shifting Stroke Lab shaft, have been a success both on tour and with regular golfers would be a huge understatement. On the professional side—since their introduction at the beginning of 2019 as a prototype product, Stroke Lab putters have become the number one putter on all tours and won more professional tournaments (65 to be exact) than any other brand on all tours combined.

Now, Odyssey’s General Manager Sean Toulon and his design team are looking to advance designs again with what many would call familiar shapes but with unconventional advantages.

Odyssey Stroke lab ten putter golf 2020

First off, we have the Stroke Lab Ten. And, yes, even Sean Toulon himself is willing to admit it shares similarities to a particular arachnid-style putter that he helped originally design at another OEM many years ago. But, as a modern equipment historian, I believe it’s important to point out that as much as the “arachnid” style has been popular for quite some time.

There was another putter that predates it (released in 2005), which offered an extremely high MOI design but without the catchy name: the Ping UG-LE. The UG-LE pushed mass way back and to the corners of the head to create (at the time) the highest MOI putter on the market.

But here’s the thing: Putters and material design have come a long way since the introduction of the UG-LE and the original arachnid designs, and Odyssey is here to prove golfers just how much better with the Stroke Lab Ten.

The Stroke Lab Ten’s frame is made from ABS (Acrylonitrile Butadiene Styrene…don’t worry, I had to look it up too). Here’s a further explanation

“It is an amorphous polymer comprised of three monomers, acrylonitrile, butadiene and styrene. ABS is most commonly polymerize through the emulsification process or the expert art of combining multiple products that don’t typically combine into a single product. When the three monomers are combined, the acrylonitrile develops a polar attraction with the other two components, resulting in a tough and highly durable finished product. The different amounts of each monomer can be added to the process to further vary the finished product. The versatility of ABS plastic properties contributes largely to its popularity across several industry sectors.” (Thanks, Adreco plastics)

According to Sean Toulon, what the ABS material allows is maximum distribution of metal (heavy) mass parts to the back and extreme perimeter of the putter to blow past other putters’ MOI (Moment of Inertia: a measurement of forgiveness) but also in sound and feel.

“The sound and feel of this putter is special (thanks to the material advantage of ABS)”  Sean Toulon, Odyssey Putters General Manager

Beyond just the shape of the putter, the sole has been meticulously crafted to help the head aligned square when grounded towards the target in the playing position. Sean continues

“We got these putters to the point where ( with the alignment on top ) they have become point and shoot” 

There truly is a lot going on to make sure these putters do everything they can to help both regular golfers and touring professionals align properly and get the best possible result when putts are not hit absolutely perfect.

The Stroke Lab Advantage

Considering the MOI of these designs, you would think that the highest of high handicappers would be the target market, but in that assumption, you couldn’t be more incorrect. The designs of both the Stroke Lab Ten and the Bird of Prey were entirely driven by the tour and player desire to get every last bit of performance out of their putting games.

These putters will all come stock with the Stroke Lab shaft, which pulls mass from the shaft and redistributes it under the grip and into the head for even greater stabilization. Odyssey has proven that the shaft alone can help stroke consistency across the board, and the most notable stat is the 13 percent increase in face angle delivery at impact. This increases the make putt percentage, which when you think of a round of golf, equates to strokes saved.

If there is one more thing Odyssey knows about putters, it’s roll and inserts. With the new Stroke Lab Ten and Bird of Prey designs, the company is using an all-new Microhinge Star insert to increase the sound for better player feedback. Generally, inserts are used to decrease the sound, but in the case of the New Microhinge Star, engineers at Odyssey wanted to recreate more of the original sound and feel of the White Hot putter but with the added benefit of the Microhinge to increase forward roll.

Odyssey Stroke Lab Putter Insert roll Ten Bird of prey

This new Microhinge Star insert improves the correlation between the sound and expected distance a player will hit the ball—firmer means further. This is just another step in the design process put in place to help players of all abilities putt with greater consistency since without audible feedback, all players will have a more difficult time controlling distance.

The new Stroke Lab Ten and Bird of Prey putters will be available starting November 1. For more information check out OdysseyGolf.com

 

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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.

23 Comments

23 Comments

  1. DPavs

    Nov 20, 2019 at 12:58 pm

    What happened to second off? I would have like to have seen more information about the Bird of Prey design and what advantages it offers in comparison to the 10 (ten)

  2. Dave r

    Oct 18, 2019 at 12:26 pm

    Pretty soon will need a bag just to carry the putter , mabey impose a size limit on these things that don’t even look like putter. And Boydie couldn’t agree more.

  3. John-Magdalene Agel

    Oct 17, 2019 at 8:17 am

    The 2003 Big Ben and Little Ben putters from Ben Hogan golf and Bertinelli predate the Ping UG-LE.

  4. Make it so

    Oct 16, 2019 at 4:22 pm

    Does the Bird of Prey look like a Star Trek ship or am I just a nerd?

  5. Mark Hachey

    Oct 16, 2019 at 3:18 pm

    Pretty much all putters are point and shoot. The problem is that most golfers don’t know where to point them, or how hard to swing them.

  6. Kiko

    Oct 16, 2019 at 2:55 pm

    Nice TM and PXG knockoffs, lol….

  7. parsky

    Oct 16, 2019 at 12:36 am

    Is this a fancy new drone or a putter?

  8. Iknowdonkeys

    Oct 15, 2019 at 10:34 pm

    Did I say Kuchar sucks big donkey?

  9. Bing Hogan

    Oct 15, 2019 at 10:03 pm

    I can’t wait to buy one or even two!

    Just hope it gives me 17 more yards….

    Unbelievable…

  10. Brandon

    Oct 15, 2019 at 8:57 pm

    So what if it’s looks like a spider? An Ardmore 3 looks like a fang. Every heal toe weighted blade looks like an anser. What are they supposed to do, make a putter that looks like a Thanksgiving turkey?

  11. Exitlowandleft

    Oct 15, 2019 at 5:02 pm

    Yes Mr Toulon?…you have an incoming call on line one…I believe the gentleman said he was part of legal counsel representing Taylormade golf….he’d like to speak with you for a bit….

    • Ryan

      Oct 16, 2019 at 12:00 am

      Patent is 10 years old and expired. I believe I heard Callaway bought it… It’s also Toulon’s design.

  12. Tony P

    Oct 15, 2019 at 3:37 pm

    Putting with a dinner plate. Yeah – not for me.

  13. S

    Oct 15, 2019 at 1:17 pm

    Kuch sucks

  14. lawrie mcgregor

    Oct 15, 2019 at 12:37 pm

    hmm odyssey cashing in on the spider design. putter is the biggest club in the bag these days if you can win an open using a golden goose surley its in the stroke, take designs back to basics instead of carrying a crocket in the bag!

  15. Boydie

    Oct 15, 2019 at 12:30 pm

    Here are few takes from this wonderfully written article.
    “stroke consistency,” “polar attraction,” “driven by the tour,” “13 percent increase in face angle delivery at impact,” “increases the make putt percentage,” “Microhinge Star insert to increase the sound for better player feedback,” ” correlation between the sound and expected distance a player will hit the ball—firmer means further,” and finally “greater consistency since without audible feedback, all players will have a more difficult time controlling distance!”

    What a bunch of used car salesman gibberish!

    • K

      Oct 15, 2019 at 8:59 pm

      Couldnt agree more. The marketing banter these companies have been using the last few years is nothing short of tacky. Its obvious they are desperate to push new product with absolutely zero benefit over whats been available the previous 5-6 years.
      If you need a new club anywhere in the bag, do yourself a favor and pick up some new old stock or something in good used shape thats from this century.
      They say “give a dumb man $1,000 and he will turn it into a new iphone, give a smart man $1,000 and he will turn it into $1,000,000”. Same rules apply

    • parsky

      Oct 16, 2019 at 12:43 am

      My entire life advertising has never worked on me. I wish I could say the same for others because it would end spam and lame ads across all forms of media. Imagine how sweet it could be. So much money is wasted with marketing.

  16. Andy

    Oct 15, 2019 at 12:19 pm

    You know golf clubs have hit a wall after reading this article!

  17. Chris G

    Oct 15, 2019 at 12:02 pm

    cough*taylormade*cough

  18. KMack

    Oct 15, 2019 at 10:35 am

    So Odyssey has their version of the Spider? I don’t get it

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Equipment

Forum Thread of the Day: “Courses that are now obsolete on Tour due to power in the game?”

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Today’s Forum Thread of the Day comes from Titleist99 who asks WRXers if they feel some golf courses are now obsolete on Tour due to the ever-growing power element in the game. Some of our members list tracks which they think will struggle to host majors again, while others explain why they feel every famous course still has its place on the calendar.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • oikos1: “The courses aren’t obsolete because most fans enjoy seeing a course overpowered. Golf traditionalists may not like it but just look at other sports today. Sure, a no-no, once it gets to the 7th becomes interesting, but most fans want to see homers and runs scored. Same in basketball, no one wants a pro game ending at 60-54 and football clearly is shooting for high scoring passing affairs. The majority of golf fans just don’t want to watch pro’s grind it out every week. They want to cheer for birdies and eagles. They want to see if the impossible is possible, the potential for crazy good. Bring on the 54 in golf! So no, golf courses aren’t becoming obsolete. PGA Tour attendance has been on the rise the last three years. If anything, they are looking at ways to make the events bigger and will seek venues that allow for just that.”
  • LICC: “Some former Majors courses that are now too short for the majors: St. Louis, Canterbury, Northwood, Prestwick, Myopia, Five Farms, Wannamoisett, Chicago Golf Club.”
  • Obee: “The problem with the shorter courses is that the Tour players don’t like having driver taken out of their hands. And that’s really all it is. They get ‘bored.’I get it; it does take away a large part of the game. But I would love to see them play more short courses were drivers taken out of their hands on a good number of holes. But as far as ‘obsolete’ goes. None of the courses are obsolete. They are just different.”
  • NJpatbee: “Course design and not just length add to the difficulty of a course. Pine Valley will never host a pro tournament because of their inability to handle the crowds; I would speculate that even the regular tees would be a challenge for the PGA Tour pros. The Championship Tees would be a bear. Now, I have never played there, but I am available if any member wishes to invite me!”
  • Titleist99: “PGA TOUR might want to add a little rough to protect our classic courses..”

Entire Thread: “Courses that are now obsolete on tour due to power in the game?”

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Whats in the Bag

Jason Dufner WITB 2019

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Jason Dufner WITB is accurate as of the 2019 RSM Classic 

Driver: Cobra King F9 Speedback (10.5 @9.5 degrees)
Shaft: LA Golf Shafts OLYSS RSC 65-TX (45.75”)jason-dufner-witb

3-wood: Cobra SpeedZone (14.5 degrees)
Shaft: LA Golf Shafts OLYSS RSC 75-TX (tip 1”, 43”)

7-wood: Titleist 915F (21 degrees)
Shaft: Aldila Rogue Silver 125 MSI 80 TX

4-iron: Cobra King Forged Utility
Shaft: LAGP Proto Rev A

  • Note: Dufner also has a set-matching King Forged 4-iron in the bag, leading us to assume the 4-iron is a game-time decision.

Irons: Cobra King Forged CB (5-PW)
Shafts: True Temper AMT Tour White S400

Wedges: Cobra Raw Custom (52, 56 degrees), Cobra King MIM (60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Tour Newport Circa 2001
Grip: Super Stroke Pistol GTR Tour


Ball: Titleist Pro V1x

Grips: Super Stroke S-Tech Cord

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Equipment

GolfWRX Spotted: Prototype Callaway Apex MB

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Callaway Prototype blade 2020 MB

“Its the most wonderful time fo the year” I’m talking testing and prototype season on the PGA Tour as we head into the winter break. At the RSM Classic, we spotted what looks to be some early Callaway prototype irons in the bag of Aaron Wise.

We’ve seen a few different Callaway Prototype MBs in players’ bags this year including a “special Japanese forged” version made for a few players, including Open Championship winner Francesco Molinari, and more recently, Maverick McNealy.

The new Prototype MB/Blade has all the telltale signs of a traditional Callaway-shaped blade including the thinner hosel-to-top transition—also known as the crotch of the iron—rounded lines, high toe, and short heel-to-toe length. What makes it a unique Callaway iron, of course, is the noticeable screw in the back of the head behind the center of gravity.

This design feature is not new, and for many gear junkies probably brings back memories of the original Adams Pro Black MB irons or the 2011 TaylorMade MBs.

 

By using a weight screw instead of traditional tip weights to get the club to spec, there is zero chance of moving the center of gravity horizontally towards the heel of the club. It helps add mass to improve feel. In most cases, a blade/MB iron from any OEM is built as a showpiece in a classic design. If we are looking at the new Apex MB from Callaway as a potential release in 2020, sticking to a classic style can be a great thing.

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