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True Sports (True Temper) acquires Canadian-based Accra Golf

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Big equipment news in the world of custom fitting and golf shafts: True Temper (via parent company True Sports) is acquiring Canadian based Accra Golf and its parent company Premium Golf Management Co. (PGMC).

Accra joins True Temper and Project X in True Sports’ reorganized portfolio, which now consists of specific divisions for baseball, hockey, ice skating, and lacrosse.

For those less familiar with Accra, let’s quickly catch you up to speed. Accra Golf, based out of Kingston Ontario (also the birthplace of The Tragically Hip) designs and sells shafts exclusively for the aftermarket, which includes its large network of registered fitters.

It is the number one custom-fit only shaft on the PGA Tour. Accra offers products that work for players at EVERY end of the spectrum from recreational juniors and ladies, all the way to PGA Tour professionals. People in the custom fitting world should be familiar with PGMC since they operate the True Temper Plus network which helps deliver shaft orders to custom fitters around North America. This arrangement has been in place already for a few years now.

From Don Brown Sr. Director of Marketing and Innovation of True Temper

“We are thrilled to add ACCRA to our performance-enhancing line of shaft brands. The wide range of ACCRA products increases the options we make available within the custom club fitting environment”

This deal greatly benefits the Canadian-based Accra team thanks to greater access to R&D thanks to now being part of the team under the True Sports umbrella.

Gawain Robertson, co-founder of Accra said this

 “Having access to TRUE Sports’ vast R&D capabilities, including their Center for Sports Testing and Research, will enhance the sophistication of our design and prototyping process. Being able to take advantage of TRUE’s global marketing, logistics and operations capabilities will strengthen the ACCRA product and brand.”

As someone that has worked with Gawain and the entire Accra team for many years as a custom fitter and builder, this is a big step for a company that started with a simple mission: Creating the best possible innovative products with the primary focus on custom club fitting. They have never wavered from that philosophy, they are 100 percent committed to sticking to that mission, and clearly it’s paying off.

 

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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop in Hamilton and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.

11 Comments

11 Comments

  1. Mitchell

    Jul 25, 2019 at 2:33 pm

    I think they’ll be a great addition for Accra’s iron shafts. They offer weights not traditionally matched in other companies’ line ups. As for their wood/hybrid shafts, they’re a fantastic addition. Yes pricier, but if you look at any aftermarket (or OEM offering, ex. small batch HZRDUS) shaft producer, you’ll find comparable pricing.

  2. bob

    Jul 25, 2019 at 11:58 am

    sorry to hear that, accra was a quality shaft. true temper will end that.

  3. matt

    Jul 25, 2019 at 10:47 am

    Curious to know if some of the Accra line will be made in Japan still or if TT will move production. If its the latter they’ll just be a hzrdus with new paint.

  4. Michael

    Jul 24, 2019 at 6:38 pm

    Bet they bought them so they could bury the brand. Happens all the time. Buy your relatively small competitor and then kill the line. Too much R &D invested in HZRDUS brand

  5. dat

    Jul 24, 2019 at 3:03 pm

    I think this will really bring TT up a notch in terms of their graphite offerings and overall tour presence.

  6. tbowles411

    Jul 24, 2019 at 12:45 pm

    Accra shafts are the truth. In our shop, they’re the top selling shafts we sell out of all of the companies. Yonex is #2. I hope this can only mean good things for them. I have them in my woods and hybrids, and they’re outstanding.

    • DukeOfChinoHills

      Jul 24, 2019 at 11:39 pm

      Who buys Yonex anymore? People stuck in 1998?

      • tbowles411

        Jul 25, 2019 at 10:27 am

        Yonex is still around and pros are using their re-designed and tour shafts. They’d even tell you they lost their way for a while, but they have a PGA Tour presence.

  7. P Triple

    Jul 24, 2019 at 12:33 pm

    I have ACCRA shafts in my woods and hybrid. They make EXCELLENT products. I moved to ACCRA from Project x so it is interesting to see them joining “the enemy” lol. I just hope being part of the TT machine doesn’t mean significant price increases on ACCRA products.

    • Carl

      Jul 24, 2019 at 1:16 pm

      Most Accra was already $300-500 per shaft, so I doubt they can get an pricier and expect to sell any.

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Morning 9: Rory offers simple slow play fix, isn’t sure about TC format | Brooks favors the Euro plan | Sunjae Im!

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By Ben Alberstadt (ben.alberstadt@golfwrx.com; @benalberstadt on Instagram)

August 22, 2019

Good Thursday morning, golf fans.
1. Rory’s simple slow play fix
Golf Channel’s Rex Hoggard reporting...”The Northern Irishman has always been one of the most outspoken players when it comes to pace of play on the PGA Tour but enough is enough.”
  • “I saw [the European Tour] released a four-point plan, but I only read the headline. I didn’t go deeper into it. I’ve had enough of the slow play stuff,” McIlroy said. “I had two hours of it last week at the [player advisory council] meeting, and that came to nothing.”
  • “Although he didn’t know the details of the new European pace of play policy, McIlroy did offer a solution for slow play when he pointed out that pace of play won’t be an issue at this week’s 30-man Tour Championship.”
  • “Seriously, it’s like traffic, right? You get 156 in the field, and it’s hard to get those guys around quickly. Even last week, 70, there was no mention of pace of play,” McIlroy said. “I’m in a privileged position that I can say that because I’m going to get into a field of 30 or 70. Obviously, guys that are not quite in my position would disagree with that. [But] if you want to speed up play, cut the field sizes.”

Full piece.

2. Rory unsure regarding new Tour Championship format 
ESPN’s Bob Harig…”While saying Wednesday that he understands many of the reasons for the new format, he also said “come back to me Monday and I’ll tell you whether it’s worked or not.”
  • …”If we’re at the PGA Tour trying to do the season of championships, where it starts at the Players in March and goes through the four majors and culminates with the FedEx Cup in the end, if the FedEx Cup really wants to have this legacy in the game, like some of these other championships do, is people starting the tournament on different numbers the best way to do it?” McIlroy said Wednesday at East Lake Golf Club.”
  • “That’s my only thing. I get it from a fan experience point of view. I get it from giving guys that have played better throughout the year an advantage. But at the same time, it will make it sweeter for a guy that starts at even or 1-under par and goes all the way through the field and wins. Or if Justin Thomas shoots the tied low score of the week and doesn’t end up winning. … I don’t know.”

Full piece.

3. JT wants the Tour Championship and the FedEx Cup
Good to hear he didn’t endorse finishing third if it’ll secure the cup…JT isn’t keen for a repeat of 2017
  • AP report…”Justin Thomas lived it two years ago when he capped off his best year by capturing the FedEx Cup with a runner-up finish in the Tour Championship. Thomas was thrilled to win the cup and its $10 million prize, but felt like a loser in the immediate aftermath because he was second in the Tour Championship to Xander Schauffele.”
  • “As the No. 1 seed, he starts Thursday at 10-under par with a two-shot lead under the staggered start. It’s possible that Thomas could finish the most under par and win the FedEx Cup, even though he doesn’t have the lowest 72-hole score.”
  • “And yes, he will be paying attention…“You guys probably won’t believe me, but, yeah, it will irk me,” Thomas said of such a scenario. “I want to beat everybody every week I play.”

Full piece.

4. Can anyone really win the FedEx Cup? 
Shane Ryan investigates…
  • “…a player starting at even par has to overcome a 10-shot deficit against the top player, but he also has to overcome a variety of smaller deficits against 25 other players. That compounds the problem, but one way we can try to answer the question is by examining other big comebacks in PGA Tour history. A look at final-round comebacks shows us that one player, Paul Lawrie, managed to take back 10 strokes in a single round, though it did require Jean Van de Velde’s infamous collapse at the 1999 Open Championship”
  • “…But Stewart Cink also roared back from nine shots down, and eight players have managed the feat on Sunday from eight shots back. In some respects, the task facing the “start-at-even” crew in the Tour Championship this weekend is much easier. First, they have 72 holes, not 18, to overcome a 10-stroke deficit. Second, the competition is 29 players, not the 70-or-so who typically make the cut at a “normal” event. They have a longer time to beat a smaller number of players, and by that reckoning, chipping off 2.5 shots per round seems far from impossible.”

 

5. In case you missed it: U.S. Prez Cup team top 8 set
Brooks Koepka
Justin Thomas
Dustin Johnson
Patrick Cantlay
Xander Schauffele
Webb Simpson
Matt Kuchar
Bryson DeChambeau
6. Olesen pleads not guilty
BBC report…”Danish golfer Thorbjorn Olesen has appeared in court charged with sexual assault and being drunk on an aircraft.”
  • “The 29-year-old Ryder Cup winner has also been charged with assault by beating…He indicated he would plead not guilty when he appeared at Uxbridge Magistrates’ Court on Wednesday.”

Full piece.

7. Brooks favors the European plan? 
Golfweek’s Eamon Lynch…“Koepka has been an outspoken critic of slow play, calling for stiff penalties against lallygagging PGA Tour players. He was asked about a policy announced this week by the European Tour that cracks down on idlers by imposing stroke penalties, not the meaningless fines used this side of the Atlantic.”
  • “Perfect. We should adopt it,” Koepka replied. Then came the surgical insertion of the needle.
  • “I think you’ll see some urgency to play. It doesn’t matter how quick you walk. It doesn’t matter how quick you do anything.”
  • “The “quick walk” argument – that hoofing it to one’s ball faster excuses taking more time than permitted to execute the next shot – is the flaccid defense of Bryson DeChambeau, a notorious laggard and someone with whom Koepka has sparred on the issue.”

Full piece.

8. Cole Hammer time…for you to win the McCormack medal
Golf Digest’s Ryan Herrington…“On Wednesday, the USGA and R&A announced that Hammer remained the No. 1 in the World Amateur Golf Ranking, and thus had secured the Mark H. McCormack Medal as the leading men’s player at the end of the summer.”
  • “With the honor comes exemptions into the 2020 U.S. Open at Winged Foot and the 2020 Open Championship at Royal St. George’s, so long as Hammer remains an amateur when playing in the majors.”

Full piece.

9. Alone in anonymity?
Sungjae Im has hardly gotten the recognition he deserves this season…
  • Golf Digest’s Joel Beall…“One of the tour’s premier talents walked East Lake in anonymity Wednesday afternoon. Hard to do, given there are just 30 players at this shindig. When he passed a group of fans, necks strained to see the name on the bag, followed by a common chorus of whispers. Who’s that? … that’s not Hideki, right … wow, pretty nice shot. The man would nod as he made his way through, paying no heed to their ignorance. He doesn’t even blame them.”
  • “Hey, I’m surprised I’m here too,” Sungjae Im says with a laugh.
  • “In the Year of Young Guns, from Cameron Champ’s auspicious start to the torrid summers of Collin Morikawa, Matthew Wolff and Viktor Hovland, only one-Im-is standing at the Tour Championship.”
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Thorbjorn Olesen pleads not guilty to sexual assault; will face trial next month

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On Wednesday, Thorbjorn Olesen indicated that he would plead not guilty to the charges of sexual assault, being drunk on an aircraft, and assault by beating, and he will now face trial in September.

Sky Sports broke the news that the Dane appeared at Uxbridge Magistrates’ Court on Wednesday where he confirmed his name, address, date of birth and nationality as well as his not guilty plea, and he has since been released on unconditional bail.

Olesen will now face trial at Isleworth Crown Court on 18th September which is the day before the European Tour’s Flagship event – the BMW Championship at Wentworth.

The 29-year-old was arrested on 29th July at Heathrow Airport and released upon investigation after being accused of sexually assaulting a woman and urinating in the aisle of a first-class cabin.

Olesen is currently suspended from the European Tour while the case is ongoing.

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PGA Tour commissioner Jay Monahan stresses that the Tour won’t be “overly reactionary” in attempts to solve slow play issue

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Days after the European Tour announced their 4-point plan to tackle slow play in the game, PGA Tour commissioner Jay Monahan has stated that the Tour will not be reactionary to their counterparts across the Atlantic Ocean.

According to USA Today, Monahan spoke to media at East Lake Golf Club on Tuesday and acknowledged the ire of golf fans around the world. But the commissioner stressed that while the Tour is currently in the process of combating the issue—there is no quick fix.

“We’ve been working on this, and we can be criticized for taking too long. But there’s been more than 1.2 million shots hit this year, and we’re talking about a few instances – and granted, they’re instances that are extreme – and we’re going to go down a path and we’re going to address that.

And I feel really good about where we’re going to get to, but it takes longer than you want, and you can’t be overly reactionary. I tend to have a fair amount of urgency around everything I do, and sometimes you can’t execute the urgency you want. You have to stay on the path you’re on.”

Per the report, PGA Tour officials have held numerous meetings with the Player Advisory Council and the Policy Board and one rule change which we know will be coming into effect for the 2020 season is that only the top-65 and ties instead of the top-70 and ties will play the weekend next season. While teams in Florida have also reportedly been analyzing ShotLink data going back to 2003 to identify trends and solutions to solve the issue plaguing the sport.

But while the European Tour have gone about things their own way, Monahan says that their new ideas will not influence the PGA Tour’s future decision making on the situation in any way.

“I wouldn’t say we’re going to be influenced in any way. I think everybody looking at this, talking about it is a good thing, and they’ve obviously decided that that’s the right thing for the European Tour. And when we’re ready to talk about what we’re going to do, I’ll be excited to talk to all of you about it.”

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