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New Titleist TS hybrids, U-Series utilities landing on Tour (updated with in-hand photos)

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We just got word from Titleist: at this week’s Memorial Tournament, the company will begin the “seeding” process of the new TS Series hybrids and the U-Series utility driving irons.

Hybrids

For Titleist, the beginning of the tour seeding process is one of the final steps in getting new products ready to go to market, and based off what we have for images and based on typical products cycles from the company, these could be closer to retail release than we think.

It appears for Titleist that the 800 series branding for the hybrids is going the way of the dodo and being replaced with the TS moniker like the already-available woods to remain consistent in the line. If the numbers and supplied pictures are any indication, the TS2 will be higher launching and slightly larger vs. the TS3 hybrid, which looks quite a bit more compact front to back and also seems to have Titleist’s SureFit CG to fine-tune ball flight. Both feature the TourFit hosel for further adjustability.

Since the current images of the new hybrids already have the head covers and are taken with shafts (HZRDUS Smoke hybrid), I am quite comfortable making the assumption that the stock shafts for retail will be the Smoke followed by the full array of custom options Titleist is known for. We all know that OEMs and their staff players have the ability to do a LOT of in-house testing away from the prying eyes (and lenses of GolfWRX), so for these to be at this point with covers and the whole bit, I am also confident that after seeing these in players bags this week at Muirfeild a full release by mid-summer is only a formality.

Utilities

Already being teased on Titleist.com, the new U-Series utility irons will be the replacement for the current 718s which as always are some of the most popular on tour.

Notice any similarities to anything else?

Bueller, Bueller…..

I’m seeing a LOT of similar design characteristics from the Concept series CP-01 in these new utilities.

This is exciting since the Concept series was introduced by Titleist to test and prove “proof of concept”…see how they did that…with new technologies and materials. If you weren’t aware of what that means for the Concept line this is from Titleist:

“Visually articulated with equal imagination, to produce the world’s most satisfying ball-striking experience. With an ultra-thin face – measured and remeasured to ensure perfect uniformity – made possible through the use of a rare, super strong alloy never before used in club manufacturing.”

Whatever super strong alloy is being used in the Concepts seem to be making its way into these new utilities on tour this week. What does this mean for the consumer from a design standpoint? Most likely more discretionary weight saved from the face to move around the head, that equals higher MOI. Also with new materials, it would allow engineers to stretch the area of “maximum performance” from a ball speed perspective to a larger area of the face.

Will I be right about new materials being used in the Utility? I guess we will find out soon enough, but either way we’ll bring you more pictures when we have them.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

10 Comments

10 Comments

  1. Ray

    May 27, 2019 at 1:43 pm

    can’t wait to see new iron series. Hope the new AP2 looks better this time around

  2. Jordan

    May 27, 2019 at 1:40 pm

    Very nice looking. Hopefully minimal hosel offset on the u500s

    • Travisty

      Jul 5, 2019 at 9:21 am

      The U500’s are probably a carbon copy of the T-MB’s with updated looks and maybe some internal CG movement to increase MOI (the old T-MB’s were less forgiving than even the AP2).

  3. Master P

    May 27, 2019 at 12:01 pm

    Pretty cool though if they follow the concept series the utility irons will probably ONLY set you back $500/piece and your first born son. Its like Craftsman vs Snap-on tools. Both have lifetime warranty and both do the same job but unless you make your living with them you wont notice any difference enough to justify paying the price.

    • JThunder

      May 27, 2019 at 3:23 pm

      How does a person “justify the price” on a hobby?

      If you’re playing for a living, you probably don’t pay for clubs at all.

      If you’re playing recreationally, then there is no justification, nor is one necessary.

      • Clay

        May 27, 2019 at 8:24 pm

        It’s always great when someone goes out of their way to be pointlessly argumentative.

        • JP

          May 27, 2019 at 9:52 pm

          Some people may consider being argumentative a hobby. But when it’s online keyboard warriors battling, how do they justify the time involved? Hahahaha

          • Boner

            May 29, 2019 at 1:08 pm

            Hey guys I took a big s hi t this morning!

  4. Tyler Kushmaul

    May 27, 2019 at 11:57 am

    The U510 look at lot like TM P790 UDI to me

    • Dennis

      May 28, 2019 at 7:45 am

      Yep. My thoughts exactly. Same shaft and all.

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Whats in the Bag

Jon Rahm WITB 2020

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  • Equipment accurate as of the WGC-Mexico Championship

Driver: TaylorMade SIM (10.5 degrees)
Shaft: Aldila Tour Green 75 TX

3-wood: TaylorMade SIM (15 degrees @ 16.5)
Shaft: Aldila Tour Green 75 TX

5-wood: TaylorMade SIM (19 degrees @ 20.5)
Shaft: Graphite Design Tour AD-DI 8 X

Irons: TaylorMade P750 (4-PW)
Shafts: Project X Rifle 6.5

Wedges: TaylorMade Hi-Toe (52 degrees), TaylorMade MG2 (56-12, 60-TW-11)
Shafts: Project X Rifle 6.5

Putter: TaylorMade Spider X (36 inches)

Ball: TaylorMade TP 5 (#10)

Grips: Golf Pride MCC Red/Black Midsize (1 wrap of tape)

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Whats in the Bag

Dustin Johnson WITB 2020

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Driver: TaylorMade SIM (10.5 @ 10 degrees, D4 swing weight)
Shaft: Fujikura Ventus Black 6 X (tipped 1 inch, 45.75 inches)

Fairway wood: TaylorMade SIM Max (15 degrees)
Shaft: Aldila RIP Alpha 90 X

Hybrid: TaylorMade SIM Max Rescue (22 @ 19 degrees)
Shaft: Project X HZRDUS Black 105 X

Irons: TaylorMade P790 (3), TaylorMade P730 DJ Proto (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (soft stepped)

Wedges: TaylorMade MG2 (52-09, 60-10 @ 62 degrees)
Shafts: KBS Tour Custom Black 120 S

Putter: TaylorMade Spider Tour Mini
Grip: SuperStroke Traxion Pistol GT 1.0

Ball: TaylorMade TP5

Grips: Golf Pride Tour Velvet 58R (1 wrap 2-way tape + 2 wraps left hand, 3 right hand)

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Equipment

Top 10 clubs of 2003—inspired by Adam Scott’s Titleist 680 irons

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As has been well documented, Adam Scott recently won the Genesis Invitational with a set of Titleist 680 blade irons, a design that was originally released in 2003. One of the great benefits of being one of the best players in the world is you don’t need to search eBay to find your preferred set of 17-year-old irons. Titleist has been stocking sets for Mr. Scott—even to the point of doing a limited production run in 2018 where they then released 400 sets for sale to the general public.

A lot of time has passed since 2003, and considering the classic nature of Scott’s Titleist 680, I figured now was a good time to look back at some other iconic clubs released around the same time.

Ping G2 driver

This was Ping’s first 460cc driver with a full shift into titanium head design. The previous Si3 models still utilized the TPU adjustable hosel, and this was considered a big step forward for the Phoenix-based OEM. The driver was a big hit both on tour and at retail—as was the rest of the G2 line that included irons.

TaylorMade RAC LT (first gen) irons

The RAC LTs helped position TaylorMade back among the leaders in the better players iron category. The entire RAC (Relative Amplitude Coefficient) line was built around creating great feeling products that also provided the right amount of forgiveness for the target player. It also included an over-sized iron too. The RAC LT went on to have a second-generation version, but the original LTs are worthy of “classic” status.

TaylorMade R580 XD driver

Honestly, how could we not mention the TaylorMade R580 XD driver? TM took some of the most popular drivers in golf, the R500 series and added extra distance (XD). OK, that might be an oversimplification of what the XD series offered, but with improved shape, increased ball speed outside of the sweet spot, and lower spin, it’s no wonder you can still find these drivers in the bags of golfers at courses and driving ranges everywhere.

Titleist 680MB irons

The great thing about blades is that beyond changing sole designs and shifting the center of gravity, the basic design for a one-piece forged head hasn’t changed that much. For Adam Scott, the 680s are the perfect blend of compact shape, higher CG, and sole profile.

Titleist 983K, E drivers

If you were a “Titleist player,” you had one of these drivers! As one of the last companies to move into the 460cc category, the 983s offered a classic pear shape in a smaller profile. It was so good and so popular, it was considered the benchmark for Titleist drivers for close to the next decade.

Cleveland Launcher 330 driver

It wasn’t that long ago that OEMs were just trying to push driver head size over 300cc, and Cleveland’s first big entry into the category was the Launcher Titanium 330 driver. It didn’t live a long life, but the Launcher 330 was the grandaddy to the Launcher 400, 460, and eventually, the Launcher COMP, which is another club on this list that many golfers will still have fond memories about.

Mizuno MP 33 irons

Although released in the fall of 2002, the Mizuno MP 33 still makes the list because of its staying power. Much like the Titleist 680, this curved muscle blade was a favorite to many tour players, including future world No. 1 Luke Donald. The MP 33 stayed in Mizuno’s lineup for more than four years and was still available for custom orders years after that. Unfortunately, if you are looking for a set now you are going to have to go the used route.

Callaway X-16 irons

The Steelhead X-16 was a big hit at retail for Callaway. It offered greater forgiveness than the previous X-14’s but had a more compact shape with a wider topline to inspire confidence. They featured Callaway’s “Notch” weighting system that moved more mass to the perimeter of the head for higher MOI and improved feel. There was a reduced offset pro series version of the iron, but the X-16 was the one more players gravitated towards. This is another game improvement club for that era that can still be found in a lot of golf bags.

Ben Hogan CFT irons

The Hogan CFTs were at the forefront of multi-material iron technology in 2003. CFT stood for Compression Forged Titanium and allowed engineers to push more mass to the perimeter of the head to boost MOI by using a thin titanium face insert. They had what would be considered stronger lofts at the time sounded really powerful thanks to the thin face insert. If you are looking for a value set of used irons, this is still a great place to start.

King Cobra SZ driver

In 2003, Rickie Fowler was only 15 years old and Cobra was still living under the Acushnet umbrella as Titleist’s game improvement little brother. The Cobra SZ (Sweet Zone, NOT 2020 Speed Zone) was offered in a couple of head sizes to appeal to different players. The thing I will always remember about the original King Cobra SZ is that it came in an offset version to help golfers who generally slice the ball—a design trait that we still see around today.

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