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New Titleist TS hybrids, U-Series utilities landing on Tour (updated with in-hand photos)

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We just got word from Titleist: at this week’s Memorial Tournament, the company will begin the “seeding” process of the new TS Series hybrids and the U-Series utility driving irons.

Hybrids

For Titleist, the beginning of the tour seeding process is one of the final steps in getting new products ready to go to market, and based off what we have for images and based on typical products cycles from the company, these could be closer to retail release than we think.

It appears for Titleist that the 800 series branding for the hybrids is going the way of the dodo and being replaced with the TS moniker like the already-available woods to remain consistent in the line. If the numbers and supplied pictures are any indication, the TS2 will be higher launching and slightly larger vs. the TS3 hybrid, which looks quite a bit more compact front to back and also seems to have Titleist’s SureFit CG to fine-tune ball flight. Both feature the TourFit hosel for further adjustability.

Since the current images of the new hybrids already have the head covers and are taken with shafts (HZRDUS Smoke hybrid), I am quite comfortable making the assumption that the stock shafts for retail will be the Smoke followed by the full array of custom options Titleist is known for. We all know that OEMs and their staff players have the ability to do a LOT of in-house testing away from the prying eyes (and lenses of GolfWRX), so for these to be at this point with covers and the whole bit, I am also confident that after seeing these in players bags this week at Muirfeild a full release by mid-summer is only a formality.

Utilities

Already being teased on Titleist.com, the new U-Series utility irons will be the replacement for the current 718s which as always are some of the most popular on tour.

Notice any similarities to anything else?

Bueller, Bueller…..

I’m seeing a LOT of similar design characteristics from the Concept series CP-01 in these new utilities.

This is exciting since the Concept series was introduced by Titleist to test and prove “proof of concept”…see how they did that…with new technologies and materials. If you weren’t aware of what that means for the Concept line this is from Titleist:

“Visually articulated with equal imagination, to produce the world’s most satisfying ball-striking experience. With an ultra-thin face – measured and remeasured to ensure perfect uniformity – made possible through the use of a rare, super strong alloy never before used in club manufacturing.”

Whatever super strong alloy is being used in the Concepts seem to be making its way into these new utilities on tour this week. What does this mean for the consumer from a design standpoint? Most likely more discretionary weight saved from the face to move around the head, that equals higher MOI. Also with new materials, it would allow engineers to stretch the area of “maximum performance” from a ball speed perspective to a larger area of the face.

Will I be right about new materials being used in the Utility? I guess we will find out soon enough, but either way we’ll bring you more pictures when we have them.

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

10 Comments

10 Comments

  1. Ray

    May 27, 2019 at 1:43 pm

    can’t wait to see new iron series. Hope the new AP2 looks better this time around

  2. Jordan

    May 27, 2019 at 1:40 pm

    Very nice looking. Hopefully minimal hosel offset on the u500s

    • Travisty

      Jul 5, 2019 at 9:21 am

      The U500’s are probably a carbon copy of the T-MB’s with updated looks and maybe some internal CG movement to increase MOI (the old T-MB’s were less forgiving than even the AP2).

  3. Master P

    May 27, 2019 at 12:01 pm

    Pretty cool though if they follow the concept series the utility irons will probably ONLY set you back $500/piece and your first born son. Its like Craftsman vs Snap-on tools. Both have lifetime warranty and both do the same job but unless you make your living with them you wont notice any difference enough to justify paying the price.

    • JThunder

      May 27, 2019 at 3:23 pm

      How does a person “justify the price” on a hobby?

      If you’re playing for a living, you probably don’t pay for clubs at all.

      If you’re playing recreationally, then there is no justification, nor is one necessary.

      • Clay

        May 27, 2019 at 8:24 pm

        It’s always great when someone goes out of their way to be pointlessly argumentative.

        • JP

          May 27, 2019 at 9:52 pm

          Some people may consider being argumentative a hobby. But when it’s online keyboard warriors battling, how do they justify the time involved? Hahahaha

          • Boner

            May 29, 2019 at 1:08 pm

            Hey guys I took a big s hi t this morning!

  4. Tyler Kushmaul

    May 27, 2019 at 11:57 am

    The U510 look at lot like TM P790 UDI to me

    • Dennis

      May 28, 2019 at 7:45 am

      Yep. My thoughts exactly. Same shaft and all.

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Golf fans left surprised by LIV’s choice of course for its 2024 individual championship event

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On Tuesday, LIV announced their individual championship will be held at Bolingbrook Golf Club just outside of Chicago. The event will take place September 13-15.

The late announcement is seemingly due to LIV looking for the right course in the Chicago area that has the infrastructure that can accommodate a professional event.

The choice of Bolingbrook Golf Club has received some feedback on social media.

LIV fans were quick to point out that Bethpage Black, which is hosting the 2025 Ryder Cup, can also be played for a reasonable price, making the point the greens fees don’t always equate to the quality of the golf course.

During LIV’s first two seasons, LIV utilized Rich Harvest Farms in Chicago. It’s unclear why that course is off the rotation in favor of Bolingbrook.

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Tiger Woods’ Sun Day Red apparel line officially launches with ‘The Hunt’ collection

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Sun Day Red, the brand from 15-time major champion Tiger Woods and TaylorMade Golf, today launched its initial release of golf, training and lifestyle apparel and accessories. The company’s first-ever release is now available exclusively on SunDayRed.com

This first release, entitled “The Hunt,” is a preview of the colors Tiger will be wearing at the PGA Championship in a few weeks at Valhalla Country Club, in Louisville, KY.

Visual references of friendly rivalry allude to Tiger’s back and forth battle at the 2000 PGA Championship, as well as to the action-oriented nature of the collection’s name. The brand will follow up with additional special releases in May as it unveils the full breadth of the first product line to fans.

“We have been eagerly awaiting this moment since our brand was first announced in February 2024. The outpouring of support from our fans has exceeded our wildest dreams. We are excited for everyone to experience firsthand the exceptional quality of Sun DayRed apparel.” – Brad Blankinship, President, Sun Day Red

For the debut of the initial collection, Sun Day Red is featuring a range of men’s apparel and accessories. Key pieces including:

  • A favorite of Tiger Woods, the Training Dry Hoodie was built upon his insights of needing a lightweight versatile piece—especially in the Florida heat.This is something he can throw it on and head out to the range to hit balls. Plus, it’s a cold-weather essential that won’t weigh him down, no matter what the unpredictable Florida weather has in store.

  • The inception of the 3D Lightweight Hoodie stemmed from one of the first things Tiger told us when we started working together. He said,”I don’t want to feel like I’m wearing anything.” That became the driving force behind creating this innovative 3D knit piece. Tiger loves how the seamless construction allows him to transition from the course to high-profile events like late night TV appearances and charity functions.

Over time, Sun Day Red will broaden its global presence through wholesale expansion in key markets outside of North America, at retail, and broaden its product offering to include footwear, women and kids’ lines

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Coolest thing for sale in the GolfWRX Classifieds (5/1/24): Odyssey Rossie S putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Odyssey Rossie S putter.

From the seller: (@toddba11): “Odyssey Rossie S, 35.5” Premium Black Stepless Shaft (see certification card for spec details). This putter has been carpet rolled only, although I did replace the grip with a Piretti PRT grip and will include a new stock Odyssey grip with the purchase.  Asking $400 shipped, thank you.”

To check out the full listing in our BST forum, head through the link: Odyssey Rossie S putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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