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New Titleist TS hybrids, U-Series utilities landing on Tour (updated with in-hand photos)

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We just got word from Titleist: at this week’s Memorial Tournament, the company will begin the “seeding” process of the new TS Series hybrids and the U-Series utility driving irons.

Hybrids

For Titleist, the beginning of the tour seeding process is one of the final steps in getting new products ready to go to market, and based off what we have for images and based on typical products cycles from the company, these could be closer to retail release than we think.

It appears for Titleist that the 800 series branding for the hybrids is going the way of the dodo and being replaced with the TS moniker like the already-available woods to remain consistent in the line. If the numbers and supplied pictures are any indication, the TS2 will be higher launching and slightly larger vs. the TS3 hybrid, which looks quite a bit more compact front to back and also seems to have Titleist’s SureFit CG to fine-tune ball flight. Both feature the TourFit hosel for further adjustability.

Since the current images of the new hybrids already have the head covers and are taken with shafts (HZRDUS Smoke hybrid), I am quite comfortable making the assumption that the stock shafts for retail will be the Smoke followed by the full array of custom options Titleist is known for. We all know that OEMs and their staff players have the ability to do a LOT of in-house testing away from the prying eyes (and lenses of GolfWRX), so for these to be at this point with covers and the whole bit, I am also confident that after seeing these in players bags this week at Muirfeild a full release by mid-summer is only a formality.

Utilities

Already being teased on Titleist.com, the new U-Series utility irons will be the replacement for the current 718s which as always are some of the most popular on tour.

Notice any similarities to anything else?

Bueller, Bueller…..

I’m seeing a LOT of similar design characteristics from the Concept series CP-01 in these new utilities.

This is exciting since the Concept series was introduced by Titleist to test and prove “proof of concept”…see how they did that…with new technologies and materials. If you weren’t aware of what that means for the Concept line this is from Titleist:

“Visually articulated with equal imagination, to produce the world’s most satisfying ball-striking experience. With an ultra-thin face – measured and remeasured to ensure perfect uniformity – made possible through the use of a rare, super strong alloy never before used in club manufacturing.”

Whatever super strong alloy is being used in the Concepts seem to be making its way into these new utilities on tour this week. What does this mean for the consumer from a design standpoint? Most likely more discretionary weight saved from the face to move around the head, that equals higher MOI. Also with new materials, it would allow engineers to stretch the area of “maximum performance” from a ball speed perspective to a larger area of the face.

Will I be right about new materials being used in the Utility? I guess we will find out soon enough, but either way we’ll bring you more pictures when we have them.

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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop in Hamilton and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.

10 Comments

10 Comments

  1. Ray

    May 27, 2019 at 1:43 pm

    can’t wait to see new iron series. Hope the new AP2 looks better this time around

  2. Jordan

    May 27, 2019 at 1:40 pm

    Very nice looking. Hopefully minimal hosel offset on the u500s

    • Travisty

      Jul 5, 2019 at 9:21 am

      The U500’s are probably a carbon copy of the T-MB’s with updated looks and maybe some internal CG movement to increase MOI (the old T-MB’s were less forgiving than even the AP2).

  3. Master P

    May 27, 2019 at 12:01 pm

    Pretty cool though if they follow the concept series the utility irons will probably ONLY set you back $500/piece and your first born son. Its like Craftsman vs Snap-on tools. Both have lifetime warranty and both do the same job but unless you make your living with them you wont notice any difference enough to justify paying the price.

    • JThunder

      May 27, 2019 at 3:23 pm

      How does a person “justify the price” on a hobby?

      If you’re playing for a living, you probably don’t pay for clubs at all.

      If you’re playing recreationally, then there is no justification, nor is one necessary.

      • Clay

        May 27, 2019 at 8:24 pm

        It’s always great when someone goes out of their way to be pointlessly argumentative.

        • JP

          May 27, 2019 at 9:52 pm

          Some people may consider being argumentative a hobby. But when it’s online keyboard warriors battling, how do they justify the time involved? Hahahaha

          • Boner

            May 29, 2019 at 1:08 pm

            Hey guys I took a big s hi t this morning!

  4. Tyler Kushmaul

    May 27, 2019 at 11:57 am

    The U510 look at lot like TM P790 UDI to me

    • Dennis

      May 28, 2019 at 7:45 am

      Yep. My thoughts exactly. Same shaft and all.

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Whats in the Bag

Justin Thomas’ winning WITB: 2019 BMW Championship

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Driver: Titleist TS3 (9.5 degrees)
Shaft: Mitsubishi Diamana BF 60TX

justin-thomas-witb-driver

3-wood: Titleist TS3 (15 degrees)
Shaft: Mitsubishi Tensei CK Pro Blue 80TX

5-wood: Titleist 915FD (18 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 Tour Spec X

Irons: Titleist T100 (4), Titleist 718 MB
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Vokey Design SM7 (46, 52, 56 degrees), Vokey Design SM6 (60 degrees)
Shaft: True Temper Dynamic Gold Tour Issue S400

Image via Vokey’s Aaron Dill

Putter: Scotty Cameron X5

Grip: SuperStroke Pistol GT Tour

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Cord

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Equipment

Forum Thread of the Day: “Best ball for players with slower swing speeds?”

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Today’s Forum Thread of the Day comes from ghoul31 who created a thread dedicated to finding the ideal golf ball for players with slower swing speeds. Our members have their say on what is the ball most suited to slower swing speeds, with a variety of models receiving a mention.

Here are a few posts from the thread but make sure to check out the entire discussion and have your say at the link below.

  • Hogan9: “My SS is 80 to 85. I play the Titleist AVX. Many people on these forums tell it’s wrong for me. I’ve tried several brands and types over the last year ( Pro-V-1 and 1X, Cally Supersoft and Chrome Soft, TM TP5X, Wilson Duo Soft and the Snell MTB. The AVX gives me the best overall performance for my game. I’ve had to slightly adjust to how it reacts on chips and pitches, but the extra distance off the tee is well worth it. “
  • North Butte: “Maybe 90mph driver swing on a good day. Driver 205-ish hit 6-iron from 150. Pro V1x but I have played AVX, B330, TP5 with pretty much similar results to my favorite V1x. Also played the Chrome Soft for a while but it seemed to fly a little low and sometimes have trouble holding greens (or maybe I just didn’t give it a long enough chance to know for sure).”
  • Hat Trick: “Pro V1X – Spin and higher launch keeps it in the air longer, but at the same time that spin holds the greens – SS 96-98 mph.”
  • Kmac: “My SS is right around 95-100, and I find the QST to the perfect for my game. I will also play the AVX or Chrome Soft Truvis. But for the money, nothing beats the QST.”

Entire Thread: “Best ball for players with slower swing speeds?”

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Equipment

Forum Thread of the Day: “Single length irons stunting development?”

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Today’s Forum Thread of the Day comes from rbark11 who has sparked an interesting debate over single length irons in our forums. Rbark11 has been playing single length irons for the past seven months, and he is concerned that he may have issues changing back to regular length irons. Our members give their take on the matter, as well as discussing single length irons in general.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • mcs4: “No, it will not. Both my father and I are currently playing Cobra One Length irons after decades of playing variable length irons. It took both of us maybe a few rounds to feel comfortable with the switch. This weekend I played a round with my old irons, and it was different but not a big deal. My opinion is that there are pros and cons with each approach, but I don’t think picking one will make any particular negative impact on your ability to later switch to the other.”
  • Quadra: “I’ve played both. Right now I am back to VL clubs ( Wishon 560 irons). Find VL gives me more shot-making options. With uneven lies, especially with the ball above or below foot level, the shot seems easier with a more upright or flatter lie, rather than trying to manipulate a shot from clubs with only a single length/lie. VL = more shot possibilities.”
  • Aucaveman: “I played Cobra ftbo for a year. Shot my best scores ever. Our club switched to Mizuno exclusively, so I had my first real fitting. I switched to the 919 forged and had to sell the Cobras to fund the mizunos. Really wished I hadn’t. I really liked the Cobras. The shafts in the Mizuno’s are better suited for me but had I put the same shafts in the Cobras; I’d prob been better off. At some point, I’ll prob do it and go back to one lengths. I was perusing eBay yesterday actually.”
  • Brandons68: “I think that the consistency you gain from SL irons is pretty great. I have not played them personally, but have talked to several people that have, and they really like the feel of the irons and the fact that they swing every iron the same because they are all the same length.”

Entire Thread: “Single length irons stunting development?”

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