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New Titleist TS hybrids, U-Series utilities landing on Tour (updated with in-hand photos)

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We just got word from Titleist: at this week’s Memorial Tournament, the company will begin the “seeding” process of the new TS Series hybrids and the U-Series utility driving irons.

Hybrids

For Titleist, the beginning of the tour seeding process is one of the final steps in getting new products ready to go to market, and based off what we have for images and based on typical products cycles from the company, these could be closer to retail release than we think.

It appears for Titleist that the 800 series branding for the hybrids is going the way of the dodo and being replaced with the TS moniker like the already-available woods to remain consistent in the line. If the numbers and supplied pictures are any indication, the TS2 will be higher launching and slightly larger vs. the TS3 hybrid, which looks quite a bit more compact front to back and also seems to have Titleist’s SureFit CG to fine-tune ball flight. Both feature the TourFit hosel for further adjustability.

Since the current images of the new hybrids already have the head covers and are taken with shafts (HZRDUS Smoke hybrid), I am quite comfortable making the assumption that the stock shafts for retail will be the Smoke followed by the full array of custom options Titleist is known for. We all know that OEMs and their staff players have the ability to do a LOT of in-house testing away from the prying eyes (and lenses of GolfWRX), so for these to be at this point with covers and the whole bit, I am also confident that after seeing these in players bags this week at Muirfeild a full release by mid-summer is only a formality.

Utilities

Already being teased on Titleist.com, the new U-Series utility irons will be the replacement for the current 718s which as always are some of the most popular on tour.

Notice any similarities to anything else?

Bueller, Bueller…..

I’m seeing a LOT of similar design characteristics from the Concept series CP-01 in these new utilities.

This is exciting since the Concept series was introduced by Titleist to test and prove “proof of concept”…see how they did that…with new technologies and materials. If you weren’t aware of what that means for the Concept line this is from Titleist:

“Visually articulated with equal imagination, to produce the world’s most satisfying ball-striking experience. With an ultra-thin face – measured and remeasured to ensure perfect uniformity – made possible through the use of a rare, super strong alloy never before used in club manufacturing.”

Whatever super strong alloy is being used in the Concepts seem to be making its way into these new utilities on tour this week. What does this mean for the consumer from a design standpoint? Most likely more discretionary weight saved from the face to move around the head, that equals higher MOI. Also with new materials, it would allow engineers to stretch the area of “maximum performance” from a ball speed perspective to a larger area of the face.

Will I be right about new materials being used in the Utility? I guess we will find out soon enough, but either way we’ll bring you more pictures when we have them.

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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop in Hamilton and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.

9 Comments

9 Comments

  1. Ray

    May 27, 2019 at 1:43 pm

    can’t wait to see new iron series. Hope the new AP2 looks better this time around

  2. Jordan

    May 27, 2019 at 1:40 pm

    Very nice looking. Hopefully minimal hosel offset on the u500s

  3. Master P

    May 27, 2019 at 12:01 pm

    Pretty cool though if they follow the concept series the utility irons will probably ONLY set you back $500/piece and your first born son. Its like Craftsman vs Snap-on tools. Both have lifetime warranty and both do the same job but unless you make your living with them you wont notice any difference enough to justify paying the price.

    • JThunder

      May 27, 2019 at 3:23 pm

      How does a person “justify the price” on a hobby?

      If you’re playing for a living, you probably don’t pay for clubs at all.

      If you’re playing recreationally, then there is no justification, nor is one necessary.

      • Clay

        May 27, 2019 at 8:24 pm

        It’s always great when someone goes out of their way to be pointlessly argumentative.

        • JP

          May 27, 2019 at 9:52 pm

          Some people may consider being argumentative a hobby. But when it’s online keyboard warriors battling, how do they justify the time involved? Hahahaha

          • Boner

            May 29, 2019 at 1:08 pm

            Hey guys I took a big s hi t this morning!

  4. Tyler Kushmaul

    May 27, 2019 at 11:57 am

    The U510 look at lot like TM P790 UDI to me

    • Dennis

      May 28, 2019 at 7:45 am

      Yep. My thoughts exactly. Same shaft and all.

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Equipment

Toulon Santa Monica: The inside scoop

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As many have already seen this week in the forums, we spotted a brand new model from Toulon: the Santa Monica.

There were a lot of finer details going on with this putter that got peoples ears up including

  • The one-piece design – no variable weight sole plate
  • A classic head shape with Toulon refinements
  • The finish & overall aesthetics

Thanks to a ton of positive feedback, we had to find out more.  So, we went right to the top and called up Sean Toulon to find out about this new model and what else might be coming in the near future.

Here’s what we know:

The Santa Monica, that was captured is part of a larger project that will be going all out when it comes to customization and “showing the world what we can do when it comes to design and manufacturing,” according to Toulon. This line of putters will not be available on the grand scale and instead will focus on individual pieces and prioritize the customer experience.

This new line from Toulon will also include new putters not yet seen, although we have one name so far: La Grange (shout out to Texas!), and it will also include different materials not currently found in the Toulon/Odyssey line. The focus will be 100 percent on boutique, different and just for you, said Toulon. The new line will center around exercising total creativity, and also have the potential for one-off and limited-number pieces.

We don’t have a timeline for when these will become available to the public, but when we do, we will be sure to let you know.

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Forum Thread of the Day: “Viktor Hovland signing with Ping”

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Today’s Forum Thread of the Day comes from Dave D and it surrounds Viktor Hovland’s future as a Ping staffer. There has been plenty of chatter on our forums after Dave D shared this post from @golfnation_’s Instagram account.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • cvhookem3: “Seems like he was hinting at that with his equipment changes at the US Open. Good for him. He should be a lot of fun to watch.”
  • bladehunter: “Figured. He had near a full ping bag anyway. Love this kid. I really predict great things. Loads of raw tools.”
  • ImagineThat: “I think we’ll be seeing a lot of Viktor Hovland in the future…enough where his name will no longer appear strange. He seems to really be an upbeat guy with a nice personality, and he has a nice friendly smile to go with it.”

Golf Digest’s E. Michael Johnson reported Hovland is now a Ping man, writing he “signed a multi-year deal with Ping to play a minimum of 11 clubs, including driver and putter, along with a Ping staff bag and logo on the hat.”

Entire Thread: “Viktor Hovland signing with Ping?”

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TaylorMade signs Matthew Wolff to a multi-year deal; Wolff WITB

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TaylorMade Golf has officially announced the signing of Matthew Wolff on a multi-year agreement that will see the 20-year-old play the company’s metal woods, irons, wedges, putter and ultimately, TaylorMade’s flagship golf ball, the TP5x.

Wolff had previously unveiled that he would be making his professional debut at this week’s Travelers Championship, and just as top prospect Collin Morikawa did earlier at this month’s Canadian Open, Wolff will do so as a TaylorMade staffer.

The NCAA All-American and 2019 NCAA Division I individual champion made his debut on the PGA Tour at the Waste Management Phoenix Open earlier this year where he finished T50 after opening his week with a round of five-under par.

Matthew Wolff WITB

Driver: TaylorMade M6 (8 degrees)
Shaft: Graphite Design TP 7TX

Fairway Wood: TaylorMade M6 (15 degrees)
Shaft: Project X HZRDUS Smoke 6.5 TX

Utility Iron: TaylorMade P760 (2)
Shaft: Nippon Modus 130x

Irons: TaylorMade P750 Tour Proto (3-PW)
Shafts: Nippon Modus 130x

Wedges: TaylorMade Milled Grind Raw (52, 56, 62 degrees)
Shaft: True Temper Dynamic Gold X100

Putter: TaylorMade Spider X Copper

 

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