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Ben Hogan GS53: Value and performance in new metal woods

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The Ben Hogan Golf Company has made huge strides with its direct-to-consumer model, starting with its irons, moving to wedges, and then putters. The next product coming from Hogan to offer golfers value and performance are the Ben Hogan GS53 metal woods, named after the year 1953 when the man himself won the Masters, U.S. Open, and Open Championship.

Ben Hogan GS53 driver and woods

The new line is lead by the GS53 driver with Flight Control technology. Offered in both 9 and 10.5-degree models, the Flight Control hosel allows golfers to change the loft of the driver a total of two degrees from stated loft (one degree up, one degree down).  The hosel also allows golfers to change the lie angle and face angle from square to open or closed.  Like with all modern adjustable drivers, these switches can be made quickly and easily using a torque wrench, but what separates the GS53 from many drivers is the shaft (and grip) doesn’t change position, meaning you can tinker with your settings to your hearts content and you never have to worry about your grip changing position.

When it comes to getting into the details of the construction, I’m going to let the engineers at Hogan take it for a minute

“The GS53 utilized a design feature called Face Flex.  This allowed them to create an ultra-thin face at different thicknesses … from toe to heel and sole to crown to increase the size of the Effective Hitting Area (EHA) across the entire face.  Face Flex ensures maximum distance on shots struck in the center of the club face and minimizes distance loss on off-center hits.  Additionally, the score lines are precision milled into the forged face at exact and consistent depths and, combined with bulge and roll that is precisely engineered for the specific geometry of the face, provide exceptional accuracy.”

Speaking to the GS53 fairway woods, they are being offered in three loft options: 3-wood (14 degrees), 4-wood (17 degrees), and 5-wood ( 18 degrees). The head shapes are traditional pear-shaped and all feature a shallow face design to make shots from the fairway as easy as shots from the tee. Like the GS53 driver, the fairway woods utilize two-piece construction — a stainless steel body joined to a C455 maraging steel forged faceplate This multi-material design helps designers precisely position weight to maximize MOI and push ball speed to the limit. The lofts on the fairway woods are specific and there are no adjustable hosels.

Initially being offered in right hand only, the GS53 driver is priced at $300, while the fairway woods are $200 — these are attractive prices thanks to Hogan’s direct-to-consumer model that also include three premium aftermarket shafts, in multiple flexes and weights

  • Project X HZRDUS Smoke Black (low trajectory)
  • Tensei CK Blue (mid trajectory)
  • UST Mamiya Helium (high trajectory)

Recognizing that many golfers want to personally experience equipment before they purchase, the company offers a simple, risk-free demo program. For more information or to purchase the GS53 driver or fairway woods visit www.benhogangolf.com

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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop in Hamilton and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.

6 Comments

6 Comments

  1. Ld

    May 13, 2019 at 6:22 pm

    LOL
    it’s steel not titanium is why it’s cheaper
    Duh

    • Rascal

      May 14, 2019 at 1:27 am

      That keyboard is such a liability for you.

    • GB

      May 14, 2019 at 8:40 am

      The driver has a titanium body. As far as the fairways go like most on the market the body is made of steel.They have a video on their site that talks about the construction.

  2. golfraven

    May 13, 2019 at 4:31 pm

    Well done Hogan for those wonderful woods. Played my last Hogan driver a decade ago and enjoyed it. Great looks and price. Hope those will be on Ebay in 1-2 years then I may give it a try.

  3. Eric

    May 13, 2019 at 11:40 am

    Look the looks of the new Hogan’s. I used to play the last incarnation of Hogan Driver and love the looks of the new one. Hope it sells well.

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Equipment

Forum Thread of the Day: “Low handicapper switching to game improvement irons”

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Today’s Forum Thread of the Day comes from jasonTel3 – a low handicap player who plays blades but who has had his head turned by game improvement irons. According to jasonTel3, every ball was hit straight when testing out a set of Ping G400’s at a simulator, and he’s been asking fellow members for advice on whether he should make the move to GI’s.

Here are a few posts from the thread discussing jasonTel3’s conundrum, but make sure to check out the entire discussion and have your say at the link below.

  • balls_deep: “My first thought is to say don’t do it.. but then if you’ve hit them, liked them, and the numbers were right, it could be a good option. A friend I play with uses G400 and they have too much offset for my liking. I also don’t like that you can see the cavity on the 4 and 5 iron. Top line is actually very nice for a SGI iron. I just read the Ping Blueprint article on Golf Digest where they were talking about how some players hit small heads better. I definitely fall into that category. That said, I just ordered a set of i210 to try as I had really good luck with the i200 and should never have sold them. Have you tried the newer I series? IMO it’s GI help in a players look with an acceptable sole width. Long story short though – if you felt comfortable and the fit was right, why not try them? If you don’t work the ball a ton, I don’t see any issue with it. High and straight is a good way to go!”
  • hammergolf: “I’ve been playing Ping G25’s for 6 years. Still can’t find anything I like better. I can hit any shot I need to whether it’s my stock draw, fade, high, or low. And when I hit it a little thin, or on the toe, it still lands on the green. My thought is why play golf with a club that will punish you for mishit when you can play one that will help you.”
  • azone: “Everyone has an opinion, and here is mine. If you are/have been a good ball striker with a sound mental game, your mind will keep writing checks your body may not be able to cash as you get older or don’t practice enough. Those “ugly” forgiving irons look beautiful when a miss ends up on the green, and you are putting– not in rough or deep in a short side bunker. Those irons won’t be AS ACCURATE as, say, a blade, BUT if you aren’t as dependable as in the past, your results will be better. I used to keep two sets of blueprinted irons; blades for practice and CB for play. I play with guys that have cashed checks playing…and they don’t care how ugly the iron is.”
  • Jut: “As a decent player (and ball striker) and a sweeper/picker (I could hit off of a green and not take any landscape with me), I’ve found much success with the F9s (which, with the wide sole, are very similar to the G410 irons). In the past 4 years I’ve gone from Mizuno MP-68 to Callaway Apex CF16 to Ping i500 (a brief and bad experience) to the Cobra F9’s. For what it’s worth, the Cobras have been the best of the bunch by far.”

Entire Thread: “Low handicap going to game improvement irons”

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WRX Spotlight: Stitch headcovers

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Product: Stitch headcovers

Pitch: From Stitch: “Your game should match your style. At Stitch, we aim to merchandise our line of products so you can easily put together items that not only match your bag and what is it in it, but also match your style and personality. We want to make it easy for you to have a unique and color-coordinated golf bag. We have designed unique products that have defined color schemes so that choosing which items to put in your bag becomes easier. We aim to provide you with various looks, mixing and matching our head covers to give you confidence that the purchase you make for your bag will take you to the course in style. Let us help you dress your game.”

Our Take On Stitch Headcovers

Stitch is a relatively new company – founded in 2012. The company initially only created premium headcovers but has grown into so much more, with all sorts of golfing accessories now on offer on their site StitchGolf.com. Their bags, in particular, are now some of the most popular amongst golfers, with the quality and uniqueness provided leading multiple Tour players to sport them in tournament play.

That sign of quality in the bags bodes well for what the company was founded on – their headcovers. Stitch provides both leather and knit headcovers in a variety of designs that do as good a job as any in covering the needs of all golfers.

Stitch describes the companies Monte Carlo headcover as being their “classic, timeless design”, and for those looking for that vintage style to add to their set up then they can’t go wrong with this headcover. A mainstay in the likes of multiple tour winner Paul Casey’s bag, the Monte Carlo headcover, as with all of the companies leather covers, is hand-crafted from 100% leather and is both water and stain resistant. The cover comes in four color codes: Black, White, Navy and Red, and at $68 is the most affordable of all their leather headcovers.

Other options in the leather department range from their intricately designed Camo cover which comes in a multiple color design, as well as Stitch’s tribute to “The King”, through their Arnold Palmer headcover.

The AP cover comes in a minimalist black with white stripes for a classic feel, but it also comes in a white color code decorated with red, white and yellow stripes which, for myself at least, looks even more alluring. Part of an exclusive collection, the only issue with the AP cover is that only those located in the U.S. are currently eligible to get their hands on one. But for those in the states, the company is now offering a set of three AP leather covers for $128 instead of $298 should you use the code APLEATHERS on their site.

From their Tour Racer, USA, Shamrock and Bonesman editions, Stitch provides a great choice when it comes to their leather covers, and as previously mentioned, all are hand-crafted from 100% leather, water and stain resistant and will assure an excellent fit on your clubs.

Stitch also provides knit headcovers which contain not only excellent designs but also the same quality which has gone into their leather covers. All of the companies knit covers are made from Techno Wool, which is 100% acrylic and designed in order for your clubs to stay entirely dry. Another feature of the knit covers from Stitch is their smart fit design which ensures all of the covers retain their shape over a long period, as well as providing for a cover that will reliably stay on your club.

The knit covers from Stitch cost $68 ($72 for the limited AP cover), and there are currently seven different designs available to choose from over at StitchGolf.com. The leather covers are, unsurprisingly, a little pricier, but still very affordable, ranging from $68-$98. The covers deliver in both style and performance, and for a relatively new company, it speaks volumes that the likes of Jim Furyk, Paul Casey, Bryson DeChambeau and many more tour pros are now sporting the company’s creations.

 

 

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Bettinardi signs Jason Kokrak (he’ll play custom Tour Department DASS BB8 Triplane putter)

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Bettinardi Golf has announced Jason Kokrak as the latest player to join the companies Tour staff, and the Canadian will play the companies custom Tour Department DASS (Double-Aged Stainless Steel) BB8 Triplane putter.

Kokrak began using the Tour Department DASS BB8 Triplane putter which features Bettinardi’s  F.I.T. Face Milling at the Honda Classic back in February. Since then, the 34-year-old has risen over 40 places in the Official World Golf Ranking up to 65th, and he has also leapt 30 spots in this season’s strokes gained: putting category in the same period.

Speaking on the new partnership, Kokrak praised the “quality, touch, and feel of the putter” from Bettinardi.

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Speaking on the addition of Kokrak to the companies tour staff, Robert Bettinardi, President and Founder of Bettinardi Golf stated

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Kokrak will next tee it up at the Memorial Tournament at Muirfield Village Golf Course next month after finishing T23 at last week’s PGA Championship.

 

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