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Ben Hogan GS53: Value and performance in new metal woods

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The Ben Hogan Golf Company has made huge strides with its direct-to-consumer model, starting with its irons, moving to wedges, and then putters. The next product coming from Hogan to offer golfers value and performance are the Ben Hogan GS53 metal woods, named after the year 1953 when the man himself won the Masters, U.S. Open, and Open Championship.

Ben Hogan GS53 driver and woods

The new line is lead by the GS53 driver with Flight Control technology. Offered in both 9 and 10.5-degree models, the Flight Control hosel allows golfers to change the loft of the driver a total of two degrees from stated loft (one degree up, one degree down).  The hosel also allows golfers to change the lie angle and face angle from square to open or closed.  Like with all modern adjustable drivers, these switches can be made quickly and easily using a torque wrench, but what separates the GS53 from many drivers is the shaft (and grip) doesn’t change position, meaning you can tinker with your settings to your hearts content and you never have to worry about your grip changing position.

When it comes to getting into the details of the construction, I’m going to let the engineers at Hogan take it for a minute

“The GS53 utilized a design feature called Face Flex.  This allowed them to create an ultra-thin face at different thicknesses … from toe to heel and sole to crown to increase the size of the Effective Hitting Area (EHA) across the entire face.  Face Flex ensures maximum distance on shots struck in the center of the club face and minimizes distance loss on off-center hits.  Additionally, the score lines are precision milled into the forged face at exact and consistent depths and, combined with bulge and roll that is precisely engineered for the specific geometry of the face, provide exceptional accuracy.”

Speaking to the GS53 fairway woods, they are being offered in three loft options: 3-wood (14 degrees), 4-wood (17 degrees), and 5-wood ( 18 degrees). The head shapes are traditional pear-shaped and all feature a shallow face design to make shots from the fairway as easy as shots from the tee. Like the GS53 driver, the fairway woods utilize two-piece construction — a stainless steel body joined to a C455 maraging steel forged faceplate This multi-material design helps designers precisely position weight to maximize MOI and push ball speed to the limit. The lofts on the fairway woods are specific and there are no adjustable hosels.

Initially being offered in right hand only, the GS53 driver is priced at $300, while the fairway woods are $200 — these are attractive prices thanks to Hogan’s direct-to-consumer model that also include three premium aftermarket shafts, in multiple flexes and weights

  • Project X HZRDUS Smoke Black (low trajectory)
  • Tensei CK Blue (mid trajectory)
  • UST Mamiya Helium (high trajectory)

Recognizing that many golfers want to personally experience equipment before they purchase, the company offers a simple, risk-free demo program. For more information or to purchase the GS53 driver or fairway woods visit www.benhogangolf.com

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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop in Hamilton and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.

6 Comments

6 Comments

  1. Ld

    May 13, 2019 at 6:22 pm

    LOL
    it’s steel not titanium is why it’s cheaper
    Duh

    • Rascal

      May 14, 2019 at 1:27 am

      That keyboard is such a liability for you.

    • GB

      May 14, 2019 at 8:40 am

      The driver has a titanium body. As far as the fairways go like most on the market the body is made of steel.They have a video on their site that talks about the construction.

  2. golfraven

    May 13, 2019 at 4:31 pm

    Well done Hogan for those wonderful woods. Played my last Hogan driver a decade ago and enjoyed it. Great looks and price. Hope those will be on Ebay in 1-2 years then I may give it a try.

  3. Eric

    May 13, 2019 at 11:40 am

    Look the looks of the new Hogan’s. I used to play the last incarnation of Hogan Driver and love the looks of the new one. Hope it sells well.

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Equipment

Top 10 most iconic driver and fairway wood shafts of all time

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fujikura golf shaft

If there is one thing we love as golf gear junkies, it’s driver (and fairway wood) shafts!

From the early years to today’s modern designs, materials, and profiles, there are some shafts that have maintained steady popularity—like a Ping Eye 2 lob wedge. There are a lot of graphite shafts that have stood the test of time, and they bring back memories of great driver combos gone by.

This is my top 10 list (in no particular order) of the most iconic driver shafts of all time.

Fujikura 757 Speeder

Fujikura golf shaft

Launched more than two decades ago, you could arguably say it’s the shaft that started the shaft craze. Built from advanced materials in a profile that was designed to work for stabilizing larger driver heads of the time—you know when 300cc was HUGE. The Speeder 757 was an instant hit among PGA Tour players, most notably Fred Couples, who used the shaft for over a decade and was said to have at one point remove all the remaining stock from one of the equipment vans for his personal use.

Aldila NV

Aldila NV Green golf shaft

One of the very first “low-spin monsters,” the Aldila NV took the PGA Tour and retail by storm when it was introduced. The unique green paint made it easily recognizable, and thanks to the many weights it was offered in, it was just as popular in fairway woods as it was in drivers. Honorable mention goes to its cousin the NVS (orange version) that was softer in profile and easier to launch. At a time when most off the rack drivers had three shaft options (low, medium, and high flight-promoting shafts), the NV was the staple as the low-launch option in many OEM offerings.

Mitsubishi Diamana Blue Board

Diamana Blue Board - Tiger shaft

Originally very hard to find, the Diamana Blue Board was a shaft that fit a large variety of golfers. Its name was derived from the blue oval that surrounded the “Diamana” on the all silver/ion painted shaft. Just like others on the list, the Blue Board came in a variety of weight options and was made particularly popular by Tiger Woods. Best known by most shaft junkies as being extremely smooth, it is one of the first sought after shafts in the aftermarket.

True Temper EI-70

True temper graphite EI70

It’s hard to picture a classic 900 series Titleist Driver without an EI-70 shaft in it. The EI-70 was lower torque—when that was a big talking point in shaft design—and it had a fairly stout profile, which in turn made it very stable. Unlike others on the list, it was much more subdued as far as its paint and graphics, but the green shaft was a mainstay for many years on tour and in the bags or recreational golfers.

Graphite Design Tour AD DI-6/7

Tour AD Di7 Tiger orange shaft

It’s hard to figure out if it was the design and performance of the shaft or the performance of a certain golfer (a certain Mr. Woods) that to this day makes the Tour AD DI-7 so popular. Painted BRIGHT orange with a bend profile that offered a lot of stability and playability for a variety of player types, it can still be spotted on tour every week. You could call the DI-7 the grandchild of the YS6/7, which should also get an honorable mention for its well documented smooth feel.

UST ProForce

UST golf shaft gold graphite

The aptly nicknamed “Lakers Shaft” because of its original gold and purple paint job, this was another shaft that was just as popular at the retail level as it was on the PGA Tour. As driver head sizes were going up (400cc ), players were looking for stability and this offered it. The most notable player to use it was Jim Furyk, who won the 2003 U.S. Open with one in the bag.

Grafalloy Blue

Blue graphite shaft stenson

Henrik Stenson and the Grafalloy Blue in his 3-wood. Name a more iconic duo…(I’ll wait). An updated and stiffer version of the Prolite, the Blue stood out for a couple reasons—its color, and its extremely low torque. Most golfers wouldn’t consider the Blue a very smooth feeling shaft, because it took a lot of speed and a quick tempo to maximize its performance, but it did birth another shaft for average player: the Prolaunch Blue, which is still available to this day.

Matrix Ozik TP7HD

1000 golf shaft Matrix

$1,100 bucks! That was the original asking price for the Martix Ozik TP7HD. Matrix thought of this design as a concept car of shafts and threw everything they had at it including exotic materials like Zylon, and the fact that it was wrapped on a 16-sided hexadecagon mandrel. Some golfers said it had a fluid-like feel (we golfers can sure be weirdly descriptive) but it still had a LOT of stability thanks to the materials. Although never as popular as many on the list, if you did spot one of these in the wild you knew its owner was VERY serious about golf gear.

True Temper Bi-Matrix

bimatrix Bubba golf shaft

Bi (two) matrix (a surrounding medium or structure). The first and only truly notable shaft to be made from putting two very different and distinct pieces together. The bottom portion of the shaft utilizes a steel tip section that serves to add stability and additional weight. This shaft is quirky, which is something that could also be said about Bubba Watson, who has used this shaft for over a decade now in MANY different Ping drivers (although Tiger did give it a go for a short period).

Accra SE-80

ryan palmer accra 5 wood shaft

This shaft might seem like the underdog of the bunch, but if you talk to any longtime club builder and get into “vintage” aftermarket shafts, undoubtedly the Accra SE-80 is going to come up at some point. Originally launched in 2006, the SE-80 combined a very low torque rating with an active tip section to help increase launch—yet feel extremely stable. Even though this shaft design is officially a teenager now, you can still find it in the bag of PGA Tour winner Ryan Palmer, who uses it in a TaylorMade R15 5-wood.

 

Editor’s Note: Let us know any shafts you think should be included in the comment section, WRXers!

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Equipment

Forum Thread of the Day: “TaylorMade Albertsons Boise Open putter covers”

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Today’s Forum Thread of the Day showcases TaylorMade’s Albertsons Boise Open putter covers. The covers have impressed our members, who are hoping that the new additions will now come to retail.

Here are a few posts from the thread, but make sure to check out the entire thread and have your say on the covers at the link below.

  • Green In Reg: “Name your price TM!”
  • chrisokeefe12: “Those are super cool. Would be sweet if they did one for every major college.”
  • Titletown: “Those are great.”

Entire Thread: “TaylorMade Albertsons Boise Open putter covers”

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Whats in the Bag

Justin Thomas’ winning WITB: 2019 BMW Championship

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Driver: Titleist TS3 (9.5 degrees)
Shaft: Mitsubishi Diamana BF 60TX

justin-thomas-witb-driver

3-wood: Titleist TS3 (15 degrees)
Shaft: Mitsubishi Tensei CK Pro Blue 80TX

5-wood: Titleist 915Fd (18 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 Tour Spec X

Irons: Titleist T100 (4-iron), Titleist 718 MB (5-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Vokey Design SM7 (46, 52, 56 degrees), Vokey Design SM6 (60 degrees)
Shaft: True Temper Dynamic Gold Tour Issue S400

Photo via Vokey Wedge Rep Aaron Dill

Putter: Scotty Cameron X5

Grip: SuperStroke Pistol GT Tour

Ball: Titleist Pro V1x

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How @justinthomas34 marks his @titleist Pro V1x ????

A post shared by Ben Alberstadt (@benalberstadt) on

Grips: Golf Pride Tour Velvet Cord

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