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WRX Spotlight: Bridgestone e12 Speed and e12 Soft golf balls

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Product: Bridgestone e12 Speed and e12 Soft golf balls

The Pitch

Per Bridgestone: “Speed: 3-piece surlyn golf ball that delivers sidespin reducing performance, with explosive distance off the tee with a solid feel. 105 MPH and up swing speeds. Soft: 3-piece surlyn golf ball that delivers sidespin reducing performance, with added distance off the tee with a softer feel. 105MPH and lower swing speeds.”

Who is it for?

The pitch seems simple enough…. Bridgestone, who has emerged as a competitor year in and year out in the golf ball market, gives us the “e class” product that will suit the golfers from 10-handicap and up.

What’s in it?

The key words here are Active Acceleration Mantle…both the Soft and the Speed have it, but AAM will deliver in different ways on each. In the Speed ball, the AAM allows Bridgestone to firm up the core giving your higher speed player optimal launch conditions, tight dispersions, and enough feel around the greens to satisfy.

For the Soft ball, the AAM allows Bridgestone to soften the core up a bit giving your lower speed players a helping hand off the driver and ultimate touch around the greens where that player profile needs it the most.

Director of Content Johnny Wunder on the Bridgestone e12 Speed and Soft

As a player who has been in the same ball for almost 20 years (Pro V1X), my open-mindedness to trying something outside of that category has been nil. But after having a great convo with Elliot Mellow (Bridgestone Golf Ball Sales Manger), I became curious about their take on a ball for players like my buddy Dave (high speed/high handicap) or even my father (low spin/low speed/mid handicap).

Bridgestone e12 Soft

My big take away is…this is a FUN golfball. Fun in the fact that both models do and feel as they are advertised. The Soft is spinny off the driver and forgiving around the greens. How that translates to your higher handicapper is around the greens when you don’t clip it just right off of a wedge, the ball doesn’t take off on you. The first hop is straight up not straight forward. You can see where I’m going there. Off the big stick, it translates into being able to carry a hazard, bunker, etc without sacrificing control due to lack of spin. Your distance gains come from elevation and height, not necessarily raw yardage distance.

The Speed is well…fast. It’s hot, holds its line in the wind and rolls out when it hits the ground. Around the greens, it’s serviceable for a higher handicap. It’s not a players ball around the greens, in my opinion. The feel off the face doesn’t match up. However, I’m guessing if you took blind feel out of it and put all these on a Trackman, the Speed ball would still hold water around the greens.

Bridgestone e12 Speed

At $29.99/dozen, if you like experimenting with a new nugget here and there, try this one. It’s fun and the company fulfills the promises made on the box. Can you really ask for much more?

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Equipment

Callaway Golf launches new titanium Jailbreak-powered Super Hybrid

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Callaway Super Hybrid

Callaway Golf aims to redefine what a hybrid can be with the introduction of the all-new, multi-material, titanium-powered Callaway Super Hybrid for 2020. Built to offer the distance, ball speed and forgiveness of a fairway wood, with the added benefit of being built into a hybrid chassis, the Callaway Super Hybrid is the designed for those golfers that want control without sacrificing distance.

Creating a hybrid that performs like a fairway wood takes some serious engineering, and in the case of the new Callaway Super Hybrid, it means pulling out all the stops with technology and packing it all into one finely tuned club.

Here’s everything the R&D team at Callaway has been able to accomplish with this hybrid design

2020 Callaway Super Hybrid: Details

High-Strength Titanium Face insert

The Titanium face insert of the Super Hybrid promotes greater ball speeds and ball speed consistency thanks to variable face thickness, according to the company. Adding in Callaway’s proven Jailbreak technology helps stiffen the total structure of the clubhead’s titanium body. This places, as Callaway says, more impact load on the Face Insert to push the limits of flex and ball speed retention.

Light Weight Carbon Crown

An all-new T2C Triaxial Carbon Crown has a tighter weave than other composite crowns used in the past which increases strength and saves weight versus a traditional hybrid’s steel crown. The weight savings are then redistributed within the head to lower the Center of Gravity, and raise MOI for consistent distance on mishits.

Full Titanium Body With Precise Tungsten Weighting

Using a titanium body (the crown not withstanding) allows Callaway engineers to place a large volume of tungsten into the heel and toe of each clubs to once again increased MOI and optimized ball flight.

Using the same Metal Injection Molded Tungsten Weighting technology seen in other Callaway clubs, including the Epic Star line, Callaway is able to place a very high volume Metal Injection Molded (MIM’ed) tungsten weight to optimize CG for launch and control. How much tungsten you might ask? 68 grams per head—that’s close to 30 percent of the average hybrid’s total head mass!

Tech Specs and Options

The Callaway Super Hybrid will be available in three loft options, all three of which will also be available in left-handed. The stock shaft is the popular Mitsubishi Chemical Tensei CK PRO Orange 80 Hybrid shaft, but like anything Callaway, it will also include a large amount of no-upcharge options for custom orders.

Callaway Super Hybrid Pricing and Availability

The Callaway Super Hybrid is now available for preorder with retail stock hitting shelves on November 1st.

MSRP: $319.99

 

 

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Whats in the Bag

Jason Day WITB 2019

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*Equipment accurate as of The Challenge: Japan Skins

Driver: TaylorMade M6 (10.5 degrees)
Shaft: Mitsubishi Rayon Kuro Kage Silver Dual-Core TiNi 70X

3-wood: TaylorMade M6 (15 degrees)
Shaft: Mitsubishi Rayon Kuro Kage Silver Dual-Core TiNi 80X

Irons: TaylorMade P760 (3-PW)
Shafts: True Temper Dynamic Gold X Seven

Wedges: TaylorMade MG2 (50, 54, 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade Spider Tour Itsy Bitsy Black (2015)

Grips: Golf Pride Tour Velvet Cord

Ball: TaylorMade TP5

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Whats in the Bag

Justin Thomas’ winning WITB: 2019 CJ Cup

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justin-thomas-winning-witb-justin-thomas-witb

Driver: Titleist TS3 (9.5 degrees)
Shaft: Mitsubishi Diamana ZF 60TX

justin-thomas-witb-driver

3-wood: Titleist TS3 (15 degrees)
Shaft: Mitsubishi Tensei CK Pro Blue 80TX

5-wood: Titleist 915Fd (18 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 Tour Spec X

Irons: Titleist T100 (4-iron), Titleist 620 MB (5-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Vokey Design SM7 (46, 52, 56 degrees), Vokey Design SM6 (60 degrees)
Shaft: True Temper Dynamic Gold Tour Issue S400

Photo via Vokey Wedge Rep Aaron Dill

Putter: Scotty Cameron X5

Grip: SuperStroke Pistol GT Tour

Ball: Titleist Pro V1x

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How @justinthomas34 marks his @titleist Pro V1x ????

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Grips: Golf Pride Tour Velvet Cord

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