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Opinion & Analysis

Understanding distance variance



Sometimes it can be a blow to the ego to go to a new course where the ball seems to go nowhere and you just can’t bring yourself to hit 5-iron, for example, when you could normally hit 7-iron.

But if you want to score well, it’s something that can be important to understand and accept…that is, that distances can vary quite dramatically from course to course.

To illustrate this, let’s take a look at the average driving distances for the field in the following PGA Tour and European Tour events from 2012.

2013 Average PGA & European PGA Tour Driving Distances by Event

Event Distance
DP World Tour Championship 248.5
Volvo Golf Championships 252.1
Hyundai Tournament of Champions 270.4
Reale Seguros Open de Espana 270.4
RBC Heritage 277.8
The Irish Open 277.8
Omega Dubai Desert Classic 280.3
Ballantine’s Championship 281.3
Transitions Championship 281.5
Maybank Malaysian Open 281.6 Open 281.8
UBS Hong Kong Open 282.3
Aberdeen Asset Management Open 282.9
Nordea Masters 283.2
Africa Open 283.4
BMW International Open 283.9
Omega European Masters 284.0
Barclays Singapore Open 284.5
Johnnie Walker Championship 284.9
Lyoness Open 285.0
Alstom Open de France 285.4
Valero Texas Open 285.9
KLM Open 286.1
Abu Dhabi HSBC Championship 286.8
ISPS Honda Wales Open 287.3
BMW Masters 287.9
BMW Championship 288.5
Commercialbank Qatar Masters 288.5
Volvo China Open 288.6
Zurich Classic of New Orleans 289.9
BMW Italian Open 290.3
Joburg Open 291.3
Open de Andalucia 291.4
Deutsche Bank Championship 292.6
Portugal Masters 293.3
Crown Plaza Invitational at Colonial 294.2
Avantha Masters 295.5
John Deere Classic 295.7
Saint-Omer Open 295.9
Tour Championship 297.4
Sony Open in Hawaii 297.5
AT&T National 297.9
Sicilian Open 298.3
Wyndham Championship 299.1
HP Byron Nelson Championship 300.4
Justin Timberlak Shriners Hospital for Children Open 305.7
Reno-Tahoe Open 311.6
SA Open Championship 313.6
Madeira Islands Open 322.6

Average:  288.5 yards/drive

Click here for more discussion in the “Instruction & Academy” forum. 

As you can see, despite more or less the same players playing each week, there’s a 74.1-yard variance between the tournaments with the shortest and longest average driving distance for the field.  That’s a huge difference!

It’s feasible that there were extenuating circumstances taking place during the events on the extreme ends causing such a broad gap.  There may have been severe weather, for example, or perhaps a certain course required the use of more woods, hybrids, or irons off the tee. But in general, to account for things like this, the driving distance averages for Tour events are generally taken on two holes where the wind blows in opposite directions and also where the players are likely to use driver.

Even still, let’s take out a few of the extremes on the short and long ends. When we do this, note that the bulk of the average driving distances range between 280 and 300 yards.  That’s still a 20-yard difference from event to event and course to course.  It’s not as much as 74.1-yards but it’s still worth noting.

I remember this was also the case when I used to compete in long drive. My longest drive in competition was a 421-yard drive in Warner Springs, Calif., to win a qualifier for the RE/MAX World Long Drive Championships. Granted, it set the grid record but it was still on firm ground at an elevation of about 3,130 feet.  Conversely, the 381-yard ball I hit to win the Pinnacle Distance Challenge was actually a much better drive, despite being 40 yards shorter. However, the ground was a little softer and the elevation was much less — around 466 feet.

In general, Tour players and their caddies understand and are good at accepting that distances change based on conditions.  In fact, determining these distance variances are actually one thing that many of them are doing during practice rounds…and it’s also partially why they can subsequently go tear up the course in the tournament with a few as one practice round under their belts.

Different guys do it differently, but in the 30-or-so week-long professional tournaments I’ve played, one of the things I’ll do during my practice round is jot down in my course guide or on a scorecard how far my clubs are going on full swings. By the end of the round, I’ll approximate the percent difference from my normal distances and then make a new distance card that I keep with me for reference during the tournament.

For example, let’s say these are my average carry distances (pros are more concerned with carry than total distance) for my clubs on flat ground under normal conditions:

Club Carry
Driver 270
3-Wood 243
16* Hybrid 225
20* Hybrid 212
4-Iron 203
5-Iron 194
6-Iron 183
7-Iron 172
8-Iron 160
9-Iron 148
PW 136


Then, over the course of my practice round, I find out that on average I’m about 3 percent longer with each club at this new course I’m playing.  So I get out my calculator, add 3 percent, and then make a small card like this to carry with me for reference during the rest of the tournament:  Personally, I like having a little card like this because it saves me both time in determining what shot I want to hit and also mental energy during the tournament rounds.

Club Carry
Driver 278
3-Wood 250
16* Hybrid 232
20* Hybrid 218
4-Iron 209
5-Iron 200
6-Iron 188
7-Iron 177
8-Iron 165
9-Iron 152
PW 140


Note that on the updated card it’s only about a 4-yard variation for the PW, but that could mean the difference between having a 3-footer for birdie or a 15-footer.  With the driver, the 8-yards of extra carry might give me the confidence to fly over a fairway bunker I normally wouldn’t otherwise try to carry.

You may not want to get in to this level of detail with your own game (or have the ball-striking skill to worry about it – hehe), but I guess the point I’m getting at is to keep in mind that depending on the course you play and the conditions involved, distances can and will vary.

Understanding and accepting this can help you make better club selections in general, which of course can also lead to lower scores.

Click here for more discussion in the “Instruction & Academy” forum. 

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Jaacob Bowden is a Professional Golfer, PGA of America Class A Member, Top 100 Most Popular Teacher, Swing Speed Trainer, the original founder of Swing Man Golf, the co-creator of "Sterling Irons" single length irons, and has caddied on the PGA TOUR and PGA TOUR CHAMPIONS. Formerly an average-length hitting 14-handicap computer engineer, Jaacob quit his job, took his savings and moved from Kansas to California to pursue a golf career at age 27. He has since won the Pinnacle Distance Challenge with a televised 381-yard drive, won multiple qualifiers for the World Long Drive Championships including a 421-yard grid record drive, made cuts in numerous tournaments around the world with rounds in the 60s and 70s, and finished fifth at the Speed Golf World Championships at Bandon Dunes. Jaacob also holds the championship record for golf score with a 72 in 55 minutes and 42 seconds using only 6 clubs. The Swing Man Golf website has more than 8,000 members and focuses primarily on swing speed training. Typically, Jaacob’s website members and amateur and tour player clients will pick up 12-16 mph of driver swing speed in the first 30 days of basic speed training. You can learn more about Jaacob, Swing Man Golf, and Sterling Irons here: Websites – & &; Twitter - @JaacobBowden & @SwingManGolf & @SterlingIrons; Facebook – & & <; Instagram - YouTube – – More than 2.8 million video views



  1. Jaacob Bowden

    Jan 7, 2013 at 10:34 am

    Ruddy – Haha, yeah, especially on new courses it helps to pay attention right away. :-p

    Hmmm, if I remember correctly, Advanced Golf Solutions also tested the balls by accuracy. So you could pick something out based on any number of variables…distance, accuracy, price, etc.

    I think the ProV1x was the most accurate…or at least in the top 3. But that was a few years ago. Ball models change as time passes.

    They must’ve gone out of business because I’m not finding their website…which is too bad because it was really cool software. They tested the top 50 or so new balls on the market each year for several years.

  2. Ruddy

    Jan 5, 2013 at 1:08 pm

    Jacob, thanks for answering. I too noticed a big difference in distance between balls. 10 yards less with Titleist Velocity vs. ProV1x. Better scores with the expensive ball, also. I never seem to recognize the distance variation each round until around Hole#18!

  3. Jaacob Bowden

    Jan 4, 2013 at 10:38 pm

    Ruddy – Yeah, using the same model ball can definitely help consistency. I remember one time I did some new ball testing using some independent testing software (I believe made by Advanced Golf Solutions) and there was literally a 50 yard difference between the longest ball and shortest ball for me (that variance will be more or less depending on swing speed and other factors).

    I just do it as a rough percentage because during a single practice round I may not get enough flat shots (no elevation changes) without wind to get an average for each club.

    In situations where I don’t get in a practice round, I just try to pay really close attention on the first few holes and adjust up or down accordingly as quickly as I can.

  4. Ruddy

    Jan 3, 2013 at 8:08 pm

    Interesting article. Averages are greatly affected by extremes, so good move to eliminate extremely long and short distances. The mode is the distance most often achieved. The median is the distance exactly in the middle. Rather than a percentage change, why not just use actual distance achieved for each club in the practice round? If I can’t play a practice round, how can I make a distance adjustment using some other method? I suppose using the same ball brand helps consistency. Thanks.

  5. Jaacob Bowden

    Dec 29, 2012 at 3:58 pm

    Al, Mark, Steve…thanks!

    Good suggestion, Steve. Those things definitely do have an effect on distance. I know I’ve seen studies that have covered this but I don’t recall specifics or where I saw them off the top of my head. I’ll put it on my list of article ideas for the future!

    Happy New Year!

  6. Steve

    Dec 29, 2012 at 2:56 pm

    Jaacob, nice article. I wish you would have spent some time discussing temperature and it’s effect on distance. Don’t golf balls fly further in the heat vs. cold air? What about in high humidity/fog, vs. dry air? Thanks!

  7. Mark Bishop

    Dec 21, 2012 at 9:50 pm

    Very interesting Jaacob and well put together. All the very best for the Hols mate. Mark in Oz!

  8. Al Dilz

    Dec 21, 2012 at 8:28 pm

    Very informative, Jaacob. I have never seen distance variables covered with such precision and detail. Thank you!

  9. Jaacob Bowden

    Dec 21, 2012 at 1:24 pm

    Thanks gents!

  10. DJ Watts

    Dec 21, 2012 at 12:53 pm

    Jaacob, I love your attention to numbers and stats, it’s right up my alley!

    Congrats on a solid first piece, and I’m looking forward to applying the playing and strategy knowledge that you relay.

  11. Brian Cass

    Dec 20, 2012 at 8:55 pm

    Great article, a subject that is hardly covered

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Opinion & Analysis

Bag Chatter: An Interview With 36 Golf Co.



Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email for consideration. This interview is with Jay Vogler of 36 Golf Co (Pictured above caddying for business partner Chevy Mayne).

Talk to me about 36 Golf Co. What are you guys all about?

We’re all about getting people out to the course, having fun and not taking golf too seriously. We’re trying to create a brand for people who love the game, but aren’t necessarily trying to turn pro. The whole idea started when I was walking through a hockey shop and saw all these hockey lifestyle brands and I was like, “Why doesn’t this exist in golf?” We’re mainly targeting the 18-35 crowd; folks that kind of have a laid-back approach. We think it doesn’t matter if you wear cargo shorts and a T-shirt as long as you’re respecting the game and taking care of the course. It’s more important to replace your divots, repair your ball marks and keep up with the pace of play than it is to wear a collared shirt.

There are a lot of people launching brands in the soft goods world these days (clothing, towels, head covers, etc.). As a result, that world can be a little crowded. What makes 36 Golf Co. different from everyone else out there?

Our corner of the market, if you will, is trying to create a community of people who see the game the same way we do. We want to see the game grow, especially among the millennial age group. We think participation is lacking in that demographic, and we want to play a part in making the game a little more accessible for them. We want people to connect over our attitude toward golf. If you see a guy walking down the street wearing a 36 hat, we want you to think he’s approachable and he’s down to hang out and talk about golf and life without being pretentious. We’re out there to lower some of the barriers to entering the game.

Since I know you’re all about growing the game, what do you think it needs? What do you think is the biggest “problem” with golf that’s keeping people away from playing it or trying it?

I think perception is probably the biggest thing honestly. I picked up the game five years ago when I was 22 and I came from skateboarding and snowboarding. When I got into the game, a lot of people make a weird face and were like, “You play golf?!” It’s totally a perception thing, but once you get past that, it’s just such a fun game. From the first time I flushed a 7-iron at a driving range, I was hooked, but a lot of people don’t even get that far. We’re just trying to lower the barriers to the game and put a community out there.

36 Golf Co. “The Looper” Meshback Hat

If you could change one thing about the game of golf, what would you change? It doesn’t have to be something in the USGA rule book necessarily.

Obviously, I would get rid of dress codes. That’s my big bugaboo with the game. If I was just going about my daily life, I wouldn’t be wearing pants and a collared shirt and I think a lot of people would be in that same boat. If we let people come as they are, I bet participation would go way up. Appearance, respectfully, only matters so much. You can wear a collared shirt and still be a jerk and not repair your ball marks.

When you got the idea to start this company, how did you actually go about making that happen? Did you just google shirt suppliers or something? What was that process like?

Yeah, I pretty much spent the first month on Google looking for suppliers. I have a design background, so we did the design and the website ourselves, so that was good. Finding the right suppliers who were willing to work with us and had quality stuff was difficult.

What’s the biggest road block you’ve experienced with 36 Golf Co.? Launching it, marketing it, logistics, billing, whatever…

Starting a business in general was just…so much to take in. It’s overwhelming. Accounting, problems with suppliers… but if you don’t just start it then you’ll never know. I know it’s a cliché, but you gotta start somewhere. It’s not that any one thing was so difficult. It was just the amount of things that come your way.

36 Golf Co “The Sniper” Snap Back Hat and “Fleck” T Shirt

What are you most optimistic about with 36 Golf Co? What’s got you excited these days?

We just went to a show this past weekend in Toronto, and we just met a lot of people who really seemed to get what we were about and were excited to be a part of it themselves. That’s what gets you excited; when people really understand your vibe and want to be a part of that community and rep your brand for no other reason than it resonates with them. That’s what it’s all about.

Let’s play a game. Imagine golf was like baseball and you got to pick a “walk-up song” when you got to the first tee. What song are you going with?

Haha. I’ve been listening to a lot of Jurassic 5 lately, so we’ll go with “What’s Golden.” I feel like that’d be a pretty good hype song.

If you could only play one course for the rest of your life, which one would it be? It has to be a course you have played before or have access to, though. Don’t just say Augusta.

There’s a little course called Bathurst Glen just north of Toronto. I used to work there, but it kicks my butt every time I go. It’s a friendly spot, which I enjoy. I struggle playing really nice golf courses. They kind of stress me out.

Chevy Mayne of 36 Golf Co. in the “OG” T Shirt and “Frost Delay” Snapback Hat

It’s kind of old news, but I’ll ask the following since it’s right up your alley. What was your take on the LPGA dress code announcement last year?

Oh man. I was like, “What the hell are you thinking?” You know, when they said that I was showing it to my girlfriend who’s a non-golfer and she was like, “I don’t understand what the problem is.” It’s not like they’re wearing thongs or something. Obviously, I think that golf needs to be tailored to welcome people into the game, and I think that sent the wrong message.

Lastly, what do you guys have in the works? Let us know what’s coming from 36 Golf Co.

We have limited resourced with just two people, but we have tons of plans. Our main products right now are our hats, which are mainly modern styles. You know, snapbacks and flat brims. We also have T-shirts and quarter zips available. All of that is on our website at We will be getting some golf shirts in soon, which we are calling our “collared T-shirt” this spring, so that’s going to be the most exciting launch for us in the near future. Follow us on Instagram @thirty6ix_golf_co and on twitter @Thirty6ix_golf to keep up with our brand and join our community.

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Opinion & Analysis

How valuable is hitting the fairway, really?



Hitting more than 50 percent of fairways has long been considered a good goal for amateur golfers. The winners on the PGA Tour tend to hit 70 percent. I have long maintained, however, that it is not the number of fairways HIT that matters. Instead, it is the relative severity of fairways MISSED.

Think about it. By the one-dimensional Fairways Hit stat, every miss is the same. A perfect lie in the first cut is exactly the same as a drive in a hazard… or even OB. There is nothing in the 650+ PGA Tour stats about this. In all, there are 60 stats in seven categories that relate to driving performance, but none about penalties! Like PGA Tour players don’t make any?

Let’s see exactly how important the old tried-and-true Driving Accuracy (Percentage of Fairways Hit) really is. To test it, I used two data clusters: the 2017 PGA Tour season (14,845 ShotLink rounds) and my database for the average male golfer (15 to 19 handicappers – 4,027 rounds).

For the graph below, I started with the No. 1-ranked player in the Driving Accuracy category: Ryan Armour. He certainly was accurate by this measure, but why did he only rank 100th in 2017 Strokes Gained Off the Tee with a barely positive 0.020?

Next I looked at the actual top-5 PGA Tour money winners (J. Thomas, J Spieth, D. Johnson, H. Matsuyama and J. Rohm), the 2017 PGA Tour average, and all PGA Tour players that missed the cut in 2017. We all know the significant scoring differences between these three categories of players, but it’s difficult to see a meaningful difference in the fairways hit. They’re not even separated by half a fairway. How important could this stat be?

For those that have not tried, our analysis includes Strokes Gained and Relative Handicap comparisons. That enables users to easily differentiate between FIVE MISS categories below based upon severity. The final three categories are what we consider to be Driving Errors:

  1. Good lie/Opportunity: One can easily accomplish their next goal of a GIR or advancement on a par-5.
  2. Poor Lie/Opportunity: One could accomplish the next goal, but it will require a very good shot.
  3. No Shot: Requires an advancement to return to normal play.
  4. Penalty-1: Penalty with a drop.
  5. OB/Lost: Stroke and distance penalty, or shot replayed with a stroke penalty.

As we are fortunate enough to work with several PGA Tour players at Shot by Shot, we have access to ShotLink data and can provide those clients with the same valuable insight.

Let’s see how the frequency and severity of driving errors relates to the above groups of players (removing Mr. Armour, as he simply helped us prove the irrelevance of Driving Accuracy). The graphs below display the number of Driving Errors per round and the Average Cost Per Error. Note the strong and consistent correlation between the number and the cost of errors at each of the four levels of performance.

Finally, the average cost of the errors is heavily driven by the three degrees of severity outlined above (No Shot, Penalty, OB/Lost). The graph below compares the relative number and cost of the three types of errors for the average golfer and PGA Tour players. The major difference is that PGA Tour players do not seem to have a proper share of OB/Lost penalties. I found only TWO in the 14,000+ ShotLink rounds. While I accept that the most severe faux pas are significantly less frequent on the PGA Tour, I also believe there must have been more than two.

Why so few? First and foremost, PGA Tour players REALLY ARE good. Next, the galleries stop a lot of the wayward shots. And finally, I believe that many of the ShotLink volunteer data collectors may not actually know or care about the difference between a Penalty and OB/Lost.

Author’s Note: If you want to know your Strokes Gained Off the Tee (Driving) and exactly how important your fairways and the misses are, log onto for a 1-Round FREE Trial.

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Opinion & Analysis

Yo GolfWRX: “Are you betting on Tiger Woods to win the Masters?” (Bonus: A March Madness-inspired shot attempt)



Equipment expert Brian Knudson and Editor Andrew Tursky discuss a variety of topics including Tiger Woods being the favorite at The Masters. Also, a Fujikura Pro 2.0 shaft unboxing, Knudson paints the new TG2 studio, and Tursky tries to go viral during March Madness season.

Enjoy the video below!

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19th Hole