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WRX Spotlight Review: Cleveland Huntington Beach SOFT putters

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Product: Cleveland Huntington Beach SOFT Putters

Pitch: When you think of a $130 putter, you typically think of cheap inserts and “gimmicky” shapes or paint. Not so with the new Cleveland Golf Huntington Beach SOFT putters. The HB SOFT line has traditional-looking blades and popular mallets that should suit the eye of most golfers. All models have a matte silver finish to reduce glare and simple, yet effective alignment markings.

Our take on the Cleveland Huntington Beach SOFT putters

The HB SOFT line is now made of 304 Stainless Steel, for better feel, said to be about 50 percent softer than 17-4 Stainless.

The big story on the HB SOFT line is the new face milling that helps with mishit putts. The precision milled putter face has Speed Optimized Face Tech that attempts to increase the ball speed on putts that aren’t hit dead center. This CNC milled diamond pattern increases friction for more consistency and better roll out on toe/heel struck shots, according to Cleveland.

For this review, I took out the Cleveland Huntington Beach SOFT 11 model and gave it a good run. Being an Odyssey #7 user for years, the HB SOFT 11 was very easy on the eyes and I like the way it framed the ball on the green.

The head has a single sight line, but the “wings” on the side act like additional alignment marks to make sure you are square to the target. There are also two additional lines on the flange that you could paint fill and make it a triple line setup if that is your thing. The finish looks great and glare shouldn’t be a concern, even on the brightest days.

The head is cast, and then Cleveland mills the SOFT diamond pattern onto the face, but the milling looks great. You can really see and feel the different depths and textures across the face of the putter. The center of the putter has the deepest mill and it gets shallower and more smooth the further out you go.

The HB SOFT 11 has a short neck that gives it more toe hang than I was expecting, sitting around 7 o’clock. That is the new thing though (mallets with toe hang similar to blade putters).

On the green, the HB SOFT line really shines. As I said before, the 11 head really frames the ball and is easy to align to the cup. I always felt confident that I was lined up correctly, never having to second guess that.

HB SOFT putters have a really good, lively feel to them. The ball pops off the face really quickly with fairly minimal skidding and hop. The feel is soft with a hint of spring to it, but distance control is very good and repeatable.

Putts off the toe were still very soft and had very minimal distance loss, I was a little shocked how well they rolled out. For me the heel miss had less roll out, but also had a bit more vibration to it. I was purposely hitting balls off the toe/heel and those shots stayed on the target line really well, typically only missing the cup by inches.

The only complaint I really have is minor: I don’t love the oversize grip. For me it is too round and needs a little flatter top to it, but a very easy fix.

Overall, the Cleveland Huntington Beach SOFT putters really perform great and won’t break the bank. They will easily hang with putters costing three times as much. I even saw a couple friends out there who tried it, and everyone said they were impressed with the putter. You will be hard-pressed to find a better deal on a new putter.

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5 Comments

5 Comments

  1. JP

    Feb 12, 2019 at 9:28 pm

    Final Score:
    .
    Cleveland – 1 / Cameron – 0

  2. Tiger Noods

    Feb 12, 2019 at 5:04 pm

    Nice “True Roll” tech. Theft from the Solheims continues…

  3. Tom

    Feb 12, 2019 at 4:31 pm

    If you have a soft putter, you need the blue pill!

  4. Tom

    Feb 12, 2019 at 2:52 pm

    Having a soft putter isn’t going to make you very popular with the ladies….

  5. Iutodd

    Feb 12, 2019 at 1:14 pm

    Looking forward to trying this one. I have all Srixon/Cleveland in my irons and wedges so I might as well make it official with the putter.

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Whats in the Bag

Alex Fitzpatrick WITB 2024 (April)

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  • Alex Fitzpatrick what’s in the bag accurate as of the Zurich Classic. 

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus TR Black 7 X

Hybrid: Ping G430 (19 degrees)
Shaft: Fujikura Ventus Black HB 10 TX

Irons: Ping iCrossover (2), Titleist T100 (4-PW)
Shafts: Fujikura Ventus Black HB 9 TX (2), Nippon N.S. Pro Modus 3 Tour 120 X (4-9)

Wedges: Titleist Vokey Design SM10 (50-12F, 56-12D, 60-08M)
Shafts: Nippon N.S. Pro Modus 3 Tour 120 X

Putter: Bettinardi SS16 Dass

Grips: Golf Pride MCC

Check out more in-hand photos of Alex Fitzpatrick’s clubs here.

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Equipment

What’s the perfect mini-driver/shaft combo? – GolfWRXers discuss

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In our forums, our members have been discussing Mini-Drivers and accompanying shafts. WRXer ‘JamesFisher1990’ is about to purchase a BRNR Mini and is torn on what shaft weight to use, and our members have been sharing their thoughts and set ups in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • PARETO: “New BRNR at 13.5. Took it over to TXG (Club Champ but TXG will always rule) in Calgary for a fit. Took the head down to 12, stuck in a Graphite Design AD at 3 wood length and 60g. Presto- numbers that rivaled my G430Max but with waaaaay tighter dispersion. Win.”
  • driveandputtmachine: “Still playing a MIni 300.  The head was only 208, so I ordered a heavier weight and play it at 3 wood length.  I am playing a Ventus Red 70.   I play 70 grams in my fairways.  I use it mainly to hit draws off the tee.  When I combine me, a driver, and trying to hit a draw it does not work out well most of the time.  So the MIni is for that. As an aside, I have not hit the newest BRNR, but the previous model wasn’t great off the deck.  The 300 Mini is very good off the deck.”
  • JAM01: “Ok, just put the BRNR in the bag along side a QI10 max and a QI10 3 wood. A load of top end redundancy. But, I have several holes at my two home courses where the flight and accuracy of the mini driver helps immensely. Mine is stock Proforce 65 at 13.5, I could see a heavier shaft, but to normal flex, as a nice alternative.”

Entire Thread: “What’s the perfect Mini-Driver/Shaft combo? – GolfWRXers discuss”

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/26/24): Artisan 0521 custom putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for an Artisan 0521 custom putter

From the seller: (@Nobody2): “$775 -Artisan 0521 custom putter PVD (black finish) with sweep neck hosel.  There are no personal stampings other than my player # in very small print on the side of the hosel (all Artisan products have this along with the date it was made). This putter looks absolutely amazing and has only been used for 3 rounds. It has a black steel shaft and has a very Cam Smith look to it.  The putter looks new and has no wear marks anywhere on the putter.  It comes with extra weights (one set of of 5 gram weights and one set of 15 gram weights). The head cover is a a navy blue ‘quilted blade putter cover.’  If you are wondering why I am selling…I flat out have the yips and the only thing saving me is a broomstick.  New, this putter is $1085, so if the specs work for you (grip, length and lie can certainly be tweaked) it will save you some good money and 2 month wait time.

Specs:

Loft               2.75  degrees
Lie                  69  degrees
Length           35.25″
offset             .300 slightly less than full shaft offset
head weight     350 grams
Toe Hang          20 degrees
Grip                   Ionic Classic Pistol”

To check out the full listing in our BST forum, head through the link: Artisan 0521 custom putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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