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Morning 9: Sinus, ear infections can’t stop Tway at TOC | More player perspectives on rule changes

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By Ben Alberstadt ([email protected])

January 4, 2019

Good Friday morning, golf fans.
1. Callaway launch day
We have a full buffet of new Callaway equipment stories for you at WRX. Epic Flash and Flash Sub Zero – and the associated Flash Face technology – are the headline grabbers.
With its Epic Flash Driver, Callaway builds on the very successful 2017 GBB Epic line. The Carlsbad-based company follows up the Epic-complementing Rogue with a driver whose story isn’t immediately visible upon a first glance at the club.
  • Flash Face technology is the centerpiece of Callaway’s new offering, and with it, beyond the usual distance-boosting claims, the company has done something truly interesting: leveraged artificial intelligence to create a golf club.
  • From an appearance standpoint, the inside of the titanium face features dozens of flowing ripples across the entire surface. While it may look like effects of a stone dropped into a pond or a topographic map, the structures actually work together to elevate the COR or the center of face. As expected, this yields increased ballspeed for longer drives.
  • Callaway leveraged A.I. and Machine Learning to cycle through 15,000 face architecture iterations, developing a more efficient structure with each one. For comparison, engineers typically do eight to 10 iterations of a new driver face.
  • “We couldn’t have come up with Flash Face using conventional engineering principles,” said Dr. Alan Hocknell, senior vice president of R&D. “We wouldn’t have gone in this direction without A.I. because it’s non-intuitive compared to previous face technologies, including our own VFT and X-Face. The wave configuration isn’t symmetrical, nor does the pattern seem logical. Yet the ripples work together in a complex manner to maximize ball speed. There’s never been anything like Flash Face before in golf equipment, and the effect on performance is intense.”
2. Sinus, ear infection no problem for Tway at TOC
PGATour.com’s Ben Everill…”Kevin Tway is listed as a Sentry Tournament of Champions rookie but his preparation at the Plantation Course in Kapalua started 15 years ago as a 15-year-old kid.”
  • “Tway, son of eight-time PGA TOUR winner Bob, opened his first tournament round at the venue with an impressive 7-under 66 for the early lead on Thursday despite being sick with an ear and sinus infection.”
  • This was interesting too…”Generally first timers don’t do great at Kapalua but Tway recalled some important reconnaissance from his teenage years.”
  • After winning the 2003 RBC Canadian Open, Bob had his ticket to Maui for early 2004 and decided to bring the family out a week early for a vacation and extended preparation.”
  • “But a freak injury meant it was Kevin doing all the prep work….”It’s weird, we came a week early and I played with dad the whole week before, but on one hole dad took a huge divot and a centipede had come up from the ground and he went to flick it away and it stung him,” Tway recalled.”
  • “”His finger swelled up to like the size of a golf club grip, so he couldn’t play that entire week, so he just watched me play the course. He was just kind of watching me play for his preparation.””
3. Woodland to Wilson
Our Gianni Magliocco…”Alongside Justin Rose’s move to Honma, the  worst-kept secret during this season of equipment changes is finally out, as in the last hour, Gary Woodland confirmed his new deal with Wilson Golf.”
  • “Woodland took to Instagram to announce the news, after experimenting with Wilson’s clubs over the past few months.”
  • “Wilson Golf president Tim Clarke, while talking to Golf.com about Woodland’s new deal, confirmed that the big-hitter had been a target of theirs for some time and on hearing that the 34-year-old was open to signing a new equipment deal, stated”
  • ‘”We jumped at the chance to talk and he was receptive to trying some of our stuff out. It started with the prototype blades and kind of went from there.”‘
  • “Per Golf.com’s report, Woodland will play at least 10 of the company’s clubs this season.”
4. Petition aims to get Hosung Choi into WMPO
Gianni again…”Hosung Choi may well be the most popular golfer in history who hasn’t yet appeared on the PGA Tour, and a petition demanding that he receives an invite into this year’s Waste Management Phoenix Open is gathering momentum.”
  • “PGA professional, Derek Deminsky, created the petition which you can find here at Change.org. As Deminsky puts it “The ‘greatest show on grass’ NEEDS to have the greatest showman in the game”, and when you see the way Choi performs, it’s hard to disagree with that assessment.”
5. More perspectives on the changes to the Rules of Golf
Golfweek’s Kevin Casey relates Rory McIlroy’s thoughts on the new rule that players must drop from knee height.
  • “(With dropping from knee height), we’re saying that Brian Harman has got a big advantage, he can basically place it. Where you got someone like Tony Finau who is dropping it probably from like waist high for me. But I think that they’re trying to simplify the rules which I think is a great thing for the game. I’ve always said that the rules of golf are way too complicated, especially after the debacles and farces we have had at U.S. Opens and all sorts of stuff over the last few years. So I’m happy that they made the decision to try and simplify them and just try to make everything a little bit easier to understand.”
  • And DJ’s thoughts...”As for Johnson, a pair of his answers were fairly classic him…he was also asked Wednesday about whether his brother Austin, who serves as his caddie, has had instructions on the rules changes.”
“I had one of the (PGA) Tour officials do a printout that I’m going to give to him to study later on today.”
  • And how do you think that will go, DJ?
  • “Probably not very well.”
6. How they do it
Every wonder about the specific criteria behind Golf Digest’s vaunted Top 100 ranking? Well, editor Ron Whitten explained…
SHOT VALUES...How well do the holes pose a variety of risks and rewards and equally test length, accuracy and finesse?
 
RESISTANCE TO SCORINGHow difficult, while still being fair, is the course for a scratch player from the back tees?
DESIGN VARIETY...How varied are the holes in differing lengths, configurations, hazard placements, green shapes and green contours?
MEMORABILITY...How well do the design features provide individuality to each hole yet a collective continuity to the entire 18?
 
AESTHETICSHow well do the scenic values of the course add to the pleasure of a round?
CONDITIONINGHow firm, fast and rolling were the fairways, how firm yet receptive were the greens and how true were the roll of putts on the day you played the course?
AMBIENCEHow well does the overall feel and atmosphere of the course reflect or uphold the traditional values of the game? 

Full piece.

7. Mike Davis done with U.S. Open setup duties.
Geoff Shackelford commenting on a Jaime Diaz report…
“Diaz’s story comes with an admission from Davis that the USGA erred again at Shinnecock Hills after a detailed post-mortem of the 2018 U.S. Open was compiled.”
  • “Bodenhamer would go on to prepare a detailed behind-the-scenes post-mortem that has provided the USGA a more accurate assessment of what went wrong at Shinnecock, specifically an error in communication and execution along the chain of command. “It wasn’t that there was a judgment to make the course harder on Saturday by not applying water in the morning,” Davis said. “Water was applied on the front nine, where there were no complaints. It was a failure of carrying out the intention of applying enough water on the back nine. That was not the Shinnecock Hills club’s fault. We erred there. The USGA erred.”
“Elevated to the CEO role in 2016, Davis tells Diaz the issue of distraction from organization duties became apparent, leading to today’s news.”
  • “I feel like, finally, we’ve gotten this thing right in terms of the right structure,” Davis said. “In retrospect, if I had given up the setup role in 2011, which probably ideally I should have in my position, that would have been the right thing to happen. For a number of reasons, among them that when I came on board I was very comfortable in the golf arena but less so in the support functions, that didn’t happen. But now we are coming into a great time.”
8. Well-mannered Thomas, Thompson
Sections of a press release from the National League of Junior Cotillions…
NLJC NAMES TEN BEST-MANNERED PEOPLE OF 2018
“The selections are made based on each person’s commitment to honor, dignity, and mannerly conduct,” says President Charles Winters. “We feel these ten individuals have distinguished themselves through excellence of character and conduct and applaud them for their contributions to society.”
  • Justin Thomas: for consistently treating his fans and fellow golfers with respect and kindness.
  • Lexi Thompson: for demonstrating poise and professionalism in the spotlight.
9. Here’s a different-looking ball
No, it’s not an Easter egg design in progress, it’s Callaway’s new ERC Soft with Triple Track Technology.
“With the ERC Soft, Callaway has also introduced its new Triple Track Technology. The new technology utilizes Vernier Acuity Precision (a visual technology used to land planes on aircraft carriers) and aims to improve alignment compared to a regular side stamp alignment aid.”
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GolfWRX Editor-in-Chief

1 Comment

1 Comment

  1. Robert

    Jan 4, 2019 at 12:53 pm

    Flex Face. Flash Face. Sound like Batman characters. What’s next?

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Equipment

Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter

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Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.

This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.

Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.

The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.

Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.

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Equipment

Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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Equipment

Details on Justin Thomas’ driver switch at the Wells Fargo Championship

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

So, with a couple of weeks off following his latest start at the 2024 RBC Heritage, Thomas sought to re-address his driver setup with the remote help of Titleist Tour fitting expert J.J. Van Wezenbeeck. About two weeks ago, Thomas and Van Wezenbeeck reviewed his recent driver stats, and discussed via phone call some possible driver and shaft combinations for him to try.

After receiving Van Wezenbeeck’s personalized shipment of product options while at home, Thomas found significant performance improvements with Titleist’s TSR2 head, equipped with Thomas’ familiar Mitsubishi Diamana ZF 60 TX shaft.

Compared to Thomas’ longtime TSR3 model, the TSR2 has a larger footprint and offers slightly higher spin and launch characteristics.

According to Van Wezenbeeck, Thomas has picked up about 2-3 mph of ball speed, to go along with 1.5 degrees higher launch and more predictable mishits.

“I’d say I’d been driving it fine, not driving it great, so I just wanted to, honestly, just test or try some stuff,” Thomas said on Tuesday in an interview with GolfWRX.com at Quail Hollow Club. “I had used that style of head a couple years ago (Thomas used a TSi2 driver around 2021); I know it’s supposed to have a little more spin. Obviously, yeah, I’d love to hit it further, but if I can get a little more spin and have my mishits be a little more consistent, I felt like obviously that’d be better for my driving…

“This (TSR2) has been great. I’ve really, really driven it well the week I’ve used it. Just hitting it more solid, I don’t know if it’s the look of it or what it is, but just a little bit more consistent with the spin numbers. Less knuckle-ball curves. It has been fast. Maybe just a little faster than what I was using. Maybe it could be something with the bigger head, maybe mentally it looks more forgiving.”

Head over to PGATour.com for the full article. 

 

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