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Callaway redesigns Odyssey R-Ball Prototype using GE’s additive manufacturing

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Callaway has announced the company has signed a consultancy agreement with GE Additive’s AddWorks team, with the aim of improving its equipment through the potential of additive manufacturing. According to GE Additive’s website, additive manufacturing is a process that creates a physical object from digital design, enabling the creation of lighter, stronger parts and systems.

What does this mean for Callaway’s equipment?

The opening project from the agreement is a redesigned Odyssey R-Ball Prototype putter head. Callaway originally developed the Odyssey R-Ball Prototype as a tour preferred model in Japan, which consisted of removing the front ball from the original 2-ball design. Callaway, through additive manufacturing, has optimized the acoustics of the putter while retaining the preferred shape and performance.

 

Brad Rice, director – R&D, Advanced Engineering at Callaway, speaking about the process, stressed that the use of additive manufacturing is the future to the production of equipment in the game of golf, stating

“Additive manufacturing is a new tool; which is quickly going beyond the aspirational phase, and into the functionalization phase of the technology. Callaway needs to learn how to use this tool well because it is inevitable that 3D-Printing of production parts is going to happen – it is the production method of the future.”

So just how has Callaway and GE Additive collaborated to create the ideal acoustics on the Odyssey R-Ball Prototype putter head? Well, the answer is by adding geometry that made it difficult for conventional casting methods, which you can get a feel for in this short video.

For the Odyssey Prototype putter to retain its optimal design and shape while altering the acoustic signature of the putter head, Callaway and GE Additive’s AddWorks’ design and engineering teams implemented additive manufacturing through the following process:

  •  AddWorks provided guidance to Callaway, based on decades of additive design background spanning several industries.
  •  The team refined existing designs to the build direction to ensure all features were self-supported or easily supported during the build. The AddWorks team designed supports for thermal stresses and overhang constraints.
  •  Topology optimization was used in conjunction with acoustical mapping to create the optimal design.

According to GE Additive AddWorks general manager, Chris Schuppe, additive manufacturing is a method which we are going to be hearing of a lot down the line, and he is expecting this to be the first of many collaborations with Callaway

“We’re taking away many new learnings from our first project together, especially around aesthetics. We have also used additive technology to create an acoustic map, which is certainly a first for us. We’re looking forward to driving more successful projects with Callaway, as they continue their additive journey.”

What the future holds for Callaway’s products through the use of additive manufacturing remains to be seen. However, the company’s bold stance on the potential of the process enhancing their equipment could be telling.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

16 Comments

16 Comments

  1. aga

    Nov 18, 2018 at 7:41 pm

    Can’t wait to get my hands on one of those tour tested R-Ball prototype putters… and price is no deterrent !!!!

  2. Tom

    Nov 17, 2018 at 11:53 pm

    Equipment manufacturers have run out of new product ideas….now just blowing smoke and mirrors…..sellers be sellin!

    • gunmetal

      Dec 5, 2018 at 2:00 pm

      Yep.

      Callaway is King of this. Boeing, Lamborghini, now GE. They partner with companies that can add credibility to their marketing story.

  3. engineer bob

    Nov 17, 2018 at 1:05 am

    GE will attempt to “engineer out” the unnecessary material and make it ring like a bell… how low can you go using high tech capability?!! Pa thetic US technology usage.

    • Engineer Swede

      Nov 20, 2018 at 8:35 am

      EBM or Electronic Beam Manufacturing is for the most part a bought up technology from a Swedish company called Arcam, that is now a part of GE. It’s actually fun to see 3D-printing technologies getting a wider audience. Rapid prototyping might soon become rapid(and local) production! Now wouldn’t that be a thing Bob? Where all you’re golfclubs is not produced in Taiwan but in the neighbouring town? Supporting local business and less shipping?

  4. JP

    Nov 16, 2018 at 10:28 pm

    Has anyone ever complained about the sound the putter makes? If the sound sucks, the design probably sucks. Start over.

    • ogo

      Nov 17, 2018 at 1:07 am

      Geerhead duffers want a good sounding putter because that’s all they look forward to… a ding sound…!

  5. Tiger Noods

    Nov 16, 2018 at 7:30 pm

    So, the short story is they couldn’t figure out how to do this in-house, called a contractor, and they’re spinning it as competence.

    Nice story, bros.

    Maybe they will start making clubs that don’t have high failure rates. That’d be nice.

    • Jamie

      Nov 16, 2018 at 10:24 pm

      That’s called patent infringement, libtard. You don’t just get to take another’s ideas and processes and make them your own.

      • Libtard

        Nov 18, 2018 at 3:44 am

        First, Libtard? Grow up.

        Second, patent infringement? I’m guessing that your use of “libtard” probably precludes a college degree, so maybe, just maybe, leave the litigation to those qualified.

        Third, you clearly weren’t replying to the above, so I suggest you brush up on your interwebbing, Señor AOL…

        Finally, I don’t get the American fascination with insults and someone’s political views. I thought America was “land of the free” and such… you really are an intolerant bunch.

  6. Hogenben

    Nov 16, 2018 at 5:25 pm

    All they are doing is working on acoustics…..just bs marketing hype.

  7. bj

    Nov 16, 2018 at 2:46 pm

    Callaway AND many other manufacturers of ALL kinds of products should have ALREADY been using 3D printing!!! The EXTREME amount of savings in designing ANY proto type is and the ability refine their products is very flexible AND inexpensive!!
    Its about time, they are FAR behind in using this tech that is HAS BEEN WELL PROVEN!!

    • ac

      Nov 16, 2018 at 5:34 pm

      whats the deal with the random all caps? is it code? AND ALL ALREADY EXTREME ANY AND FAR HAS BEEN WELL PROVEN..guess not.

  8. DB

    Nov 16, 2018 at 1:57 pm

    Cool story. I do think additive, 3-D, multi-material, etc. will be the future for some golf clubs. Article would have been better if Callaway had released some pictures of the final product or some information about how they can actually apply this to a product.

  9. Jamie

    Nov 16, 2018 at 1:52 pm

    GE will be bankrupt in a few weeks. Callaway would be smart to buy this unit now.

    • Benny

      Nov 18, 2018 at 6:20 pm

      I certainly hope not. Would love to put a wager on this. Now is a great time to buy!

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/18/24): TaylorMade BRNR mini driver head

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a TaylorMade BRNR mini driver head

From the seller: (@lasallen): “For sale is a BRNR mini 11.5 deg head only in brand new condition.  $325 shipped.”

To check out the full listing in our BST forum, head through the link: TaylorMade BRNR mini driver head 

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Coolest thing for sale in the GolfWRX Classifieds (4/18/24): Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made.

From the seller: (@DLong72): “Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made. ?: $1150. ?? 100% milled collectors item from the limited releases commemorating when Ping putters won every major in 1988 (88 putters made). This was the model Seve Ballesteros used to win the 1988 Open Championship. Condition is brand new, never gamed, everything is in the original packaging as it came. Putter features the iconic sound slot.

Specs/ Additional Details

-100% Milled, Aluminum/Bronze Alloy (310g)

-Original Anser Design

-PING PP58 Grip

-Putter is built to standard specs.”

To check out the full listing in our BST forum, head through the link: Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Inside Collin Morikawa’s recent golf ball, driver, 3-wood, and “Proto” iron changes

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As you probably know by now, Collin Morikawa switched putters after the first round of The Masters, and he ultimately went on to finish T3.

The putter was far from the only change he made last week, however, and his bag is continuing to change this week at the 2024 RBC Heritage.

On the range of The Masters, Morikawa worked closely with Adrian Reitveld, TaylorMade’s Senior Manager of Tour at TaylorMade, to find the perfect driver and 3-wood setups.

Morikawa started off 2024 by switching into TaylorMade’s Qi10 Max driver, but since went back to his faithful TaylorMade SIM – yes, the original SIM from 2020. Somehow, some way, it seems Morikawa always ends up back in that driver, which he used to win the 2020 PGA Championship, and the 2021 Open Championship.

At The Masters, however, Rietveld said the duo found the driver head that allowed “zero compromise” on Morikawa’s preferred fade flight and spin. To match his preferences, they landed on a TaylorMade Qi10 LS 9-degree head, and the lie angle is a touch flatter than his former SIM.

“It’s faster than his gamer, and I think what we found is it fits his desired shot shape, with zero compromise” Rietveld told GolfWRX.com on Wednesday at the RBC Heritage.

Then, to replace his former SIM rocket 3-wood, Morikawa decided to switch into the TaylorMade Qi10 core model 13.5-degree rocket head, with an adjustable hosel.

“He likes the spin characteristics of that head,” Rietveld said. “Now he’s interesting because with Collin, you can turn up at a tournament, and you look at his 3-wood, and he’s changed the setting. One day there’s more loft on it, one day there’s less loft on it. He’s that type of guy. He’s not scared to use the adjustability of the club.

“And I think he felt our titanium head didn’t spin as low as his original SIM. So we did some work with the other head, just because he liked the feel of it. It was a little high launching, so we fit him into something with less loft. It’s a naughty little piece of equipment.” 

In addition to the driver and fairway wood changes, Morikawa also debuted his new “MySymbol” jersey No. 5 TP5x golf ball at The Masters. Morikawa’s choice of symbols is likely tied to his love of the Los Angeles Dodgers baseball team.

Not enough changes for you? There’s one more.

On Wednesday at the 2024 RBC Heritage, Morikawa was spotted with a new TaylorMade “Proto” 4-iron in the bag. If you recall, it’s the same model that Rory McIlroy debuted at the 2024 Valero Texas Open.

According to Morikawa, the new Proto 4-iron will replace his old P-770 hollow-bodied 4-iron.

“I used to hit my P-770 on a string, but sometimes the distance would be a little unpredictable,” Morikawa told GolfWRX.com. “This one launches a touch higher, and I feel I can predict the distance better. I know Rory replaced his P-760 with it. I’m liking it so far.” 

See Morikawa’s full WITB from the 2024 RBC Heritage here. 

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