Callaway has announced the company has signed a consultancy agreement with GE Additive’s AddWorks team, with the aim of improving its equipment through the potential of additive manufacturing. According to GE Additive’s website, additive manufacturing is a process that creates a physical object from digital design, enabling the creation of lighter, stronger parts and systems.
What does this mean for Callaway’s equipment?
The opening project from the agreement is a redesigned Odyssey R-Ball Prototype putter head. Callaway originally developed the Odyssey R-Ball Prototype as a tour preferred model in Japan, which consisted of removing the front ball from the original 2-ball design. Callaway, through additive manufacturing, has optimized the acoustics of the putter while retaining the preferred shape and performance.
Brad Rice, director – R&D, Advanced Engineering at Callaway, speaking about the process, stressed that the use of additive manufacturing is the future to the production of equipment in the game of golf, stating
“Additive manufacturing is a new tool; which is quickly going beyond the aspirational phase, and into the functionalization phase of the technology. Callaway needs to learn how to use this tool well because it is inevitable that 3D-Printing of production parts is going to happen – it is the production method of the future.”
So just how has Callaway and GE Additive collaborated to create the ideal acoustics on the Odyssey R-Ball Prototype putter head? Well, the answer is by adding geometry that made it difficult for conventional casting methods, which you can get a feel for in this short video.
For the Odyssey Prototype putter to retain its optimal design and shape while altering the acoustic signature of the putter head, Callaway and GE Additive’s AddWorks’ design and engineering teams implemented additive manufacturing through the following process:
- AddWorks provided guidance to Callaway, based on decades of additive design background spanning several industries.
- The team refined existing designs to the build direction to ensure all features were self-supported or easily supported during the build. The AddWorks team designed supports for thermal stresses and overhang constraints.
- Topology optimization was used in conjunction with acoustical mapping to create the optimal design.
According to GE Additive AddWorks general manager, Chris Schuppe, additive manufacturing is a method which we are going to be hearing of a lot down the line, and he is expecting this to be the first of many collaborations with Callaway
“We’re taking away many new learnings from our first project together, especially around aesthetics. We have also used additive technology to create an acoustic map, which is certainly a first for us. We’re looking forward to driving more successful projects with Callaway, as they continue their additive journey.”
What the future holds for Callaway’s products through the use of additive manufacturing remains to be seen. However, the company’s bold stance on the potential of the process enhancing their equipment could be telling.
Brian Harman, Patton Kizzire Winning WITBs: 2018 QBE Shootout
Driver: Titleist 917D2 (8.5 degrees)
Shaft: Accra Concept Series X-flex
3-wood: Titleist TS2 (13.5 degrees)
Shaft: Fujikura Speeder Evolution II 661 S-flex
5-wood: Titliest 917F2 (15 degrees)
Shaft: Fujikura Speeder Evolution II 757 S-flex
Hybrid: Titleist 818 H1 (21 degrees)
Shaft: True Temper Dynamic Gold
Irons: Titleist 718 CB (5-9)
Shafts: True Temper Dynamic Gold Tour Issue S400
Wedges: Titleist SM7 (46, 50, 53, 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade Spider OS CB
Ball: Titleist Pro V1 (2017)
Driver: Titleist TS3 (10.5 degrees)
Shaft: Fujikura Speeder TR 757 X-flex
3-wood: Titleist 917F2 (15 degrees)
Shaft: Aldila Tour Blue 95 X-flex
Hybrid: Titleist 913H (19 degrees)
Shaft: UST Mamiya Axiv Core X-flex
Irons: Titleist 718 T-MB (4), Titleist 718 CB (5-6), Titleist 718 MB (7-9)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist SM7 (48, 52, 56, 60 degrees)
Shafts: True Temper Dynamic Gold Onyx X100
Putter: Scotty Cameron Golo Tour
Ball: Titleist Pro V1x (2017)
Bettinardi signs Eddie Pepperell
Eddie Pepperell is a singular quantity in to world of golf, so it’s not surprising that the Englishman has taken a unique route to becoming a Bettinardi staffer.
20 months ago, the two-time European Tour winner walked into Core Golf in Thame, Oxfordshire, and bought four putters, including a Bettinardi Studio Stock No. 8.
Pepperell, who jumped from No. 513 to No. 38 in the OWGR since putting the Bettinardi in play in April 2017, won’t have to pay for his putters any more. He joins the likes Francesco Molinari, Haotong Li, and Matt Kuchar as a Bettinardi staffer, the company announced the today.
“I’ve tried a number of putters and time and again, it’s the one model I keep coming back to.” said Eddie. “Positively I won’t have to buy a Bettinardi putter again, but having bought four putters from Core Golf I’m just hoping I haven’t put them of business as a result!” he added.
Great news @PepperellEddie on signing with @BettinardiGolf @BettinardiUK it was a pleasure building your 4 putters that helped you climb to world no 38! Assume you don't want to pre order your 2019 @BettinardiGolf putter?! ???????????? pic.twitter.com/nogW7K1u0G
— Core Golf UK (@CoreGolfUK) December 5, 2018
It was after Pepperell’s British Masters triumph in October that negotiations to bring him on board began in earnest.
“Once Eddie stayed ahead of a strong field at the British Masters to win his second Tour title of the year with a Bettinardi putter, we decided to reopen negotiations and we’re delighted with the outcome. It means that we now have another top 50 player in the world playing Bettinardi putters…” said Executive Vice President, Sam Bettinardi.
Here are the specs for his Studio Stock No. 8, courtesy of Bettinardi, which also provided the photos below of Pepperell’s putter (pre rust).
A more recent (and rusted shot) below of Pepperell’s putter at The Open.
Miura offers fully assembled custom club e-commerce service
Miura Golf has announced that the company now offers fully assembled custom clubs direct to consumers through its website.
The new e-commerce platform was launched over Thanksgiving weekend, and it allows golfers to build an entire set of clubs custom to their preference. Golfers can choose from 10 different types of irons and custom make their club by choosing between different head, shaft and grip options. As well as the irons, Miura also provides golfers with the opportunity to custom make their driving irons, wedges and putter.
For Miura’s premium club, the MC-501 Chrome (4-iron-PW), customers have the choice between eight different heads, 13 shafts, and 14 grips.
Speaking on the new service, Miura Golf President Hoyt McGarity stated
“We are committed to introducing more golfers to the pure pleasure of hitting a Miura club. With miuragolf.com’s new e-commerce capability, it has never been easier for golfers to have such direct access to Miura products.”
Lawrence Place, CFO, spoke to the target consumer for the fully assembled custom club offerings
“Miuragolf.com is primarily for someone who already knows his/her specs or doesn’t have easy access to an authorized dealer. Our eCommerce offering is not intended to replace a full fitting at an authorized dealer, as we still believe that this is the best way to fit into a set of Miura’s.”
While long-time Miura enthusiasts may be wondering why the company chose this route now, it seems the answer is simple economics: demand.
On that subject, Will Miele, North America Sales Manager, said
“At this point, we wanted to be able to fulfill the demand for consumers who did not have an option to order full built sets of Miura products. So this phase one release gives golfers, who have their specs, the opportunity to go online and place a custom order. We highly recommend golfers seek out Miura dealers in their area through our dealer locator on our website and get properly fit.
“As we develop our website we will be adding features that will help consumers who cannot get to a local dealer a way to narrow down their options for better performance.”
The most expensive custom made iron options begin at $1,960, while the most affordable options start at $1,350. The custom clubs are available now at MiuraGolf.com.
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