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Bridgestone Golf’s new CEO, Dan Murphy, on the future of the company, ball fitting, and Tiger Woods

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Dan Murphy, Bridgestone Golf’s new CEO and President, told us the opportunity to “work on the next chapter of this great brand is a great honor.”

And from our brief phone call on day one of Mr. Murphy sitting in the CEO chair, it sounds like he really means it. As a veteran of the company, he was a part of Bridgestone’s growth in the late 2000s, early 2010s, and he’s keen to focus on what worked well during that time: namely the company’s emphasis on ball fitting.

Murphy is hardly stuck in the past, however, as you’ll see from our conversation.

BA: Now, you were with Bridgestone from 2005 through 2014. Can you talk a bit about how the company is positioned as you return and what’s ahead?

DM: The great thing about our company, is we have the fundamentals in place. We have the tools. We make the best product in the world: Bridgestone’s attention to manufacturing excellence, quality, and consistency is unwavering…I think you can go all the way back to the 90s and the Precept product to see that. We’re great manufacturers.

Second is people…we have great people here…and then, the third factor is that we’re part of Bridgestone Tire and Rubber. They want to see us succeed…we have the saying power…both from a R&D resource perspective–we have something like 900 polymer science engineers on staff, who can help us design golf balls as well as tires–but we also have the financial resources to really sustain and make a difference in this business.

As we go forward, you’ll probably see some of the things that made us successful in the first place, perhaps become a little bit more relevant again…such as ball fitting, such as targeting better players…better players make a lot of sense for us because they appreciate the science, and they appreciate the engineering and the product quality. And just from a business perspective, better players are thought leaders. They are the ones that recreational players look to. We still prescribe to the Pyramid of Influence in that respect.

BA: With respect to your position in the ball market, the emphasis on golf ball fitting is both a point of differentiation and competitive advantage. I’m interested in how that’s sometimes been at the fore of marketing and sometimes hasn’t. Can you speak to that?

DM: The market leader does what they do and they do it very well. They have a Tour presence that’s hard to argue with; they have an advertising presence that’s hard to argue with, but there is an opportunity for a brand like us from a customization/fitting perspective to tell the story that we don’t all play extra stiff shafts…we don’t all wear size medium shirts or size 12 shoes. There’s specialization in every area of our lives. Why not address your golf ball the same way? We have different swings, different swing speeds, different needs…choosing your ball based on that rather than, perhaps, an overly simplified process of “play what the pros play.”

BA: Regarding the Tour staff, then, can you talk about your presence on Tour. You have Snedeker and Kuchar, and certainly Bryson playing the ball, and that would seem to fit hand-in-glove…and obviously Tiger.

DM: The Tour is very, very important to the positioning of our brand. Obviously, like other brands, it’s the testing ground to prove ourselves and fine-tune our product…the Tour is both an R&D tool as well as a promotional tool.

But we have to begin our conversation about the Tour with Tiger. We’re so pleased and so proud to have him. And for me to come back to this job with an asset like Tiger as part of the team is amazing. I mean, does anybody move the needle better than Tiger does?…But I believe we have a great Tour team in addition to Tiger.

I do see us mixing him [Tiger] up with the Tour team…His interactions with Bryson or a Freddie or a Matt could create a lot of consumer interest…I think you’ll see more of that. I think you’ll see us use those Tour players, including Tiger, to tell a customization and ball fitting story.

BA: Right. Obviously, Tiger’s incredibly analytical and data-driven in his own right…similar to Bryson’s orientation, and then he has such an affinity with Couples and Kuchar…and he’s been playing a lot of practice rounds with Bryson, so there must be an affinity there as well. So the opportunity there to mix it up from a marketing and messaging standpoint has got to be exciting.

DM: Especially for the enthusiasts that you have as your audience. I think lifting the veil and maybe seeing a little bit of what happens behind the scenes, say, in the locker room between a Freddie and a Tiger, that’s kind of interesting, and I think you’ll see that play out.

BA: Can you talk a bit about the ball and your share of the market? You’d risen in to the No. 2 spot, but to my knowledge you’d slipped.

DM: Well, our goal 100 percent is to get back into the No. 2 spot. We want to get back into that position of chasing down Titleist. We look forward to doing that. We think the Tour team combined with ball fitting combined with delivering better products than anyone else…if we do that in a creative, engaging way, we think we can do it.

There’s a subtlety and a nuance to talking to the golfer. I spent a little bit of time away from golf, and I have an appreciate for golf…it’s a unique niche industry. It’s not the same as a lot of other industries. It requires a certain insider’s voice and insider’s knowledge to talk to golers in a way that makes and that moves them to action.

BA: Right. The marketing and the messaging is delicate…and there’s a high degree of skepticism out there…but then you see certain things gather momentum and they become phenomenons. It’s an odd, maybe sometimes incongruent space, and it’s hard to think of other parallel industries. I’m always interested by the consumer in the golf space.

DM: Yeah. Well, there’s no doubt it’s a business of momentum, and you have to find ways to build momentum and create a brand…obviously the Tour is a great way to do that. But then…sometimes the Tour is, well, the Tour. It’s difficult to predict and control…but I do think within the control of a marketer is shaping the message in a way that really compels folks…to engage the brand, to find enough interest in the brand…to spend time researching the brand. Ball fitting or us is a great engagement tool we think we can utilize again to create that momentum.

Do you know where ball fitting came from, actually?…I’m a marketer from way back. In the 80s, Coke and Pepsi were going at each other and there was the Pepsi challenge. And I looked at that, where they offered people the opportunity to taste Pepsi versus Coke…so back in ‘08 or ‘09…we compared Titleist products to Bridgestone products based on performance…so, the cola wars were about taste. The golf ball wars were about performance. But then, the advantages consumers saw in being fit for a ball gave us the opportunity to talk about that in advertising.

BA: Interesting origin of that effort! Any final words here on day one of job? I’m sure it’s an overwhelming position to be in…

DM: I’m trying to consume massive amounts of information to get up to speed. It’s the old analogy of drinking water from the fire hose…but we have a lot of data, and we have a great team here. They understand our industry and they understand the company…I’m excited about it. Some things I’ve said already probably show which way we’re going to go…It’s not the same industry it was three years ago [when Murphy left Bridgestone], but we’ll move forward tailoring our approach to needs…of the market. But I’m super excited and very, very confident, and ready to rock and roll.

BA: Well, you certainly have some great resources and interesting ingredients, so we look forward to seeing the dish, if you, will that you cook up. I can only imagine the size and scope of the undertaking, so I wish you the best of luck with that, sir.

DM: We’d love to keep in touch as we go. We have tremendous respect for your organization and what you guys do. You play an important part in the industry, so this opportunity for me has been a great honor.

BA: We appreciate kind words!

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  1. timmy

    Jun 26, 2018 at 1:06 am

    Golf balls are ‘expendables’ and that’s why it’s such a good product… duffers consistently come over the top and slice the ball into oblivion. Pull out another ball and try your luck again… along with Tiger, Bryson, Freddie, etc. ….. each of who get their cut of the sale.

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News

GolfWRX Morning 9: Driver now a weapon, Tiger leads | What makes Bryson so good | Paulinagram

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By Ben Alberstadt (ben.alberstadt@golfwrx.com)

September 21, 2018

Good Friday morning, golf fans.
1. Tiger in front again
Another FedEx Cup playoff event, another Tiger Woods first-round lead.
Golf Channel’s Rex Hoggard…”Woods finished his day at the finale with a closing nine of 31 after a slow start and was tied with Fowler atop the season-ending leaderboard at 5 under par. He’s been in this position before from Tampa to St. Louis and was equally impressive two weeks ago at the BMW Championship when he opened with a first-round 62 for a share of the lead….But Thursday at East Lake felt different. It felt better.”
  • “This was by far better than the 62 at [the BMW Championship],” said Woods, who is playing at East Lake for the first time since 2013. “Conditions were soft there. It’s hard to get the ball close here. There’s so much chase in it. If you drive the ball in the rough, you know you can’t get the ball close.”
  • “On Thursday he had the look of a complete golfer, a five-tool player whose only limitation was running out of holes. Statistically he finished inside the top 10 in strokes gained: off the tee (eighth), tee to green (third), fairways hit (fourth), driving distance (eighth), greens in regulation (fifth), proximity to the hole (sixth), scrambling (first) and strokes gained: putting (eighth).
  • “I felt in control today,” Woods said without even trying to hide the knowing smile that inched across his face. “I had a lot of control over my shots.”
Golf Digest’s Joel Beall noted Woods’ warmup didn’t suggest a low number was forthcoming…”It was not an auspicious start. The warm-up wasn’t smooth, a fair share of drivers sailing over the left-field fence that separates the East Lake range from the 16th hole. The irons were a little thin, and he wasn’t dropping many putts on the practice green. There were a few grabs towards his back, the infamous part of his frame that kept him sidelined for so long. That someone forgot to tell the golf gods to turn on the A/C-a couple degrees from an Atlanta record high, apparently-wasn’t helping matters, the print of his shirt already unrecognizable from sweat when he arrived to the tee.”
“So when Tiger Woods three-jacked from 30 feet on the first hole, it felt like the opening salvo to a song-and-dance we’ve seen too many times before.But not on the only face that mattered.”
2. Also, Rickie
A PGA Tour.com report notes that Fowler (who co-leads the Tour Championship with El Tigre) is feeling good”Now he’s tied for the lead in the season-ending TOUR Championship at East Lake, his 5-under 65 holding up for the best score of day one with Tiger Woods.”
  • “I haven’t been on any type of painkillers,” Fowler said of his strained right oblique, which kept him out of the first two Playoffs events, THE NORTHERN TRUST and Dell Technologies Championship. “Like just standard Advil. And the big thing and reason why, I didn’t want to mask anything, just because if something did come up, I wanted to get the real response from my body.”
  • “Fowler’s body responded most especially on the greens, where he made nearly 92 feet of putts and ranked second in the field in Strokes Gained: Putting.”
3. The big stick delivereth
Golf Channel’s Mercer Baggs…”Ever since making adjustments to his driver – which included adding loft and changing the shaft – at The Northern Trust, Woods’ long game has become one of his greatest assets.”
  • “Woods hit 10 of 14 fairways in the first round at East Lake Golf Club, which led to hitting 14 of 18 greens in regulation.”
  • “It’s not as though Woods has completely traded distance for accuracy. He hit his drive on the par-5 18th 320 yards and hat helped produce an eagle.”
  • “It’s more like he now has the ability to control his driver. Those wayward tee shots we had become accustomed to seeing aren’t so offline. That means sometimes he’ll send one 296 yards – like he did on the first hole – and sometimes he’ll gear up and knock one 328 yards – like he did at the fifth.”
  • Woods had this to say…“[I]f I hit it normal, I hit it just as far. And so that’s to me like 300 yards in the air,” he said. “But … the neat thing about this one is that if I miss it and spin it a little bit, those spinners stay in play instead of chasing off on me, and I can turn this ball.
  • “And so, yeah, if I hit controlled shots, they’re in play and they’re shorter. But if I go ahead and step up and launch one, I’m just as far. The neat thing is I don’t have to swing it as hard to hit the ball as far. And so it puts a little less toll on my body. I don’t have to have my speed up there at 120, 121, 122 miles an hour to carry it 305, 310 like I did before.”
4. Paisley
Meanwhile, on the Web.com Tour…AP Report…”Chris Paisley birdied four of the last five holes for a 10-under 61 and the first-round lead Thursday in the season-ending Web.com Tour Championship.”
  • “The South African Open winner in January for his first European Tour title, Paisley played the back nine first at Atlantic Beach Country Club, holing a bunker shot for an eagle on the par-5 18th. On the front nine, he birdied the par-3 fifth and finished with three straight birdies.”
  • “I think just all around was really good,” Paisley said. “I hit it well off the tee, which gave me a lot of kind of short irons into the greens and opportunities. I hit a lot of really good iron shots close, and then a few other bonus kind of things happened where I holed the bunker shot on 18 and holed a long putt on No. 8.”
5. What makes Bryson so good?
Our Peter Sanders takes a headfirst dive into the data.
A few morsels…
  • “He averaged over 300 yards, 15 yards longer than the field, and hit more fairways than the 2017 winners.  Further, Bryson (Blue arrows below) had 35% fewer driving errors than those made by the 2017 winners.”
  • “Bryson did hit more greens-in-regulation (blue arrows below). BUT remember he hit more fairways and made fewer errors. Finally, Bryson’s proximity when he hits the greens* is closer to the 2017 Tour average than it is to the 2017 winners”.
6. Rory PACIlroy?
A Golf Channel report indicates Mr. McIlroy may have a seat at the Player Advisory Council table…”I’m not on the PAC. I’m probably going to join the PAC next year. Nice to sort of know what’s going on and give your input and whatever.”
  • Input and whatever! McIlroy also said he likes the new Tour Championship format, sort of.
  • “I like it for the FedExCup. I don’t necessarily think it should be an official Tour win. I don’t know how the World Ranking points are going to work,” said McIlroy, who is tied for fifth after a first-round 67 at East Lake. “There’s a lot of stuff that still needs to be figured out. But in terms of deciding the FedExCup, I think it’s good.”
7. New Web.com schedule
Golfweek’s Brentley Romine with the details...”The 2019 Web.com Tour season will now end on Labor Day, the PGA Tour announced on Thursday.”
  • “The new schedule features 27 events, including three new events and a three-event Finals (down from four). The three new events are the Suncoast Classic Feb. 14-17 in Lakewood Ranch, Fla., Evans Scholars Invitational May 23-26 in Chicago and TPC Colorado Championship July 11-14 in Berthoud, Colo. The Finals will consist of the Nationwide Children’s Hospital Championship (Aug. 15-18), Albertsons Boise Open Aug. 22-25) and Web.com Tour Championship (Aug. 30-Sept. 2).”
  • “The Web.com Tour has enjoyed tremendous momentum in recent years and has created a platform from which graduates are enjoying immediate success on the PGA Tour,” said PGA Tour Commissioner Jay Monahan. “The revamped schedule will allow for a more natural cadence to the season for our fans, while providing an earlier finish that enhances the visibility of the Web.com Tour Finals.”
8. JT pain free
Golf Channel report...”After injuring his right wrist during the final round of the BMW Championship he spent last week in south Florida getting therapy after being diagnosed with a case of tendinitis and little else.”
  • “Thomas explained that he tested the wrist earlier this week to be sure he was pain-free and conceded he considered not playing the Tour Championship in order to be as healthy as possible for next week’s Ryder Cup.”
  • “If it would have hurt at all, I wouldn’t have played,” said Thomas, who will be a rookie on this year’s U.S. team. “No. 1 most important part is my future and my career. I don’t want to do anything that’s going to put me out for a while. But to me, second most important is Ryder Cup. I would rather not play this week and play the Ryder Cup and be fresh and make sure I’m going to get as many points for the team as possible.”
9. Interpreting Paulinagram
Charles Curtis of For The Win on an Instagram story Paulina Gretzky posted that features the Great One’s daughter listening to a song.
  • “As some people have noted, these are the lyrics to the Dustin Lynch song attached to that photo:..I’d be jealous too, if she was with you…I’d be out of my mind, watching her move…If I was just a guy with across the room view….I’d be jealous too, if she was with you, with you.”
What does it mean? Who knows? Who cares? Some combination of the two?

 

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Tour News

Tiger Woods catches fire after a slow start, shoots 5-under 65 at Tour Championship to tie lead

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Tiger Woods, who came to the Tour Championship 20th on the FedExCup points list, is making early moves at the Tour Championship at East Lake. After an opening-hole 3-putt from 25 feet for a bogey, and then three straight pars, Tiger played the rest of his round 6-under par (birdies at 5, 6, 12 and 14), capping it with a 27-foot eagle putt at the 18th hole. In the end, it was a 5-under 65 for Tiger, who currently sits tied for the lead with Rickie Fowler.

Here’s his approach to the par-5 18th hole, which measures 590 yards in total:

And here’s the eagle putt, to which he reacted with a few casual fist pumps and a putter raise.

As we’ve reported, Tiger recently switched back to his Scotty Cameron Newport 2 GSS putter with which he’s one 13-of-14 majors throughout his career. He may have found the spark of old on the greens.

The only problem is, even if Tiger wins this week’s Tour Championship, he’s going to need some help winning the FedExCup and $10 million payout. Here are the scenarios he needs to happen:

But hey…

Here’s where the top-5 players on the FedExCup points list sit currently on Day 1:

  1. Bryson DeCheambeau (+3 thru 15, T27)
  2. Justin Rose (-2 thru 15, T6)
  3. Tony Finau (-2 thru 16, T6)
  4. Dustin Johnson (+2 thru 16, T23)
  5. Justin Thomas (-3 thru 16, T4)

Who do you think is going to win the Tour Championship and the FedExCup?

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GolfWRX Morning 9: Remembering Celia | Valentino Dixon freed | Bryson the muse

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By Ben Alberstadt (ben.alberstadt@golfwrx.com)

September 20, 2018

Good Thursday morning, golf fans. Did you catch the stealth announcement in yesterday’s M9? The FedEx Cup, in addition to other stated changes, will be changing its name to the “FexEx Cup.” At least, that’s the conclusion you could have drawn from the typo in my subject line. More coffee hopefully equals fewer mistakes this morning.
1. Remembering Celia
We know what happened. We will probably only ever have a superficial understanding of why it happened. The golf world now turns to remembering Celia Barquin Arozamena.
  • Golfweek’s Beth Ann Nichols writes…”Celia Barquin Arozamena was a feisty competitor. She was thoughtful too. The kind of player who bought flowers for teammates on Valentine’s Day and left inspirational quotes on the bulletin board. Iowa State coach Christie Martens choked back tears on the phone as she talked about the special relationship Barquin Arozamena had with her own daughter, Norah.”
  • “There are no answers for times like this. Only questions, tears and cherished memories of time spent with a 22-year-old woman whose future was bright”
  • “The spotlight is on her because of her golf,” said Martens. “But it’s everything else about her that has made her so special to me personally and to our team.”
2. Valentino Dixon freed
AP Report…”A New York prison artist who never played golf but became known for drawings of lush courses he could only imagine was set free Wednesday after authorities agreed that another man committed the murder that put him behind bars for nearly three decades.”
  • “Valentino Dixon walked out of Erie County Court into bright sunshine and hugs from his mother, daughter and a crowd of other relatives and friends, ready for a meal at Red Lobster and vowing to fight on behalf of others who are wrongly convicted.”
  • “Earlier Wednesday, a judge agreed to set aside Dixon’s conviction in the 1991 shooting death of 17-year-old Torriano Jackson on a Buffalo street corner and accepted a guilty plea from another man who had confessed to the killing two days after it happened.”
  • …”While behind bars, Dixon rekindled his childhood passion for drawing, often spending 10 hours a day creating vivid colored pencil landscapes, including of golf courses, while imagining freedom. Articles in Golf Digest and elsewhere have drawn public attention to Dixon’s case. NBC Sports’ Jimmy Roberts spotlighted Dixon in a 2013 segment for his “In Play” series on Golf Channel”
3. Bryson remains a muse
The scribes can’t get enough, and who can blame them? Nearly every week, DeChambeau offers bon mots or behavioral fodder for articles-and the overarching storylines are too good not to pick up a pen/peck at a keyboard.
This week, it’s David Dusek writing about BAD’s comfort with his place in the golf world.
  • “Part of DeChambeau’s comfort level comes from knowing his game is firing on all cylinders right now. He enters this week ranked fourth in strokes gained total (1.664), 13th in scoring average (69.62) and after having played a few practice rounds under bright Georgia sunshine, he said East Lake suits his style.”
  • “…DeChambeau is also getting used to the demands that are being placed on him and the commitments that come with success.”
  • “I’ve had to prioritize now more than I’ve ever had to in my life, so Brett (Falkoff, DeChambeau’s agent) has been very instrumental in that, my caddie (Tim Tucker) has been helpful with that,” he said. “I’ve just had to plan things out more and really be on point. When I wake up in the morning, I can’t be messing around. I’ve got to get up and get ready to go to work. It’s more of like a 9-to-5 job in a sense.”
…and ESPN’s Bob Harig with “Bryson DeChambeau is different from every golfer you’ve ever seen,” the angle of which you can probably surmise.
  • “What makes DeChambeau different from others at the highest level of the game is his “single-length” irons and wedges. Each club measures 37.5 inches and is built with a 7-iron shaft — unlike traditional sets of irons that get progressively shorter as you go from a 2-iron down to a wedge…All of the head weights in his irons are 280 grams, and he uses oversized grips on each of his clubs.”
  • “Jordan Spieth, who has known DeChambeau since their college days at Texas and SMU, respectively, is somewhat amused but also impressed with the approach….”I think he phrases stuff differently than he needs to at times, but the belief in what he’s doing is very important in this game, and when you’re that exact on what you’re trying to do … . When you feel the slightest bit off, you’re trying to fine-tune to the nth degree,” Spieth said.”
4. Brooks wasn’t invited
Credit to Golf Digest’s Brian Wacker for getting Brooks Koepka’s response to being left off the pre-tournament interview schedule at the Tour Championship.
  • “[The media] has their guys they wanna talk to,” Koepka said when tracked down on the course. “I’m not one of them and that’s fine.”…”We don’t get asked to do many interviews, so I’m not gonna go out of my way to do one,” he said. “I don’t really care.”
  • “You’ve got guys who will kiss up, and I’m not gonna kiss up,” Koepka said. “I don’t need to kiss anyone’s butt. I’m here to play golf. I’m not here to do anything else. A lot of guys are known for the stuff they do off the golf course and who they like to hang around. It’s pretty obvious who’s doing that and who isn’t. I don’t need to bend over backwards to be friends with anyone [in the media], but certain guys do that because they want their names written. I’d rather be written about because of my play.”
  • “Sometimes it does suck, but I’ve started to care less. Come Sunday, I won’t forget it when everyone wants to talk to me because I just won. I don’t forget things.”
5. Tiger reflects on 2018
USA Today’s Steve Dimeglio with a few notes and some context from Tiger’s pre-Tour Championship presser.
  • “Starting his comeback ranked 1,199th in the world, he is now No. 21. Exceeding his own tempered expectations, he has six top-6 finishes, including a tie for second in the Valspar…Championship, a second in the PGA Championship, a tie for sixth in the British Open and a tie for sixth in the BMW Championship, the third of four events in the FedExCup Playoffs.”
  • “He also earned a captain’s pick for the Ryder Cup, and will play in the biennial tussle with Europe for the first time since 2012. And he’s one of just 30 players to make it to The Tour Championship.”
  • “I haven’t been here in quite some time, and it’s great to have accomplished one of the goals I set out at the beginning of the year, to make it back to East Lake to be part of The Tour Championship and part of these top 30 guys,” said Woods, who is looking for win No. 80 and his first since 2013. “To have come back from where I’ve come back from and to get here has been a pretty tall order and something I’m proud of.”
  • Woods offered this perspective on his attitude entering the season…”I just needed rounds. In order to get rounds, I needed to be physically fit and healthy enough to do it, and I felt pretty comfortable to be able to add a tournament in there. I just needed to keep my body strong, keep it moving, and eventually I would find a game that could contend and that eventually would lead to wins.”
6. “Weird”
A solid take from Geoff Shackelford on the new FEC format-and Justin Thomas as well.
  • “The PGA Tour faced one major dilemma in trying to improve the FedExCup: how to make sure FedEx gets full value for their sponsorship.
  • “….So to have recent FedExCup champion Justin Thomas calling the new 2019 system “weird” right out of the chute, with the social media reaction suggesting he gave the perfect summary of how most feel, comes off as pretty weird given all of the brainpower put into the latest FedExCup overhaul.”
  • “From Bob Harig’s ESPN.com story…”It’s something that is very, very weird and going to be hard to get used to,” Thomas said. “We talked about it, and it’s … never going to be perfect.”
7. Ryder Cup memorabilia of years past
Our Gianni Magliocco rounded up 10 interesting finds from eBay and elsewhere.
A 1987 Ryder Cup money clip, a 2010 Scotty Cameron Team Europe putter cover, and much more!
8. Here comes the night
Dark wedges are in. Titleist’s limited edition Slate Blue Vokey SM7 is the latest example of the phenomenon.
  • WRX staff report…”The Vokey SM7 L Grind proved to be a welcome addition for those golfers who were looking to excel around the greens on firm conditions. The enhanced heel, toe and trailing edge grind provided the lowest bounce option available from Titleist upon its release.”
  • “Now, Titleist has announced the release of their new Vokey WedgeWorks Limited 60-degree T Grind. Just like the L Grind, the latest release from Titleist is a low-bounce option designed for players with a shallow attack angle playing in firm conditions, however, the new T Grind’s dual-bounce sole allows the wedge to sit closer to the ground, making it easier to get the leading edge under the ball and promoting lift. According to Titleist, the dual bounce sole creates a narrow, forward bounce which helps to provide a gliding sensation.”
9. Bury me in the Ryder Cup
Credit to Golf Digest’s Alex Myers for this funerary find.
He writes…”Urns for Ashes is now offering a Ryder Cup replica urn. And all kidding aside, this thing looks pretty sweet:..Here’s what it says under product description”
  • “A perfect send off for a golf loving friend or family member. We have been commissioned to create a variety of golf urns for ashes, from a customised bag to a ball and tee to immortalise a special memory. Our 3d printed, 100% unique urns are hand finished in as much detail as you wish. We work with award winning designers and artists to ensure only the highest quality. I look forward to helping you create a memory to keep forever.”
  • “According to someone who works for the UK-located company, the Ryder Cup replica urn was actually a special request recently made by a Golf Digest reader,” which the company decided offer for sale after the positive response.”
Is Ian Poulter a Golf Digest reader?
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