Dustin Johnson won the 2018 FedEx St. Jude Classic by 6 shots — and he holed out on the 72nd hole for eagle as the cherry on top.
You can check out the clubs he used to win here, but this article is all about his outfit.
Per usual, DJ went with the white-on-navy-on-navy-navy look that he wears often, especially on winning Sundays. Also, according to Adidas, it’s the first time that a Primeknit shoe has won on the PGA Tour, so there’s that.
Let’s dive into his full outfit…
Dustin’s Winning Outfit
- Hat: TaylorMade New Era Tour 9Fifty (White)
- Polo: Ultimate365 Heather Polo (Collegiate Navy)
- Belt: 3-Stripes Perforated Reversible
- Pants: Ultimate365 Flat Front (Navy)
- Shoes: Tour 360Knit (Grey/Real Purple)
Bubba Watson’s Winning Outfit: 2018 Travelers Championship
Bubba Watson took down his third career Travelers Championship on Sunday after firing a final-round 63. Like his golf swing, and his golf clubs, Bubba has his own style. He wears a visor, colored gloves, a watch while he plays, and always has his polo buttoned to the top button.
See exactly what Bubba was wearing on Sunday at the 2018 Travelers Championship below!
Bubba’s Winning Outfit
- Visor: Ping Bubba Watson Custom
- Shirt: Oakley Men’s Colorblock Take Golf Polo (Blue)
- Glove: G/Fore Premium AA Cabretta Blush (light pink)
- Watch: Richard Mille RM 38-01 G-Sensor
- Belt: Oakley Golf Pro Belt (White)
- Pants: Oakley Men’s Velocity Pants (Fathom)
- Shoes: G/Fore Disruptor in snow (white) with navy heel
Brooks Koepka’s Winning Outfit: 2018 U.S. Open
Brooks Koepka played like he dressed on Sunday at Shinnecock Hills for the final round of the U.S. Open; his outfit was athletic, well put together, boring with a bit of flash (those shoes!!), and most importantly, it got the job done.
A great representative of the new age of golf, Koepka has the frame of a baseball player, and he’s not afraid to accentuate it with tight-fitting polos and an athletic look. For Sunday, he chose a white-on-gray-on-gray look that was understated, but clean — just like his scorecard. He really made the Nike Golf Tour Premiere PE shoes, with hits of electric orange, the star. Check out the details on his full outfit below.
Brooks Koepka’s Winning Outfit
- Hat: Nike AeroBill Classic99
- Shirt: Nike Zonal Cooling polo
- Belt: Nike Stretch Woven
- Pants: Nike Flex
- Shoes: Nike Golf Tour Premiere PE
Modern classics: Catching up with Holderness & Bourne
If you haven’t heard of Holderness & Bourne, well, for one thing, you’ve missed a couple of our gift guides. We’ve lauded the Rye, New York-based apparel manufacturer on more than one occasion for making some of the best polos in the business.
H&B, not surprisingly the product of two men named (Alex) Holderness and (John) Bourne, is quickly establishing a reputation for classic styles in tailored fits using modern materials. In addition to both performance and cotton polos, Holderness & Bourne makes sweaters, vests, bags, and other accessories.
I spoke with Alex Holderness about the company’s growth and what’s next.
BA: We first spoke a couple of years ago, but things have really taken off since then. Tell me about the growth.
AH: It’s been a great few years for us. We’ve basically tripled the past few years. We’re now stocking more than 150 clubs around the country and some great clubs abroad as well. We’re seeing traction for the brand; we’re seeing momentum. A lot of people like the concept of the brand, which is classic style with a more modern approach to fabrics and fit…and it’s working, so we’re trying to grow carefully based on that.
BA: What did establishing traction look like for you?
AH: It’s been steady all along. There wasn’t a point where the tide turned and things started to get good when they weren’t good before. But it is tough to get traction in green grass, and we feel very fortunate that we were based in New York…early in the history of the brand, we landed Winged Foot…Greenwich Country Club and a few others in the area really early on…So we were very lucky…because traction in green grass for brands like us is driven by perception, so if you can align yourself as a brand with the better clubs and public facilities around the country it can be very favorable. A lot of times, it results in people…calling us, because they’ve heard it [our apparel] did very well at Winged Foot or some other club. So that’s our general approach to green grass.
We’re not snobs about it by any means. It’s not like we have some grand strategy to only stock the top 100 clubs. But we care a lot about making premium products and being a premium brand. As a results of that, we are a natural fit for higher-end facilities, whether they’re public or private. We’re not going to ever be the cheapest brand in the shop, and we’re not going to be on clearance for 70 percent off…we’re very careful about what we’re building, and as a result of that, having these relationships with facilities around the country has been really helpful for us…and it’s helped us generate momentum in terms of getting inbound inquiries.
But it has taken a while. We’re four years into this thing, and it’s a day-by-day, year-by-year process..It’s not like we went out and raised $5 million in investor capital. We didn’t go out and try to be an overnight success…and get into every club. We only raised a small amount of capital, and we’re trying to kind of bootstrap: make great product, sell it, then use those proceeds to broaden our assortment. We want to add additional categories and get into more clubs every year, but it takes time.
BA: Can you talk a bit about your core consumer and how you’re appealing to him in ways that maybe other brands weren’t?
AH: My business partner John and I are both guys in our late 30s, married with kids and all that, but young enough to want a cleaner, more modern fit without sacrificing the classic look. We just knew that the combination of fit and style that we had in mind would resonate with plenty of guys, because we started out looking at this whole thing from the customer’s perspective. We also wanted to put some real soul into the brand, creating something very authentic within golf, because we didn’t always feel we were getting that as customers buying golf apparel in the past.
BA: Can you talk a little bit about the balance between e-commerce sales and green grass?
AH: Green grass has been the focus for us so far, but it’s a nice overall split. I think these days any relatively new brand needs to have a website where their customers can reach them directly, but for us the relationships we have with the clubs and public facilities that stock our brand are certainly just as important. Those places are the real stewards of the game and golf culture, and our brand has proven to be a strong fit for them.
BA: You’ve been pretty selective in your marketing and messaging…can you talk about that?
AH: We’re just kind of old school about it. We don’t care to shout about the brand or pay a bunch of money for marketing and PR. Our thinking has always been that if we focus on designing and manufacturing excellent products and get them into the right people’s hands, the brand will grow nicely as people tell their friends about the brand. We also put a huge emphasis on customer service for that same reason. We want people to have an excellent experience with us, even if that involves solving a problem for them, and that approach has been a good one so far.
BA: Talk about Roberto Castro wearing your wares, as it were…
AH: We are really proud to have Roberto onboard as a brand ambassador, and he’s become a great friend of ours as well. He found out about us a couple years ago by reading a piece about new golf brands on the blog Red Clay Soul, and reached out. We weren’t looking to sponsor tour players, but we got to know him and realized that he is the perfect guy to have out there representing the brand. He’s a big family guy, humble and low-key, and he just let’s his game do the talking, all of which we admire. And the guy has got tons of game. He made it into the field at the U.S. Open again this year, so we’re headed out to Shinnecock next week to cheer him on.
BA: Speaking of the Tour, apparel is in an interesting and dynamic place, isn’t it?
AH: Definitely. We think it’s great that there are a number of new brands out there pushing things forward, and it’s not a winner-take-all market. Things are certainly competitive, but brands both within and beyond golf are becoming more niche, which helps customers find the ones that specifically work for them. We don’t really pay a lot of attention to the apparel game on tour specifically, to be honest. We care just as much what’s going on out on the mid-am scene, where a lot of guys who obviously aren’t getting paid choose to wear our stuff simply because they like it better.
BA: Beyond deliberate growth, what’s on the horizon for H&B?
AH: We’re now stocking more than 150 pro shops around the country (and abroad – Sunningdale in England and Toronto Golf Club up in Canada have picked up the line), so we are excited about that momentum. For 2019, we’ve got big plans to expand our apparel collection, with a broader range of shirt fabrics and styles, some very cool layering pieces, and more premium accessories such as belts, hats, and bags. As designers, we really feel like we’re just getting started.
BA: Thanks, Alex.
Bobby Clampett: “The 2 big problems with club fitting”
The 8 hottest driver shafts of 2018 on the PGA Tour
GolfWRX Members Choice: The best players irons of 2018
Francesco Molinari’s Winning WITB: The 2018 Open Championship
A deep dive into “toe hang” of a putter, and why it matters
Kevin Na’s Winning WITB: A Military Tribute at The Greenbrier 2018
SPOTTED: TaylorMade “GAPR” 2-iron
Everything you need to know about TaylorMade’s new GAPR Lo, Mid and Hi clubs
Francesco Molinari’s Winning WITB: 2018 Quicken Loans National
Bryson DeChambeau’s handshake snub: Big deal or not so much?
Amateur makes 3 holes-in-one in 36-hole competition
We’d like to say congratulations to Ali Gibb, 51-year-old amateur golfer, for winning her club championship at Croham Hurst Golf...
Nick Faldo: Tiger Woods said his career was over in 2017
It’s safe to say only the most optimistic of fans expected Tiger Woods would contend on the weekend at two...
An airline lost Thorbjorn Olesen’s golf clubs…and his backup clubs…and his suitcases
Thorbjorn Olesen has arrived in Sweden for the Nordea Masters. Unfortunately, his golf clubs have not…nor have his back up...
Shane Lowry roasts rules officials for PGA Championship debacle
Shane Lowry isn’t exactly thrilled with the ruling–or lack thereof–he got at the PGA Championship. Viewers joined the drama in...
Equipment3 weeks ago
The 8 hottest driver shafts of 2018 on the PGA Tour
19th Hole2 weeks ago
Bryson DeChambeau’s handshake snub: Big deal or not so much?
Equipment6 days ago
Blade vs. Mallet putters: What the top-50 players are using (OWGR and SG: Putting)
19th Hole1 week ago
Michelob debuts a staff bag with a keg in it for the PGA Championship
News2 weeks ago
The Tiger Woods vs. Phil Mickelson $10 million match is set for Thanksgiving weekend
pga tour2 weeks ago
Dustin Johnson’s Winning WITB: 2018 RBC Canadian Open
pga tour1 week ago
Justin Thomas’ Winning WITB: 2018 WGC-Bridgestone Invitational
Popular Photo Galleries1 week ago
Tuesday’s photos from the 2018 PGA Championship at Bellerive