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Titleist AVX golf balls passed the test, are now available across the United States

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Titleist’s AVX golf balls first came to retail as an experiment in three markets — Arizona, California and Florida — from October 2017 to January 2018. AVX (which stands for “Alternative to the V and X”) are three-piece golf balls made with urethane covers, and they’re made with a softer feel for more distance than the Pro V1 and Pro V1x golf balls.

After proving their worth to consumers, Titleist’s AVX golf balls are now available across the U.S. as of April 23, and they will sell for 47.99 per dozen (the same as Pro V1 and Pro V1x golf balls) in both white and optic yellow.

According to Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, the AVX is a member of the Pro V1 family. Here’s a basic understanding of the lineup:

  • AVX: Softest, lowest trajectory, lowest spinning, less greenside spin and longest
  • Pro V1x: Firmer than the Pro V1, highest spinning and highest trajectory
  • Pro V1: Sits between the V1x and the AVX in terms of feel, spin and trajectory, and will appeal to most golfers

Different from the Pro V1 or Pro V1x, the AVX golf balls have a new GRN41 thermoset cast urethane cover to help the golf balls achieve the softer feel. Also, they have high speed, low compression cores, a new high-flex casing layer, and a new dimple design/pattern.

For in-depth tech info on the new AVX golf balls, how they performed in the test markets, and who should play the AVX golf balls, listen to our podcast below with Michael Mahoney, or click here to listen on iTunes.

See what GolfWRX Members are saying about the AVX golf balls

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55 Comments

55 Comments

  1. Jeff

    May 30, 2018 at 4:38 pm

    sorry, AVX

  2. Jeff

    May 30, 2018 at 4:37 pm

    So no one is playing the NVX on PGA Tour?

  3. Ben Jones

    May 7, 2018 at 6:56 pm

    Give me the original Jack Nicklaus Golden Bear.

  4. punny

    May 5, 2018 at 11:30 pm

    cool golf ball. Looks like all the tour guys are using it…….NOT!

  5. CAROLINE

    May 5, 2018 at 1:59 pm

    Golf Digest I read today big article on Vice Golf BALLS…..HALF THE PRICE???? Never paid more then $49 a dozen for one dozen Prov’s..Vice Pro $34.95 if you want the same one dozen..is $34.95 half of $49?? ok buy 5 dozen I get them for $24.95? Never had to buy 5 dozen ProV’s to get the $49 price….

  6. Nigel Kent

    Apr 24, 2018 at 10:23 am

    News hot off the wires ! T/Made are bringing out a new “S.G.F ” ball . The ” F” stands for “Floats on water” ! Don’t know yet what (or who) the initials “S.G.” stand for at this time .

  7. Wiger Toods

    Apr 24, 2018 at 5:19 am

    So it’s the e5 at a higher price?

    Really wish BS had stuck with a mid-price urethane…

  8. Jamie

    Apr 23, 2018 at 11:39 pm

    Until 2017, the V1X was higher launch, lower spin than V1. Since 2017, it seems that V1 and V1X may have reversed.

  9. Rich Douglas

    Apr 23, 2018 at 10:05 pm

    How is this ball materially different from the NXT Tour? It spins less than a ProV1 around the greens. It’s soft. Distance is the same. It’s priced below the ProV1, but it isn’t cheap.

    Back to the Snell MTB.

    • Brian Forrester

      Apr 24, 2018 at 10:04 am

      I think you’re describing the Tour Soft (2 piece, surlyn cover), which is the equivalent of the NXT. The AVX is a 3-piece urethane ball and is priced the same as the ProV1 series.

  10. youraway

    Apr 23, 2018 at 9:00 pm

    Played it, liked it for a short while, less green-side spin, and seems to lose distance after a couple rounds. Went back to my favorite, Bridgestone Tour RSX, two dozen for $70 promotional.

  11. Jeff Stanley

    Apr 23, 2018 at 7:42 pm

    Why is golf equipment getting so expensive? Pretty soon average consumers won’t even be able to afford new equipment. Do Callaway, Ping, TM, Titleist, realize this or just not care? When I was in high school, which granted was 20 years ago, I bought a whole set (3-PW) of brand new Pings for $500. Now days that will buy me a driver and that’s it and you could buy a dozen Titleist tour balata balls new for half what these balls are going for. Way to go OEMs keep up the good work! Lol!

    • Rich Douglas

      Apr 23, 2018 at 10:07 pm

      Tell those kids to get off your lawn, too.

      Prices reflect what the market will bear. For a less expensive ball that performs better than this one, try Snell, Vice, or any number of other brands.

    • Tigergor

      Apr 24, 2018 at 9:18 am

      I think you might find that golf clubs are cheaper, relatively speaking, in relation to earnings than they were 20ish years ago. I remember an article about this not too long ago.

      The problem is consumerism and people believing that they need new clubs every season.

    • UH

      Apr 24, 2018 at 11:17 am

      Have you not noticed that the iPhone X costs $1000.
      Golf clubs are at normal prices.
      Look at gas prices. Normal.
      Groceries and food – ridiculous. But related to the costs of everything else. This is where we are in the market, currently. Oh yeah, and look at the Stocks.

  12. Jim

    Apr 23, 2018 at 4:25 pm

    AVX is Titleist’s Chrome Soft at a premium price. It’s a good ball, but not at $47 a dozen. Wait six months and they will be competitively priced, or they won’t sell many.

    • chris

      Apr 24, 2018 at 7:25 am

      I work in Florida at a CC and we sell the AVX more than any other ball.

      • Brian Forrester

        Apr 24, 2018 at 10:07 am

        A fool and his money are soon parted.

        • ButchT

          May 5, 2018 at 10:09 am

          Exactly how does a fool and his money get together in the first place?

  13. peter collins

    Apr 23, 2018 at 3:15 pm

    You went to market getting one thing Wrong….the PRICE.

  14. Shady Sean

    Apr 23, 2018 at 3:11 pm

    I choose not to subsidize tour player marketing by paying for overpriced golf equipment or attire.

  15. Tony

    Apr 23, 2018 at 2:16 pm

    Total joke to price these balls like that. I’ll stick with Bridgestone E6 soft at 2 dozen for $50 thank you

  16. ~j~

    Apr 23, 2018 at 2:11 pm

    Shank.

    Oh wait, already clicked that.

  17. steve

    Apr 23, 2018 at 2:02 pm

    A 3-piece ball for $48? Titleist has lost their minds. You can get the same ball for $13 less per dozen. They believe that putting the word “Titleist” makes it worth $13 a dozen…
    Titelist has lost its luster anyway. There’s a huge golf ball bubble about to burst….and Titleist is gonna feel the most pain. Absolutely outrageous price.

    • doug

      Apr 23, 2018 at 4:45 pm

      Copy that Steve. Usually play the Chrome Soft (and the simple, cheap but delightful SuperSoft in wetter conditions), but tried the new Titleist ‘Tour Soft’ to see what that was all about.
      Seriously disappointed by that unit; not as good as the NXT Soft at all.

      My word to sum up Titleist balls is ‘coarse’. They may work for the guys and gals who punish them for a living, but for the average Joe…too hard, too harsh, and way too expensive

  18. Jeff Phelps

    Apr 23, 2018 at 1:56 pm

    Ripped off Callaway dimple pattern!

    • Jack Nash

      Apr 23, 2018 at 1:58 pm

      Dimples are still round but outside framing is angular. I can see what you mean though.

  19. Jack Nash

    Apr 23, 2018 at 1:50 pm

    Basically this whole exercise is for Titleist intro of a high priced Yella Ball. I’ll stick with Chrome Soft Yella thankya

  20. dat

    Apr 23, 2018 at 1:41 pm

    I’ll keep buying used ProVs which “amateur pros” hit in the woods on their first use.

    • Jeff Stanley

      Apr 23, 2018 at 7:32 pm

      That’s what I do as well. Just go on eBay and get 100 used for the price of 12 new. Golf equipment in general is getting way too expensive for the average consumer IMO.

      • James T

        May 6, 2018 at 7:50 pm

        That’s a good deal if you can stand all the weird and different logos that ruin the look and tidiness of the ball.

  21. Skip

    Apr 23, 2018 at 1:38 pm

    I play the Pro V1 and have for years but I never buy new golf balls. Am I the only one that buys barely used 5A rated used balls online?

    I can get Pro V1’s for around $22/dozen that have been played for maybe 2 or 3 holes.

  22. Lee

    Apr 23, 2018 at 12:20 pm

    It’s the Tour Prestige a Japanese market ball with price to match. Price performance wise the Srixon QStar/AD333 Tour has it beaten hands down but you pays your money and you takes your choice.

  23. Jp

    Apr 23, 2018 at 11:50 am

    KSigs! Hope there is no lawsuit against 3piece ksigs!

  24. Bruce

    Apr 23, 2018 at 11:25 am

    Just what golfers need: another overpriced ball. I’ll stick with the Ksig- 3 layer or 4 layer, and Cut Golf 3 and 4 layer . Great feel at less than half the price.
    See my posting on the Ksig 3 layer in forums for more discussion on the 3 layer.

    • Larry

      Apr 23, 2018 at 11:36 am

      Cut 3 piece very much like the Kirkland 3 piece, cut 4 piece (my ball) not as good as original Kirkland 4 piece but close enough at $20 a dozen and I still have 5 dozen on hand….

  25. Jeff Martin

    Apr 23, 2018 at 11:16 am

    Is the compression rating a secret?

  26. DougE

    Apr 23, 2018 at 11:09 am

    Been playing the AVX since November. Love the ball off the tee and with iron shots. Even more than my Pro V1s, which I have played for many years exclusively. Wish I could play Pro Vs around the greens and AVX from tee to green. Pro V definitely checks more for me on chips and pitchips, but the AVX checks well too. Just not quite as quick to stop. But far better/faster than an NXT. I would put it in the neighborhood of a Snell or Vice tour ball, based on the occasional times I have found one of them and tried it out. I will continue to play both the AVX and Pro V1, deciding before the round based on certain variables, like the speed of the greens, distance of the tees we’re playing, and how much wind there is, among other things. FYI, I have found the AVX to be awesome in wind. I loved the high-optic yellow in the washed-out winter landscape here in Maryland. I’ll probably go back to the white version of the AVX once everything is nice and green again.

    Guess now that the AVX is on the market, I will have to start marking my ball now. For the last 6 months, I never found a single one anywhere on the course. That’s gonna change.

  27. Diana Krall

    Apr 23, 2018 at 10:58 am

    It’s a good ball and completely not worth the price, but what ball is?

    Q Star tours, Snell, Kirkland (when you can get them), Vice … all excellent at half to t2/3 the price.

  28. Mike

    Apr 23, 2018 at 10:48 am

    So, who is this ball for “seekers”? I’m seeking a reason to buy this ball with this BS messaging!

  29. HDTVMAN

    Apr 23, 2018 at 10:45 am

    Titleist employs an excellent high-priced marketing company to sell you balls that are NO DIFFERENT than other company’s top-line balls at a cheaper price. Sure more pro golfers use Titleist on tour, more than Callaway, but these golfers are being paid hundreds of thousands to play them. Pay me more and I’ll play your ball and clubs, right Sergio?

  30. Fred

    Apr 23, 2018 at 10:38 am

    Let’s see… same piceas Pro V’s.

    In Canada right now they PV’s are “on sale” $3 off…with taxmakres it 72 bucks a doz. Six bucks a ball. No thanks.
    I’ll stick with my Q Star Tours that still are 40 bucks a doz here, are a bit softer than PV’s and probably are so close to the AVX in performance for 99 percent of golfers they would be a saw-off.

  31. Doug

    Apr 23, 2018 at 10:28 am

    higher spinning was the ProV1 until 2017

  32. Stuart Keen

    Apr 23, 2018 at 10:22 am

    These are awesome golf balls .. I bought a couple of dozen when I went to Florida before Christmas .. I just hope they’ll come to the UK soon!!!

  33. ik_ben_groot

    Apr 23, 2018 at 9:16 am

    Does it bother anyone else when Titleist says V or X? THEY’RE ALL V’S!

  34. Brian Forrester

    Apr 23, 2018 at 9:10 am

    $48 per dozen? I’ll stick with Ksigs, Snells, Vice, and MG.

  35. Roy McAvoy

    Apr 23, 2018 at 9:07 am

    Since when is the V1X higher spinning and higher launching?

    • Doug

      Apr 23, 2018 at 10:20 am

      since 2017

    • alexdub

      Apr 23, 2018 at 10:24 am

      Since 2003

    • Dave

      Apr 23, 2018 at 2:43 pm

      Roy McaVoy. Yes that has been everyone misconception. Ive read this multiple times on titleist launch promos…of irons and wedges the X launches a bit higher and spins a bit more….off the driver i am unsure to be honest..every time i mention this to people they always say im crazy just assuming the x is lower launching and lower spin….

    • Way

      Apr 23, 2018 at 3:34 pm

      Since TM kicked them to the curb

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Equipment

The drivers used by the top-10 most accurate players on the PGA Tour

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What drivers do the PGA Tour’s most accurate golfers use to find the short grass? Now that the 2017-2018 PGA Tour season is behind us, we can do a thorough examination.

First, here’s a tally of what the top 10 in driving accuracy on Tour are using by driver manufacturer.

  • Callaway: 5
  • PXG: 1
  • TaylorMade: 4

But this is GolfWRX, so of course you want to know more. Below is a breakdown of the driving-distance leaders on the PGA Tour in 2017-2018, the available specifics of their drivers, shafts and how often their tee shots found the fairway.

10. Jim Furyk

Driver: Callaway Rogue Sub Zero
Loft: 9 degrees
Shaft: Fujikura Motore Speeder VC 6.2X
Driving accuracy percentage: 69.77

9. Steve Wheatcroft

Driver: Callaway Rogue
Shaft: Project X HZRDUS T1100
Driving accuracy percentage: 69.79

8. Emiliano Grillo

Driver: Callaway GBB Epic
Loft: 9 degrees
Shaft: Aldila NV 2KXV
Driving accuracy percentage: 69.89

7. Brian Gay

Driver: TaylorMade M2
Shaft: Aldila Rogue MAX 65TX
Driving accuracy percentage: 70.92

6. Kyle Stanley

Driver: TaylorMade M1
Loft: 10.5 degrees
Shaft: Fujikura Speeder 757 Evolution
Driving accuracy percentage: 71.20

5. Brian Stuard

Driver: Callaway Rogue Sub Zero
Loft: 10.5 degrees
Shaft: Project X EvenFlow Max Carry
Driving accuracy percentage: 71.21

4. Ryan Moore

Driver: PXG ZZ
Loft: 9 degrees
Shaft: Graphite Design Tour AD IZ-6
Driving accuracy percentage: 71.94

3. Chez Reavie

Driver: TaylorMade M2 2017
Loft: 9.5 degrees
Shaft: Aldila Rogue 60TX
Driving accuracy percentage: 72.09

2. Ryan Armour

Driver: TaylorMade M1 2017
Shaft: UST Mamiya Elements Proto 6F5
Loft: 10.5 degrees
Driving accuracy percentage: 73.58

1. Henrik Stenson*

Driver: Callaway Rogue
Loft: 9 degrees
Shaft: Project X HZRDUS 6.5 62
Driving accuracy percentage: 74.79

*Stenson, as we know, tees off with his beloved 13-degree Callaway Diablo Octane Tour 3-wood with a Graffaloy Blue shaft the vast majority of the time.

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Forum Thread of the Day: “New Ping G410 Driver?”

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Today’s Forum Thread of the Day comes from hervygolf21, and it surrounds the new G410 driver from Ping that is allegedly set for release at the beginning of 2019. Our members have found out plenty of information on the latest driver from Ping since the thread began, apparently, and here’s a quick look at some of the features you might expect from the new model (if you take forum members’ word for it).

According to the thread, the PING G410 will be black with red accents, will have a higher MOI than the current G400 model, will still contain the Ping Turbulators and will be offered in 12 degrees without draw weighting. It’s also believed that the G400 Max will remain current until July/August 2019, but at a lower price point.

Here are a few posts in the thread reflecting on the news, but make sure to check out the entire thread and join the discussion at the link below.

  • lc1342: “Love both the G400 LST and G400 Max, but if they are bringing out something better… I’ll take it!”
  • cz13x4: “This sounds like a very interesting update. Not keen on red but very interested to see what comes out.”
  • roho: “Late January?  Sounds like maybe a PGA Show unveil in Orlando.”

Entire Thread: “New PING G410 Driver”

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Ben Hogan adds Ft. Worth “White” to iron lineup

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After the launch of Diamond Black Metal finish Ft. Worth “Black” irons earlier this year, Ben Hogan’s nickel-chrome Ft. Worth irons are back…sort of. The Texas-based company today announced the launch of Ben Hogan Ft. Worth White irons.

Now with respect to the “White” designation, If you’re skeptical/confused, well, let’s just have a look at a comment on BH’s Instagram post announcing the iron launch and the company’s response…

jonmodica: “Very unclear the changes from previous model… also… white? It’s chrome…..”

Benhogangolf: ”@jonmodica More progressive specific to each club head, a more aggressive V-Sole pattern and the ‘white’ is opposite of the popular and newly designed Ft. Worth Black.”

There you have it, folks. “White” as in contrast to the Ft. Worth Black irons, and the Ft. Worth White is not merely a re-issue of original chrome Ft. Worth, according to the company.

With respect to the changes to the V-Sole system, the company said this in its marketing materials for the Ft. Worth Black.

“Feedback from strong players and robot testing indicated that the leading edge could be increased on certain irons, and trailing edge softened … especially with less-than-full shots in the shorter irons.”

“So, in our ongoing quest to design and manufacture the best clubs in golf, we’ve modified the V-Sole Technology used on the Ben Hogan Ft. Worth BLACK slightly. The sole maintains the same basic design principles as the original V-Sole but has been optimized for each iron in the set. In effect, we’ve strengthened the leading edge from the sole to the face on some of the Ft. Worth BLACK irons, while reducing the trailing edge bounce on others.”

Obviously, the company scrapped the PreciseLoft system introduced with the original Ft. Worth irons. That system offered four loft profiles, all with consistent four-degree gaps. After finding the vast majority of players preferred the “mid-high” launch profile, the company did away with the others…and returned to tradition iron number (rather than loft) stamping on the toe.

The aforementioned lofts in the 4-PW set range from 22 degrees to 46 degrees.

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company. “On the heels of our sales success with the Ft. Worth Black Irons, we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

Ft. Worth White irons are available for purchase on the Ben Hogan website exclusively for $700.00 per seven-piece set (4-PW).

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