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Titleist AVX golf balls passed the test, are now available across the United States

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Titleist’s AVX golf balls first came to retail as an experiment in three markets — Arizona, California and Florida — from October 2017 to January 2018. AVX (which stands for “Alternative to the V and X”) are three-piece golf balls made with urethane covers, and they’re made with a softer feel for more distance than the Pro V1 and Pro V1x golf balls.

After proving their worth to consumers, Titleist’s AVX golf balls are now available across the U.S. as of April 23, and they will sell for 47.99 per dozen (the same as Pro V1 and Pro V1x golf balls) in both white and optic yellow.

According to Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, the AVX is a member of the Pro V1 family. Here’s a basic understanding of the lineup:

  • AVX: Softest, lowest trajectory, lowest spinning, less greenside spin and longest
  • Pro V1x: Firmer than the Pro V1, highest spinning and highest trajectory
  • Pro V1: Sits between the V1x and the AVX in terms of feel, spin and trajectory, and will appeal to most golfers

Different from the Pro V1 or Pro V1x, the AVX golf balls have a new GRN41 thermoset cast urethane cover to help the golf balls achieve the softer feel. Also, they have high speed, low compression cores, a new high-flex casing layer, and a new dimple design/pattern.

For in-depth tech info on the new AVX golf balls, how they performed in the test markets, and who should play the AVX golf balls, listen to our podcast below with Michael Mahoney, or click here to listen on iTunes.

See what GolfWRX Members are saying about the AVX golf balls

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52 Comments

52 Comments

  1. Ben Jones

    May 7, 2018 at 6:56 pm

    Give me the original Jack Nicklaus Golden Bear.

  2. punny

    May 5, 2018 at 11:30 pm

    cool golf ball. Looks like all the tour guys are using it…….NOT!

  3. CAROLINE

    May 5, 2018 at 1:59 pm

    Golf Digest I read today big article on Vice Golf BALLS…..HALF THE PRICE???? Never paid more then $49 a dozen for one dozen Prov’s..Vice Pro $34.95 if you want the same one dozen..is $34.95 half of $49?? ok buy 5 dozen I get them for $24.95? Never had to buy 5 dozen ProV’s to get the $49 price….

  4. Nigel Kent

    Apr 24, 2018 at 10:23 am

    News hot off the wires ! T/Made are bringing out a new “S.G.F ” ball . The ” F” stands for “Floats on water” ! Don’t know yet what (or who) the initials “S.G.” stand for at this time .

  5. Wiger Toods

    Apr 24, 2018 at 5:19 am

    So it’s the e5 at a higher price?

    Really wish BS had stuck with a mid-price urethane…

  6. Jamie

    Apr 23, 2018 at 11:39 pm

    Until 2017, the V1X was higher launch, lower spin than V1. Since 2017, it seems that V1 and V1X may have reversed.

  7. Rich Douglas

    Apr 23, 2018 at 10:05 pm

    How is this ball materially different from the NXT Tour? It spins less than a ProV1 around the greens. It’s soft. Distance is the same. It’s priced below the ProV1, but it isn’t cheap.

    Back to the Snell MTB.

    • Brian Forrester

      Apr 24, 2018 at 10:04 am

      I think you’re describing the Tour Soft (2 piece, surlyn cover), which is the equivalent of the NXT. The AVX is a 3-piece urethane ball and is priced the same as the ProV1 series.

  8. youraway

    Apr 23, 2018 at 9:00 pm

    Played it, liked it for a short while, less green-side spin, and seems to lose distance after a couple rounds. Went back to my favorite, Bridgestone Tour RSX, two dozen for $70 promotional.

  9. Jeff Stanley

    Apr 23, 2018 at 7:42 pm

    Why is golf equipment getting so expensive? Pretty soon average consumers won’t even be able to afford new equipment. Do Callaway, Ping, TM, Titleist, realize this or just not care? When I was in high school, which granted was 20 years ago, I bought a whole set (3-PW) of brand new Pings for $500. Now days that will buy me a driver and that’s it and you could buy a dozen Titleist tour balata balls new for half what these balls are going for. Way to go OEMs keep up the good work! Lol!

    • Rich Douglas

      Apr 23, 2018 at 10:07 pm

      Tell those kids to get off your lawn, too.

      Prices reflect what the market will bear. For a less expensive ball that performs better than this one, try Snell, Vice, or any number of other brands.

    • Tigergor

      Apr 24, 2018 at 9:18 am

      I think you might find that golf clubs are cheaper, relatively speaking, in relation to earnings than they were 20ish years ago. I remember an article about this not too long ago.

      The problem is consumerism and people believing that they need new clubs every season.

    • UH

      Apr 24, 2018 at 11:17 am

      Have you not noticed that the iPhone X costs $1000.
      Golf clubs are at normal prices.
      Look at gas prices. Normal.
      Groceries and food – ridiculous. But related to the costs of everything else. This is where we are in the market, currently. Oh yeah, and look at the Stocks.

  10. Jim

    Apr 23, 2018 at 4:25 pm

    AVX is Titleist’s Chrome Soft at a premium price. It’s a good ball, but not at $47 a dozen. Wait six months and they will be competitively priced, or they won’t sell many.

    • chris

      Apr 24, 2018 at 7:25 am

      I work in Florida at a CC and we sell the AVX more than any other ball.

      • Brian Forrester

        Apr 24, 2018 at 10:07 am

        A fool and his money are soon parted.

        • ButchT

          May 5, 2018 at 10:09 am

          Exactly how does a fool and his money get together in the first place?

  11. peter collins

    Apr 23, 2018 at 3:15 pm

    You went to market getting one thing Wrong….the PRICE.

  12. Shady Sean

    Apr 23, 2018 at 3:11 pm

    I choose not to subsidize tour player marketing by paying for overpriced golf equipment or attire.

  13. Tony

    Apr 23, 2018 at 2:16 pm

    Total joke to price these balls like that. I’ll stick with Bridgestone E6 soft at 2 dozen for $50 thank you

  14. ~j~

    Apr 23, 2018 at 2:11 pm

    Shank.

    Oh wait, already clicked that.

  15. steve

    Apr 23, 2018 at 2:02 pm

    A 3-piece ball for $48? Titleist has lost their minds. You can get the same ball for $13 less per dozen. They believe that putting the word “Titleist” makes it worth $13 a dozen…
    Titelist has lost its luster anyway. There’s a huge golf ball bubble about to burst….and Titleist is gonna feel the most pain. Absolutely outrageous price.

    • doug

      Apr 23, 2018 at 4:45 pm

      Copy that Steve. Usually play the Chrome Soft (and the simple, cheap but delightful SuperSoft in wetter conditions), but tried the new Titleist ‘Tour Soft’ to see what that was all about.
      Seriously disappointed by that unit; not as good as the NXT Soft at all.

      My word to sum up Titleist balls is ‘coarse’. They may work for the guys and gals who punish them for a living, but for the average Joe…too hard, too harsh, and way too expensive

  16. Jeff Phelps

    Apr 23, 2018 at 1:56 pm

    Ripped off Callaway dimple pattern!

    • Jack Nash

      Apr 23, 2018 at 1:58 pm

      Dimples are still round but outside framing is angular. I can see what you mean though.

  17. Jack Nash

    Apr 23, 2018 at 1:50 pm

    Basically this whole exercise is for Titleist intro of a high priced Yella Ball. I’ll stick with Chrome Soft Yella thankya

  18. dat

    Apr 23, 2018 at 1:41 pm

    I’ll keep buying used ProVs which “amateur pros” hit in the woods on their first use.

    • Jeff Stanley

      Apr 23, 2018 at 7:32 pm

      That’s what I do as well. Just go on eBay and get 100 used for the price of 12 new. Golf equipment in general is getting way too expensive for the average consumer IMO.

      • James T

        May 6, 2018 at 7:50 pm

        That’s a good deal if you can stand all the weird and different logos that ruin the look and tidiness of the ball.

  19. Skip

    Apr 23, 2018 at 1:38 pm

    I play the Pro V1 and have for years but I never buy new golf balls. Am I the only one that buys barely used 5A rated used balls online?

    I can get Pro V1’s for around $22/dozen that have been played for maybe 2 or 3 holes.

  20. Lee

    Apr 23, 2018 at 12:20 pm

    It’s the Tour Prestige a Japanese market ball with price to match. Price performance wise the Srixon QStar/AD333 Tour has it beaten hands down but you pays your money and you takes your choice.

  21. Jp

    Apr 23, 2018 at 11:50 am

    KSigs! Hope there is no lawsuit against 3piece ksigs!

  22. Bruce

    Apr 23, 2018 at 11:25 am

    Just what golfers need: another overpriced ball. I’ll stick with the Ksig- 3 layer or 4 layer, and Cut Golf 3 and 4 layer . Great feel at less than half the price.
    See my posting on the Ksig 3 layer in forums for more discussion on the 3 layer.

    • Larry

      Apr 23, 2018 at 11:36 am

      Cut 3 piece very much like the Kirkland 3 piece, cut 4 piece (my ball) not as good as original Kirkland 4 piece but close enough at $20 a dozen and I still have 5 dozen on hand….

  23. Jeff Martin

    Apr 23, 2018 at 11:16 am

    Is the compression rating a secret?

  24. DougE

    Apr 23, 2018 at 11:09 am

    Been playing the AVX since November. Love the ball off the tee and with iron shots. Even more than my Pro V1s, which I have played for many years exclusively. Wish I could play Pro Vs around the greens and AVX from tee to green. Pro V definitely checks more for me on chips and pitchips, but the AVX checks well too. Just not quite as quick to stop. But far better/faster than an NXT. I would put it in the neighborhood of a Snell or Vice tour ball, based on the occasional times I have found one of them and tried it out. I will continue to play both the AVX and Pro V1, deciding before the round based on certain variables, like the speed of the greens, distance of the tees we’re playing, and how much wind there is, among other things. FYI, I have found the AVX to be awesome in wind. I loved the high-optic yellow in the washed-out winter landscape here in Maryland. I’ll probably go back to the white version of the AVX once everything is nice and green again.

    Guess now that the AVX is on the market, I will have to start marking my ball now. For the last 6 months, I never found a single one anywhere on the course. That’s gonna change.

  25. Diana Krall

    Apr 23, 2018 at 10:58 am

    It’s a good ball and completely not worth the price, but what ball is?

    Q Star tours, Snell, Kirkland (when you can get them), Vice … all excellent at half to t2/3 the price.

  26. Mike

    Apr 23, 2018 at 10:48 am

    So, who is this ball for “seekers”? I’m seeking a reason to buy this ball with this BS messaging!

  27. HDTVMAN

    Apr 23, 2018 at 10:45 am

    Titleist employs an excellent high-priced marketing company to sell you balls that are NO DIFFERENT than other company’s top-line balls at a cheaper price. Sure more pro golfers use Titleist on tour, more than Callaway, but these golfers are being paid hundreds of thousands to play them. Pay me more and I’ll play your ball and clubs, right Sergio?

  28. Fred

    Apr 23, 2018 at 10:38 am

    Let’s see… same piceas Pro V’s.

    In Canada right now they PV’s are “on sale” $3 off…with taxmakres it 72 bucks a doz. Six bucks a ball. No thanks.
    I’ll stick with my Q Star Tours that still are 40 bucks a doz here, are a bit softer than PV’s and probably are so close to the AVX in performance for 99 percent of golfers they would be a saw-off.

  29. Doug

    Apr 23, 2018 at 10:28 am

    higher spinning was the ProV1 until 2017

  30. Stuart Keen

    Apr 23, 2018 at 10:22 am

    These are awesome golf balls .. I bought a couple of dozen when I went to Florida before Christmas .. I just hope they’ll come to the UK soon!!!

  31. ik_ben_groot

    Apr 23, 2018 at 9:16 am

    Does it bother anyone else when Titleist says V or X? THEY’RE ALL V’S!

  32. Brian Forrester

    Apr 23, 2018 at 9:10 am

    $48 per dozen? I’ll stick with Ksigs, Snells, Vice, and MG.

  33. Roy McAvoy

    Apr 23, 2018 at 9:07 am

    Since when is the V1X higher spinning and higher launching?

    • Doug

      Apr 23, 2018 at 10:20 am

      since 2017

    • alexdub

      Apr 23, 2018 at 10:24 am

      Since 2003

    • Dave

      Apr 23, 2018 at 2:43 pm

      Roy McaVoy. Yes that has been everyone misconception. Ive read this multiple times on titleist launch promos…of irons and wedges the X launches a bit higher and spins a bit more….off the driver i am unsure to be honest..every time i mention this to people they always say im crazy just assuming the x is lower launching and lower spin….

    • Way

      Apr 23, 2018 at 3:34 pm

      Since TM kicked them to the curb

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Equipment

Jimmy Walker spotted testing a Titleist prototype driver?

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As spotted by GolfWRX Forum Member “anthony007,” Jimmy Walker was shown on the Golf Channel’s Morning Drive hitting an unidentified driver at the Warrior Open.

In anthony007’s forum post, along with the photo, he asks the question “Is this a new Driver from Titleist?”

Well, it’s hard to tell from the grainy photo exactly what the driver says on the sole. But then Jimmy Walker himself posted on Twitter saying: “Great catch! Its always fun to test new prototypes and the [Titleist on Tour] guys have given me some cool toys to play with that are incredible – but unfortunately I can’t talk about them yet!”

While the response is a bit cryptic, it does seem that Walker confirms he was indeed testing a Titleist prototype driver.

What do you think?

Click here to see what GolfWRX members are saying about the photo.

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Whats in the Bag

UNLV Rebels WITB: 2018 NCAA Men’s Championship

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The University Of Nevada, Las Vegas (UNLV) Men’s Golf team is participating in the 2018 NCAA Championship at Karsten Creek Golf Club in Stillwater, Oklahoma on May 25-30. Representing the Mountain West Conference, the team is led by Head Coach Dwaine Knight.

To see the team’s full roster, click here

Below, we highlight the clubs and shafts that each of the players on the team are using at the championship.

Shintaro Ban

Driver: Callaway Rogue Sub Zero (9 degrees)
Shaft: Mitsubishi Tensei CK Orange 70TX

3 Wood: Callaway Rogue Sub Zero (15 degrees)
Shaft: Mitsubishi Tensei CK Pro Blue 80TX

Hybrid: Callaway Epic (20 degrees)
Shaft: Oban Steel 115

Irons: Callaway X Forged (4 and 5 iron), Callaway Apex MB (6-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Fourteen RM Raw wedge (50, 55 and 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue X100 (50 and 55), S400 (60)

Putter: Odyssey O-Works 7S

Harry Hall

Driver: Titleist 917D2 (8.5 degrees)
Shaft: Mitsubishi Tensei CK Orange 70TX

3 Wood: Titleist 917 F3 (15 degrees)
Shaft: Aldila Rogue M-AX 65TX

5 Wood: Titleist 917 F2 (18 degrees)
Shaft: Aldila Rogue M-AX 65TX

Irons: Titleist 718 AP2 (3-9 iron)
Shafts: KBS Tour V 120X

Wedges: Titleist SM7 (48, 54 and 60 degrees)
Shafts: True Temper Dynamic Gold S300

Putter: Evenroll ER5 Hatchback (36.5 inches)

Jack Trent

Driver: Titleist 917D3 (8.5 degrees)
Shaft: Graphite Design Tour AD-TP 7X

3 Wood: TaylorMade M2 Tour (15 degrees)
Shaft: Graphite Design Tour AD-DI 8TX

Hybrid: Titleist H2 818 (17 degrees)
Shaft: Graphite Design Tour AD-DI 105X

Irons: Titleist T-MB (4 iron), Titleist 718 CB (5-PW)
Shafts: True Temper Dynamic Gold X100

Wedges: Titleist Vokey SM7 (50, 56 and 60 degrees)
Shafts: True Temper Dynamic Gold X100

Putter: Scotty Cameron Futura X5R
Grip: SuperStroke Flatso 1.0 (35 inches)

Justin Kim

Driver: TaylorMade M2 2017 (10.5 degrees)
Shaft: Graphite Design Tour AD-TP 7TX

3 Wood: TaylorMade M2 2017 (15 degrees)
Shaft: Graphite Design Tour AD-TP 8TX

Driving Iron: Titleist 712U (3 iron)
Shaft: Graphite Design Tour AD-DI 105X

Irons: TaylorMade P-750 (4-PW)
Shaft: KBS $-Taper 130X

Wedges: Titleist Vokey Sm6 (50, 54 and 58)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron

Golf Ball: Titleist Pro V1

Justin Chong

Driver: TaylorMade M4
Shaft: Graphite Design Tour AD-IZ 6X

3 Wood: TaylorMade M3
Shaft: Graphite Design Tour AD-DI 7X

5 Wood: Ping G30
Shaft: Graphite Design Tour AD-DI 7X

Hybrid: TaylorMade M1 (21 degrees)
Shaft: Graphite Design Tour AD 85X

Irons: Miura CB-57 (4-PW)
Shafts: Project X LZ 6.5

Wedges: Titleist Vokey SM7 (52-09 F Grind and 58-08 M Grind)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey V-Line Fang O-Works

Golf Ball: Titleist Pro V1

Garrick Higgo

Driver: Titleist 917D3 (9.5 degrees)
Shaft: Aldila Rogue Silver 60X 120MS

3 Wood: Titleist 917F3 (15 degrees)
Shaft: Mitsubishi Diamana Black 70 TX

Hybrid: Titleist 816H2 (18 degrees)
Shaft: Aldila Rogue 85H X-Flex

Driving Iron: Titleist TMB (2, 3 and 4 iron)
Shaft: KBS C-Taper 130X

Irons: Titleist AP2 (5-PW, GW)
Shafts: KBS C -Taper 130X

Wedges: Titleist Vokey SM7 Matte Black (55 and 60 degrees)
Shafts: KBS C-Taper 130X

Putter: Scotty Cameron Futura X7M Black Tour Only

Ball: Titleist Pro V1

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Equipment

Spotted: New Aldila Rogue Silver 130 MSI shaft

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The official Tour launch of the Aldila Rogue Silver 130 MSI shaft is this week at the 2018 Forth Worth Invitational at Colonial, and we were able to snap a few photos on the range. MSI stands for millions of pounds per square inch, and basically, it refers to how stiff the fiber is — the higher the number, the greater stiffness it has.

Headed to retail later this summer, according to Aldila, the lower-launching, lower-spinning Rogue Silver 130 MSI is the successor to the Rogue Silver 125 MSI.

Per the company, the new Rogue Silver 130 MSI will feature the same tapered butt-counter-balanced design as the 125. The stronger 130 MSI carbon fiber produces slightly lower torque, however, and is the strongest material in a Rogue shaft to date.

Several Tour pros have already made the switch to the new shaft:

  • Jimmy Walker put the 70 TX in his driver for the first time at The Players. He had been gaming the 80 TX in his fairway wood since the Masters.
  • Kevin Chappell has been playing the 80 TX in both his 3 and 5-woods.
  • Martin Flores has put the 70 TX in his driver
  • Chez Reavie put the 60 TX in his driver at the Masters.

We’ll bring you more details as they become available closer to launch. Click here to see what GolfWRX members are saying about the new shaft in our forums.

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