Equipment
A Hogan iron for the masses: Ben Hogan Edge returns
Thirty years ago when the original Ben Hogan Edge iron hit the market, it was a game changer. Now, the direct-to-consumer Ben Hogan Golf Equipment Company is reintroducing the Edge iron. As Hogan’s first “game improvement” offering, the original Edge uniquely blended feel and forgiveness. The new Edge seeks to do the same.
Forged, with ample perimeter weighting, the Hogan company says the new Edge irons are uniquely capable of providing feel and better performance on mis-hits, importing the same perimeter-weighted design as the original Edge irons.
Edge irons are forged in two pieces. The hosel and back frame are forged first, then the forged face is laser-welded into place.
The precise, hollow head construction also allows the company to control (and vary) face thickness. Longer irons have a very thin, yet strong, engineered for distance. The mid and short irons incorporate a progressively thicker face design
Edge irons feature a modified version of the company’s V-Sole Technology. It’s the same design principles but redesigned for a wider variety of golfers. The leading edge from sole to face has been ‘softened’ with more bounce has been added to the trailing edge.
Ben Hogan Edge Irons can be customized at no charge. Golfers can select specific lengths, lies, and grips as well as their choice of a variety of steel and graphite shafts.
The Ben Hogan Edge Irons are available for demo or purchase at www.BenHoganGolf.com exclusively. Edge Irons are sold direct-to-consumers for $735.00 per seven-piece set (4-iron through pitching wedge).
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Whats in the Bag
Adam Scott WITB 2024 (May)
- Adam Scott what’s in the bag accurate as of the 2024 CJ Cup Byron Nelson.
Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Fujikura Ventus Blue 6 TX
Driver: TaylorMade BRNR (13.5 degrees)
Shaft: Fujikura Ventus TR Blue 7 TX
5-wood: TaylorMade Qi10 (18 degrees), TaylorMade Stealth 2 (18 degrees
Shaft: Fujikura Ventus TR Blue 9 X, Fujikura Ventus TR Blue 9 X
7-wood: TaylorMade Stealth (21 degrees)
Shaft: Graphite Design Tour AD DI Black 9 X
Irons: Srixon ZX Mk II (3), Srixon ZX5 Mk II (4), Srixon ZX7 Mk II (5), Srixon Z-Forged II (6-9)
Shafts: Graphite Design Tour AD DI Hybrid 105 X (3), True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM10 (50-12F, 54-08M), SM9 (LW), WedgeWorks (LW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-54), S400 (LW)
Putter: L.A.B. Golf Mezz.1 Proto
Ball: Titleist Pro V1
Grips: Golf Pride Tour Velvet
See the rest of Adam Scott’s WITB in the forums.
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Whats in the Bag
Pierceson Coody WITB 2024 (April)
Driver: TaylorMade Qi 10 (9 degrees)
Shaft: Mitsubishi Tensei 1K White 70 TX
3-wood: TaylorMade Qi 10 Tour (15 degrees)
Shaft: Project X HZRDUS Black 80 TX
Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), and TaylorMade P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG4 (50-09SB, 54-11SB, 58-08LB)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Reserve Juno
Grips: Golf Pride Tour Velvet
Ball: TaylorMade TP5x
Check out more in-hand photos of Pierceson Coody’s WITB here.
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Equipment
Why Ben Griffin is making the surprising switch to a Maxfli golf ball
Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.
While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.
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We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.
“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.
“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.
“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”
Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.
It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.
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Shallowface
Mar 26, 2018 at 8:24 pm
I thought Callaway owned the Edge trademark.
Ben Jones
Mar 26, 2018 at 6:07 pm
Best set I ever had was Apex II.
lance
Mar 26, 2018 at 2:30 pm
Strange…. all the OEM club makers are introducing hollow back flex face irons at the same time. Makes ya wonder if they are colluding with the Russians… 😮
Anser
Mar 26, 2018 at 2:20 pm
These are going to make the 7 people who buy a set really happy
Hogan Fan
Mar 26, 2018 at 7:08 pm
I’ll bet you are under age 40
Greg B.
Mar 26, 2018 at 12:50 pm
I still have a set of the original Edge irons from 1991. Lovely-looking things and played very well with the Hogan Apex shafts. These do not look to be worthy of the Hogan name.
Man
Mar 26, 2018 at 12:32 pm
Sad.
The Dude
Mar 26, 2018 at 11:54 am
Gawd, those are ugly.