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USGA Distance Study: PGA Tour, PGA of America, Titleist respond

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6 years ago

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The USGA and R&A’s annual Distance Report hit the golf mediaverse Monday. Now, responses from other industry powers are following in the report’s wake.

PGA Tour commissioner Jay Monahan wrote a letter to PGA Tour players offering his thoughts on the USGA’s findings

“Having carefully reviewed the data, we do not believe the trends indicate a significant or abnormal increase in distance since 2003 or from 2016 to 2017,” the commissioner stated.

Monahan pointed to fluctuations between seasons, increases in clubhead speed and bigger, stronger players.

“While this may seem significant when taken in isolation, it has not been uncommon over the past 15 years to see significant gains or losses. Since 2003, there have been three instances where a significant gain was recorded between years, and five instances where the average decreased. … There is a strong correlation between clubhead speed and the total distance gains seen since 2003. We believe this increase in clubhead speed is mostly attributable to a combination of factors, such as increased player athleticism and fitness, physical build of the player, enhancements in equipment fitting and the proliferation of launch-monitoring capabilities. It is interesting to note that since 2003, the average age of a Tour member has gone down and the average height has gone up.”

Titleist, industry leader in the golf ball space, also issued a response.David Maher, CEO and president of Titleist’s parent company, Acushnet, said:

“In any given year there are variables that impact distance, and any movement as in 2017 is not suddenly indicative of a harmful trend. We continue to believe equipment innovation has benefitted golfers at all levels, and our analysis of the 2017 Distance Report affirms that the USGA and R&A have effective regulations in place to ensure the game’s health and sustainability.”

Titleist points out that removing new venues from the equation, distance gains were only 0.5 yards at the 33 events held at the same courses in 2015-2016 and 2017-2018. In fact, Titleist points out, at 15 of the 33 PGA Tour events contested at the same venue the past two season, distance decreased. The company also highlights the outlier of the more than 20-yard increase at U.S. Open venues (Oakmont in 2016, Erin Hills in 2017).

“A closer look into the numbers in the report underscores the complexity of making any meaningful year-to-year comparison. There were several contributing variables in 2017, including course selection and setup, agronomical conditions and weather, which need to be considered when assessing the data.”

Read Titleist’s full response and research here. 

Per Golf Digest PGA of America CEO, Pete Bevacqua also expressed skepticism.

“Having just received the full report last evening, it is difficult for us at the PGA of America to provide meaningful comments on its content at this time. However, given the recent industry discussions and media reports regarding a potential roll back of the golf ball for all players and/or a segment of elite players, our Board of Directors has discussed this topic at length. Based on the information we have seen, we are highly skeptical that rolling back the golf ball in whole or part will be in the best interests of the sport and our collective efforts to grow the game.’

Bevacqua indicated the PGA of America will poll its nearly 29,000 PGA Pros this week to get their feedback before issuing a full response.

We’ll continue to monitor substantial responses as the debate continues.

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19 Comments

19 Comments

  1. G March

    Mar 8, 2018 at 8:31 pm

    Doesn’t Merion prove a point that you don’t have to limit technology to challenge the pro’s? Look at the finishing scores of the 2013 USOpen. Justin Rose won it with a +1. Course design will keep the bombers under control. If they can bomb it down the middle then all the better. But if they miss the fairway then they should not be able to advance it the way they can. Short rough is not enough of a penalty. Merion was considered a short track and the couch coaches all said they were going the shredd the “short” course. Well it didn’t work out that way did it?
    All the best.
    G

    Reply Report comment

  2. Robert Parsons

    Mar 8, 2018 at 1:27 am

    Put restrictions on the players. Nobody under 35 years old. Must be under 5’10”. Players can not take full backswing. And tees must not stick out of the ground more than 1 inch.

    Reply Report comment

  3. Charlie

    Mar 7, 2018 at 11:40 am

    Why not use Iron Byron to test the balls and the equipment at the same courses (3 should suffice) at the same time (not hard since tournaments generally happen at the same time each year). If the balls and clubs make no difference; why do so many people waste their money upgrading so often? Of course, the tour players are better, stronger and have their clubs custom made for their swings. If the ability of the great players is accentuated to the point that the average golfer can’t feel a relationship between the tour players and themselves, that could be the end of a viable golf industry. I am a member of the USGA but am starting to believe that the relationship to the game is more liked that of the NRA; that is they represent the manufacturers more than the average golfer.

    Reply Report comment

  4. HDTVMAN

    Mar 7, 2018 at 11:20 am

    The USGA reminds me of the NCAA…both need to be replaced! Listening to Hank Haney yesterday on his Sirius/XM show, the USGA is so far out of touch with the game of golf it’s not funny! Don’t they test the balls, clubs, and measure the length of putters??? Oh well, gotta get my feathery, hickory sticks, and this brand new sandy wedge this guy Sarazen is using…got a tee time at 1pm.

    Reply Report comment

  5. Tom54

    Mar 7, 2018 at 11:18 am

    If the golf ball and the clubs are already maxed out to their legal limits then there has to be other factors for the ball to be traveling too long. Players are bigger and stronger than ever. Every course for the events are tried to be firm and fast. That obviously means more roll out on tee balls. Until these great players are shooting 59s every week no need for changes. Every golfer alive realizes there are way too many variables that go into a score in golf. Hitting the ball further is just one factor. If ball is restricted the bombers will still be longer than the rest. That’s their skill, no matter what.

    Reply Report comment

  6. Jeffrey Fish

    Mar 7, 2018 at 11:10 am

    The USGA is trying to craft a solution to a problem that doesn’t exist.

    Reply Report comment

  7. Chris M.

    Mar 7, 2018 at 9:54 am

    It appears that the USGA is searching for a way
    to remain relevant. They have run Erin Hills up the flag pole and have noted the 20 yard increase in driving distance. Yet, it was the USGA and not any new ball that contributed to distance jump. Some players had complained about the difficulty of Erin Hills during the practice rounds. Suddenly, the. USGA orders that acres and acres of high fescue be mowed to create the widest fairways in all of creation. Then they have the audacity to complain about how far everyone is driving the ball. Disgusting!

    Reply Report comment

  8. 1putt

    Mar 6, 2018 at 5:46 pm

    I am looking in the attic for my black & white tv.. this is the result of great junior programs, extensive high school programs, and a collegiate schedule that provides year round as well as world wide experience.

    Reply Report comment

  9. Robert Najarian

    Mar 6, 2018 at 4:46 pm

    How much are the club manufactures paying for these ignorant replies. The last 40 years they’ve ruined the game of golf. Why don’t we go back to persimmon Woods a lot of balls then tell me what the difference is the game I love has become a joke. Even a sport like baseball that allows its players to use drugs outlawed the aluminum bats why doesn’t golf do the same

    Reply Report comment

    • Dr Insight

      Mar 7, 2018 at 6:23 am

      It’s the fault of technology; the world was of course a much better place before the invention of the wheel let alone the jet engine. Coping with change is something that few of us can actually embrace.

      Reply Report comment

  10. Richard Ramon

    Mar 6, 2018 at 4:18 pm

    Golf is like any other sport. Players today are bigger stronger and faster. Get over it little men of the USGA, it’s not the ball.

    Reply Report comment

  11. A T Meeks

    Mar 6, 2018 at 2:17 pm

    Meant USGA not PGA.
    Sorry

    Reply Report comment

  12. A T Meeks

    Mar 6, 2018 at 1:38 pm

    Pga reminds me of Hollywood. Out of touch with the real world. They think way too much of themselves.
    LEAVE US ALONE

    Reply Report comment

  13. DD

    Mar 6, 2018 at 12:53 pm

    i dont see where the problem is. There are plenty of tournament courses long enough tough enough. The golden bear doesnt have to build every course to host a tournament especially as hundreds of courses are closed each year. im a 2 cap and a long ball hitter. i rarely play tips and never see anyone else playing tips ever. much less clamoring for longer courses. half the courses i play even the nicer ones dont even have tee markers longer than 6500 out even if they are mowing the 6800….what problem are the trying to fix. Rolling back the ball only for tour player will hurt the pga. no one wants pros playing a different ball. no one will be wowed by their distance anymore. no one will be able to compare their drives to the pros(as i like to) no one will be able to compare their ability to the pros. all of that will be over. They will be completely separating the professional league from the consumer. good luck with that.

    Reply Report comment

    • Richard Ramon

      Mar 6, 2018 at 4:15 pm

      Indeed. Why does the LPGA not attract fans like the PGA? Because good players don’t see shots on the LPGA that they couldn’t hit at one point in their life or another. Dustin Johnson having a yap in for eagle on a 421 yard par 4 is incomprehensible. The USGA has outlived their time. I can’t stand the USGA any more. They Ruin the US Open every year with their egos.

      Reply Report comment

  14. Stump

    Mar 6, 2018 at 10:11 am

    The USGA wants to roll the ball back…now they are using stats that support that position. As Mark Twain said: there are lies, damned lies and statistics.

    Reply Report comment

    • DB

      Mar 6, 2018 at 1:54 pm

      Exactly. And if they are including outliers that show 20+ yard increases (due to agronomy – I saw those fairways at the US Open and The Open) then the statistics are pretty much flawed.

      Reply Report comment

  15. Dr Troy

    Mar 6, 2018 at 9:59 am

    Thank you….At least weve got someone with common sense. And I dont mean Mike Davis….

    Reply Report comment

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Photos from the 2024 Wells Fargo Championship

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3 hours ago

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May 7, 2024

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GolfWRX is live this week at the Wells Fargo Championship as a field of the world’s best golfers descend upon Charlotte, North Carolina, hoping to tame the beast that is Quail Hollow Club in this Signature Event — only Scottie Scheffler, who is home awaiting the birth of his first child, is absent.

From the grounds at Quail Hollow, we have our usual assortment of general galleries and WITBs — including a look at left-hander Akshay Bhatia’s setup. Among the pullout albums, we have a look inside Cobra’s impressive new tour truck for you to check out. Also featured is a special look at Quail Hollow king, Rory McIlroy.

Be sure to check back throughout the week as we add more galleries.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying about our Wells Fargo Championship photos in the forums.

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SuperStroke acquires Lamkin Grips

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1 day ago

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May 6, 2024

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SuperStroke announced today its purchase of 100-year-old grip maker Lamkin Grips, citing the company’s “heritage of innovation and quality.”

“It is with pride and great gratitude that we announce Lamkin, a golf club grip brand with a 100-year history of breakthrough design and trusted products, is now a part of the SuperStroke brand,” says SuperStroke CEO Dean Dingman. “We have always had the utmost respect for how the Lamkin family has put the needs and benefits of the golfer first in their grip designs. If there is a grip company that is most aligned with SuperStroke’s commitment to uncompromised research, design, and development to put the most useful performance tools in the hands of golfers, Lamkin has been that brand. It is an honor to bring Lamkin’s wealth of product innovation into the SuperStroke family.”

Elver B. Lamkin founded the company in 1925 and produced golf’s first leather grips. The company had been family-owned and operated since that point, producing a wide array of styles, such as the iconic Crossline.

According to a press release, “The acquisition of Lamkin grows and diversifies SuperStroke’s proven and popular array of grip offerings with technology grounded in providing golfers optimal feel and performance through cutting-edge design and use of materials, surface texture and shape.”

CEO Bob Lamkin will stay on as a board member and will continue to be involved with the company.

“SuperStroke has become one of the most proven, well-operated, and pioneering brands in golf grips and we could not be more confident that the Lamkin legacy, brand, and technology is in the best of hands to continue to innovate and lead under the guidance of Dean Dingman and his remarkably capable team,” Lamkin said.

Related: Check out our 2014 conversation with Bob Lamkin, here: Bob Lamkin on the wrap grip reborn, 90 years of history

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Tour Rundown: Pendrith, Otaegui, Longbella, and Dunlap soar

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1 day ago

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May 6, 2024

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Take it from a fellow who coaches high school golf in metro Toronto: there’s plenty of great golf played in the land of the maple leaf. All the greats have designed courses over the USA border: Colt, Whitman, Ross, Coore, Mackenzie, Doak, as well as the greatest of the land, Stanley Thompson. I’m partial to him, because he wore my middle name with grandeur. Enough about the architecture, because this week’s Tour Rundown begins with a newly-minted, Canadian champion on the PGA Tour. Something else that the great white north is known for, is weather. It impacted play on three of the world’s tours, forcing final-round cancellations on two of them.

It was an odd week in the golf world. The LPGA and the Korn Ferry were on a break, and only 13/15 of the rounds slated, were played. In the end, we have four champions to recognize, so let’s not delay any longer with minutiae about the game that we love. Let’s run it all down with this week’s Tour Rundown.

PGA Tour: TP takes TS at Byron’s place

The 1980s was a decade when a Canadian emergence was anticipated on the PGA Tour. It failed to materialize, but a path was carved for the next generation. Mike Weir captured the Masters in 2003, but no other countrymen joined him in his quest for PGA Tour conquest. 2024 may herald the long-awaited arrival of a Canadian squad of tour winners. Over the past few years, we’ve seen Nick Taylor break the fifty-plus year dearth of homebred champions at the Canadian Open, and players like Adam Hadwin, Corey Conners, Adam Svennson, and Mackenzie Hughes have etched their names into the PGA Tour’s annals of winners.

This week, Taylor Pendrith joined his mates with a one-shot win at TPC Craig Ranch, the home of the Byron Nelson Classic. Pendrith took a lead into the final round and, while the USA’s Jake Knapp faltered, held on for the slimmest of victories. Sweden’s Alex Noren posted six-under 65 on Sunday to move into third position, at 21-under par. Ben Kohles, a Texan, looked to break through for his first win in his home state. He took the lead from Pendrith at the 71st hole, on the strength of a second-consecutive birdie.

With victory in site, Kohles found a way to make bogey at the last, without submerging in the fronting water. His second shot was greenside, but he could not move his third to the putting surface. His fourth was five feet from par and a playoff, but his fifth failed to drop. Meanwhile, Pendrith was on the froghair in two, and calmly took two putts from 40 feet, for birdie. When Kohles missed for par, Pendrith had, at last, a PGA Tour title.

DP World Tour: China Open in Otaegui’s hands after canceled day four

It wasn’t the fourth round that was canceled in Shenzhen, but the third. Rains came on Saturday to Hidden Grace Golf Club, ensuring that momentum would cease. Sunday would instead be akin to a motorsports restart, with no sense of who might claim victory. Sebastian Soderberg, the hottest golfer on the Asian Swing, held the lead, but he would slip to a 72 on Sunday, and tie for third with Paul Waring and Joel Girrbach. Italy’s Guido Migliozzi completed play in 67 strokes on day three, moving one shot past the triumvirate, to 17-under par.

It was Spain’s Adrian Otaegui who persevered the best and played the purest. Otaegui was clean on the day, with seven birdies for 65. Even when Migliozzi ceased the lead at the 10th, Otaegui remained calm. With everything on the line, Migliozzi made bogey at the par-five 17th, as his principal competitor finished in birdie. To the Italian’s credit, he bounced back with birdie at the last, to claim solo second. The victory was Otaegui’s fifth on the DP World Tour, and first since October of 2022.

PGA Tour Americas: Quito’s rains gift title to Longbella

Across the world, superintendents and their staffs will do anything to prepare a course for play. Even after fierce, nightime rains, the Quito TG Club greeted the first four groups on Sunday. The rains worsened after 7 am, however, and the tour was forced to abort the final round of play. With scores reverting to Saturday’s numbers, Thomas Longbella’s one-shot advantage over Gunn Yang turned into a Tour Americas victory.

64 held the opening-day lead, and Longbella was not far off, with 66. Yang jumped to the top on day two, following a67 with 66. He posted 68 on day three, and anticipated a fierce, final-round duel for the title. As for Longbella, he fought off a ninth-hole bogey on Saturday with six birdies and a 17th-hole eagle. That rare bird proved to be the winning stroke, allowing Longbella to edge past Yang, and secure ultimate victory.

PGA Tour Champions: Dunlap survives Saturday stumble for win

Scott Dunlap did not finish Saturday as well as he might have liked. After beginning play near Houston with 65, Dunlap made two bogeys in his final found holes on day two, to finish at nine-under par. Hot on his heels was Joe Durant, owner of a March 2024 win on PGA Tour Champions. Just behind Durant was Stuart Appleby, perhaps vibing from his Sunday 59 at Greenbrier on this day in 2010. Neither would have a chance to track Dunlap down.

The rains that have forced emergency responders into action, to save hundreds of lives in the metro Houston area, ended hopes for a third day of play at The Woodlands. Dunlap had won once previously on Tour Champions, in 2014 in Washington state. Ten years later, Dunlap was the fortunate recipient of a canceled final round, and his two days of play were enough to earn him TC victory number two.

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