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USGA Distance Study: PGA Tour, PGA of America, Titleist respond

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The USGA and R&A’s annual Distance Report hit the golf mediaverse Monday. Now, responses from other industry powers are following in the report’s wake.

PGA Tour commissioner Jay Monahan wrote a letter to PGA Tour players offering his thoughts on the USGA’s findings

“Having carefully reviewed the data, we do not believe the trends indicate a significant or abnormal increase in distance since 2003 or from 2016 to 2017,” the commissioner stated.

Monahan pointed to fluctuations between seasons, increases in clubhead speed and bigger, stronger players.

“While this may seem significant when taken in isolation, it has not been uncommon over the past 15 years to see significant gains or losses. Since 2003, there have been three instances where a significant gain was recorded between years, and five instances where the average decreased. … There is a strong correlation between clubhead speed and the total distance gains seen since 2003. We believe this increase in clubhead speed is mostly attributable to a combination of factors, such as increased player athleticism and fitness, physical build of the player, enhancements in equipment fitting and the proliferation of launch-monitoring capabilities. It is interesting to note that since 2003, the average age of a Tour member has gone down and the average height has gone up.”

Titleist, industry leader in the golf ball space, also issued a response.David Maher, CEO and president of Titleist’s parent company, Acushnet, said:

“In any given year there are variables that impact distance, and any movement as in 2017 is not suddenly indicative of a harmful trend. We continue to believe equipment innovation has benefitted golfers at all levels, and our analysis of the 2017 Distance Report affirms that the USGA and R&A have effective regulations in place to ensure the game’s health and sustainability.”

Titleist points out that removing new venues from the equation, distance gains were only 0.5 yards at the 33 events held at the same courses in 2015-2016 and 2017-2018. In fact, Titleist points out, at 15 of the 33 PGA Tour events contested at the same venue the past two season, distance decreased. The company also highlights the outlier of the more than 20-yard increase at U.S. Open venues (Oakmont in 2016, Erin Hills in 2017).

“A closer look into the numbers in the report underscores the complexity of making any meaningful year-to-year comparison. There were several contributing variables in 2017, including course selection and setup, agronomical conditions and weather, which need to be considered when assessing the data.”

Read Titleist’s full response and research here. 

Per Golf Digest PGA of America CEO, Pete Bevacqua also expressed skepticism.

“Having just received the full report last evening, it is difficult for us at the PGA of America to provide meaningful comments on its content at this time. However, given the recent industry discussions and media reports regarding a potential roll back of the golf ball for all players and/or a segment of elite players, our Board of Directors has discussed this topic at length. Based on the information we have seen, we are highly skeptical that rolling back the golf ball in whole or part will be in the best interests of the sport and our collective efforts to grow the game.’

Bevacqua indicated the PGA of America will poll its nearly 29,000 PGA Pros this week to get their feedback before issuing a full response.

We’ll continue to monitor substantial responses as the debate continues.

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GolfWRX Editor-in-Chief

19 Comments

19 Comments

  1. G March

    Mar 8, 2018 at 8:31 pm

    Doesn’t Merion prove a point that you don’t have to limit technology to challenge the pro’s? Look at the finishing scores of the 2013 USOpen. Justin Rose won it with a +1. Course design will keep the bombers under control. If they can bomb it down the middle then all the better. But if they miss the fairway then they should not be able to advance it the way they can. Short rough is not enough of a penalty. Merion was considered a short track and the couch coaches all said they were going the shredd the “short” course. Well it didn’t work out that way did it?
    All the best.
    G

  2. Robert Parsons

    Mar 8, 2018 at 1:27 am

    Put restrictions on the players. Nobody under 35 years old. Must be under 5’10”. Players can not take full backswing. And tees must not stick out of the ground more than 1 inch.

  3. Charlie

    Mar 7, 2018 at 11:40 am

    Why not use Iron Byron to test the balls and the equipment at the same courses (3 should suffice) at the same time (not hard since tournaments generally happen at the same time each year). If the balls and clubs make no difference; why do so many people waste their money upgrading so often? Of course, the tour players are better, stronger and have their clubs custom made for their swings. If the ability of the great players is accentuated to the point that the average golfer can’t feel a relationship between the tour players and themselves, that could be the end of a viable golf industry. I am a member of the USGA but am starting to believe that the relationship to the game is more liked that of the NRA; that is they represent the manufacturers more than the average golfer.

  4. HDTVMAN

    Mar 7, 2018 at 11:20 am

    The USGA reminds me of the NCAA…both need to be replaced! Listening to Hank Haney yesterday on his Sirius/XM show, the USGA is so far out of touch with the game of golf it’s not funny! Don’t they test the balls, clubs, and measure the length of putters??? Oh well, gotta get my feathery, hickory sticks, and this brand new sandy wedge this guy Sarazen is using…got a tee time at 1pm.

  5. Tom54

    Mar 7, 2018 at 11:18 am

    If the golf ball and the clubs are already maxed out to their legal limits then there has to be other factors for the ball to be traveling too long. Players are bigger and stronger than ever. Every course for the events are tried to be firm and fast. That obviously means more roll out on tee balls. Until these great players are shooting 59s every week no need for changes. Every golfer alive realizes there are way too many variables that go into a score in golf. Hitting the ball further is just one factor. If ball is restricted the bombers will still be longer than the rest. That’s their skill, no matter what.

  6. Jeffrey Fish

    Mar 7, 2018 at 11:10 am

    The USGA is trying to craft a solution to a problem that doesn’t exist.

  7. Chris M.

    Mar 7, 2018 at 9:54 am

    It appears that the USGA is searching for a way
    to remain relevant. They have run Erin Hills up the flag pole and have noted the 20 yard increase in driving distance. Yet, it was the USGA and not any new ball that contributed to distance jump. Some players had complained about the difficulty of Erin Hills during the practice rounds. Suddenly, the. USGA orders that acres and acres of high fescue be mowed to create the widest fairways in all of creation. Then they have the audacity to complain about how far everyone is driving the ball. Disgusting!

  8. 1putt

    Mar 6, 2018 at 5:46 pm

    I am looking in the attic for my black & white tv.. this is the result of great junior programs, extensive high school programs, and a collegiate schedule that provides year round as well as world wide experience.

  9. Robert Najarian

    Mar 6, 2018 at 4:46 pm

    How much are the club manufactures paying for these ignorant replies. The last 40 years they’ve ruined the game of golf. Why don’t we go back to persimmon Woods a lot of balls then tell me what the difference is the game I love has become a joke. Even a sport like baseball that allows its players to use drugs outlawed the aluminum bats why doesn’t golf do the same

    • Dr Insight

      Mar 7, 2018 at 6:23 am

      It’s the fault of technology; the world was of course a much better place before the invention of the wheel let alone the jet engine. Coping with change is something that few of us can actually embrace.

  10. Richard Ramon

    Mar 6, 2018 at 4:18 pm

    Golf is like any other sport. Players today are bigger stronger and faster. Get over it little men of the USGA, it’s not the ball.

  11. A T Meeks

    Mar 6, 2018 at 2:17 pm

    Meant USGA not PGA.
    Sorry

  12. A T Meeks

    Mar 6, 2018 at 1:38 pm

    Pga reminds me of Hollywood. Out of touch with the real world. They think way too much of themselves.
    LEAVE US ALONE

  13. DD

    Mar 6, 2018 at 12:53 pm

    i dont see where the problem is. There are plenty of tournament courses long enough tough enough. The golden bear doesnt have to build every course to host a tournament especially as hundreds of courses are closed each year. im a 2 cap and a long ball hitter. i rarely play tips and never see anyone else playing tips ever. much less clamoring for longer courses. half the courses i play even the nicer ones dont even have tee markers longer than 6500 out even if they are mowing the 6800….what problem are the trying to fix. Rolling back the ball only for tour player will hurt the pga. no one wants pros playing a different ball. no one will be wowed by their distance anymore. no one will be able to compare their drives to the pros(as i like to) no one will be able to compare their ability to the pros. all of that will be over. They will be completely separating the professional league from the consumer. good luck with that.

    • Richard Ramon

      Mar 6, 2018 at 4:15 pm

      Indeed. Why does the LPGA not attract fans like the PGA? Because good players don’t see shots on the LPGA that they couldn’t hit at one point in their life or another. Dustin Johnson having a yap in for eagle on a 421 yard par 4 is incomprehensible. The USGA has outlived their time. I can’t stand the USGA any more. They Ruin the US Open every year with their egos.

  14. Stump

    Mar 6, 2018 at 10:11 am

    The USGA wants to roll the ball back…now they are using stats that support that position. As Mark Twain said: there are lies, damned lies and statistics.

    • DB

      Mar 6, 2018 at 1:54 pm

      Exactly. And if they are including outliers that show 20+ yard increases (due to agronomy – I saw those fairways at the US Open and The Open) then the statistics are pretty much flawed.

  15. Dr Troy

    Mar 6, 2018 at 9:59 am

    Thank you….At least weve got someone with common sense. And I dont mean Mike Davis….

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Equipment

Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Equipment

Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter

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Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.

This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.

Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.

The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.

Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.

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Equipment

Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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