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Catching up with Sunfish and taking a test drive of the new custom builder

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The GolfWRX member’s appetite for custom, quality goods is never satisfied and the holidays are drawing near. With this in mind, it seems like a good time to catch up with custom golf-product manufacturer Sunfish.

The Nashville-based company has been producing custom headcovers, yardage books, and other accessories since 2013 when it entered the market with unique wool headcovers.

Founders Alonzo Guess and David Riggs have made a bold foray into leather since and expanded their range of wares.

“We don’t have a mission statement,” Guess told us in a 2015 interview. “But the closest thing to it would be providing tremendous options, excellent quality and excellent pricing.”

To see how Sunfish is continuing to do that, we spoke with Alonzo Guess.

GolfWRX: Last year, we talked about your expanded product range and increase in custom offerings, I’m assuming both trends are continuing at Sunfish?

AG: Constantly expanding our product range and custom options are not trends at Sunfish, rather they are part of the DNA of our company philosophy. It is crucial that we constantly improve, innovate and invent. We ask ourselves, “What do our customers want?” and then draw heavily on input and feedback from our customers as we develop new products and designs. It’s a lot of fun collaborating, and it allows us to quickly produce new designs at great prices.

Speaking of trends, we talked last year about the increasing popularity of custom accessories. Have you seen that continue as well? Any new varieties of request you’re getting a lot of?

Our custom business has exploded, largely due to our new custom visual product builders.  A great example of innovation, these builders allow you to create your own fully customized products, and see them live in real time before you buy! We regularly get feedback about how fun and easy it is to use.  We now offer four custom visual builders: leather headcovers, knit headcovers, scorecard + yardage book holders, and putter covers. Something we’re seeing a lot of is personalization with laser engraving and embroidery. We do everything from initials to caricatures of people. The sky is the limit!  Check it out here.

Cool. What else is new?

We’re thrilled to have just launched a brand new line of tartan headcovers, featuring traditional patterns of Scottish, Irish, and Welsh descent. Knowing how important customization is for folks, we offer the option of laser engraving custom images or text on these tartans! Even with the custom laser engraving, we can ship them at once. Our machine washable tartan headcovers are made by hand, and lined with thick fleece to keep your clubs safe and sound! The best part of all is the value. We realized the demand for unmatched quality, but at a great price. Our tartan headcovers start at just $34.99, plus free domestic and affordable global shipping as with all our products!

We also now offer custom laser-engraved gift boxes! Perfect for the holidays and beyond, for just $11.99, we’ll laser engrave your custom message on a gift box.

A couple of Sunfish’s customization options. Embroidered and laser engraved, respectively.

With the holidays right around the corner, why don’t you tell us about some of your best-selling items?

Our custom headcovers and scorecard holders are top performers, as well as our limited-edition items. This includes everything from a range of patriotic accessories to humorous pieces such as pop culture caricatures and our Golf Bear line. Most items ship at once, including the custom gift boxes. In planning for the holidays, the best thing to do is plan ahead, and check out all we offer at www.sunfishsales.com.  We would encourage folks to also sign-up for our email list to receive coupon codes, special deals, and to be the first to hear about our new products.

A look into the process

I got a firsthand look at the customization process, working through the online editor. Here’s a screenshot of my digital headcover design.

And here’s a look at the final product, with my John Hancock as the final touch.

What do you think of the design?

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5 Comments

5 Comments

  1. Tony Lynam

    Dec 18, 2017 at 8:34 pm

    I bought the US Flag Yardage Book cover. It was pretty poor in quality. I returned it and bought the Old Glory yardage book cover from Rose and Fire.

  2. Steve Cantwell

    Nov 30, 2017 at 7:36 pm

    I understand that golf can be a pricey venture. But $40-$60 for a single head cover is just plain ridiculous!

  3. John

    Nov 29, 2017 at 11:42 am

    I had a defect in one of my knitted head covers. Contacted the company and was never given a response.

  4. Smith

    Nov 27, 2017 at 4:10 pm

    That looks terrific!

    • Ed Settle

      Nov 27, 2017 at 5:17 pm

      That really looks great! What a good idea for Christmas!

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Whats in the Bag

Vijay Singh WITB 2020

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  • Equipment is accurate as of the Honda Classic. 

Driver: Callaway Epic Flash Sub Zero Triple Diamond (8.5 degrees @ 7.5)
Shaft: Fujikura Atmos Tour Spec 5 TX

3-wood: TaylorMade SIM (15 degrees)
Shaft: Fujikura Ventus Black 8 X

5-wood: TaylorMade M2 (18 degrees)
Shaft: Fujikura Motore Speeder VC 8.2 Tour Spec X

Irons: Mizuno MMC Fli-Hi (3), Mizuno MP-20 (4-PW; all bent one club weak)
Shafts: Nippon N.S. Pro Modus 3 Tour 105 X

Wedges: Wilson Staff FG Tour PMP (54-11, 59-10)
Shafts: Nippon N.S. Pro Modus 3 Tour 105 X

Putter: Odyssey White Hot Pro 2-Ball (long)

Ball:

Grips: Lamkin

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Equipment

Today from the Forums: “New Axis 1 Tour-HM models at the 2020 Honda Classic”

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Today from the Forums shines the spotlight on new Axis 1 Tour-HM models featured at this week’s Honda Classic. The flat-sticks have garnered lots of reaction from WRXers, with our members currently split on the unique designs.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • tiger99210: “I like them. Doesn’t look Odd at all.”
  • Barracuda: “I don’t get the hate on companies that are actually trying to do something better than what we have available. I don’t play axis1, but it was definitely on my shortlist, I ended up with a LAB putter. It does look funky; it also helps me score better than my stunning queen B6.”
  • Steel Dillo: “I’d be more interested if they were priced reasonably. Just don’t see what drives their cost up comparable to a fully milled specialty brand other than having Rose’s name on them. IMO, they should be in that $200-$250 range like their other putters.”

Entire Thread: “New Axis 1 Tour-HM models at the 2020 Honda Classic”

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Equipment

Cut Golf introduces Cut Blue DC golf ball – featuring higher compression and 360 dimple pattern

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Cut DC

Cut Golf has recently introduced the newest ball to its Cut Blue family—the Cut Blue DC, which features Dual Core technology, enhanced compression and a 360 dimple pattern.

The latest addition from Cut Golf is targeted towards golfers of all skill levels, and along with its Dual Core which bids to maximize initial velocity, the ball is Mantle designed to provide for high precision spin control as well as improved putting feel and sound.

The Cut Blue DC contains a 4-piece construction with a urethane cover designed to maximize spin and greenside feel, while the ball’s 360 dimple pattern is designed to increase aerodynamics.

The latest ball from Cut Golf is fully conforming to USGA rules, features 105 compression (up from 90 on the original Cut Blue) and arrives in both white and atomic yellow color codes.

The Cut Blue DC is available to purchase now at CutGolf.com and costs $29.95 per dozen.

Our friends at TXG, Tour Experience Golf, reviewed the Cut Blue DC, and you can check out the video below.

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