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Catching up with Sunfish and taking a test drive of the new custom builder

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The GolfWRX member’s appetite for custom, quality goods is never satisfied and the holidays are drawing near. With this in mind, it seems like a good time to catch up with custom golf-product manufacturer Sunfish.

The Nashville-based company has been producing custom headcovers, yardage books, and other accessories since 2013 when it entered the market with unique wool headcovers.

Founders Alonzo Guess and David Riggs have made a bold foray into leather since and expanded their range of wares.

“We don’t have a mission statement,” Guess told us in a 2015 interview. “But the closest thing to it would be providing tremendous options, excellent quality and excellent pricing.”

To see how Sunfish is continuing to do that, we spoke with Alonzo Guess.

GolfWRX: Last year, we talked about your expanded product range and increase in custom offerings, I’m assuming both trends are continuing at Sunfish?

AG: Constantly expanding our product range and custom options are not trends at Sunfish, rather they are part of the DNA of our company philosophy. It is crucial that we constantly improve, innovate and invent. We ask ourselves, “What do our customers want?” and then draw heavily on input and feedback from our customers as we develop new products and designs. It’s a lot of fun collaborating, and it allows us to quickly produce new designs at great prices.

Speaking of trends, we talked last year about the increasing popularity of custom accessories. Have you seen that continue as well? Any new varieties of request you’re getting a lot of?

Our custom business has exploded, largely due to our new custom visual product builders.  A great example of innovation, these builders allow you to create your own fully customized products, and see them live in real time before you buy! We regularly get feedback about how fun and easy it is to use.  We now offer four custom visual builders: leather headcovers, knit headcovers, scorecard + yardage book holders, and putter covers. Something we’re seeing a lot of is personalization with laser engraving and embroidery. We do everything from initials to caricatures of people. The sky is the limit!  Check it out here.

Cool. What else is new?

We’re thrilled to have just launched a brand new line of tartan headcovers, featuring traditional patterns of Scottish, Irish, and Welsh descent. Knowing how important customization is for folks, we offer the option of laser engraving custom images or text on these tartans! Even with the custom laser engraving, we can ship them at once. Our machine washable tartan headcovers are made by hand, and lined with thick fleece to keep your clubs safe and sound! The best part of all is the value. We realized the demand for unmatched quality, but at a great price. Our tartan headcovers start at just $34.99, plus free domestic and affordable global shipping as with all our products!

We also now offer custom laser-engraved gift boxes! Perfect for the holidays and beyond, for just $11.99, we’ll laser engrave your custom message on a gift box.

A couple of Sunfish’s customization options. Embroidered and laser engraved, respectively.

With the holidays right around the corner, why don’t you tell us about some of your best-selling items?

Our custom headcovers and scorecard holders are top performers, as well as our limited-edition items. This includes everything from a range of patriotic accessories to humorous pieces such as pop culture caricatures and our Golf Bear line. Most items ship at once, including the custom gift boxes. In planning for the holidays, the best thing to do is plan ahead, and check out all we offer at www.sunfishsales.com.  We would encourage folks to also sign-up for our email list to receive coupon codes, special deals, and to be the first to hear about our new products.

A look into the process

I got a firsthand look at the customization process, working through the online editor. Here’s a screenshot of my digital headcover design.

And here’s a look at the final product, with my John Hancock as the final touch.

What do you think of the design?

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5 Comments

5 Comments

  1. Tony Lynam

    Dec 18, 2017 at 8:34 pm

    I bought the US Flag Yardage Book cover. It was pretty poor in quality. I returned it and bought the Old Glory yardage book cover from Rose and Fire.

  2. Steve Cantwell

    Nov 30, 2017 at 7:36 pm

    I understand that golf can be a pricey venture. But $40-$60 for a single head cover is just plain ridiculous!

  3. John

    Nov 29, 2017 at 11:42 am

    I had a defect in one of my knitted head covers. Contacted the company and was never given a response.

  4. Smith

    Nov 27, 2017 at 4:10 pm

    That looks terrific!

    • Ed Settle

      Nov 27, 2017 at 5:17 pm

      That really looks great! What a good idea for Christmas!

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Equipment

Mizuno JPX 919 Tour Forged, 919 Forged, and 919 Hot Metal hit USGA’s conforming list

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As alerted by our always investigative GolfWRX Forum Members, three new Mizuno JPX irons have shown up recently on the USGA Conforming Clubs list; JPX 919 Forged (there is no image of the RH version, but there is of the LH), JPX 919 Hot Metal (and LH), and a JPX 919 Tour Forged iron.

Although still unannounced and unreleased by Mizuno, it’s likely these JPX 919 irons will be the replacements for the previous JPX 900 series. If you remember, Brooks Koepka won back-to-back U.S. Opens using JPX 900 Tour irons; now, it seems there may be a replacement for that iron on the way, judging by the USGA Conforming List.

Check out the Mizuno JPX 919 irons below, as listed on the USGA Confirming list.

Mizuno JPX 919 Forged

Mizuno JPX 919 Hot Metal

Mizuno JPX 919 Tour Forged

See what GolfWRX Members are saying about the USGA photos.

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Equipment

SPOTTED: Srixon “Z785” and “Z585” irons

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Photos have recently popped up in our GolfWRX Forums of Srixon “Z785” and “Z585” irons. It’s been nearly two years since the company released it’s previous Z565, Z765 and Z965 irons, so it’s possible (if not likely), based on nomenclature, these could be the replacements for that series.

The photos in our forums show Z785 short irons (5-PW) and Z785 long irons (4 and 3), but it does not appear that the Z785 irons shown in the photos are driving irons, so it’s likely these photos come from a mixed set.

We do not have any official tech or release information about new irons from Srixon at this time, so we’re left to speculate for the time being. What do you think about the photos of these Srixon “Z785” and “Z585” irons?

Check out the photos of each below, and click here for more photos and discussion.

Srixon “Z785” irons

 

Srixon “Z585” irons

Click here for more photos and discussion.

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Equipment

Michael Kim on why he switched to a Titleist TS2 driver, and the change he’s making for The Open

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Michael Kim set a tournament scoring record at the John Deere Classic last week, so, needless to say, the UC Berkeley alum was firing on all cylinders.

With respect to one of those cylinders, Kim, historically not a great driver of the golf ball, was 34th in Strokes Gained off the tee and tied for second in driving accuracy with a new Titleist TS2 driver in his bag last week. For reference, he’s 192nd in Strokes Gained off the tee and 183rd in driving accuracy for the season. In other words, while Kim’s incredible putting (+13.51 strokes gained: putting) helped, the Titleist TS2 driver he began experimenting with at the FedEx St. Jude Classic also played a role.

We caught up with Kim by phone from Carnoustie and asked him about the decision to put the new TS2 in play.

“When I hit it, I liked it right away. I noticed the biggest difference on mishits. On my old driver, the ball speed would drop a little bit on a toe or heel hit, but with the new one, you barely saw any [drop in ball speed]. And it was definitely going straighter off the mishits. Straighter and longer, honestly.”

“Generally, I don’t make a switch, especially with the driver mid-year, but I put it right in play. And I’m working on some new things with my swing…I kind of turned the corner at the Quicken Loans…obviously hit it great at the Deere.”

“I tried the TS3, but it was a little too low spin for me. So we kept the same shaft [Aldila Rogue Black 60X] and I think it’s the same setting.”

Kim also mentioned he’s putting a steel-shafted driving iron in play for The Open this week–on the recommendation of a guy who knows a thing or two about playing well at the British Open.

“Zach Johnson told me on the plane ride here that I should maybe try a driving iron. So…I got out here and I asked to try a couple of different driving irons…On Tuesday, I tried out a couple of different T-MBs…2-iron, 3-iron. The 2-iron was going way too far, so I tried the 3-iron on the golf course. The way the course is set up, it’s just so firm…It’ll be great if there’s some wind. Exactly what I’m looking for. I’ll put it in play and I’ll probably use it a decent amount throughout the week.”

With respect to Kim’s wedge setup, Vokey Wedge rep, Aaron Dill, offered this comment

“Michael Kim has a really good short game that shows tremendous confidence. Michael uses a great system with his gap wedge having higher bounce, this help with flight and consistency, his 56 is high bounce for bunker and all shots needing extra bounce, and his 60 is a low bounce L for all tighter conditions and shots that need easy and fast lift. The beauty of this setup is it covers multiple shot window and types.”

We’ll see how it works out for him. Kim is competing in his first Open Championship. He tees off at 9:04 a.m. local time with Ryuko Tokimatsu and Chez Reavie.

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