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Catching up with Sunfish and taking a test drive of the new custom builder

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The GolfWRX member’s appetite for custom, quality goods is never satisfied and the holidays are drawing near. With this in mind, it seems like a good time to catch up with custom golf-product manufacturer Sunfish.

The Nashville-based company has been producing custom headcovers, yardage books, and other accessories since 2013 when it entered the market with unique wool headcovers.

Founders Alonzo Guess and David Riggs have made a bold foray into leather since and expanded their range of wares.

“We don’t have a mission statement,” Guess told us in a 2015 interview. “But the closest thing to it would be providing tremendous options, excellent quality and excellent pricing.”

To see how Sunfish is continuing to do that, we spoke with Alonzo Guess.

GolfWRX: Last year, we talked about your expanded product range and increase in custom offerings, I’m assuming both trends are continuing at Sunfish?

AG: Constantly expanding our product range and custom options are not trends at Sunfish, rather they are part of the DNA of our company philosophy. It is crucial that we constantly improve, innovate and invent. We ask ourselves, “What do our customers want?” and then draw heavily on input and feedback from our customers as we develop new products and designs. It’s a lot of fun collaborating, and it allows us to quickly produce new designs at great prices.

Speaking of trends, we talked last year about the increasing popularity of custom accessories. Have you seen that continue as well? Any new varieties of request you’re getting a lot of?

Our custom business has exploded, largely due to our new custom visual product builders.  A great example of innovation, these builders allow you to create your own fully customized products, and see them live in real time before you buy! We regularly get feedback about how fun and easy it is to use.  We now offer four custom visual builders: leather headcovers, knit headcovers, scorecard + yardage book holders, and putter covers. Something we’re seeing a lot of is personalization with laser engraving and embroidery. We do everything from initials to caricatures of people. The sky is the limit!  Check it out here.

Cool. What else is new?

We’re thrilled to have just launched a brand new line of tartan headcovers, featuring traditional patterns of Scottish, Irish, and Welsh descent. Knowing how important customization is for folks, we offer the option of laser engraving custom images or text on these tartans! Even with the custom laser engraving, we can ship them at once. Our machine washable tartan headcovers are made by hand, and lined with thick fleece to keep your clubs safe and sound! The best part of all is the value. We realized the demand for unmatched quality, but at a great price. Our tartan headcovers start at just $34.99, plus free domestic and affordable global shipping as with all our products!

We also now offer custom laser-engraved gift boxes! Perfect for the holidays and beyond, for just $11.99, we’ll laser engrave your custom message on a gift box.

A couple of Sunfish’s customization options. Embroidered and laser engraved, respectively.

With the holidays right around the corner, why don’t you tell us about some of your best-selling items?

Our custom headcovers and scorecard holders are top performers, as well as our limited-edition items. This includes everything from a range of patriotic accessories to humorous pieces such as pop culture caricatures and our Golf Bear line. Most items ship at once, including the custom gift boxes. In planning for the holidays, the best thing to do is plan ahead, and check out all we offer at www.sunfishsales.com.  We would encourage folks to also sign-up for our email list to receive coupon codes, special deals, and to be the first to hear about our new products.

A look into the process

I got a firsthand look at the customization process, working through the online editor. Here’s a screenshot of my digital headcover design.

And here’s a look at the final product, with my John Hancock as the final touch.

What do you think of the design?

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5 Comments

5 Comments

  1. Tony Lynam

    Dec 18, 2017 at 8:34 pm

    I bought the US Flag Yardage Book cover. It was pretty poor in quality. I returned it and bought the Old Glory yardage book cover from Rose and Fire.

  2. Steve Cantwell

    Nov 30, 2017 at 7:36 pm

    I understand that golf can be a pricey venture. But $40-$60 for a single head cover is just plain ridiculous!

  3. John

    Nov 29, 2017 at 11:42 am

    I had a defect in one of my knitted head covers. Contacted the company and was never given a response.

  4. Smith

    Nov 27, 2017 at 4:10 pm

    That looks terrific!

    • Ed Settle

      Nov 27, 2017 at 5:17 pm

      That really looks great! What a good idea for Christmas!

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Equipment

Brooks Koepka’s Winning WITB: The 2018 CJ Cup at Nine Bridges

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Driver: TaylorMade M3 460 (9.5 degrees)
Shaft: Mitsubishi Diamana D+ 70TX

3 Wood: TaylorMade M2 Tour HL (16.5 degrees)
Shaft: Mitsubishi Diamana D+ 80TX

Driving Iron: Nike Vapor Fly Pro (3)
Shafts: Fujikura Pro 95 Tour Spec X-Flex

Irons: Mizuno JPX-900 Tour (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey SM7 Raw (52-12F, 56-10S) Titleist Vokey SM4 TVD Raw (60-08)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Tour Only T10 Select Newport 2

Golf Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Cord (Midsize) with one wrap of 2-way tape and one wrap of masking tape

Related

See more pics of Koepka’s clubs and shafts here.

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Equipment

Laura Davies’ Winning WITB: Senior LPGA Championship

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Driver: Lynx Parallax

Shaft: Fujikura Speeder Evolution 757

3-wood: Lynx Black Cat

Hybrid: Lynx Parallax Hybrid (17 degrees)

Irons: Lynx Tour Blade (2), Lynx Parallax Forged (4-9)

Wedges: Lynx Tour (50, 56, 60 degrees)

We’re investigating the Odyssey putter and SuperStroke grip.

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Equipment

The putters used by the top 10 in strokes gained: putting

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What do the PGA Tour’s best putters use to hole out in the fewest amount of strokes on Tour? Now that the 2017-2018 PGA Tour season is behind us, we can do a thorough examination.

First, here’s a tally of what the top 10 in strokes gained: putting on Tour are using by manufacturer.

  • Bobby Grace: 1
  • Odyssey/Toulon: 4
  • Ping: 1
  • Scotty Cameron: 2
  • TaylorMade: 2

But this is GolfWRX, so of course you want to know more. Below is a breakdown of the SG:P leaders’ putters and grips.

10. Phil Mickelson

Putter: Odyssey Versa #9
Grip: SuperStroke Slim 3.0
Strokes gained: putting: .580

9. Patrick Rodgers

Putter: Toulon San Diego
Grip: SuperStroke Flatso 1.0
Strokes gained: putting: .596

8. Peter Malnati

Putter: Scotty Cameron Newport Fastback Select Prototype
Grip: Scotty Cameron Full Cord
Strokes gained: putting: .619

7. Johnson Wagner

Putter: Scotty Cameron Newport Mid Slant
Grip: Dancing Cameron Full Cord
Strokes gained: putting: .623

6. Webb Simpson

Putter: Odyssey Tank Cruiser V-Line
Grip: Odyssey Arm Lock
Strokes gained: putting: .672

5. Alex Noren

Putter: Odyssey O-Works #1W
Grip: Odyssey Jumbo Pistol
Strokes gained: putting: .682

4. Beau Hossler

Putter: Taylormade TP Ardmore 2
Grip: Taylormade Daddy Long Legs
Strokes gained: putting: .685

3. Daniel Summerhays

Putter: Ping Custom-Milled B60 Prototype
Grip: SuperStroke Ultra Slim 1.0 Pistol
Strokes gained: putting: .736

2. Greg Chalmers

Putter: Bobby Grace MacGregor V-Foil
Grip: Royal Pistol
Strokes gained: putting: .790

1. Jason Day

Putter: TaylorMade Spider Tour Red
Grip: TaylorMade Spider Tour Red Grip (Winn Medalist)
Strokes gained: putting: .849

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