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Opinion & Analysis

Bobby Clampett: Why I Could Never Go Back to My Old Swing

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In my last article, “Why Tiger and I Could Never Find a Golf Coach,” I described my journey of working with many of the top golf coaches in the world. They all wanted to change my “style” of swing without focusing on how the style change would affect my impact — the only thing that really matters in improving one’s golf game.

Times have really not changed since I began that journey midway into the 1983 PGA Tour season. Style-based teaching is still an epidemic in our game. Golfers rarely improve through traditional instruction because it isn’t focused on improving impact — just the “style” or preferred “style” of a given instructor. This epidemic has pushed countless golf stars right off the tour. David Duval, Ian Baker Finch, Mike Weir and many more all ran into style-based issues once they were influenced by this type of teaching.

In a previous GolfWRX article, one reader asked a very fair question: “Why didn’t you go back to your old swing”? He was referring to the fact that my original swing was good enough to be the No. 1 amateur in the world, earn two Fred Haskins Awards, win a record-setting 12 NCAA tournaments in three years and be a top-20 money winner in my first two years on the PGA Tour. I could write a book on this topic, but I’ll keep the discussion short for the purpose of this article.

The answer is that I probably could have, but in and of itself, it would have been quite a long process. I spent many years on the PGA Tour trying to build new golf swings. By the time the late mid 80’s rolled around, I was settling into one instructor’s style and was committed to it. I started to have a little more success and remember shooting a final-round 66 in Phoenix to finish T6 in 1987. In mid 1987, I decided to work less with a coach and be my own coach, but I still committed to the swing changes I made. I nearly won the Anheuser-Busch Golf Classic at Kingsmill in the summer of 1987. I actually set a new tournament scoring record, shooting four-consecutive rounds in the 60’s, but I was beat out by a shot by Mark McCumber.

I continued on that journey like Tiger is doing now without a swing coach, choosing to focus on scoring and playing. I wish I had my understanding of Impact-Based instruction back then to guide me, but I was still searching for the elusive perfect swing. I was a hard-worker, but I still struggled and my frustrations continued to mount. By the time the 1989 season was over, my energy for playing was waning.

There was a time that I could have made the decision to go back to my old swing, but the changes were pretty grooved after seven years of trying different swing styles and ultimately settling on one. It would have taken a herculean effort to revert back to the old swing, and it certainly would have looked different. My body had changed, and the “muscle memory” or brain mylan supporting the new swing was now engrained.

Fortunately, legendary television golf producer Frank Chirkinian came to my rescue and offered me an opportunity as a television broadcaster at CBS in 1991. The pressure to perform on the PGA Tour was off, and I could focus on studying the best players in the world through the lens of the CBS cameras. I was fascinated by what I saw. All the top players have very different styles of swings — some were even darn right ugly. Upright, flat, laid-off, across-the-line. Cupped, flat and arched left wrists at the top. Big and little hip turns. Short and long backswings. Stationery and moving heads… on and on and on. The best players in the world had movements in their swings that I was trying to remove from my swing. I was intrigued and had to figure out why.

When CBS developed the Bizhub Swing Vision Camera, I had the opportunity to study the golf swing very closely — and I did. It hit me like a 2×4 across the head. Impact was virtually the same for the world’s best players, but how they got there — their individual “style” — was completely different. All the instructors were teaching styles of swings that many of the best players weren’t even using. What if I started to work from impact and go backward with my swing? What if I could be released from worrying about my style and work on impact alone?

My energy for playing the game started to return. It was the late 90’s. I was raising three small children and traveling 30 weeks a year. I had almost no time to play golf. The U.S. Open was scheduled for Pebble Beach in 2000, so I gave myself a two-year goal to try to qualify since Pebble Beach was my home course growing up. I gave myself what time I had, 10 minutes a day to practice. I wasn’t hitting balls; I simply worked on grooving a style of swing that I could own, kind of a morph between my old swing and my new one that would be good enough to produce the kind of impact I knew I needed — the impact all the best players have. I gave myself the freedom to let go of my previously held convictions that there was an ideal style of swing.

This was the genesis of my five dynamics that are illustrated in my book, “The Impact Zone,” and the cornerstone of Impact-Based instruction. After taking months to groove my swing, mostly indoors without hitting a ball, I started to hit my first shots. I would allow myself one hour per week to hit balls and would start to play on the course one day a month. That’s all the time I had for golf. I focused intently on my impact, studying my divots and watching my ball flight. I didn’t have the luxury of the technology we have today like high-speed cameras, accurate launch monitors and force-plate systems that make studying impact so much easier.

I played a six-round golf marathon one day, helping to raise money for a friend. In the final round, I shot 63 playing in less than 2 hours by myself. Months later, I qualified for the U.S. Open. I led the tournament through much of the first round and made the cut, finishing T37. When I shared the story with the press after the first round, they were amazed that I could have performed this well on 10 minutes a day of practice, a bucket of balls a week and a round of golf a month after not having competed in two years. The key, I shared, was focusing on my impact and letting go of my swing style.

I’ve never looked back with regret, and I have learned so much through the process. I joined the PGA Champion’s Tour in 2010 and played 87 events, earning more money than I did in my 400 events on the PGA Tour. My biggest passion, however, is sharing my discoveries with others in hope that frustrated golfers will be a thing of the past and others will realize the lasting improvement Impact-Based instruction brings. That’s why I left playing the Champion’s Tour three years ago. I went on to become the only PGA Tour winner in history to attain the PGA of America’s highest level of teaching certification, Master of Teaching and Coaching. I’ve discovered that if you improve your impact, you improve your game. It’s really that simple.

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For students wanting to experience how improving their impact will improve their games, Bobby suggests coming to his next Signature Golf School, creating your own private school for your own group, and/or signing up for a private lesson. Simply go to: www.impactzonegolf.com or call 239-236-5536. For those instructors who want to learn "Impact-Based®" instruction, Bobby Clampett now has a fully developed Advanced Level One online training fully supported by the PGA and LPGA with continuing education credits. For those who complete, Bobby and Impact Zone Golf are developing a Certification Program and ultimately a masters Program. Impact Zone Golf is ready to build an army of good golf instructors and rid the epidemic of frustrated golfers victimized by "style-based" instruction methods. Bobby Clampett is a well-known PGA Tour Winner and Longtime CBS Golf Broadcaster, but perhaps he will be best known for his discovery of Impact-Based® Instruction. His two golf academies are in Naples, Florida: Indoor Performance Studio (1040 Collier Center Way, Unit 14, Naples, FL 34110) and at the Tiburon Golf Club at the Ritz-Carlton Golf Resort. Bobby is the first golf instructor in history to be a PGA Tour winner and earn PGA Master Professional in Teaching and Coaching. He and his team of Impact-Based® Academy Trained instructors offer year-round Golf Schools, Private Lessons, Women’s Programs, Annual and Seasonal Coaching Programs, Competitive Junior Training and much more. He now offers Instructor Training and Certification approved by the PGA and LPGA. Visit: https://impactzonegolf.com or call: 239-236-5536.

16 Comments

16 Comments

  1. Billable Hours

    Jan 30, 2018 at 10:04 am

    Bobby Clampett loves himself some Bobby Clampett

    • gord

      Mar 6, 2018 at 11:35 am

      Is Bobby still a proponent of Homer Kelley and TGM.. the stupidest golf book ever written?

  2. SV

    Jan 30, 2018 at 8:13 am

    Studying divots and watching ball flight, pure John Jacobs teaching. It was good 40+ years ago and is good today.

  3. CB

    Jan 30, 2018 at 1:49 am

    Just gotta have bloody good and strong hands, is what I read from Clampett’s musings

  4. Mark

    Jan 29, 2018 at 11:35 pm

    Not only do I find the subjects of his articles to be interesting but I also enjoy reading them. His standard of writing is so much higher than the many others who write for GolfWRX (editorial staff most definitely included).

  5. Reeves

    Jan 29, 2018 at 11:19 pm

    Had you just watched Moe Norman for 10 minutes you would have seen clearly how you got to impact was up to you. add to that 2 minutes of John Daly and Lee Trevino in their prime and impact would clearly be the only similarity….

    • gord

      Mar 6, 2018 at 11:32 am

      Anybody who attempts to copy dopey Moe is a Moe-ron ….!

  6. Scott

    Jan 29, 2018 at 3:37 pm

    thank you for sharing

    • Ben

      Jan 29, 2018 at 5:01 pm

      I hope Bobby shares his thoughts on TGM as well.

      • Engineer Bob

        Jan 30, 2018 at 10:43 am

        I can tell you what I think of TGM: IT’S TOTAL RUBBISH!!!

  7. the dude

    Jan 29, 2018 at 2:02 pm

    ….and if you want to know more…..buy my Impact golf DVD…..all the secrets are in there…

  8. Brett Weir

    Jan 29, 2018 at 11:43 am

    Thank you Mr. Clampett for your philosophy of being impact oriented. For years and years I’ve been focusing on having the perfect backswing, downswing, and follow through and never broke 80. I almost quit the game until I came across your teachings and focused on impact. For the past 2 years I didn’t care what my backswing and follow through looked like and focused on impact (keeping the clubface as square through impact for as long as I can with a lot of shaft lean). Because of that, my scores are in the 70s. One day, I decided to video my new swing and to my shock, my backswing, downswing, and follow through were the most ideal I’ve seen in years. You will naturally have the ideal swing for yourself if you focus on having the ideal position at impact.

    • Ben

      Jan 29, 2018 at 4:59 pm

      ” For years and years I’ve been focusing on having the perfect backswing, downswing, and follow through and never broke 80.”
      This suggests to me that you were overly conscious about your swing rather than swinging free of swing thoughts. IOW, you were trying tho think your way through the swing. By focusing your thoughts on impact you liberated your conscious mind and went into automatic mode. Your swing became more natural and simply, worry free.

  9. Allan

    Jan 29, 2018 at 11:13 am

    Interesting insight into your swing evolution. Could you tell us how your swing was influenced by Homer Kelley’s The Golfing Machine. You were a proponent of TGM but now you seem to have found your own golf swing philosophy. What changed? Thanks

    • OB

      Feb 1, 2018 at 5:14 pm

      Clampett Cricketts …. * * * *

    • Justin Roser

      Aug 24, 2018 at 3:49 pm

      Silence because everything Bobby and every other teacher knows and talks about is a dumb downed, repackaged, plagerism of TGM period. Anyone who says it’s rubbish is hiding the fact they can read and comprehend basic physics and geometry. It’s all about these guys egos and making money off someone else’s work never giving them credit!

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Opinion & Analysis

Are golf fans and the media right to judge Brooks Koepka?

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Brooks Koepka’s relationship with observers of the game has been uncomfortable of late. You only have to go back to August of this year, when at the PGA Championship, Tiger Woods poured his heart and soul into his final round at the year’s last major with the spectators of St. Louis delivering in kind to create one of the best atmospheres at a golf event in recent years. Koepka that day, received polite applause from the crowd that Sunday evening as he tapped in nonchalantly on the 18th green to win his second major championship title of the year. After the climate that Woods had created, that final scene, it is fair to say, was a little anti-climactic.

Koepka, who ascended to the summit of the game after victory at the CJ Cup on Sunday has come under fire for being an aloof golfer who lacks personality and passion on the golf course. His lack of emotion while competing rubs many people the wrong way, especially ever since he described golf as “kind of boring” in a 2015 interview with Golf Digest.

Koepka’s blasé appearance on the golf course has led to a distant relationship between himself and both golf spectators and the media. The media’s perceived lack of appreciation for Koepka is fueled by his robotic style on the golf course. Unlike, Woods, McIlroy, or Spieth, who express themselves on the course and offer marketable narratives at all times, Koepka is considered dull and lacking a personality.

This lack of appreciation from golf’s media lights a fire under the American. Earlier this year, Koepka displayed the type of emotion that golf fans would love to see on the course when he railed against the media for the lack of attention they give him.

“You’ve got guys who will kiss up, and I’m not gonna kiss up. I don’t need to kiss anyone’s butt. I’m here to play golf. I’m not here to do anything else. I don’t need to bend over backwards to be friends with anyone [in the media], but certain guys do that because they want their names written. I’d rather be written about because of my play. Sometimes it does suck, but I’ve started to care less. Come Sunday, I won’t forget it when everyone wants to talk to me because I just won. I don’t forget things.”

It is clear what now motivates Koepka (at least in part): His indignation at the lack of respect he feels he receives from the media has given him the impetus to work even harder, resulting in a career-defining year which saw him bag two majors, the PGA Player of the Year award and the world number one ranking.

Are golf fans unfair to judge Koepka on his emotionally void performances? I don’t think they are. While it’s only right to appreciate the level of dedication, skill, and nerve that Koepka has displayed on his way to the top of the sport, fans of any sport want to root for a player who showcases their thirst for victory as imperative to their being. Think Rafael Nadal, Tom Brady, Cristiano Ronaldo etc. Athletes are admired as much for their skill as they are their desire to win that they express outwardly, energizing fans of their sport. Nowadays, sports are as much a competitive activity as they are entertainment. As long as Koepka fails to show how much he wants to win to the public, fans of the sport and the media are not going to show him the adoration and attention that he deserves.

How will Koepka’s personality affect his status in the game of golf?

Should the American continue to claim major titles and hold onto the world number one ranking, will appreciation rise? Probably not. His situation is reminiscent of tennis legends Pete Sampras and Ivan Lendl. Both world class champions throughout their illustrious careers, yet both failed to capture the imagination of fans due to their stoic and emotionally lacking approach on the court.

While the attention and love Koepka receives currently is limited for someone who is world number one, his unresponsive, passive demeanor doesn’t afford him the luxury of having a dip in form and still staying relative. Woods barely played from 2014-17, yet any news from the 14-time major winner in this period was still box office, while the likes of McIlroy and Spieth who have both suffered substantial dips in form over the past couple of years have received bundles of attention both from the media and from spectators during this period. Koepka does not have the same comfort, and he will need to stay at the top of the game or his limited attention from the golfing world will diminish.

However, it’s difficult to imagine the 28-year-old going anywhere anytime soon though. The three-time major winner has a game designed to dismantle even the most challenging of golf courses. While viewers may be unenthused by BK’s robotic nature, it’s something they may have to accept. Koepka’s feeling of being slighted by the golfing world may have had one of the most positive effects on his career, and as long as he feels unappreciated, he can allow his talent to hit back at his critics.

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Check out the full podcast on SoundCloud below, or click here to listen on iTunes!

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Check out the full podcast on SoundCloud below, or click here to listen on iTunes!

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