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Q&A with Wesley Bryan, 18Birdies new ambassador

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18Birdies, mobile technology startup, just signed Wesley Bryan to a multi-year partnership.

Bryan will be featured as an 18Birdies ambassador by wearing the brand logo on his apparel, using the app to post “Live Rounds,” as well as other exclusive content in the app’s golf-focused social feed and making special personal appearances.

Since launching in 2016, 18Birdies has seen rapid growth and now claims more than 750,000 users. The app seeks to gamify the game of golf, as it were, and foster a social community. From GPS, to shot tracking, to stats, to custom recommendations in its Premium mode, 18Birdies is an impressive app.

Bryan certainly makes sense as an endorser, and he was kind enough to answer a few questions for us.

Wesley 1

Ben Alberstadt: Taco Bell, Skechers, now 18Birdies. You’re amassing a unique stable of sponsors. Is there a tie that binds? What do you look for in a sponsor relationship?

Wesley Bryan: I’m fortunate enough to partner with companies that share the same vision that I do.  I’m all about making golf fun, enjoyable and approachable. It’s important to me that brands I represent on Tour have that same approach.

BA: Considering YouTube, which is among other things an app, raised your profile and helped you earn a living before making it on the Web.com Tour, you have a unique perspective on apps among pro golfers, no?

WB: Technology is really an amazing thing – being able to connect with fans all over the world is something that I love doing. I recently played my first Tour event in Asia last week in Malaysia – it was incredible to hear so many fans referencing the content I’ve done with Dude Perfect!, amongst other things.

BA: Do you think apps like 18Birdies have a role to play in the growth of the game?

WB: Absolutely. We need to find a way to keep younger audiences interested in the game and one way to do that is integrating more technology and social media into it, which 18Birdies does a great job of. Kids these days are tech savvy and are used to being able to do everything on their smartphones, so an app like 18Birdies fits well into their lifestyle.

18Birdies-Premium-Caddy+-Shot-Tracking

BA: Social media was/is obviously important to the Bryan Bros, but what motivates you to stay active and connected to fans now that you’re a PGA Tour winner and have no need for self promotion?

WB: Having the ability to impact even just a single fan of the game is huge.  If nothing else, I hope that I can help grow the game’s appeal as I continue my pursuit of wins on TOUR.

BA: How important is shot and stat tracking to you as tour pro?

WB: Very. It’s what helps us improve as Tour players. We’re lucky that the Tour provides detailed analytics for us so that we really know what areas of our game need a little bit more attention than others. With 18Birdies, weekend warriors can devote that same level of detail to their games, too. I really think that taking detailed stats on the app will help players understand what they need to work on, rather than just practice without purpose.

GPS rangefinder

BA: Do you think the average golfer can plan for upcoming rounds aided by 18Birdies?

WB: I’ve been impressed with the accuracy of their GPS rangefinder. It’s a pretty cool way to “walk” the course before you arrive to get a sense of how you should play it and what you can expect.

BA: Why should golfers download 18Birdies?

WB: They have a lot of useful features that golfers can take advantage of on the course from an awesome GPS rangefinder to score/stat/round tracking to distance and shot tracking and a virtual caddy that provides custom club recommendations.

Not only that, they do a good job of promoting a golf community by incorporating social into the app. I’ll be posting Live Rounds in the app throughout the season, so fans can follow my rounds in real-time and interact with me.

I really like what they are doing with their DreamGames campaign as well. Rewarding people for just going out and playing golf is a great incentive to go out there and play.

18B-app-screens-Stats

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GolfWRX Editor-in-Chief

4 Comments

4 Comments

  1. jack

    Oct 28, 2017 at 12:58 pm

    Need to do what they do in Europe. All golfers pass training tests, qualify on a short course and build real handicaps through tournament play. No fake handicaps, no playing without having learned the rules…

  2. 097

    Oct 27, 2017 at 2:51 am

    Good. Lets inundate bad players and newbies with more of this stuff and keep them occupied and confused, their egos crushed because the Stats on these screens tell them they suck at the game. But we good players can’t have them tinkering with more of this stuff while they play and slow the rest of us down! Enough chumps out there blasting their music and chugging beers and not paying attention. Yeah. Thumbs up! Not.

  3. ReggieW

    Oct 25, 2017 at 8:00 pm

    If you’re a bogey golfer you don’t need this gizmo and probable you shouldn’t be carrying a driver or more than 10 clubs either. It’s only for pros and rec golfers who have more money than brains or talent.
    “Golfers are gullible.” — Harvey Penick, Little Red Book, page 74…. believe it.

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Equipment

Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Equipment

Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter

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Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.

This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.

Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.

The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.

Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.

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Equipment

Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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