Wilson is unveiling the industry’s lowest-compression two-piece golf ball and adding some color in the process.
“The industry’s lowest 29-compression golf balls are not only the softest, longest and straightest, but now even longer and more durable,” says Frank Simonutti, Wilson’s Global Director of Golf Ball Innovation.
“With a 3 percent larger core for increased ball velocity and a softer, thinner sodium/zinc ionomer cover for optimal distance and durability, this newly formulated 2-piece golf ball provides low driver spin, exceptional yardage and unparalleled soft feel to the Distance (D) player.”
The Duo Soft balls, which will be available in-store and online November 17, bear a $19.99 price tag for one dozen. In terms of price, the Duo Soft slides in behind Wilson’s premium Staff FG Tour Urethane ($44.99/dozen) and Duo Urethane ($37.99/dozen).
Simonutti also notes company testing shows the new Duo Soft is an industry leader in the two-piece ball market.
“The optimized dimple pattern has reduced dimple depth by 5.7 percent, resulting in higher trajectory and longer distance performance.” These enhancements give DUO Soft the (1) best feel, (2) longest distance, and (3) the lowest spin leading to straightest flight off the tee in testing against all competitive premium 2-piece balls.”
Consumers will be able to pre-order the Duo Soft golf ball– in one of six matte finishes –starting October 30. The balls are available in red, green, yellow, orange, pink, and a women’s matte white.