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Do Taller Golfers Have An Advantage?

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You would assume that height would be an advantage in golf. After all, taller golfers have the potential to hit the ball farther based simply on their limb length, mass, and overall body strength. Doesn’t a taller golfer’s ability to drive the ball as much as 30 yards or 50 yards past his shorter opponent give him a head start that can’t be overcome?

Well, there’s that well-known fable concerning the tortoise and the hare, and we all know how that turned out. A fast start is no guarantee of a fast finish. Maybe that’s the point that Harvey Penick was attempting to make in his own way when he said, “The woods are full of big hitters.” I think you would agree that there’s is no point in hitting the ball a long way off the tee if doesn’t end up in the fairway consistently.

Charlie Danielson 

After working with a number of tall players over the years, I had come to the conclusion that height was a not an advantage. In fact, with only a few exceptions, it seemed to be a distinct disadvantage.

In considering this subject, I thought of my former student Charlie Danielson, who was 6-feet 5-inches tall. I‘d worked with Charlie through his high school years up until the week that he left to play for Coach Mike Small at the University of Illinois, where he helped his team capture the NCAA Championship. In working with Charlie, I found that the plane of his swing could vary as much as a foot over the course of a single week. In this regard, he was not the exception to the rule, but more the norm when it came to be working with tall players.

The advantage that Charlie had was that he was fully capable of hitting good shots even when the plane of swing was less than ideal. He was like a great hitter in baseball; he would just adjust to the height of the pitch and make it work.

The Taller Player 

The logical assumption, as mentioned earlier, would be that a taller player would naturally hit the ball farther than a shorter player. And that distance would then allow the taller player to outperform the smaller player every time. That contention would certainly seem to be evidenced by looking at today’s modern wonder boys, Dustin Johnson at 6-feet 4-inches and Jordan Spieth at 6-feet 1-inch. Between them, they’ve have won a total of nine events and a total of $17 million on the PGA Tour in an eight-month period.

Table_2_Rod_Height

That said, I’ve found over the years that there are six areas where tall players typically struggle. These six areas constitute what I refer to as “The Taller Player Syndrome,” and these problems ultimately affect a player’s ability to score.

The Taller Player Syndrome 

No. 1: The Setup

The first disadvantage is related to setting up to the ball. How does it make sense that a player who is 6-feet 5-inches tall would use the same length irons as another player who is 5-feet 7-inches tall? And yet, realistically, the most an iron can extended is about an inch before it becomes unmanageable. In this case, there is a difference of 10 inches in height between these two players.

The taller player must then account for this difference in the setup, which becomes exceedingly awkward — especially with the shorter irons. This is in contrast to the shorter player, who only needs to bend slightly forward from the hips, place the sole of his club on the ground, and then make a swing.

No. 2: Lower Body Instability

The distance from the taller player’s feet to his knees, and the distance from his knees to his hips, is considerably greater than the shorter player. This lends itself to general instability in the lower body, especially where the length of the legs is disproportionate to the torso, ensuring poor balance throughout the swing.

No. 3: Excessive Knee-Drive

There is a universal tendency for taller players to develop excessive knee-drive on their downswing, causing them to finish with their backs in an arched position as if they were doing the side-ways limbo. This places excessive pressure on the lumbar region of the back.

No. 4: Lower Back Issues

In many cases, I’ve found that taller golfers have legs that are not equal in length, which creates setup and balance issues. There are three possible causes for the apparent disparity in leg length:

  1. The first possible cause can be genetic, meaning that the length of the leg bones on either side of the body are unequal, which is actually quite rare.
  2. The second possible cause, which is more common, occurs when the pelvis has been torqued in one direction or another. In a case where the pelvis has been twisted to the left, the right leg becomes functionally longer while the left becomes shorter. The reverse is true when the pelvis is twisted in the opposite direction.
  3. A third possible cause is when the stronger and less flexible muscles on one side of the body take over. This has the effect of pulling the lower spine out of alignment and in the process, pinching delicate nerves. which is the basis of pain. Those players with this condition will universally complain of periodic or chronic back pain, which often grows worse with age.

No. 5: Fluctuating Spine Angle

The arc of the swing revolves around the spine, which is inclined forward at address. This angle must be retained throughout the swing until the ball is struck, which makes for consistent shot-making. The required angle at address is considerably more acute for a taller player than a shorter player, making it more difficult to retain the angle through impact.

No. 6: Variable Backswing Plane

The most significant problem for the taller player, as mentioned earlier, is the variety of planes in which the club can be swung. The plane can vary from horizontal to vertical and everywhere else in between.

In contrast, a shorter player has, for the most part, only one swing plane. And invariably it’s the correct one, because it comes more naturally to them than the taller player. The inability to swing the club on the same plane on a consistent basis ultimately leads to variations in performance.

PGA Tour Money List 

Table_1_Rod_Height

I decided to look at the top-15 players on this year’s PGA Tour Money List to determine if there was a connection between the height of the players and how well they performed in terms of dollars earned between January 1 and August 31, 2017, as outlined above.

The study would hardly meet scientific guidelines, based on (1) limited sampling, (2) short time period, (3) lack of a control group.

The Study

The study was not designed to prove or disprove any one theory. I simply wanted to determine in rather short order if there was a plausible correlation between a player’s height and the number of dollars they earned on the PGA Tour.

The study would seem to suggest that in terms of dollars earned, height is neither an advantage or a disadvantage. That said, a broader study conducted in a purely scientific manner “might” reveal additional insight on the subject.

  • The numbers indicate that taller players on the PGA Tour do not hold an advantage over shorter players.
  • In the reverse, shorter players on the PGA Tour may hold a slight advantage over taller players based on their durability, making them less prone to injury.
  • The amount of money earned on an average by those players under 6-feet tall is virtually same as the amount of money earned by those players over 6-feet tall.
  • The numbers suggest that the composite height of “the perfect golfer” has increased from previous years to between 5-feet 11-inches and 6-feet tall.
  • The numbers are skewed in favor of taller players by Dustin Johnson and Matt Kuchar, who are both 6-feet 4-inches tall. Were these two players NOT among the top-15 money winners, the average height of the entire group would dip toward the shorter side.

Some additional findings included:

  • The shortest player in the group is Brian Harman at 5-feet 7-inches.
  • There are a six players who are below 6-feet, while there are nine players who are 6-feet or taller.
  • The average amount of money won by the six players under 6-feet was $5,714,844, while the average amount of money won by the nine players over 6-feet was $5,323,572.

In many other sports, height is an advantage and in some cases a requirement. In this regard, golf is unique. The height of the player is for the most part irrelevant when it comes to earning, and by extension, playing the game well.

Would these same findings apply to amateur golfers across the board, including those with handicaps from scratch to 30? That grouping would have to be studied on an independent basis to reach a valid conclusion, though a plausible assumption is that it would be similar.

In addition, this limited study indicates that height of “the perfect golfer” would seem to be increasing. This may well be due to the fact that the sport is attracting bigger and better athletes, who might have chosen to play another sport in prior generations, but were attracted by the fame and fortune that golf now offers its stars.

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As a teacher, Rod Lidenberg reached the pinnacle of his career when he was named to GOLF Magazine's "Top 100" Teachers in America. The PGA Master Professional and three-time Minnesota PGA "Teacher of the Year" has over his forty-five year career, worked with a variety of players from beginners to tour professionals. He especially enjoys training elite junior players, many who have gone on to earn scholarships at top colleges around the country, in addition to winning several national amateur championships. Lidenberg maintains an active schedule teaching at Bluff Creek Golf Course Chanhassen, Minnesota, in the summer and The Golf Zone, Chaska, Minnesota, in the winter months. As a player, he competed in two USGA Public Links Championships; the first in Dallas, Texas, and the second in Phoenix, Arizona, where he finished among the top 40. He also entertained thousands of fans playing in a series of three exhibition matches beginning in 1972, at his home course, Edgewood G.C. in Fargo, North Dakota, where he played consecutive years with Doug Sanders, Lee Trevino and Laura Baugh. As an author, he has a number of books in various stages of development, the first of which will be published this fall entitled "I Knew Patty Berg." In Fall 2017, he will be launching a new Phoenix-based instruction business that will feature first-time-ever TREATMENT OF THE YIPS.

32 Comments

32 Comments

  1. Duhg

    Oct 16, 2017 at 10:26 am

    Being taller can be an advantage if you are a very good athlete. If you are a weekend warrior hack, then it probably works against you.

  2. 8thehardway

    Oct 14, 2017 at 7:24 am

    This article only makes sense if the author is 6’5″ and wants to convince his 5’8″ buddies to take fewer strokes.

  3. Jack Nash

    Oct 13, 2017 at 8:22 pm

    Taller golfers? Like The Golden Bear?

  4. Tony Hadley

    Oct 13, 2017 at 4:24 pm

    Facts don’t care about your feelings Maruman. Try reading “The Bell Curve.” It will help you out.

  5. Marcello

    Oct 13, 2017 at 12:49 pm

    At 6.6″, this sure makes sense to me.
    Does anyone have any references in FL for golf instructors who specifically teach tall golfers?

  6. Peter in Parker

    Oct 13, 2017 at 10:53 am

    I have noticed that heavier set folks can really drive the ball far. So if you are not tall…..eat eat eat !! Put on those carbs……..

  7. Cheesehead42

    Oct 13, 2017 at 10:25 am

    I am 6’9″ so I can probably offer a little bit of first-hand experience.

    1. Longer levers may allow for more club head speed but in my experience, the longer the club is moving, the more time there is for something to get off track. Imagine someone who is 5’10” swinging a 50″ driver versus myself swinging a 45″ driver. Yes, if everything is timed correctly you can generate some power/speed but you need a swing that is really dialed in to take full advantage of it.

    2. It is a pain in the a$$ to get fitted. Getting fitted sounds great as long as what they have in the cart fits you. After a lot of trial and error, I finally got into a set that truly fits me….. +2″ length and +6’5* upright on irons and wedges. There is not a fitting cart in the world with those options.

    3. We (tall people) bend over for everything (reaching down to open a door, ducking to walk through a door, bending down to hug your wife, etc) so we want to stand upright as much as possible. This includes with our swing. Coming out of the swing early has been something that I gave up trying to fix and decided to just adapt my swing to it. I play to a 9 now and feel that will go down but it has only gotten better after I decided to adapt a swing to my body rather than trying to emulate what YouTube tells me.

  8. Ardbeggar

    Oct 13, 2017 at 8:48 am

    I’m convinced! I’m going to start practising getting taller.

  9. larry

    Oct 13, 2017 at 8:26 am

    terrible read

  10. MB

    Oct 13, 2017 at 2:45 am

    This needs a good 25-year study and not just some short term earnings based off the Fedex Cup race.

    • Grizz

      Oct 13, 2017 at 2:57 pm

      I agree, a much longer study would be better. Nicklaus was what? 5’11” and could drive the ball with old equipment over 300 yards. His short game lacked though, but I think that is because he hit more greens and didn’t need the short game as much and didn’t practice like he should.

      I also think the study needs to include arm length and leg power and core strength. I’m 6 ft. But have the arms of the average length of someone 6’3-6’4. With that fulcrum/leverage and very strong and quick core, I’m long off the tee and fairly accurate. But my shorter mid-range 30-80 yards is the worst part of my game. It’s not the lack of practice but I think the long arms have trouble with getting into that rhythm.

  11. Mark

    Oct 12, 2017 at 8:21 pm

    May I suggest you search for an excellent discussion in the Clubmaking forum on fitting clubs for tall golfers. If you do bother to read this you will realise that your statement ” And yet, realistically, the most an iron can extended is about an inch before it becomes unmanageable.” reveals you to be someone who has limited club fitting experience.

  12. Casey Svejkovsky

    Oct 12, 2017 at 4:38 pm

    If you look at Phil Mickelson who’s 6’3″, he hits it all over the place and still finds a way to win tournaments. It all comes down to who has the best short game, at the end of the day, not who can hit it the straightest. Coaches now can find away around a disadvantage

  13. Bishop

    Oct 12, 2017 at 4:19 pm

    I feel height provides no advantage to a player. As a 5’6″ hack, I’m still able to consistently out-drive most of my playing partners, and all of them are taller than me.

    A couple of big-hitters who are short: Ben Hogan (who was 5’7″ and 135 pounds) and Rory (who’s also 5’7″).

    • M. Vegas

      Oct 12, 2017 at 4:52 pm

      5’6” is probably rounded up a lil…
      Not much luck with the cart girls, I’d also bet

      • Peeny

        Oct 13, 2017 at 2:46 am

        Who cares if you are taller or shorter!? This game is a game of adversity (for everyone).
        This article and these comments just seem to bash based on a physical trait that people have no control over, and has the same framework as racism. C’mon guys – just go out there and have some fun. Don’t worry about what everyone else is doing.

    • Cornwall1888

      Oct 13, 2017 at 11:26 am

      Mcilroy is about 5’9″

      • Bishop

        Oct 13, 2017 at 3:05 pm

        Thanks for the correction, Cornwall. I had understood that he was shorter, but after researching, you’re definitely right.

  14. Kurt Guldi

    Oct 12, 2017 at 2:44 pm

    Not a bad article. Though I feel like it is pretty generic. I’m a taller player at 6’3″. However, my arms and legs are short for my height-(72″ arm span, 30″ inseam”). So for example, the section referring to club length….. someone who is 10″ taller will also generally have longer arms which would offset the height difference somewhat. Also, someone like me who is taller but has shorter legs, doesn’t have the same issues with lower body instability as someone who has the typical leg length.

    • Mat

      Oct 12, 2017 at 3:54 pm

      Agreed. Let’s do the same calculation by Wingspan:Height ratio.

    • 2putttom

      Oct 12, 2017 at 8:47 pm

      Kurt your nick name shall be T Rex :~)

  15. Sour Grapes

    Oct 12, 2017 at 12:49 pm

    It is an advantage when it comes to length only IMO. Being taller or shorter will not help one make better contact with the ball, impart more or less feel, or result in more putts being sunk. However, If you take two golfers of similar abilities, the taller golfer will hit longer drives and will be 1-2 clubs longer throughout the bag, which does correlate to a distinct advantage to me.

    You do not see short guys like Brian Harmon winning on the longer PGA Tour courses that stretch to 7500 plus yards.

  16. Matt

    Oct 12, 2017 at 12:39 pm

    Gotta love golf. Still to this day the most “egalitarian” sport physically. Which is why golfers are the most talented athletes on Earth. We have basically the entire world population to compete against. Those other sports have about 3% of the population to contend with. The reason is so much force in a golf shot comes from the player’s athletic ability to deliver a large spring into the back of the ball. If coordinated enough a relatively “weak” athlete like Justin Thomas (I am comparing him to what is required to even be on the gridiron or baseball diamond), can leverage a golf club and hit the ball further than those much larger. Its athleticism to use a golf club properly, but the club is a huge equalizer. A baseball bat does not flex much, its basically brute force with all the energy coming purely from the body. Football and basketball have obvious physical limitations, with basketball so ridiculous is almost funny – literally freaks of nature. How many 6’9″ people do you see, you could literally go weeks in a big city and not spot one, not to mention 7′ or something).

  17. Tommy

    Oct 12, 2017 at 12:09 pm

    I’ve said all this for years. With their short irons, taller players can have trouble even reaching the ball properly. Look at Keegan Bradley, how he’s all bent over and contorted to reach it properly. It’s very tough to fit a taller person with club length…almost impossible for someone with longer legs.

    • C

      Oct 12, 2017 at 2:45 pm

      Pretty sure Keegan is properly fit into his clubs. That’s just his stance and swing.

    • Scott

      Oct 13, 2017 at 10:05 am

      I will say the difficultly in fitting taller amateur players is the day to day variation in the address position which causes a number of the items discussed in the article. I am about 6′ 1″ or so with a very long wing span. I have difficultly maintaining what I feel is a proper address on a day to day basis. Just something that needs to be worked through

  18. Greg V

    Oct 12, 2017 at 11:49 am

    In the days of persimmon, it was helpful to be “closer to your work.” Look at players such as Tom Watson, Lanny Wadkins, Ben Crenshaw. Even Jack Nicklaus was only 5′ 10″. Now that 460 cc drivers are the norm, and good lightweight graphite shafts make longer clubs more feasible, golfers up to 6’2″ or 6’3″ are still plenty close to their work.

    • Bruce Ferguson

      Oct 12, 2017 at 1:25 pm

      I’m 6’3″. As the the argument of longer limbs giving an advantage, I can’t say. I can say that, in my experience, a big reason I don’t play blade-sized irons is that they look so tiny from my height. If I were 5’9″ or shorter, I might be more confident playing a compact iron head. I might also fit better in some of those sports cars I fancy . . .

  19. Ryan

    Oct 12, 2017 at 11:45 am

    Average height of an American male is 5’9”. Only Brian Harmon is shorter. Everyone else is average or above… feels like a correlation to me.

    • C

      Oct 12, 2017 at 1:29 pm

      Came here to say this.

    • Dan

      Oct 13, 2017 at 1:20 pm

      I was going to pint this exact thing out. The average American male is 5’9″ now, and back when I was a kid it was 5’7″, that was when Jack playing so even then he was 3″ above the norm. I think there is no doubt height is an advantage, it’s hard to ignore physics and those extra lever lengths help. Two people of exactly the same intrinsic skill, will perform differently because of the physics involved if they are different in height, or other dimension. Comparing the top golfers with average height shows that most are above average, and if you look at women’s golf this evidence becomes even more profound.

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Legend Rees Jones speaks on designing Danzante Bay in Mexico

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Hall-of-Fame golf course architect Rees Jones talks about his newest course design, Danzante Bay at Villa Del Palmar in Mexico. Also, Jeff Herold of TRS Luggage has an exclusive holiday discount offer for GolfWRX listeners!

Click here to listen on iTunes.

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The Book That Almost Wasn’t a Book: Ben Hogan’s “Five Lessons”

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Five Lessons: The Modern Fundamentals of Golf,” written by Ben Hogan and Herbert Warren Wind, continues to be the largest selling golf instructional book in history. This year marks the 60th anniversary of the book, which was first published in 1957.

Sports Illustrated

The story of how the book was published revolves around Sports Illustrated, which was owned by Time Magazine. The weekly magazine launched in 1954 as an experiment to see if an all-sport publication could survive. In 1956, the publication was on the brink of disaster, having yet to find its audience.

This is the backdrop against which Sydney James, the magazine’s managing editor, received a call from Ben Hogan. Hogan had an idea for an article. Would Sports Illustrated be interested?

James promised to get back to him shortly with an answer. And he did, telling him that the magazine would be very interested in collaborating with him, and that he would begin making the necessary arrangements to get the project off the ground.

Texas Three-Step

James explained his plan to Hogan, which was to arrange for the magazine’s most talented writer, Herbert Warren Wind, and top-rated freelance illustrator, Anthony Ravielle, to visit Hogan in Fort Worth to further discuss his idea.

“Would that be agreeable” he asked?

“Yes,” Hogan replied. He would make himself available as needed.

Writer and Illustrator

Herbert Warren Wind, a graduate of Yale University, was not just a writer, but a literary craftsman. He was without question the finest writer of his time, contributing regularly as a columnist for The New Yorker magazine from 1941-47.

For his part, Ravielle was quickly earning a reputation as one of the most talented illustrators in the country. His expertise was drawing the musculature of the human body in life-like detail. And then having the unique ability to convey a sense of motion with the human form.

A Single Idea

A few weeks later, the two met with Hogan at his office in Fort Worth, Texas. They then made their way to Colonial Country Club. And once there, they walked out to a part of the course where they would not be disturbed. And then Hogan began to explain to the two men what he had in mind.

As they listened to his ideas for the article, they suggested that he consider a five-part series. What they proposed was a sequential pattern of lessons beginning with the grip, the setup, the backswing, and the downswing. The fifth chapter would be a summary and review of what had been presented in the first four chapters.

Hogan liked the idea and agreed immediately.

As Hogan began to explain his thoughts on the swing, Wind began to scribble in his notebook, not wanting to miss a single word. (In later years, when interviewing a subject, modern-day reporters would use a tape recorder, but at that time it had not yet been invented.)

Wind would at times stop Hogan to ask a question or to clarify an important point. And when he reached the point at which he couldn’t possibly absorb another thought, Wind gave way to Ravielle, who armed with a still camera, snapped one photograph after another, capturing the various positions that would ultimately mirror Hogan’s thoughts.

During the next few days, Hogan continued to elaborate on his theories about the golf swing and the logic behind them. As they finished, the three men agreed that they would meet again, either at the end of 1956 or after the first of the year.

Scratch Board

After returning to New York, Wind began writing a rough draft of the five-part series. At the same time, Ravielle started working from the photographs that he had taken earlier. He began by drawing pencil sketches that he would later show to Hogan for his approval before moving on to the final version.

The three gathered together again for a week-long session in January 1957. Hogan was extremely impressed with Ravielle’s sketches, believing that he had managed to capture the very essence of what he was attempting to covey to his would-be readers.

The pencil sketches would be transformed a final time using a “scratch-board” technique that Ravielle had mastered. The scratch-board technique created a uniquely vivid picture, which invited the reader to reach out and touch the seemingly life-like image on the page.

Wind’s spirits were buoyed after meeting with Hogan a second time as he wrote, “Hogan had gone into a much more detailed description of the workings of the golf swing then we had anticipated. Moreover, he had patently enjoyed the challenge and had given it everything he had.”

On returning to New York, Wind and Reveille begin working together, side by side, laying out the text, the illustrations, and captions in page form for each of the five chapters.

Seminole Review

As Wind recounted, “When an installment was completed and had gone through the production department, we airmailed photostats of the pages to Hogan, who was in Palm Beach getting ready for the Masters. I would telephone Ben at his apartment at an appointed time each week, and we would go over each paragraph line by line. A session usually took between 45 minutes to an hour.”

During these sessions, as they reviewed the copy, Hogan was insistent that each word and phrase precisely communicate exactly what he intended to say. Wind recalls one example, when he had written “that at a certain stage of the swing the golfer’s weight had shifted to his left side.” Hogan corrected, “Let’s not say left side,” Adding “That isn’t accurate. In golf, there’s no such thing as a player’s left side. At this point in the swing most of the golfer’s weight is on his left foot and left leg.”

Wind found these discussions exhausting as Hogan worked his way through the copy with a “fine-tooth comb.” As wind wrote, “After these protracted checking sessions with Hogan, I did some deep-breathing exercises to relax myself, but I also had the bracing feeling that even Sherlock Holmes wouldn’t be able to detect a smudged adjective or a mysterious verb in the text.”

As they were nearing completion of their work, Hogan asked Wind if he had any suggestions for the series name. As Wind recalls, “I thought for a long moment and then tossed up ‘The Fundamentals of Modern Golf?’”

Hogan mulled it over for a moment and then asked, “How about ‘The Modern Fundamentals of Golf?’” Wind agreed that the reversal in wording was a definite improvement. The series now, for the first time, had both a name and an identity.

The Magazine and the Book

The series was very successful, of course, boosting not only the sales of the magazine but also its circulation. The content of what would eventually become the book appeared in five installments beginning with the March 11, 1957 issue, which in Wind’s exact words, “sold like hotcakes.“

The book was released some five months later in September as a joint venture between Hogan and the magazine.

A Triple Play

Why has the book endured?

The first reason is because of the public’s fascinated with Hogan, not only as player, but as a man. He was a great ball-striker, maybe the best of all time, but there was more to the man than his ability to play golf. He is one of the more complex sports figures in the pantheon of great players. He was a man of secrets who preferred the shadows to the light.

The second reason is the wonderful prose of Herbert Warren Wind, which flows with ease from one paragraph to another, giving the reader at times the feeling of floating on air from one sentence to another.

The third reason is the illustrations of Anthony Ravielle, which describe in dramatic fashion the essence of what Hogan wanted to convey to the reader.

“Five Lessons” was then the collaboration of three men, each one of them the very best in their fields. They were, through luck and circumstance, thrown together in space and time. And maybe once joined together, they sensed the opportunity to create something very special with one purpose in mind — to write one of the best golf instruction books ever. And they succeed.

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Bag Chatter: An Interview with Uther Supply

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Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email mailbag@golfwrx.com for consideration. This interview is with Daniel Erdman of Uther Supply.

Tell us about Uther. How do you pronounce that? What are you all about? How did you start?

It’s actually pronounced “other.” We’ve gotten that question a lot and, to be honest, we’re kind of OK with it. We wanted to brand ourselves as unique, so we think it fits well. We want to create products that no one else creates. That could be towels in unique prints or some other golf goods outside of that. We’re targeting the customer that wants to be different as well…people who want to demonstrate their unique personalities.

Forgive me for being a little direct, but golf towels may not strike a lot of people as being something a lot of people would start a business with. Were you seeing a lack of something in the marketplace somehow? What prompted you to start this company selling golf towels?

It may not be conventional and I definitely recognize that. Some of my friends have laughed at me for starting a golf towel business. I guess it hit me when I was working at private clubs (I have worked at The Thornhill Club and Ladies’ Golf Club of Toronto). When you work in the back shop and storage facility, you handle a lot of golf bags. I just noticed rows and rows of bags that all look the same and I thought it made a lot of sense to inject some personality into it. You know, people go crazy for how all the pros personalize their wedges and their bags. They buy towels and bag tags from courses like TPC Sawgrass and Pebble Beach to personalize their stuff, but in the end it all kind of blends together. Billy Horschel’s octopus-print pants at the 2013 US Open was something that always stuck out in my mind and in that moment when I was staring at all those bags, it all kind of came together in a way. I thought we could really add something to the marketplace.

What do you think differentiates your products from others in the marketplace? Why do you think people would buy your products?

We’ve already addressed the fact that we offer different and bold prints, but that’s obviously the first thing that most customers will notice. Beyond that, though, we put a lot of attention to detail into our products. We went through 40 different suppliers to get things right. My grandparents had a really successful flooring mat company when I was growing up. Watching them run the family business gave me the bug at a very young age to start my own business. It also taught me how much quality matters and getting the right suppliers and materials. It was so much more difficult back then without the internet, but now, a quick google search just does so much of the legwork for you.

Uther Supply’s golf towel lineup

Something that I think is very interesting here is you’re very young at only 22 years old. A lot of the people I’ve talked to recently have been in their twenties as well. Tell me a little bit about what it took to start this company. Did you have to secure an investment? A lot of people shy away from starting a company for fear of the hill being too steep to climb, if you will. Since you’re in the process of climbing it, what’s that actually like?

It definitely was difficult. The only outside funding I got were some grants and loans from business accelerator programs. Those helped tremendously. I remember having to place a very large order at my supplier at the same time my one of my funding opportunities was being processed. That particular one only had like a 20 percent acceptance rate, and if I didn’t get it, I honestly wasn’t sure how I was going to fund the order. The way everything happened to be timed, I had to I place my order before I heard back from my funding application to meet a deadline. It turned out I was accepted, so that was a relief, but it was definitely pretty stressful. You know, in the beginning, you’re working for months before you generate any income. You’re doing everything for the first time like sending stuff through customs, dealing with suppliers, collecting transactions, you name it. You’re bound to make mistakes along the way and when you have zero money coming in, the mistakes you make hurt so much more. You have no processes or systems in place. It’s something you need to accept for what it is and grind through it. Social media helped accelerate things quite a bit (including meeting my sales partner Luke through Instagram). Selling on Amazon and going to the PGA show last year gave us a boost as well. It’s hard to say what the hardest part is specifically. It’s just the grind in the beginning trying to get momentum behind it. Once you get over the hump, it’s really exciting and fun, but getting up to that point is definitely not easy.

It should also be mentioned that you’re based out of Canada. A lot of people would assume being in the Great White North would make the game of golf a challenging proposition. How long/short is your golf season in Ontario? How do you stay sharp over the Canadian winters? And what’s the craziest thing you’ve ever done to play golf when it’s far too cold for most of us? To what lengths will you go?

It can get interesting for sure. I first started golfing because of my hockey friends. Yes, a lot of us do play hockey up here. It was a natural transition for a lot of us to play hockey in the winter and golf in the summer. However, if you do happen to get a golf itch in the winter, you will have to get creative. It’s pretty easy to go to just an indoor simulator to practice. Sometimes I would go to Golf Town (our version of Golf Galaxy) to pretend to demo clubs in order to practice my swing. That can get you by for a while, but it’s not the same as hitting an actual golf ball and watching it fly through the air, you know? So when you get to that point, there’s a nice indoor/outdoor range near me with covered, heated hitting bays. Our golf season is from like April through October, so that leaves a lot of time in between. Golf vacations become necessary sometimes.

Before starting Uther, you alluded to your experience working at golf courses. First off, you must have some good stories. No need to mention any names, but what’s your favorite story from that stage of life? Also, what was it like to go from working at a club to having to court those golf clubs to become your customer, stock your products, etc? Was that really easy or really difficult?

Well, I have a bunch of stories involving golf carts. Just in case the old golf directors read this, I won’t give too many details. Working at a course is great. You can’t get a better “office” than going to the course every day. There’s nothing like watching the sunrise on a dew-covered golf course, especially when you’re being paid. Some of my best memories were after tournaments where three of us guys would clean like 80 golf carts. We would all have fun and get to know each other. It didn’t really feel like work.

In both instances (working for a course and now selling to them), it doesn’t really feel so much like work. It does take a lot of work, don’t get me wrong, but it doesn’t feel like drudgery, that’s for sure. The difference is that there’s a lot more behind the scenes work that I’m doing now. We recently did a towel for the San Francisco Public Golf Alliance in collaboration with State Apparel. It took us a lot of back and forth to get that product right, but once we did, we came up with a custom, one-off product that our customers really loved. And watching them react to it was incredible. Stuff like that really keeps you going.

Bo Links, Co-Founder of the San Francisco Public Golf Alliance, holding custom towel developed with Uther Supply

This question is unabashedly inspired by (ahem…lifted from) one of Rick Shiels’ recent posts. (Giving credit where it’s due here). If you had to “Tin Cup” it (i.e. play a round of golf with only one club), what club would it be and how many extra strokes do you think it would take? So, if you were to play your home course, your normal score is what? And what would your “Tin Cup” score be, you think?

If I had to choose one club for a Tin Cup round, I think it would be a five iron. My home course (and the public golf course I worked for) is Richmond Hill Golf Club. It’s only like 6,000 yards, so I feel like I could totally get by with a five iron and get on any green in 3. I typically shoot like an 80-85. I don’t think I would be that far off the number honestly. I trust the five iron, but also, I know my course pretty well and I think that club would suit it nicely. Now that you ask, though, I feel like I’m dying to try it!

What tour pro would you most like to have a beer with? Not necessarily the guy you’d want to play golf with or pick his brain about the game. Who do you think is the most likeable guy on tour? Who would you most like to befriend, if you will?

I would definitely have to go with Rickie Fowler. He’s got a bold style for sure, but he owns it and I really dig that. I love that he congratulates the other guys on tour and is supportive of them when they win tournaments. He seems so humble. He’s also really adventurous. He’s into motocross. I’m not into motocross, but I love the adventurous spirit. He just seems like a really cool guy from what I can tell.

It’s almost hard to believe, but the PGA Merchandise Show is fast approaching (January 23-26, 2018 in Orlando, FL for those who don’t know). Will you be exhibiting? What are you most looking forward to? That question is, of course, about what steps you think Uther will take, but also, are you looking forward to anything specific from other manufacturers? What companies’ booths are you planning on going to?

We will definitely be at the show and we’re really looking forward to it. Come see us at booth 3988! I walked the show last year but wasn’t exhibiting, so I would go up to potential customers and pitch my products to them. That was a lot of work and it was quite stressful being out on a limb like that. We’ve been working on this year’s show since August and I think it’s going to be a ton of fun. We’ve got some really cool stuff planned. You also get to meet so many people there, which is just a blast. As far as other stuff I’m looking forward to, Greyson Clothiers is definitely at the top of the list. Charlie’s story is so interesting and I just love their products.

Uther Supply plaid towel on the course

Lastly, what do you guys have in the works? Are there any product releases forthcoming? Tell people how to find you on website, social media, etc.

So, the big news is that we will be expanding beyond golf towels. We will be launching some gloves and hats that I’m really excited about. We have six different golf gloves as well as bucket and baseball hats we’ll be rolling out in some very fun prints and colors (because that’s what we do). Definitely a good idea to check out our website, which is www.uthersupply.com. The website has a link to sign up for our email list which will send out some discount codes from time to time. There will also be some exclusive and limited-edition products on the website at times too. @Uthersupply is our handle on all social media platforms. Business customers can reach us at contact@uthersupply.com to collaborate with us on custom products. We’d love to have people come see what we’re about!

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