Recently, the attention of the golf world was focused on North Carolina as the PGA Championship was being held at Quail Hollow in Charlotte. I was there for three days and while the golf and the hospitality were great, the heat and humidity left me feeling like I had spent three days in a car wash.
Fortunately, relief was on the way in the form of a trip to Primland Resort, located in Meadows of Dan, Virginia. Typically it is about a 2.5-hour drive from Charlotte to Primland, but I had some special help in shortening the trip. Mercedes-Benz, a partner of the PGA of America, was kind enough to provide transportation in the form of a 2017 Mercedes-AMG C43 Cabriolet. Outfitted with a 3.6-liter AMG BitTurbo that cranks out 362 horsepower, the C43 goes from 0-60 mph in 4.6 seconds and from Charlotte to Primland in not a lot more than that. Fully loaded with leather interior, state-of-the-art stereo, 9-speed transmission and enough room for clubs, my suitcase and a beautiful hitchhiker (didn’t happen), the C43 was the perfect combination of power and finesse. To avoid the law dogs I won’t say exactly what my top speed was on the way to Primland, but suffice it to say that if it was a golf score I would have been worse than a double bogey golfer. To quote the great humanist philosopher Ferris Bueller, “If you have the means, I highly recommend it.”
So the C43 put me in just the right mood to visit one of the most exclusive golf destinations in the country, a description that fits Primland despite its comparatively low profile. The vision of Primland’s founder, energy magnate Didier Primat, was to create a place of “immense beauty” for his guests that features refined dining, world-class golf and other exceptional outdoor experiences. Didier Primat died unexpectedly in 2008 at the age of 64, but he had instilled the commitment in his eight children, and they have continued the pursuit of resort perfection.
Spread over 12,000 mountain acres, Primland is sprawling and somehow intimate at the same time. Accommodations at the resort range from the simple to the sumptuous. Rooms and suites in the Lodge make you feel like you’re in one of those 5-star European chalets where stars and royalty go to avoid paparazzi. Natural wood and stone floors combine with high tech and a Continental attention to detail (huge bathrooms, automated window shades, down pillows, extra large robes) give you that special feeling that only the best places seem to generate. Guests can choose from the comfort of the Lodge, choose one of the cottages that are perfect for groups, or opt for the simplicity and seclusion of the rustic cabins known as “Treehouses.” The views, as you would expect from a treehouse, are amazing.
The acclaimed Highland Golf Course is as spectacular as the rest of the resort. Featuring breathtaking views of the peaks and valleys of the Blue Ridge Mountains, the course was designed and opened in 2008 by renowned architect Donald Steel (his portfolio includes work at Enniscrone, Royal County Down and The Old Course at St Andrews). The Highland course does indeed give the feel of a Scottish highlands links, with plenty of undulation in the fairways and a variety of humps and moguls guarding entry to the greens like buried sentries. Playing as apar-72 (150 slope/75.1 rating) at just over 7,000 yards from the tips, the course is both beauty and beast, especially if the wind kicks up.
The course offers demanding tee shots that have either deep forest or steep falloffs into the valleys below ready to swallow errant attempts. The greens are massive, allowing for a wide range of interesting pin placements. Featuring bent grass from tee to green, the track is immaculately maintained, a testament to the work of Head Pro Brian Alley and Superintendent Brian Kearns. “This is a course that has that certain something; you never get tired of looking at it or playing it,” Alley says.
PGA Tour stars Fred Couples and Jay Haas agree, as they are on the host professional staff at Primland and are frequently on property. The critics also agree, with Golf Magazine rating the track as No. 2 among Courses You Can Play in Virginia. Golf Digest has it as No. 31 among Public Courses in America. I had the opportunity to play a round on The Highland course with Haas, who was there hosting an outing and celebrating his wife Jan’s birthday. Haas demonstrated exactly what is need to score well; always be thinking one shot ahead and take advantage of scoring opportunities when they are presented. I hit the ball about the same distance as Haas and had a great ball striking day, but a few wayward wedges and over-ambitious approaches cost me. I shot an 82 and Haas put up a 66 like he was taking candy from a baby.
Off the course, Primland offers a full menu of options to enjoy the natural beauty that surrounds you. There is an outdoor center that features sporting clays, ATV treks, hiking, biking, fly fishing, and more. If you want to do something the property doesn’t offer, the eager and experienced staff will likely be able to accommodate you. If you are more of an indoor cat, the world-class spa is available to massage your cares away. There is also a private theater where you can screen your favorite movies.
A unique feature of Primland is the Observatory, a domed silo that has been modified to house a powerful telescope that gives spectacular views of the planets and stars. The Observatory is available by appointment, and it shouldn’t be missed.
As for the dining experiences, they are also stellar. If you want to get fancy, try Elements, where the farm to table menu and wine selection are both outstanding. If you want to stay casual, try the 19th Pub (note: they make a PERFECT martini).
Founder Didier Primat loved the outdoors and was a committed to providing a place where people could come and experience it. Whether you are playing golf, riding horses, shooting clays or watching shooting stars, it’s impossible to spend time at Primland without acquiring Didier’s affection for this special patch of land. It’s a little out of the way, but definitely worth the trip.