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Titleist responds to Costco’s suit with 284-page countersuit

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Wondering how Acushnet/Titleist’s legal team would respond to Costco’s pursuit of a judgment that the Kirkland Signature ball didn’t infringe on any Acushnet patents? With creativity and overwhelming force, it seems.

Almost five months removed from Costco’s suit, Acushnet is predictably denying all claims, as well as filing a 284-page countersuit of its own. The substance of the suit: Alleging the Costco ball infringes on 10 Acushnet patents.

But this isn’t all: Titleist is also taking issue with the Kirkland Signature Guarantee. You know, the company’s proclamation that, “Every Kirkland Signature product is guaranteed to meet or exceed the quality standards of the leading national brands.”

Acushnet suggests there’s no way a Costco private label product of the same quality as the Titleist Pro V1. Thus, in this case, the Guarantee amounts to false advertising.

In this case, the Kirkland Signature Guarantee, Acushnet alleges, is intended to deceive consumers into believing the Kirkland Signature ball “meets or exceed the quality standards” of Titleist’s Pro V1 line. Further, Acushnet doesn’t believe Costco has conducted the comparison testing required to make the such claims and guarantees.

Kirkland_Signature_Box

Acushnet, in the countersuit, indicates it has done the requisite comparison testing between the Kirkland Signature ball and the Pro V1/Pro V1x. The company found Costco’s ball didn’t go as far across a range of swing speeds, had less back spin, and was less durable.

Not only should the court declare Costco is infringing on the 10 patents in question, the countersuit says, but Costco should pay three times “adequate damages” for the infringement. Even further, Acushnet wants Costco to hand over three times Costco’s profits on the K Sigs.

As of now, Acushnet is not asking for a specific amount in damages. Rather, the company is seeking a jury trial to determine infringement and damages.

This all began with a letter from Acushnet in December. The Pro V1 manufacturer told Costco it believed the company was engaging in false advertising and infringing on company patents. Costco filed its aforementioned suit in mid-March. Acushnet 284-page countersuit represents a response to that motion.

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Equipment

Callaway Golf launches new titanium Jailbreak-powered Super Hybrid

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Callaway Super Hybrid

Callaway Golf aims to redefine what a hybrid can be with the introduction of the all-new, multi-material, titanium-powered Callaway Super Hybrid for 2020. Built to offer the distance, ball speed and forgiveness of a fairway wood, with the added benefit of being built into a hybrid chassis, the Callaway Super Hybrid is the designed for those golfers that want control without sacrificing distance.

Creating a hybrid that performs like a fairway wood takes some serious engineering, and in the case of the new Callaway Super Hybrid, it means pulling out all the stops with technology and packing it all into one finely tuned club.

Here’s everything the R&D team at Callaway has been able to accomplish with this hybrid design

2020 Callaway Super Hybrid: Details

High-Strength Titanium Face insert

The Titanium face insert of the Super Hybrid promotes greater ball speeds and ball speed consistency thanks to variable face thickness, according to the company. Adding in Callaway’s proven Jailbreak technology helps stiffen the total structure of the clubhead’s titanium body. This places, as Callaway says, more impact load on the Face Insert to push the limits of flex and ball speed retention.

Light Weight Carbon Crown

An all-new T2C Triaxial Carbon Crown has a tighter weave than other composite crowns used in the past which increases strength and saves weight versus a traditional hybrid’s steel crown. The weight savings are then redistributed within the head to lower the Center of Gravity, and raise MOI for consistent distance on mishits.

Full Titanium Body With Precise Tungsten Weighting

Using a titanium body (the crown not withstanding) allows Callaway engineers to place a large volume of tungsten into the heel and toe of each clubs to once again increased MOI and optimized ball flight.

Using the same Metal Injection Molded Tungsten Weighting technology seen in other Callaway clubs, including the Epic Star line, Callaway is able to place a very high volume Metal Injection Molded (MIM’ed) tungsten weight to optimize CG for launch and control. How much tungsten you might ask? 68 grams per head—that’s close to 30 percent of the average hybrid’s total head mass!

Tech Specs and Options

The Callaway Super Hybrid will be available in three loft options, all three of which will also be available in left-handed. The stock shaft is the popular Mitsubishi Chemical Tensei CK PRO Orange 80 Hybrid shaft, but like anything Callaway, it will also include a large amount of no-upcharge options for custom orders.

Callaway Super Hybrid Pricing and Availability

The Callaway Super Hybrid is now available for preorder with retail stock hitting shelves on November 1st.

MSRP: $319.99

 

 

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Whats in the Bag

Jason Day WITB 2019

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*Equipment accurate as of The Challenge: Japan Skins

Driver: TaylorMade M6 (10.5 degrees)
Shaft: Mitsubishi Rayon Kuro Kage Silver Dual-Core TiNi 70X

3-wood: TaylorMade M6 (15 degrees)
Shaft: Mitsubishi Rayon Kuro Kage Silver Dual-Core TiNi 80X

Irons: TaylorMade P760 (3-PW)
Shafts: True Temper Dynamic Gold X Seven

Wedges: TaylorMade MG2 (50, 54, 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade Spider Tour Itsy Bitsy Black (2015)

Grips: Golf Pride Tour Velvet Cord

Ball: TaylorMade TP5

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Whats in the Bag

Justin Thomas’ winning WITB: 2019 CJ Cup

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justin-thomas-winning-witb-justin-thomas-witb

Driver: Titleist TS3 (9.5 degrees)
Shaft: Mitsubishi Diamana ZF 60TX

justin-thomas-witb-driver

3-wood: Titleist TS3 (15 degrees)
Shaft: Mitsubishi Tensei CK Pro Blue 80TX

5-wood: Titleist 915Fd (18 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 Tour Spec X

Irons: Titleist T100 (4-iron), Titleist 620 MB (5-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Vokey Design SM7 (46, 52, 56 degrees), Vokey Design SM6 (60 degrees)
Shaft: True Temper Dynamic Gold Tour Issue S400

Photo via Vokey Wedge Rep Aaron Dill

Putter: Scotty Cameron X5

Grip: SuperStroke Pistol GT Tour

Ball: Titleist Pro V1x

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How @justinthomas34 marks his @titleist Pro V1x ????

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Grips: Golf Pride Tour Velvet Cord

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