Connect with us

Equipment

Titleist responds to Costco’s suit with 284-page countersuit

Published

on

Wondering how Acushnet/Titleist’s legal team would respond to Costco’s pursuit of a judgment that the Kirkland Signature ball didn’t infringe on any Acushnet patents? With creativity and overwhelming force, it seems.

Almost five months removed from Costco’s suit, Acushnet is predictably denying all claims, as well as filing a 284-page countersuit of its own. The substance of the suit: Alleging the Costco ball infringes on 10 Acushnet patents.

But this isn’t all: Titleist is also taking issue with the Kirkland Signature Guarantee. You know, the company’s proclamation that, “Every Kirkland Signature product is guaranteed to meet or exceed the quality standards of the leading national brands.”

Acushnet suggests there’s no way a Costco private label product of the same quality as the Titleist Pro V1. Thus, in this case, the Guarantee amounts to false advertising.

In this case, the Kirkland Signature Guarantee, Acushnet alleges, is intended to deceive consumers into believing the Kirkland Signature ball “meets or exceed the quality standards” of Titleist’s Pro V1 line. Further, Acushnet doesn’t believe Costco has conducted the comparison testing required to make the such claims and guarantees.

Kirkland_Signature_Box

Acushnet, in the countersuit, indicates it has done the requisite comparison testing between the Kirkland Signature ball and the Pro V1/Pro V1x. The company found Costco’s ball didn’t go as far across a range of swing speeds, had less back spin, and was less durable.

Not only should the court declare Costco is infringing on the 10 patents in question, the countersuit says, but Costco should pay three times “adequate damages” for the infringement. Even further, Acushnet wants Costco to hand over three times Costco’s profits on the K Sigs.

As of now, Acushnet is not asking for a specific amount in damages. Rather, the company is seeking a jury trial to determine infringement and damages.

This all began with a letter from Acushnet in December. The Pro V1 manufacturer told Costco it believed the company was engaging in false advertising and infringing on company patents. Costco filed its aforementioned suit in mid-March. Acushnet 284-page countersuit represents a response to that motion.

Your Reaction?
  • 130
  • LEGIT26
  • WOW18
  • LOL28
  • IDHT3
  • FLOP8
  • OB9
  • SHANK233

Whats in the Bag

Rory McIlroy’s winning WITB: 2019 Tour Championship

Published

on

Driver: TaylorMade M5 (9 degrees set at 7.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White 70 TX

rory-mcilroy-witb-tour-championship-driver

Fairway wood: TaylorMade M6 (15 degrees)
Shaft: Mitsubishi Tensei CK Pro White 80 TX

rory-mcilroy-witb-2019-3-wood

Fairway wood: TaylorMade M5 (19 degrees)
Shaft: Mitsubishi Tensei CK Pro White 90 TX

rory-mcilroy-witb-tour-championship-5--wood

Irons: TaylorMade P750 (4), TaylorMade P730 (5-PW)
Shafts: Project X Rifle 7.0

rory-mcilroy-witb-tour-championship-8-iron

rory-mcilroy-witb-2019

Wedges: TaylorMade Milled Grind (52, 56, 60 degrees)
Shafts: Project X Rifle 6.5

Putter: TaylorMade Spider X Copper

rory-mcilroy-witb-tour-championship-putter

Ball: 2019 TaylorMade TP5 (#22)

Grips: Golf Pride Tour Velvet Cord

Rory McIlroy WITB Tour Championship

Rory McIlroy WITB Tour Championship

Your Reaction?
  • 26
  • LEGIT2
  • WOW2
  • LOL1
  • IDHT0
  • FLOP0
  • OB0
  • SHANK1

Continue Reading

Equipment

From the GolfWRX Vault: The story of the sand wedge

Published

on

In addition to continuing to look forward to new content that will serve and engage our readership, we also want to showcase standout pieces that remain relevant from years past. In particular, articles with a club building or instruction focus continue to deliver value and convey useful information well after their publish dates.

We want to make sure that once an article falls off the front page as new content is covered it isn’t relegated to the back pages of our website. We hope that you’ll appreciate and find value in this effort.

Cracking open the vault: In this 2015 piece, Mark Donaghy, author of “Caddy Attitudes,” looks at the game-changing history of the sand wedge, reminding us that “compared to the early days of golf, however, bunker play is relatively easy.”

A taste of Donaghy’s excellent piece…

Prior to the 1930s, the best club for short approach shots was the niblick, roughly equivalent to today’s 9-iron or pitching wedge. The design of this club, however, featured a flat, angled face and virtually no sole, making it difficult to use in sand and other soft lies as it was prone to digging into the ground. Players had to pick the ball cleanly off the sand, which required a good lie. The other alternative for bunkers was the jigger; it was similar to a chipper with a short shaft, but little loft. Less loft prevented the club from digging in too much on soft lies, but the compromise was the low launch angle and it was useless at moving through the sand to dig out a buried ball. The club was also not ideal for approach shots from a greenside bunker, as a chip shot made with this club tended to roll for most of its distance. The club designers in those days were often blacksmiths who offered up all sorts of strange solutions to the bunker dilemma.

The rake iron…was invented by a Scottish optometrist who became fed up of having to remove sand from the eyes of golfers playing at the local links, and created a club designed to cast up less sand when swung.

The governing bodies soon began to clamp down on design and banned many offerings. Spoon clubs offered varying degrees of loft and allowed players to scoop their ball out of sand traps and deep rough. Some had bowl faces, others featured deeply grooved faces, but not all of these designs conformed. Walter Hagen was using a lethal-looking sand wedge in the late 1920s, with a hickory shaft and a smooth concave face with a lot of loft and about a half pound of weight in the flange. This was deemed illegal and soon became outlawed.

It is widely acknowledged that the biggest breakthrough in sand play appeared in the 1930s, and many connect Gene Sarazen with the design of today’s modern sand wedge. The story goes that he dreamed this club up after flying with Howard Hughes, the aviation tycoon, movie producer and scratch golfer. When Hughes’s plane took off, the flaps on the wings came down. We don’t know if alcohol or narcotics were consumed at the time, but Sarazen made a connection between the flaps and the flange you could add to a club that would allow it to slide through the sand and help the ball pop up

Check out the full piece here. 

Your Reaction?
  • 4
  • LEGIT1
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK1

Continue Reading

Equipment

WRX Spotlight: Swag Golf proto putter

Published

on

Product: Swag Golf proto putter

Pitch: From Swag “Swag is the brand that isn’t scared to push the limits in a conservative sport that isn’t evolving to meet changing styles. We like to listen to music on the course, we want to be bold, we love having fun, we love golf, and we’re going to express that both on and off the course. We aren’t going to try to sell you on how great our proprietary materials are and we don’t need to rely on clever marketing to sell more. We’re a no BS company. What matters is that our putters feel good and in turn make you feel good when putting. We have some crazy ideas, we love to tinker, and we experiment on how to perfect everything we do. ”

Our Take on the Swag Golf Proto putter

Though relatively new, Swag Golf has been making a big splash in the industry for their high-end and striking headcovers and accessories. Perhaps less talked about when it comes to the company is their putters – something which I feel is likely to change after testing out their prototype rainbow finish flat-stick.

The putter is beautiful from whatever angle you look at – but especially at address. Extremely smooth lines, and with full-shaft offset, the blade’s shoulders and bumpers are flawlessly balanced to frame the ball and let the putter sit perfectly square. The single line alignment aid enhances the look and is positioned right in the center of the blade’s sweet spot, while the CNC milled flat-stick delivers perfectly smooth edges – noticeably on the neck for a sublime and soft profile.

With a head weight of 354g, the putter from Swag feels exceptional in your hands over the ball. Every detail matters when investing in a premium putter, and the sensation of the stable and firm feel of the flat-stick as well as there being no wavering of the head, makes the putter feel like an extension of your body when standing over a putt.

The sound and feel of the putter is an area where Swag has knocked it out of the park. With a fly milled face from 303 Stainless Steel, the flat-stick delivers an incredibly soft feel at impact.

No vibration is felt on impact, even on long-distance putts. It never feels like your hitting the ball but more caressing it, which is a pleasant sensation when putting from downtown. What you get in terms of sound at impact is a low, deep pitched note from a putter which rolls beautifully on its axis and produces no vibration on slight mis-hits.

To nitpick, the company’s “black mid pistol tackified kangaroo leather grip” took some getting used to. Initially, it took a little away from how impressive the flat-stick feels in your hands, but it gradually becomes more comfortable.

Overall performance-wise though, the putter from Swag provides everything you could hope for from a high-end putter. Exceptional feel at address, painfully attractive profile and precision at impact.

As of now, the company boasts self-confessed “putting nerd” Kevin Streelman as their PGA Tour ambassador. Streelman is currently gaming the brand’s Handsome Too proto, and after experiencing the Swag rainbow proto for myself, the highest compliment I can give is that I would be surprised if he (and PGA Tour newcomer Rhein Gibson) are still the only Tour pros to game one of the brand’s flat-sticks in 12 to 24 months time.

In terms of an Anser-style putter, Swag packs a hefty punch with their numerous offerings. While I personally love the eye-catching rainbow finish (which has been blasted to remove some of the boldness), I realize it’s not for everyone. However, the company has plenty more traditional finishes on their array of flat-sticks, which you can find on their website here.

Whatever finish you prefer your putters to come in though, it’s unlikely that any department of Swag’s flat-sticks will leave you disappointed.

 

Your Reaction?
  • 42
  • LEGIT9
  • WOW3
  • LOL0
  • IDHT1
  • FLOP5
  • OB1
  • SHANK28

Continue Reading

19th Hole

Facebook

Trending