The first few words out of Niklas Bergdahl’s mouth were delayed because they were traveling across an ocean and six hours into the past. The delay is fitting because we’re discussing the future of golf and how the technology he’s been a part of for four years is changing that landscape. “We have a new radar system that we call an ‘ultra-high-frequency radar system’ that allows us to track the ball as it rolls across the green,” Bergdahl said. Bergdahl and his colleagues at Trackman Golf are rolling into a new frontier of golf analytics.
Trackman has become the premier launch monitor on professional circuits around the world, and with Dustin Johnson using it to rise to power as the most dominant golfer in the world, the company has gained the attention of casual fans as well. And for good reason. When I was at the Valero Texas Open in San Antonio on the last day of practice rounds, there were more players hitting balls with a Trackman than not. And when you fully understand the amount of actionable data provided by Trackman, it seems there’s no other way to truly maximize your game in today’s world.
There are things a launch monitor can see that no naked eye on Earth can. What I learned speaking with Bergdahl and other members of the Trackman team is that those things a launch monitor can see might make the difference, not only in a professional reaching the top spot in the Official World Golf Rankings, but also in a brand new golfer blossoming into an avid player.
Before we dive into the details of Trackman, I want to draw your attention to a couple of things. In 2003, Michael Lewis released Moneyball. Lewis’ book takes us on a journey into the front office of Major League Baseball’s Oakland Athletics organization. The A’s are notoriously one of the league’s poorest teams, but somehow in 2001, Billy Beane (the team’s general manager) built a team that won more than 100 games. How did he do it with less money than all but two other teams? Paul DePodesta.
DePodesta developed a system for valuing players based on statistics that created runs for the team. In DePodesta’s mind, nothing else mattered. Building a roster to create the most runs was the only answer, and the analytics used in baseball at the time weren’t good enough. There’s a long backstory that we could go into, but it would be better if you read the book. The bottom line is, before DePodesta came along and Billy Beane had the guts to trust him, nobody in baseball was thinking about the value of statistical analysis, or data at all. Moneyball changed that.
Fast forward to 2009: STATS LLC is the data-tracking company that supports the NBA with analytics. In the 2009 NBA Finals, STATS demoed its newly minted SportVU camera system that hovers above the court during NBA games and collects 25 data points per second. Let that sink in. Twenty-five data points per second. Keep that figure in mind for when we start talking about the “ultra-high frequency radar” and putting with Trackman.
The demo went well and at the start of the 2010-2011 season, four teams were using the SportVU technology in their stadiums: the Dallas Mavericks, Houston Rockets, Oklahoma City Thunder, and San Antonio Spurs. Within a couple of years, teams started to figure out what the practical application of this massive amount of data was, and in 2013, Zach Lowe penned a piece for Grantland outlining how the Toronto Raptors were using the data collected. In his piece, Lowe describes the program the Raptors developed to overlay the defensive schemes used by the team and compare them to every movement of every player during every single play. The result was the capability to produce a video such as the one below for every second of every game.
As you can see, the defensive players are represented twice: once by the lighter circle, called the ghost, and once by the white circle. The ghost is where the player actually is during the play and the white circle is where the staff thinks the player should be at any given time based on the defensive scheme adopted by the team. It’s pretty heady stuff. The application of sitting down a player and showing him this film is obvious. Trackman can do essentially the same thing with golf. And not just the full swing, but now too, with putting.
For the last half-decade or so, launch monitors have been able to provide us with the ball flight of players on television. Anyone who watches the sport from home wishes the broadcasts would show more and more of the colored line on the screen showing us how inferior we are to the professionals. But this article isn’t about the professionals, it’s about the little guy and how Trackman is changing the way we can enjoy the game.
Enter Trackman RANGE.
Along with Bergdahl (whom we’ll return to in a moment), I spoke with Matt Frelich, the VP of Sales and Marketing for Trackman. When I started this piece, I had a hypothesis in mind that the future of golf was personal launch monitors. That eventually we would get to a point where the technology was so affordable that most players could buy one with a little planning, much like rangefinders. Personal launch monitors exist today but in a limited capacity. And the difference between most of those and Trackman is really in the name of the company. Trackman uses Doppler Radar to actually track the entire flight of the golf ball (or whatever object it’s calibrated for), whereas most others use a snapshot reading from about 10 inches before and after impact.
Only a couple of minutes into my conversation with Matt Frelich, my personal hypothesis was blown to bits. For about 10 seconds, I was a little saddened, but what he shared with me soon after nearly made my head explode.
Imagine walking onto a driving range, setting your bag down behind a selected spot of turf and pulling your phone out. You scroll through your apps and select the Trackman app. Once you log on to the app, you’ll be connected to the Trackman server at said range, and then you’ll be prompted to hit a calibration shot. You take a swing, look at your phone once more, and the prompt will ask you, “Was this your shot?” You confirm it is and then you’re locked in.
Now for the next however long you’re at the range, Trackman will provide you the same data the pros are getting for each and every shot with the data hub right on your phone. While you’re checking your numbers, it will also be doing the same exact thing, at the same exact time, for the 75 other golfers hitting balls down range. And you didn’t have to pay a penny extra.
Trackman RANGE, in theory, looks like this.
This is a “single-radar setup”, which means that there is one 3-foot by 3-foot radar installed behind and above the range hitting area. The Trackman package includes the radar and server, and the app and will be available in your respective App Store. Trackman personnel come and install all the equipment at the range, and once installed, the system will track all shots within a 75-yard wide hitting area at the same time, providing unique data to each individual player. On natural turf, you’ll be able to move up and backward just as you do now. Trackman calls these “dynamic” bays as opposed to hitting off mats in what they call “fixed” bays.
They also have a “three-radar setup,” which is the same concept. Using it, the hitting area can be expanded from 75 yards to 130 yards in width.
I was blown away. The most incredible thing is that Trackman has developed the app to track all of your historical data no matter what range you go to; it’s all linked to an account within the app. What’s more, both the single and multi-radar setups will tell you the actual distance to targets on the range. Those flags that you’re currently shooting with a laser rangefinder will now appear on your phone screen. And when your shots land, you’ll know exactly how close you were to hitting the target, which is the most actionable part of the whole set up.
The other unique feature with Trackman and its ball-tracking radar is because Trackman is tracking the ball and not a snapshot of data before and after impact, you will get accurate data on how your ball reacts in poor conditions or high winds. There will be no more guessing as to how much the wind affected your 9-iron. You can see it, and you can learn to make those adjustments on the range instead of guessing on the course.
I asked Matt Frelich how long it would be before I could go and try out one of these ranges. “Assuming you’re willing to fly to Copenhagen, Denmark, you could try it out this afternoon,” he said. “As far as the U.S., our first range should be up by the end of August this year,” he said. I had to make him clarify. It was the first of May when we spoke on the phone.
“Wait, so you’re saying this isn’t a plan?” I asked. “It’s actually being executed as we speak?”
“Yeah, Trackman RANGE is happening right now,” Frelich said. “In fact, we had the multi-radar setup at the year’s first major. We tracked every shot hit on the range for the entire week. All the data you saw on the range during the coverage came from this setup.”
Now, one must keep in mind that Trackman RANGE will only provide ball data, not club data. The use of Trackman 4 is working its way into everyday teaching, however, and for good reason. In our conversation, Frelich and I also discussed the impact this technology could have on how the game is taught. He offered a scenario that resonated with me.
“Imagine you have this player who comes to you and is hitting a huge slice,” he said. “You look at his swing and determine that his swing path is too far outside to in. You give the player a drill to work on and he works on it for a few minutes, then goes back to hitting balls. He still slices the balls and you can’t see much difference in his swing. This continues for an entire lesson and the player leaves frustrated…” I stopped him and said this was the exact reason I’d only taken a couple of lessons.
“Wait, so you’re saying this isn’t a plan? it’s actually being executed as we speak?”
“But with Trackman, I can take that player and do the same thing, but I’ll measure his swing path currently and set an objective.” he said. “Let’s say 0 is the objective and he starts out at -10. I give him the drill, he works on it for a minute, then he starts hitting balls again. He still slices it, but this time his swing path is -8 instead of -10. It’s progress that my eyes can’t see and he likely can’t feel, but his path is getting better. Over the 15 or 20 swings, he gets it down to -6, then -2, then he hooks one and it’s +2. What we’ve just done is take a player who would have left really frustrated and changed his entire outlook because I can show proof that he was improving throughout the session. That’s the difference with using data and not using data.”
When the NBA implemented the SportVU camera system, they didn’t yet have the tools to process it on a practical level, but they knew that in order to constantly improve, they needed the data. Three years later the Raptors had developed a system that can tell each and every player how far out of position they were on each and every play. SportVU gave the NBA coaches and players actionable data that is virtually impossible to see and convey to the naked eye but can easily be conveyed and comprehended through the digital world. Trackman is doing the same thing with golf.
We’ve already seen what Trackman’s technology does for the best players in the world, but the best players in the world aren’t the future of golf. The kids and teenagers playing in junior tournaments, learning the game with this type of data, are the future of golf. The people who decide to pick up the game in their 40s, who will be able to go to a range with Trackman installed and can tell if their progressing, are the future of golf.
Trackman RANGE is cool, but the final frontier of data collection in golf is putting. To this point, radars have only been able to track objects in flight, which has proven difficult to adapt to putting. “What makes putting data difficult”, Bergdahl says, “Is the fact that the ball is on the ground, but also that the putter tends to get in the way. With the radar behind the putter, the follow through has given us trouble in the past to be able to see what the ball is doing. With Trackman 4, we’ve solved it.”
Bergdahl would go on to say that with the Trackman 4, the ultra-high-frequency radar can give the player an effective Stimpmeter reading of the green by using the “ball deceleration rate,” basically how quickly the ball loses speed. Knowing the quantifiable speed of the green you’re practicing on can be huge in honing your feel for speed in putting.
While measuring the speed, it also tracks when your ball stopped skidding and when it started rolling. It breaks that down into a percentage of the putt. In the graphic above, you can see that the sample putt was 18 feet, 9 inches. The ball was skidding for 34 inches of that putt, which means it was only rolling end over end for 85 percent of the distance it traveled. The one thing you’re trying to do when you’re putting is always put a good roll on it. Now you see the fruits of your labor with Trackman.
Another way to think about it is this: You’re working on five-footers at your club. You’ve hit about 50 of them thus far and feel good about your stroke, but you also know that seven or eight of those putts that went in the hole went in because you got lucky. Maybe you hit it too hard and it did one of those “bounce up and in” deals, or you pulled it a little bit and it just barely caught the edge of the cup. Without hard data, your mind will simply log those “accidents” as successes. But if you have Trackman, it’s going to tell you where the ball would have ended up had it not gone in the hole. Trackman will tell you if your putt was going to roll two-feet past the hole or if it was going to stop just short and to the left. Those insights can better inform you of where you are in your path to improvement. Again, the message here is “actionable data.”
The difficult part of this technology is that Trackman 4 won’t be available to the casual golfer like Trackman RANGE will be. Trackman 4 starts at $18,995, so its Performance Putting Software won’t be as readily available as the range setup will be. But that doesn’t mean that it won’t be available at your local golf shop.
Data has revolutionized professional golf. As I’ve written about before, the evolution of ShotLink technology and Strokes Gained Analytics has given players the ability to understand and improve areas of their game that, until the 2000s, weren’t even measurable. What I think is important about where we’re headed is that we will potentially see non-golfers become casual golfers and casual golfers become avid golfers. And in a time where everyone is screaming that the game is dying, I have to believe this is a shining light into the future.
Photo Credits: TrackMan Golf/Media Kit
Fantasy Preview: 2018 Fort Worth Invitational
Under a new name, but a very familiar setting, the Fort Worth Championship gets underway this week. Colonial Country Club will host, and it’s an event that has attracted some big names to compete in the final stop of the Texas swing. The top two ranked Europeans, Jon Rahm and Justin Rose are in the field, as are Americans Jordan Spieth and Rickie Fowler.
Colonial is a tricky course with narrow tree-lined fairways that are imperative to hit. Distance off the tee holds no real advantage this week with approach play being pivotal. Approach shots will be made more difficult this week than usual by the greens at Colonial, which are some of the smallest on the PGA Tour. Last year, Kevin Kisner held off Spieth, Rahm, and O’Hair to post 10-under par and take the title by a one-stroke margin.
Selected Tournament Odds (via Bet365)
- Jordan Spieth 9/1
- Jon Rahm 14/1
- Justin Rose 18/1
- Webb Simpson 18/1
- Rickie Fowler 20/1
- Jimmy Walker 28/1
- Adam Scott 28/1
Last week, Jordan Spieth (9/1, DK Price $11,700) went off at the Byron Nelson as the prohibitive 5/1 favorite. Every man and his dog seemed to be on him, and after Spieth spoke to the media about how he felt he had a distinct advantage at a course where he is a member, it was really no surprise. Comments like this from Spieth at the Byron Nelson are not new. When the event was held at TPC Four Seasons, Spieth often made similar comments. The result? He flopped, just as he did last week at Trinity Forest. Spieth’s best finish at the Byron Nelson in his career is T-16. The reason for this, I believe, is the expectations he has put on himself at this event for years.
Switch to Colonial, and the difference is considerable. Spieth’s worst finish here is T-14. In his last three visits, he has finished second, first and second. While Spieth may believe that he should win the Byron Nelson whenever he tees it up there, the evidence suggests that his love affair is with Colonial. The statistic that truly emphasizes his prowess at Colonial, though, is his Strokes Gained-Total at the course. Since 2013, Spieth has a ridiculous Strokes Gained-Total of more than +55 on the course, almost double that of Kisner in second place.
Spieth’s long game all year has been consistently good. Over his previous 24 rounds, he ranks first in this field for Strokes Gained-Tee to Green, second for Ball Striking, and first for Strokes Gained-Total. On the other hand, his putting is awful at the moment. He had yet another dreadful performance on the greens at Trinity Forest, but he was also putting nowhere near his best coming into Colonial last year. In 2017, he had dropped strokes on the greens in his previous two events, missing the cut on both occasions, yet he finished seventh in Strokes Gained-Putting at Colonial on his way to a runner-up finish. His record is too good at this course for Spieth to be 9/1, and he can ignite his 2018 season in his home state this week.
Emiliano Grillo’s (50/1, DK Price $8,600) only missed cut in 2018 came at the team event in New Orleans, and he arrives this week at a course ideally suited to the Argentine’s game. Grillo performed well here in 2017, recording a top-25 finish. His form in 2018 leads me to believe he can improve on that this year.
As a second-shot golf course, Colonial sets up beautifully for the strengths of Grillo’s game. Over his previous 12 rounds, Grillo ranks first in Strokes Gained-Approaching the Green, second in Ball Striking, third in Strokes Gained-Tee to Green and eighth in Strokes Gained-Total. The Argentine also plays short golf courses excellently. Over his last 50 rounds, Grillo is ranked ninth for Strokes Gained-Total on courses measuring 7,200 yards or less. Colonial is right on that number, and Grillo looks undervalued to continue his consistent season on a course that suits him very well.
Another man enjoying a consistent 2018 is Adam Hadwin (66/1, DK Price $7,600), who has yet to miss a cut this season. The Canadian is enjoying an excellent run of form with five top-25 finishes from his last six stroke-play events. Hadwin is another man whose game is tailor made for Colonial. His accurate iron play and solid putting is a recipe for success here, and he has proven that by making the cut in all three of his starts at Colonial, finishing in the top-25 twice.
Hadwin is coming off his worst performance of 2018 at The Players Championship, but it was an anomaly you can chalk up to a rare poor week around the greens (he was seventh-to-last in Strokes Gained-Around the Green for the week). In his previous seven starts, Hadwin had a positive strokes gained total in this category each time. Over his last 24 rounds, Hadwin ranks seventh in Strokes Gained-Approaching the Green, 15th in Ball Striking, and ninth in Strokes Gained-Putting. He looks to have an excellent opportunity to improve on his solid record at Colonial this week.
Finally, as far as outsiders go, I like the look of Sean O’Hair (175/1, DK Price $7,100) at what is a juicy price. One of last year’s runners-up, his number is far too big this week. He has had some excellent performances so far in 2018. In fact, in his previous six starts, O’Hair has made five cuts and has notched three top-15 finishes, including his runner-up finish at the Valero Texas Open. The Texan has made three of his last four cuts at Colonial, and he looks to be an excellent pick on DraftKings at a low price.
- Jordan Spieth 9/1, DK Price $11,700
- Emiliano Grillo 50/1, DK Price $8.600
- Adam Hadwin 66/1, DK Price $7,600
- Sean O’Hair 175/1, DK Price $7,100
Pick three golfers to build the ultimate scramble team. Who you got?
It’s officially scramble season. Whether it’s a corporate outing or charity event, surely you’ve either been invited to play in or have already played in a scramble this year.
If you don’t know the rules of the scramble format, here’s how it works: All four golfers hit their drives, then the group elects the best shot. From there, all four golfers hit the shot, and the best of the bunch is chosen once again. The hole continues in this fashion until the golf ball is holed.
The best scramble players are those who hit the ball really far and/or stick it close with the irons and/or hole a lot of putts. The point is to make as many birdies and eagles as possible.
With this in mind, inside GolfWRX Headquarters, we got to discussing who would be on the ultimate scramble team. Obviously, Tiger-Jack-Daly was brought up immediately, so there needed to be a caveat to make it more challenging.
Thus, the following hypothetical was born. We assigned each golfer below a dollar value, and said that we had to build a three player scramble team (plus yourself) for $8 or less.
Here are the answers from the content team here at GolfWRX:
Tiger Woods ($5): This is obvious. From a scramble standpoint, Tiger gives you everything you want: Long, accurate, and strategic off the tee (in his prime). Woods, sets the team up for optimal approach shots (he was pretty good at those too)…and of course, arguably the greatest pressure putter of all time.
David Duval ($2): I’m thinking of Double D’s machine-like approach play in his prime. Tour-leader in GIR in 1999, and 26th in driving accuracy that year, Duval ought to stick second shots when TW doesn’t and is an asset off the tee.
Corey Pavin ($1): A superb putter and dogged competitor, Pavin’s a great value at $1. Ryder Cup moxy. Plus, he’ll always give you a ball in the fairway off the tee (albeit a short one), much needed in scramble play.
Rory McIlroy ($4): I am willing to bet their are only a handful of par 5’s in the world that he can’t hit in in two shots. You need a guy who can flat out overpower a course and put you in short iron situations on every hole. His iron play is a thing of beauty, with a high trajectory that makes going after any sucker pin a possibility.
Jordan Spieth ($3): Was there a guy who putted from mid-range better than him just a couple years ago? If there was, he isn’t on this list. Scrambles need a guy who can drain everything on the green and after watching 3 putts to get the read, he won’t miss. His solid wedge game will also help us get up and down from those short yardages on the Par 4’s.
Corey Pavin ($1): Fear the STACHE!! The former Ryder Cup captain will keep the whole team playing their best and motivated to make birdies and eagles. If we have 228 yards to the flag we know he is pulling that 4 wood out and giving us a short putt for birdie. He will of course be our safety net, hitting the “safe shot,” allowing the rest of us to get aggressive!
Dustin Johnson ($4) – Bombmeister!!!
Lee Trevino ($2) — Funny as hell (and I speak Mexican).
Sergio Garcia ($1) – The greatest iron player (I speak Spanish, too).
Dustin Johnson ($4)
Seve Ballesteros ($2)
Lee Trevino ($2)
DJ is longer than I-10, Seve can dig it out of the woods, and Trevino can shape it into any pin.
Dustin Johnson ($4)
Jordan Spieth ($2)
Anthony Kim ($1)
Are all the old timers gonna be mad at me for taking young guys? Doesn’t matter. DJ has to be the best driver ever, as long as he’s hitting that butter cut. With Jordan, it’s hard to tell whether he’s better with his irons or with his putter — remember, we’re talking Jordan in his prime, not the guy who misses putts from 8 inches. Then, Anthony Kim has to be on the team in case the alcohol gets going since, you know, it’s a scramble; remember when he was out all night (allegedly) before the Presidents Cup and still won his match? I need that kind of ability on my squad. Plus AK will get us in the fairway when me, DJ and Spieth each inevitably hit it sideways.
Tiger Woods ($5)
Seve Ballesteros ($2)
Corey Pavin ($1)
Tiger is a no-brainer. Seve is maybe the most creative player ever and would enjoy playing HORSE with Tiger. Pavin is the only $1 player who wouldn’t be scared stiff to be paired with the first two.
Tiger Woods ($5): His Mind/Overall Game
Seve Ballesteros ($2): His creativity/fire in a team format/inside 100
Anthony Kim ($1): Team swagger/he’s streaky/will hit fairways under the gun.
A scramble requires 3 things: Power, Putting and Momentum. These 3 guys as a team complete the whole package. Tiger is a one man scramble team but will get himself in trouble, which is where Seve comes in. In the case where the momentum is going forward like a freight train, nobody rattles a cage into the zone better than AK. It’s the perfect team and the team I’d want out there if my life was on the line. I’d trust my kids with this team.
Who would you pick on your team, and why? See what GolfWRX Members are saying in the forums.
Is equipment really to blame for the distance problem in golf?
It’s 2018, we’re more than a quarter of the way through Major Season, and there are 58 players on the PGA Tour averaging over 300 yards off the tee. Trey Mullinax is leading the PGA Tour through the Wells Fargo Championship with an average driving distance of 320 yards. Much discussion has been had about the difficulty such averages are placing on the golf courses across the country. Sewn into the fabric of the distance discussion are suggestions by current and past giants of the game to roll back the golf ball.
In a single segment on an episode of Live From The Masters, Brandel Chamblee said, “There’s a correlation from when the ProV1 was introduced and driving distance spiked,” followed a few minutes later by this: “The equipment isn’t the source of the distance, it’s the athletes.”
So which is it? Does it have to be one or the other? Is there a problem at all?
Several things of interest happened on the PGA Tour in the early 2000s, most of which were entirely driven by the single most dominant athlete of the last 30. First, we saw Tiger Woods win four consecutive majors, the first and only person to do that in the modern era of what are now considered the majors. Second, that same athlete drew enough eyeballs so that Tim Finchem could exponentially increase the prize money golfers were playing for each week. Third, but often the most overlooked, Tiger Woods ushered in fitness to the mainstream of golf. Tiger took what Gary Player and Greg Norman had preached their whole careers and amped it up like he did everything else.
In 1980, Dan Pohl was the longest player on the PGA Tour. He averaged 274 yards off the tee with a 5-foot, 11-inch and 175-pound frame. By 2000, the average distance for all players on the PGA Tour was 274 yards. The leader of the pack that year was John Daly, who was the only man to average over 300 yards. Tiger Woods came in right behind him at 298 yards.
Analysis of the driving distance stats on the PGA Tour since 1980 show a few important statistics: Over the last 38 seasons, the average driving distance for all players on the PGA Tour has increased an average of 1.1 yards per year. When depicted on a graph, it looks like this:
The disparity between the shortest and the longest hitter on the PGA Tour has increased 0.53 yards per year, which means the longest hitters are increasing the gap between themselves and the shortest hitters. The disparity chart fluctuates considerably more than the average distance chart, but the increase from 1980 to 2018 is staggering.
In 1980, there was 35.6 yards between Dan Pohl (longest) and Michael Brannan (shortest – driving distance 238.7 yards). In 2018, the difference between Trey Mullinax and Ken Duke is 55.9 yards. Another point to consider is that in 1980, Michael Brannan was 25. Ken Duke is currently 49 years of age.
The question has not been, “Is there a distance problem?” It’s been, “How do we solve the distance problem?” The data is clear that distance has increased — not so much at an exponential rate, but at a consistent clip over the last four decades — and also that equipment is only a fraction of the equation.
Jack Nicklaus was over-the-hill in 1986 when he won the Masters. It came completely out of nowhere. Players in past decades didn’t hit their prime until they were in their early thirties, and then it was gone by their early forties. Today, it’s routine for players to continue playing until they are over 50 on the PGA Tour. In 2017, Steve Stricker joined the PGA Tour Champions. In 2016, he averaged 278 yards off the tee on the PGA Tour. With that number, he’d have topped the charts in 1980 by nearly four yards.
If equipment was the only reason distance had increased, then the disparity between the longest and shortest hitters would have decreased. If it was all equipment, then Ken Duke should be averaging something more like 280 yards instead of 266.
There are several things at play. First and foremost, golfers are simply better athletes these days. That’s not to say that the players of yesteryear weren’t good athletes, but the best athletes on the planet forty years ago didn’t play golf; they played football and basketball and baseball. Equipment definitely helped those super athletes hit the ball straighter, but the power is organic.
The other thing to consider is that the total tournament purse for the 1980 Tour Championship was $440,000 ($1,370,833 in today’s dollars). The winner’s share for an opposite-field event, such as the one played in Puerto Rico this year, is over $1 million. Along with the fitness era, Tiger Woods ushered in the era of huge paydays for golfers. This year, the U.S. Open prize purse will be $12 milion with $2.1 million of that going to the winner. If you’re a super athlete with the skills to be a golfer, it makes good business sense to go into golf these days. That wasn’t the case four decades ago.
Sure, equipment has something to do with the distance boom, but the core of the increase is about the athletes themselves. Let’s start giving credit where credit is due.
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