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Ping is coming out with a new book: “And The Putter Went…PING”

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Available starting May 1, Ping’s new book, And The Putter Went…PING, goes behind the scenes of one of golf’s most popular equipment brands. It offers a comprehensive dive into the rich history of the company, which started in the garage of Karsten Solheim in 1959, and its technological advancements throughout the years.

Written by Jeffrey B. Ellis — author of The Clubmaker’s Art: Antique Golf Clubs and Their History — the 530-page book has 16 chapters, as well as a foreword written by John A Solheim, the youngest child of Karsten, and an afterword written by John K. Solheim, John A.’s oldest son and the current president of Ping.

The book was written over 4.5 years and has contributions from current and former Ping employees, friends of the company, golf professionals and industry leaders, according to a Ping press release, and more than 70 people were interviewed. Among the topics covered in the book are the birth of the company, the original Ping 1A putter, the reasoning behind the “Ping” name, early obstacles the company faced, the Eye2 irons, an in-depth look at the invention of the Anser putter, the “square groove” controversy of the 1980’s, the company’s Color Code Chart and custom fitting process, and more.

FullBookPingWRX

“We’ve shared a lot of personal stories and recalled many special memories dating back to the early days in our garage and leading up to the company we are today,” John A. Solheim, PING Chairman and CEO said in a press release. “Our family and employees have been very fortunate to be part of the golf industry for nearly 60 years. The book is a reflection of our never-ending commitment to making golf more enjoyable, and a tribute to all the golfers who have relied on PING products to play their best. We wouldn’t have a story like this without their belief in our products and processes.”

The book will sell for $100 at Ping’s headquarters in Phoenix, at authorized Ping retailers and online here. A limited-edition version with “padded leather binding and glided edges” will sell for $300.

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14 Comments

14 Comments

  1. Jerry

    May 3, 2017 at 1:28 pm

    I look forward to picking up a copy at Half Price Books in a few years. 🙂

  2. Rano

    Apr 26, 2017 at 4:56 am

    The price seems ridiculous but is actually in keeping with this sort of thing. Luxury watch manufacturers have been doing the same thing for years.

  3. chinchbugs

    Apr 25, 2017 at 1:48 pm

    Headcover (dust jacket) not included…

  4. iShankEveryArticle

    Apr 25, 2017 at 8:18 am

    Was wondering why people were shanking this article…until I saw the $100. Get out of here.

  5. ooffa

    Apr 25, 2017 at 6:21 am

    WOW!, you are just shot out. Angry much dude?

    • ooffa

      Apr 26, 2017 at 8:06 am

      My point was that you seem shot out and angry.

  6. ooffa

    Apr 25, 2017 at 6:20 am

    Vanity Project. Just a company brochure on steroids.

  7. Mat

    Apr 24, 2017 at 11:45 pm

    Along with everyone else, $100 is too much. It’s a $50 book.

  8. Rich Douglas

    Apr 24, 2017 at 11:00 pm

    Hundred bucks? Seriously. Are you people TRYING TO KEEP THIS A SECRET?

    I’d be interested in an insider’s perspective of Ping and Karsten, but would be worried it would just be a self-congratulatory love letter. At this vanity price, you can be assured of that. Too bad.

  9. Bryan

    Apr 24, 2017 at 8:36 pm

    Price is insane. If it was under $40, I’d get one right now.

  10. BIG STU

    Apr 24, 2017 at 5:37 pm

    My sentiments exactly $100 for a book? Someone is out of their mind

  11. RH

    Apr 24, 2017 at 2:53 pm

    Interested in the book but the $100.00 price tag is downright offensive. Its a d damn book!

  12. Give Me a Break

    Apr 24, 2017 at 2:47 pm

    I was super interested in reading this book until I saw the $100 price tag. ARE YOU FREAKING KIDDING ME!?!? SHANK!!!

    • jimjim

      Apr 25, 2017 at 11:58 am

      but what if it had a tour issue serial number?

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Equipment

Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Equipment

Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter

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Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.

This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.

Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.

The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.

Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.

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Equipment

Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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