Available starting May 1, Ping’s new book, And The Putter Went…PING, goes behind the scenes of one of golf’s most popular equipment brands. It offers a comprehensive dive into the rich history of the company, which started in the garage of Karsten Solheim in 1959, and its technological advancements throughout the years.

Written by Jeffrey B. Ellis — author of The Clubmaker’s Art: Antique Golf Clubs and Their History — the 530-page book has 16 chapters, as well as a foreword written by John A Solheim, the youngest child of Karsten, and an afterword written by John K. Solheim, John A.’s oldest son and the current president of Ping.

The book was written over 4.5 years and has contributions from current and former Ping employees, friends of the company, golf professionals and industry leaders, according to a Ping press release, and more than 70 people were interviewed. Among the topics covered in the book are the birth of the company, the original Ping 1A putter, the reasoning behind the “Ping” name, early obstacles the company faced, the Eye2 irons, an in-depth look at the invention of the Anser putter, the “square groove” controversy of the 1980’s, the company’s Color Code Chart and custom fitting process, and more.

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“We’ve shared a lot of personal stories and recalled many special memories dating back to the early days in our garage and leading up to the company we are today,” John A. Solheim, PING Chairman and CEO said in a press release. “Our family and employees have been very fortunate to be part of the golf industry for nearly 60 years. The book is a reflection of our never-ending commitment to making golf more enjoyable, and a tribute to all the golfers who have relied on PING products to play their best. We wouldn’t have a story like this without their belief in our products and processes.”

The book will sell for $100 at Ping’s headquarters in Phoenix, at authorized Ping retailers and online here. A limited-edition version with “padded leather binding and glided edges” will sell for $300.

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  1. Hundred bucks? Seriously. Are you people TRYING TO KEEP THIS A SECRET?

    I’d be interested in an insider’s perspective of Ping and Karsten, but would be worried it would just be a self-congratulatory love letter. At this vanity price, you can be assured of that. Too bad.

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