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Ping is coming out with a new book: “And The Putter Went…PING”

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Available starting May 1, Ping’s new book, And The Putter Went…PING, goes behind the scenes of one of golf’s most popular equipment brands. It offers a comprehensive dive into the rich history of the company, which started in the garage of Karsten Solheim in 1959, and its technological advancements throughout the years.

Written by Jeffrey B. Ellis — author of The Clubmaker’s Art: Antique Golf Clubs and Their History — the 530-page book has 16 chapters, as well as a foreword written by John A Solheim, the youngest child of Karsten, and an afterword written by John K. Solheim, John A.’s oldest son and the current president of Ping.

The book was written over 4.5 years and has contributions from current and former Ping employees, friends of the company, golf professionals and industry leaders, according to a Ping press release, and more than 70 people were interviewed. Among the topics covered in the book are the birth of the company, the original Ping 1A putter, the reasoning behind the “Ping” name, early obstacles the company faced, the Eye2 irons, an in-depth look at the invention of the Anser putter, the “square groove” controversy of the 1980’s, the company’s Color Code Chart and custom fitting process, and more.

FullBookPingWRX

“We’ve shared a lot of personal stories and recalled many special memories dating back to the early days in our garage and leading up to the company we are today,” John A. Solheim, PING Chairman and CEO said in a press release. “Our family and employees have been very fortunate to be part of the golf industry for nearly 60 years. The book is a reflection of our never-ending commitment to making golf more enjoyable, and a tribute to all the golfers who have relied on PING products to play their best. We wouldn’t have a story like this without their belief in our products and processes.”

The book will sell for $100 at Ping’s headquarters in Phoenix, at authorized Ping retailers and online here. A limited-edition version with “padded leather binding and glided edges” will sell for $300.

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14 Comments

14 Comments

  1. Jerry

    May 3, 2017 at 1:28 pm

    I look forward to picking up a copy at Half Price Books in a few years. 🙂

  2. Rano

    Apr 26, 2017 at 4:56 am

    The price seems ridiculous but is actually in keeping with this sort of thing. Luxury watch manufacturers have been doing the same thing for years.

  3. chinchbugs

    Apr 25, 2017 at 1:48 pm

    Headcover (dust jacket) not included…

  4. iShankEveryArticle

    Apr 25, 2017 at 8:18 am

    Was wondering why people were shanking this article…until I saw the $100. Get out of here.

  5. ooffa

    Apr 25, 2017 at 6:21 am

    WOW!, you are just shot out. Angry much dude?

    • ooffa

      Apr 26, 2017 at 8:06 am

      My point was that you seem shot out and angry.

  6. ooffa

    Apr 25, 2017 at 6:20 am

    Vanity Project. Just a company brochure on steroids.

  7. Mat

    Apr 24, 2017 at 11:45 pm

    Along with everyone else, $100 is too much. It’s a $50 book.

  8. Rich Douglas

    Apr 24, 2017 at 11:00 pm

    Hundred bucks? Seriously. Are you people TRYING TO KEEP THIS A SECRET?

    I’d be interested in an insider’s perspective of Ping and Karsten, but would be worried it would just be a self-congratulatory love letter. At this vanity price, you can be assured of that. Too bad.

  9. Bryan

    Apr 24, 2017 at 8:36 pm

    Price is insane. If it was under $40, I’d get one right now.

  10. BIG STU

    Apr 24, 2017 at 5:37 pm

    My sentiments exactly $100 for a book? Someone is out of their mind

  11. RH

    Apr 24, 2017 at 2:53 pm

    Interested in the book but the $100.00 price tag is downright offensive. Its a d damn book!

  12. Give Me a Break

    Apr 24, 2017 at 2:47 pm

    I was super interested in reading this book until I saw the $100 price tag. ARE YOU FREAKING KIDDING ME!?!? SHANK!!!

    • jimjim

      Apr 25, 2017 at 11:58 am

      but what if it had a tour issue serial number?

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Masters 2024: Reduced-scale clubhouse trophy and green jacket to Scottie

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In the world of golf, there is Scotty and there is Scottie. Scotty Cameron gave the world of golf a nickname for a prestigious putter line, and Scottie Scheffler has now given the golf world a blueprint for how to negotiate one of the toughest tournaments to win. Scheffler won the Masters tournament for the second time in three years. He separated from the field around the turn, making a trio of birdies at holes eight through ten. On the long walk home, he added three more birdie at 13, 14, and 16, to secure a four-shot win over Masters and major-championship rookie Ludvig Åberg.

As the final group moved along the ninth hole, a quadrilateral stood at seven-under par, tied for the lead. Scheffler, playing partner Collin Morikawa, and penultimate pairing Max Homa and Åberg advanced equally toward Amen Corner, with the resolution of the competition well in doubt. Morikawa flinched first, getting too greedy (his words) at nine and eleven. Double bogey at each dropped him farther back than he wished, and he ultimately made a ten-feet putt for bogey at the last, to tie for third position.

Ludvig Åberg made the next mistake. Whether he knew the Ben Hogan story about the approach into 11 or not, he bit off way more than he should have. His approach was never hopeful, and ended short and right, in White Dogwood pond. Åberg finished the hole in six shots. To his credit, he played the remaining seven holes in two-under figures. Finally, Max Homa was the victim of the finicky winds over Golden Bell, the short, par-three 12th hole. His disbelief was evident, as his tee shot flew everything and landed in azaleas behind the putting surface.  After two pitch shots and two putts, Homa also had a double bogey, losing shots that he could not surrender.

Why? At the 9th hole, Scottie Scheffler hit one of the finest approach shots of all time, into the final green of the first nine. Scheffler had six inches for birdie and he converted. At the 10th, he lasered another approach shot into a tricky hole location, then made another fine putt for birdie. Within the space of thirty minutes, Scheffler had seized complete control of the tournament, but Amen Corner still lurked.

At the 11th, Scheffler played safely right with his approach. His chip shot was a wee bit too brave, and left him a seven-feet comeback putt for par. He missed on the right side, and gave one shot back to the course and field. His tee ball on 12 was safely aboard, and he took two putts for par. On 13, the 2022 champion drove slightly through the fairway, then reached the green, with his first two shots. His seventy feet-plus putt for eagle eased up, four feet past the hole. His second putt went down, and he was back in the birdie zone. As on nine, his approach to 14 green finished brilliantly within six inches. His final birdie came at the 16th, where he negotiated a nine-feet putt for a deuce.

Scheffler reached eleven-under par and stood four shots clear of Ludvig Åberg when he reached the 18th tee. His drive found the lower fairway bunker on the left, and his approach settled in a vale, short and right of the green. With dexterous hands, Scheffler pitched to three feet and made the putt for par. With a big smile, he embraced caddie Ted Scott, who won for the fourth time at Augusta National, and the second with Scheffler. Ludvig Åberg finished alone in second spot, four back of the winner. Not a bad performance for the first-time, major championship participant Åberg, and not a bad finish for the world number one and second-time Masters champion Scheffler.

 

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5 Things We Learned: Saturday at the Masters

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Just as the honorary starters broke our hearts with the reality of ageing, so too, did Saturday, with the revelation that third-round Tiger Woods is not yet (if ever) what he once was. The great champion struggled mightily to an 82, tied with three others for high round of the day. Among the top ten, the worst score posted was DeChambeau’s 75, but the large Californian remains in the hunt. Day four will see 2022 champion Scottie Scheffler pair with Collin Morikawa in the final game. In front of them will be Max Homa and Ludwig Åberg. The antipenultimate pairing will feature DeChambeau and Xander Schauffele.

If you look at the one-off major winners, most took advantage of their only chance at grand slam glory. For golfers like Homa, Schauffele, and others, Sunday the 14th might represent their best and only chance at claiming a major title. For Scheffler, Morikawa, and DeChambeau, the ability to join the two-time and three-time, major winners club holds great appeal. Finally, a young’un like Åberg seeks to jump-start a more-than-tour-winner career with a major title. Many of the greats won them early, and the Swede from Texas Tech would love nothing more than a chance to join that company.

Sunday at Augusta, as always, will be riveting. It will provide hope throughout the first nine holes, then gut many a competitor’s heart coming home, rewarding just one with a new item for the wardrobe. Plan your menu and choose your outfit. Masters 2024 is about to conclude. Until then, let’s reveal five things that we learned on day three of the year’s first men’s major.

1. The three most critical holes on the first nine are …

numbers four through six. You might make some birdies at the first and last trios of holes, but the middle triumvirate of fairways and greens determines your day. Play them even par or better, and you’ll lose zero shots to the field. Get on a downward spiral of slightly-wayward shots, and recovery will be nigh impossible. Anyone who makes three at the fifth, as Tiger Woods did on Saturday, will get giddy.

2. The three most important holes on the second nine are …

ten through twelve. We realize that we commit heresy by omitting one of Herbert Warren Wind’s Amen Corner traces, but par or better is critical at 10. Dry landings at 11 and 12 set the competitor up for two par fives in three holes, sandwiched around a straightforward, par-four hole. Remember when Ben Crenshaw began his march to glory in 1995? It all started with birdie at the 10th.

3. The most interesting and efficient round of day three came from …

Collin Morikawa. Birdies at the first three holes, followed by bogey-birdie at six and eight, then ten consecutive pars to finish off the second-low round of the day. Morikawa has improved each day, from 71 to 70 to 69. He has won majors in England and California. He has the temperment for this sort of day, but will certainly be in the hottest of all cauldrons around 3 pm on Sunday.

4. The guy who lost the most ground on day three was …

Nikolai Hojgaard. The dude failed to make par from the seventh green to the 16th. After three consecutive birdies around the turn (8 through 10), the Great Dane tumbled to earth with five consecutive bogeys. 11 and 12, we understand, but 13 and 15 are par-five holes, for goodness sake! No matter where he finds himself on day four’s back nine, it will be hard to put that stretch of golf out of his mind.

5. Our pick for the green jacket is …

impossible to nail. We suspect that certain players should and could perform on Sunday. We remember when Retief Goosen, a great US Open winner until round four of 2005, lost his mojo. We recall days when Rich Beam and Y.E. Yang pulled major titles away from Tiger Woods. Things go wrong on Sunday, and they go wrong super-quick at Augusta.

We’ve decided to ascend Mount Olympus for our Sunday selection. Who better than the 2021 Olympic champion to add a long-awaited, first major title. It’s Professor X for us: Xander Schauffele.

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5 Things We Learned: Friday at the Masters

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You don’t see leaves on the ground at Augusta National. The grounds crew and superintendent’s staff take care of those sorts of things, so that both course appearance and consistency of play are preserved at the top tier. We saw leaves on the ground today and, given the force and perseverance of the wind, we’re lucky that we didn’t see tree trunks along the fairways. We did see higher scores than secured in round one, and some of the three- and four-hole stretches were downright inconceivable. The cut after 36 holes came at six over par, and five dozen golfers reached the weekend of play. Numbers always define the story of a tournament, and we’ll let them define the five things we learned on day two of the 2024 Masters tournament.

One: 60 + 10

Sixty golfers posted scores of 148 or better through 36 holes, to reach weekend play. Ten more golfers posted 149 and missed the cut by a single stroke. The ones who missed the cut by a stroke included former champions Mike Weir, Zach Johnson, and Sergio Garcia. Also among the brood were current US Open champion Wyndham Clark, and Nick Dunlap, who won on the PGA Tour as an amateur in January, and subsequently turned professional. Of the ones who survived by the slimmest of margins, surviving to the weekend were former champions Jose Maria Olazabal, Hideki Matsuyama, and Adam Scott, along with Rickie Fowler and Tom Kim. Golf’s cut is a cruel and unconcerned blade, and each Masters tournament reminds us of this fact.

Two: One

The number of amateurs to make the cut in the 2024 Masters is solitary. His name is Neil Shipley, and most folks love him. He wears his hair to the shoulder, and appears to have the proper balance of intensity and chill. Shipley opened with 71, then held on for 76 on day two. He made the cut by three shots, and will collect his share of hardware on Sunday. It’s safe to say that Shipley will turn his attention to learning the course, as well as his own self under pressure.

Three: 23

For most sorts fans, 23 recalls the greatest NBA player of all time, Michael Jordan. For Justin Thomas, it’s a number that will haunt him for a long time. Thomas reached tee number fifteen on Friday at even par. The two-time PGA Champion played the subsequent, four-hole stretch in 23 shots, missing the cut by a shot. On fifteen, he went for the green in two, in some sort of halfhearted manner. He got wet with shot number two, went long with his pitch, and three-putted from the fringe. On sixteen, he played away from safety and found elevated sand. His blast went down the hill, and he missed his approach putt in the wrong place. On seventeen, he missed his drive right and his approach long, and lost another shot to par. The coup de grace took place on the home hole: drive so horribly left that he had to pitch out to the fairway and hit three metal into the green. His third double bogey in four holes dropped him all the way to 151 and plus seven. Among the many questions, the foremost one was why he dropped his longtime caddy on the eve of a major championship. Surely Bones would have saved him one of those shots, and perhaps more.

Four: Forty-Nine divided by five or six

Tiger Woods cannot possibly win title number six at Augusta in his 49th year, can he? Not on this broken body, and not from seven strokes behind, right? Not with so few competitive rounds over the most recent months, and not one year removed from a third-round withdrawal from this very tournament. Well, if he cannnot possibly win, allow us to dream and hope a bit, and hold on to a fantasy.

Five: 3 that we like

We like Scottie Scheffler, of course. He seems to have a sense of Augusta National, and he was able to hold on in 2023 for the championship. We like Nikolai Hojgaard, because he might have just the proper combination of naivete and experience for a first-time winner. Finally, we like Collin Morikawa, a winner of two separate major titles. Winning at Augusta National requires a certain amount of length, unless you putt lights out. Morikawa might be embedded in one of those putting weeks.

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