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Ping is coming out with a new book: “And The Putter Went…PING”

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Available starting May 1, Ping’s new book, And The Putter Went…PING, goes behind the scenes of one of golf’s most popular equipment brands. It offers a comprehensive dive into the rich history of the company, which started in the garage of Karsten Solheim in 1959, and its technological advancements throughout the years.

Written by Jeffrey B. Ellis — author of The Clubmaker’s Art: Antique Golf Clubs and Their History — the 530-page book has 16 chapters, as well as a foreword written by John A Solheim, the youngest child of Karsten, and an afterword written by John K. Solheim, John A.’s oldest son and the current president of Ping.

The book was written over 4.5 years and has contributions from current and former Ping employees, friends of the company, golf professionals and industry leaders, according to a Ping press release, and more than 70 people were interviewed. Among the topics covered in the book are the birth of the company, the original Ping 1A putter, the reasoning behind the “Ping” name, early obstacles the company faced, the Eye2 irons, an in-depth look at the invention of the Anser putter, the “square groove” controversy of the 1980’s, the company’s Color Code Chart and custom fitting process, and more.

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“We’ve shared a lot of personal stories and recalled many special memories dating back to the early days in our garage and leading up to the company we are today,” John A. Solheim, PING Chairman and CEO said in a press release. “Our family and employees have been very fortunate to be part of the golf industry for nearly 60 years. The book is a reflection of our never-ending commitment to making golf more enjoyable, and a tribute to all the golfers who have relied on PING products to play their best. We wouldn’t have a story like this without their belief in our products and processes.”

The book will sell for $100 at Ping’s headquarters in Phoenix, at authorized Ping retailers and online here. A limited-edition version with “padded leather binding and glided edges” will sell for $300.

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14 Comments

14 Comments

  1. Jerry

    May 3, 2017 at 1:28 pm

    I look forward to picking up a copy at Half Price Books in a few years. 🙂

  2. Rano

    Apr 26, 2017 at 4:56 am

    The price seems ridiculous but is actually in keeping with this sort of thing. Luxury watch manufacturers have been doing the same thing for years.

  3. chinchbugs

    Apr 25, 2017 at 1:48 pm

    Headcover (dust jacket) not included…

  4. iShankEveryArticle

    Apr 25, 2017 at 8:18 am

    Was wondering why people were shanking this article…until I saw the $100. Get out of here.

  5. ooffa

    Apr 25, 2017 at 6:21 am

    WOW!, you are just shot out. Angry much dude?

    • ooffa

      Apr 26, 2017 at 8:06 am

      My point was that you seem shot out and angry.

  6. ooffa

    Apr 25, 2017 at 6:20 am

    Vanity Project. Just a company brochure on steroids.

  7. Mat

    Apr 24, 2017 at 11:45 pm

    Along with everyone else, $100 is too much. It’s a $50 book.

  8. Rich Douglas

    Apr 24, 2017 at 11:00 pm

    Hundred bucks? Seriously. Are you people TRYING TO KEEP THIS A SECRET?

    I’d be interested in an insider’s perspective of Ping and Karsten, but would be worried it would just be a self-congratulatory love letter. At this vanity price, you can be assured of that. Too bad.

  9. Bryan

    Apr 24, 2017 at 8:36 pm

    Price is insane. If it was under $40, I’d get one right now.

  10. BIG STU

    Apr 24, 2017 at 5:37 pm

    My sentiments exactly $100 for a book? Someone is out of their mind

  11. RH

    Apr 24, 2017 at 2:53 pm

    Interested in the book but the $100.00 price tag is downright offensive. Its a d damn book!

  12. Give Me a Break

    Apr 24, 2017 at 2:47 pm

    I was super interested in reading this book until I saw the $100 price tag. ARE YOU FREAKING KIDDING ME!?!? SHANK!!!

    • jimjim

      Apr 25, 2017 at 11:58 am

      but what if it had a tour issue serial number?

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Last year, Harris English and Matt Kuchar took down the crown, finishing at 28-under par for the event. Of course, they’ll be playing together again this year as the defending champs.

Check out our photos from the 2017 QBE Shootout below!

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Discussion: See what GolfWRX members are saying about the photos in our forums.

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Published

on

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  • Keegan Bradley-Brendan Steele
  • Kevin Chappell-Kevin Kisner
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  • Harris English-Matt Kuchar
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