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Bryson DeChambeau is going old school at the RBC Heritage



This week at the RBC Heritage, Bryson DeChambeau and his sponsor Cobra-Puma Golf are taking the word heritage seriously, and golfers can get in on the trend.

Bryson is keeping it old school with a full line of Heritage clothing from Puma (hat, polo, cardigan, chinos, belt and shoes) that golfers can buy.


On April 14, Cobra will also release a limited-edition King F7 driver with a wood grain finish that’s designed to make the titanium-and-carbon-fiber club head look like a modern-day persimmon. The King F7 Wood Grain LE will sell for $349.

Correction: This story originally indicated that DeChambeau would use a Cobra King F7 Wood Grain driver at the RBC Heritage. He will use a Cobra King LTD driver in the tournament. 

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Zak is the Editor-in-Chief of He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond (Go Spiders!) and still likes to compete in tournaments. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.



  1. Georgina

    Mar 28, 2018 at 12:23 am

    It’s remarkable to pay a quick visit this web site and
    reading the views of all mates about this paragraph, while I am
    also keen of getting know-how.

  2. Matt

    Apr 28, 2017 at 2:37 pm

    Just missing the upside down u-shaped knot grain at the toe end – that would be funny. Pretty outstanding winning the US Amateur doing his own thing. Sign of the times unfortunately that he’s been marketed to hell and back already by an agent and sponsor for borrowing a few unorthodox strategies (the old one length irons idea, the mechanics of Moe Norman’s swing and Pelz’s wedge strategy…) Needs a few years to prove himself.

  3. Simon

    Apr 18, 2017 at 4:09 pm

    Cleveland did a much better job wth the persimmon look with the Classic driver

  4. Mark

    Apr 14, 2017 at 9:37 am

    More interested in his image than his swing. Golfers get respected for their skills, not number of Instagrams.

  5. Shanks Happen

    Apr 13, 2017 at 2:58 pm

    If it actually looked like wood grain, than it would great. In its current state, this thing looks terrible.

  6. Daniel

    Apr 13, 2017 at 10:05 am

    Not persimmon grain. Curly maple maybe. Grain is running all wrong if it were a true wooden headed club anyway.

  7. krikets

    Apr 12, 2017 at 9:46 pm

    Man, by going old school I thought it was going to be about how he has finally decided to behave like a good boy, a gentleman, and not a total dee.eye.see.kay

  8. The dude

    Apr 12, 2017 at 6:01 pm

    Whats the over/under on how many of these are sold….??

  9. Bwall

    Apr 12, 2017 at 3:22 pm

    A lot of bashing on a guy that just finished 2nd in an actual PGA tour event less than 3 weeks ago.

    • Mr Muira

      Apr 12, 2017 at 6:30 pm

      ….against guys who didn’t get the $224,000 that he did.

      • Brian

        Apr 13, 2017 at 9:53 pm

        He is inside the top 125 in both Fed Ex Points and Money List. I’d say, he is well on his way to keeping that PGA tour card.

    • #1 Ball for a reason... EVERY SEASON.

      Apr 12, 2017 at 9:06 pm

      Neither looks much like persimmon but Cobra’s loos better. That other one in the link is HORRENDOUS!

      • Jon

        Apr 13, 2017 at 1:31 pm

        I can’t disagree with you, but for $18 delivered to your door it is a helluva lot more affordable if you end up not liking it. Plus they have other designs as well. Personally, I would go to the local hobby shop and buy a Testers airbrush kit and paint my driver the color I wanted it.

  10. mitch

    Apr 12, 2017 at 12:18 pm

    he is so occupied trying to “change” the game , and how people think.. he is never gonna win

  11. Mike Honcho

    Apr 12, 2017 at 11:19 am

    Keep it up Bryson, keep experimenting and make it all about show. You’ll be finishing your PHD in Physics at SMU on a full time basis very soon and going to Golfer’s Anonymous meetings with Ty Tryon.

    • Lester Diamond

      Apr 13, 2017 at 9:41 am

      PHD? He better work on getting that Bachelor of Science degree first.

  12. joro

    Apr 12, 2017 at 9:31 am

    Interesting, I worked at Cobra in the late 70s as Wood Maker, real wood, Persimmon and Laminated. I did all the custom work and made clubs for over 200 tour Pros including Jack, Trevino, Player and a ton more. Those were the days when the Baffler was born and the real backbone of the Company. At one time Karsten said at a convention that we made the best Persimmon out there and in those days it was all hand made. And by the way, Laminated Wood was much better than Persimmon, but Persimmon could be beautiful if you picked right piece. I wish they would bring those days back and get rid of these 350 yd. Bombs and bring everybody back in play. But, I guess technology and price has taken over, too bad.

    • cgasucks

      Apr 12, 2017 at 11:54 am

      As much as I like wooden clubs too (as I practice with them once every while) can you tell me why laminated is better than persimmon? I always thought it was the opposite.

      • RI_Redneck

        Apr 12, 2017 at 10:02 pm

        Laminated maple is denser than persimmon (more gms per cu in). They could actually make the perimeter weighted by hving a cavity in the center under the soleplate. Ping did this with many of their woods.


    • MiloTheMarauder

      Apr 12, 2017 at 12:47 pm

      Take your pills Grandpa, you’re talking crazy again.

    • tlmck

      Apr 12, 2017 at 5:15 pm

      I believe the insert was more of a factor than the wood as far as strike goes, but laminate was more durable, especially in the neck.

    • JThunder

      Apr 13, 2017 at 1:50 am

      Watch the Jack Nicklaus special – he was hitting it 350 with persimmon. If Jack could do it with persimmon, balata and 43.5″ steel, then so can Dustin. You’d actually be penalizing the shorter hitters more, as they’d suffer greater losses in distance and even worse if they were off-line.

      You could solve it all very easily; since everyone wants to “dial back” the golf ball and the longer hitters, then just level the playing field entirely and modify all golf courses to Par 3 only. Think of the money saved, the quickness of rounds, 2 golf courses in the footprint of 1…

      Then you can have your “one ball to rule them all”, and Pelz will finally be correct that every golfer needs 7 wedges.

  13. Nevin

    Apr 12, 2017 at 8:26 am

    That looks pretty cool. I’m happy with my driver, but if they came out with a 3 wood that was painted that was, I’d be very interested.

  14. ooffa

    Apr 12, 2017 at 8:21 am

    This guy is a walking gimmick. One length irons, side saddle non conforming putters. Now a a tricked out driver and some crappy old clothes. He should spend more time practicing then doing this circus clown act to get headlines.

    • mlecuni

      Apr 12, 2017 at 8:36 am

      Same story when i saw the sbk2017 thing, i knew why some didn’t perform well at Augusta.
      They are less focus on the game.

      • chip

        Apr 12, 2017 at 2:28 pm

        You seriously think Rickie, Jordan, JT, and Smylie didnt perform because they were thinking about their Spring Break trip following the tournament? Come on now.

    • Tyson Rochambeau

      Apr 12, 2017 at 10:15 am

      Cobra got played by this clown. Bet he doesn’t make the cut.

    • offa

      Apr 12, 2017 at 10:48 am

      Small minds have a hard time accepting someone that is different from the norm. It’s OK, it’s not your fault. You were born that way.

  15. iShankEveryArticle

    Apr 12, 2017 at 8:02 am

    Cool finish on the club. This guy sure gets a lot of pub…meanwhile Jon Rahm is doing great in his rookie year and never gets any articles.

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Titleist AVX golf balls passed the test, are now available across the United States



Titleist’s AVX golf balls first came to retail as an experiment in three markets — Arizona, California and Florida — from October 2017 to January 2018. AVX (which stands for “Alternative to the V and X”) are three-piece golf balls made with urethane covers, and they’re made with a softer feel for more distance than the Pro V1 and Pro V1x golf balls.

After proving their worth to consumers, Titleist’s AVX golf balls are now available across the U.S. as of April 23, and they will sell for 47.99 per dozen (the same as Pro V1 and Pro V1x golf balls) in both white and optic yellow.

According to Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, the AVX is a member of the Pro V1 family. Here’s a basic understanding of the lineup:

  • AVX: Softest, lowest trajectory, lowest spinning, less greenside spin and longest
  • Pro V1x: Firmer than the Pro V1, highest spinning and highest trajectory
  • Pro V1: Sits between the V1x and the AVX in terms of feel, spin and trajectory, and will appeal to most golfers

Different from the Pro V1 or Pro V1x, the AVX golf balls have a new GRN41 thermoset cast urethane cover to help the golf balls achieve the softer feel. Also, they have high speed, low compression cores, a new high-flex casing layer, and a new dimple design/pattern.

For in-depth tech info on the new AVX golf balls, how they performed in the test markets, and who should play the AVX golf balls, listen to our podcast below with Michael Mahoney, or click here to listen on iTunes.

See what GolfWRX Members are saying about the AVX golf balls

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pga tour

Andrew Landry’s Winning WITB: 2018 Valero Texas Open



Driver: Ping G30 (9 degrees at 8.8 degrees)
Shaft: Aldila Tour Blue ATX65 TX
Length: 45.25 inches, tipped at 1 inch
Swing Weight: D3

3 Wood: Ping G (14.5 degrees at 15.15 degrees)
Shaft: Project X HZRDUS Yellow 75
Length: 43 inches, tipped 1 inch
Swing Weight: D2

5 Wood: Ping G (17.5 degrees at 17.75 degrees)
Shaft: Project X HZRDUS Yellow 85
Length: 42 inches
Swing Weight: D2

Irons: Ping iBlade (3-PW)
Shafts: Nippon N.S. Pro Modus3 105X
Swing Weight: D2

Wedges: Titleist Vokey SM7 (52-12F and 60-10S)
Shafts: True Temper Dynamic Gold S400 Tour Issue

Putter: Ping PLD ZB-S
Grip: Ping Pistol
Length, loft, lie: 33 inches, 3 degrees, 3 degrees flat

Golf Ball: Titleist Pro V1x

Grips: Lamkin Crossline Full Cord

WITB Notes: Landry tweaked his iron lofts before the Valero; 1 degree weak in his 4 and 5 iron, and 0.5 degrees weak in his 6-PW.


Discussion: See what GolfWRX members are saying about Landry’s clubs.

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pga tour

Alexander Levy’s Winning WITB: 2018 Hassan Trophy



Driver: TaylorMade M2 (8.5 degrees)
Shaft: Mitsubishi Tensei CK 60TX

3 Wood: Titleist 915Fd (15 degrees)
Shaft: Mitsubishi Tensei CK 70TX

Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Graphite Design Tour AD DI-95X Hybrid

Irons: Titleist 716 CB (3), Titleist 714 MB (4-PW)
Shafts: KBS Tour C-Taper 120S

Wedges: Titleist SM6 (52-08F),Titleist SM7 (58)
Shaft: True Temper Dynamic Gold Tour Issue

Putter: Odyssey O Works 7
Grip: Odyssey Pistol

Golf Ball: Titleist Pro V1x

Discussion: See what GolfWRX members are saying about Levy’s clubs. 

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19th Hole