BuzzRoll
Nike Golf’s new commercials are… well, watch for yourself
Nike Golf brought out the big guns — Tiger Woods, “Frank,” Rory McIlroy, Jason Day and Michelle Wie — for a new series of 30-second commercial spots. In fear of swaying your opinion on the videos, I’ll let you watch them first.
Longest Drive Gets to Drive
Distractions
Nice Shoes
Don’t Touch Frank
https://www.youtube.com/watch?v=irp-2d-vNpY
Commentators
Okay, now that you’re all caught up, let’s talk.
What’s going on with Nike Golf? After ceasing to produce golf equipment, the company is clearly in a rebranding phase. It’s releasing golf shoes inspired by famous basketball shoes, and is certainly going for a more punk style with its stubby collars and flatbrim snapback hats.
It’s odd because while Nike is going for a new look in attempt to capture what’s assumed to be a younger audience, it seems to be caught somewhere in limbo. The new commercials from Nike seem like an ode to the company’s past — when Tiger Woods was dominating golf and Nike was dominating commercials — but anyone who “gets” the Frank reference or the tone of the commercials is older now, probably with kids and a job. And the older crowd doesn’t strike me as the target demographic for joggers, snapbacks and shiny gold shoes.
Also, the commercials kind of miss the boat on what made the original “Frank” commercials so successful; the Frank commercials were funny. Like laugh out loud funny.
For a refresher, check out some of the old Nike Golf commercials below.
Of course, my sense of humor is my own, and maybe you find the 2017 commercials to be hilarious. In that case, feel free to throw your favorite G-rated insult at me in the comments below. Just know that I stand by my own opinion that the new golf commercials aren’t funny, and they certainly don’t make me want to buy a “golf” shirt with stubs for a collar.
Last thing, why would Day have taken the keys out of the cart in the “longest drive” commercial — has anyone ever taken keys out of a golf cart and brought them to the tee?
Anyways, it’s time to vote.
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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a set of Cobra Forged One Length irons.
From the seller: (@adamwittman): “4-PW, GW, lw. Nunchuk shafts. $350 tyd conusa.”
To check out the full listing in our BST forum, head through the link: Cobra Forged One Length irons
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
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In our forums, our members have been discussing Kevin Kisner’s new Callaway X Forged CB irons which he has in the bag at this week’s CJ Cup. WRXers have been commenting on the switch and the clubs themselves in our forums.
For lots more photos, check out the full thread here.
Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.
- btyh: “Holy offset.”
- Glf_LU: “These are interesting. Not going to make a rush to judgement until I see them in person. It does look like a little more offset than I would expect to see in this model.”
- bcflyguy1: “Kisner is not one to make a lot of equipment changes (see the GBB driver he’s still using), so if these do have staying power in his bag that will be interesting to see. I have to wonder if there’s something different about his set, because like others have mentioned there appears to be more offset on his than I recall seeing in the samples I’ve had in hand.”
Entire Thread: “Kevin Kisner’s new Callaway X Forged CB irons”
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As part of a Srixon campaign, four PGA Tour players recently participated in a three-hole challenge, with each hole being a different game; hole No. 1 was blindfolded, hole No. 2 was costumes and distractions, and hole No. 3 was alternate shot with a baseball bat. The teams were Smylie Kaufman and Sam Ryder against Shane Lowry and Grayson Murray.
Watch the full video below, since it is quite entertaining (albeit not the type of golf that Old Tom Morris surely had in mind), but in particular, make sure to check out the first hole where Lowry and Ryder play a full hole completely blind folded. It’s amazing to watch how badly Ryder struggles, and how Lowry nearly makes par.
What happens when 4 #PGATOUR pros take a day off?
Luckily, the cameras were rolling.
Watch @shanelowrygolf, @graysonmurray, @smyliekaufman10, and @samrydersu in #SrixonVS. pic.twitter.com/C4LJwQgmZ7— Srixon (@SrixonGolf) June 25, 2018
Cleveland-Srixon’s marketing department has been hard at work crafting these viral-esque ad campaigns; if you remember, former long-drive champion Jamie Sadlowski recently dressed as 80-year-old Grandpa Jamie to fool range-goers. That video has since gathered over 1.2 million views on YouTube.
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RamblinRoyce
Apr 26, 2017 at 11:38 am
The commercials miss the mark. You can tell what they’re going for but they just don’t get there. It’s supposed to be dry humor amongst buddies, but the acting and direction is not good. A good director or skilled actor probably would’ve done better. If Harold Ramis or Judd Apatow had directed these, they’d probably be great because they’d be able to get Day, Rory, Wie, and Tiger to put on a good show. Or maybe they wouldn’t… They’re golfers, not actors. All in all it’s B- execution by Nike and the crappiness falls on the directors, writers, and editors most likely. I bet they never make it to mainstream TV. *cringe*
David Labbe
Apr 10, 2017 at 11:17 am
Almost uncomfortable to watch.
Jack
Apr 6, 2017 at 4:25 am
Why not? It’s good to see the top golfers having fun and being themselves outside of a golf tournament. You want them to be relatable, and acting like normal buffoons I think they are. Even Tiger.
rebfan73
Apr 6, 2017 at 7:32 am
+1
Dan
Apr 5, 2017 at 5:59 pm
Did like the Frank one. The others are ok but, will never compare to the original Frank ones and the old one with David Duval slinging the driver.
Dave R
Apr 5, 2017 at 5:59 pm
Have to agree they are good,and funny . Nothing wrong with a laugh or two on the golf course. The ones thinking that they are not right for golf should get a life and relax. I’ll bet the good looking lady on the car commercial gets their every attention . That’s all it is folks advertising .
Me
Apr 5, 2017 at 4:35 pm
rating the commercials humor…..Meh
It looks bad, Someone at Nike must have just realized how much over paying they are doing for their golf athletes…… and only then realized they are providing nothing in return.
Nike apparel and shoes were down last year to the likes of Adidas, Under Armour, FJ, Oakley and Travis Mathew…..Nikes golf shoes look especially hideous and cheap for 2017
greg p
Apr 5, 2017 at 12:55 pm
Now we know what Tiger has been up to lately.
Scott
Apr 5, 2017 at 11:42 am
I want those Nike clubs that they were using
Me
Apr 5, 2017 at 4:27 pm
what clubs? all I saw was a Taylormade in Tigers bag and Rory’s epic driver
N
Apr 5, 2017 at 11:34 am
Why over analyze a fun light hearted commercial? You have Nike’s 4 biggest stars (and some of the most popular people in golf) in a foursome together needling each other just like everyone of us does with our buddies in our foursomes. I am pretty sure every generation can relate to that.
KC
Apr 5, 2017 at 9:30 am
These are the worst Nike commercials I’ve seen in a long time (possibly ever) and that goes right in line with their latest apparel line, too. Absolutely horrible.
David Ciccoritti
Apr 5, 2017 at 10:11 am
This comment has been reported for being 100% true from beginning to end.
Roger
Apr 5, 2017 at 8:53 am
Embarrassing is more like it, not funny.
E Smith
Apr 4, 2017 at 11:25 pm
Why so many shanks? Let’s have some fun with golf. These commercials are fun and lighten the mood, which golf needs.
Steve
Apr 4, 2017 at 11:02 pm
These are great. I think they are made for early 30’s golfers that are taking off early on a Friday afternoon…nothing wrong with that. And you didn’t NEED to know the old commercials to get the “Frank” reference, it’s screaming at you.
westphi
Apr 4, 2017 at 6:35 pm
Funny commercials to golfers, but Nike, and other golf companies, need to make the game fun and exciting. These commercials don’t do that…
Forsbrand
Apr 4, 2017 at 4:37 pm
Awesome! That’s made my day thank you Nike and co. “don’t touch Frank” the lok on Rory and Days faces, priceless!!
rebfan73
Apr 6, 2017 at 7:34 am
That and who hasn’t done that to someone when they had they keys to the cart…….?