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“When you think you can’t, think of Ian Poulter”

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By Tony Clark

GolfWRX Contributor

Tony Clark is a former professional golfer and CEO of Clark Management Group, owners of the PlaneSWING Golf Training System. Tony divides his time between his businesses in England and Windermere, Fla.

I’ve met Ian Poulter, albeit briefly, as a result of being a member at Woburn where he is the playing professional and ambassador.

The aura of confidence and single-mindedness he displays means Ian might not appeal to everyone but I like him.

That opinion is shaped by my limited knowledge of his background, the work I know he does for junior golf and charities and conversations I’ve had with people that know him far better than me.

By contrast, I’ve also endured BS about Ian from people who display nothing but envy. You know who you are!

Poulter is 36-years-old. He turned professional 20 years ago when his handicap was four and he was a good club golfer but, arguably, nothing special.

But Poulter had a dream: to make a success of his life and prove his teachers wrong.

“All my life I’ve been told I’d never amount to anything,” he said. “That was always the message from my teachers at school. I wanted to be a footballer but that didn’t work out either. But, yeah, I just love proving people wrong. It gives me the motivation to succeed.”

Teachers take note — you make or break our leaders of tomorrow.

With no amateur career to speak of Poulter pursued his dream of being a successful tour pro.  He was an assistant professional at Chesfield Downs, a modest club where, it seems, he received little encouragement.

I’m sure Poulter’s self-belief wasn’t unshakable — we all have bad days. But it was undoubtedly stronger than most – as he has proved so spectacularly.

Now, when kids and adults alike look at Poulter, what do they see?

That’s for them to answer. What I see is a self-made man in the truest sense of the word.

Not only has Poulter worked his butt off to get his game to a level where he competes with the best in one of the most competitive sports in the world, he’s done so with a metaphorical foot on his head trying to keep him down.

His persona is not an accident in my view. He’s made some excellent strategic marketing decisions that ensure he remains at the forefront of golfing news.

People ridiculed the remark he made about his ability (there’s that collective metaphorical foot again) when he told Golf World (UK) in March 2008:

“Don’t get me wrong, I really respect every professional golfer, but I know I haven’t played to my full potential and when that happens, it will be just me and Tiger.”

Was it hype or did he mean it? I hope it was both!

So after 12 years we’ve seen Poulter the golfer, marketer and, through his junior golf and charitable works, the philanthropist.

Always a snappy and trendy dresser, Poulter created IJP Design several years ago and launched a clothing range every bit as controversial, and to a great extent retro, as he is. Enter Poulter the entrepreneur.

All of which makes him appear a magical blend of Doug Sanders, Richard Branson, Donald Trump and Paul Getty.

Add to this the fact that Poulter actually has a wonderful family, spending as much time as he can with his wife and their FOUR children. Enter Ian Poulter the family man.

Undoubtedly, Poulter has a great team around him. No one person could manage everything that goes on his life. So we can now add ‘time management’ and ‘delegation’ to his skill set. Stand up Ian Poulter the CEO!

Furthermore, while Poulter was one of Europe’s 12 sporting heroes in the Ryder Cup at Medinah, he was acknowledged by his teammates as the Leader — someone who thrives on pressure; the aggressive home supporters unwittingly his driving force. Someone should have warned them not to put a metaphorical foot on his head!

So when you think you can’t, think of Ian Poulter.

Click here for more discussion in the “Tour Talk” forum. 

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Golfer for 40 years. A former golf pro, I just love the game and what it means to so many people. Enjoyed working with some incredible people in a range of industries. Passionate about helping others toward rapid and sustained improvement. Married to Dianne for more than 30 years with two wonderful (I mean it) grown kids. I've been lucky in life and appreciate every bit of it. The bad times have been expensive, hurtful and thankfully short and I'm blessed with more amazing friends than anyone deserves! Keen supporter of Golf Supports Our Troops and SMGA, both helping injured US service men and women rehabilitate and discover our great game. Committed Everton (est 1878) Fan. The UK's most genuine Premier League Football (soccer!!) Club. Live in Windermere, Fla., and UK.

6 Comments

6 Comments

  1. Roger in NZ

    Oct 6, 2012 at 11:50 am

    Great article about a great guy.
    Thanks to Tony Clark for pointing out not just Golf successes, but retro style!, family and Philanthropy. And the power of Delegation and Self Belief ! Michael G, so many of those whining 8 year olds sell the goods on Ebay a day later…………

    • Tony Clark

      Aug 20, 2014 at 5:25 am

      Hi Roger, After a spectator caught Rory’s ball at the 72nd hole of The Open Championship and then sold it on eBay for $30k, I immediately recalled your comment above. Spot on. Haha! Hope you’re well.

  2. Mark I

    Oct 5, 2012 at 11:10 pm

    if you judged every golfer (or elite athlete from ANY sport for that Matter) on whether they have not signed an autograph for someone before, Im afraid you would be sadly dissapointed, and find that signing a “black hat” does not define a person or make them a fraud.

  3. Michael G.

    Oct 4, 2012 at 12:32 pm

    Gutsy performance, but this guy is a turd. I watched him literally walk past an 8 year old autograph TWICE at the Barclays a few years back because the hat he was being asked to sign was black. The kid didn’t care, and was crestfallen when this idiot walked past him a second time. A complete fraud…

  4. Stuart

    Oct 4, 2012 at 5:04 am

    Congratulations on a truly great article. Ian deserves to be celebrated. He does it time and time again mostly when the pressure is at it’s most intense. I remember in Wales Monty was criticized for picking him and he went on to be the highest points winner that year too. In fact one of the most memorable momenst of the 2010 Ryder Cup was when the crowd sang there’s only two Molinaris and the reason they sang that was because 5 minutes earlier the crowd was acknowledging that there is only one Ian Poulter. I will indeed think of Ian if I ever doubt that I can achieve anything.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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