Connect with us

Equipment

Checking in with Mitchell Golf after acquisition by Caster Concepts

Published

on

Last July, we reported Mitchell Golf Equipment Company, industry leader in loft and lie machines and other golf club bending equipment, was seeking a buyer. Founder and CEO Ed Mitchell was hoping for absorption into a larger company to reduce overhead and capitalize on the efficiencies of being nested inside a larger manufacturer.

As of December 1, Caster Concepts, a manufacturer of heavy duty industrial casters, purchased all assets of Mitchell Golf, and the the company has relocated to Caster’s facility in Albion, Michigan.

Ed Mitchell explained at the time the announcement, “Certainly partnering with a caster company was not my first thought, [but] when I met Bill Dobbins President, Brian Burt Controller and Andrew Dobbins General Manager, and fully understood the expertise that was within their company, it was clear there was a great fit for my company.”

Now a couple of months into the new arrangement, we caught up with Mr. Mitchell by phone to see how things are going.

I asked how they got linked up with Caster Concepts in the first place.

“We were looking for someone that could provide the machining and metal fabrication in house that we didn’t have…to find that already in the golf industry was very difficult.”

“I happened on a firm just 20 miles west of Jackson, which is my hometown. The son of the owner of the firm [Andrew Dobbins] had spent about eight or 10 years as a PGA Professional and he was familiar with our machines. So they had a connection to the industry, and with their in-house manufacturing, it seemed like a great fit.”

Mitchell indicated Castor Concepts offers a full buffet of resources.

“This company does business all over the world. They have a very sound grounding in manufacturing. They have a laser cutter. They have polyurethane capabilities. The have powder coating. They have in-house painting. They have in-house welding as well as all types of machining…all the tools that are needed to produce the precision parts that go into our machines. We’re able to take ideas from skratchpad all the way to production.”  

Mitchell also told us a few of the ways the the arrangement will help the company are

  • Get delivery times back to within days.
  • Add new design features the current line, as well as continue to improve on our machines.
  • Reinstate the company’s training schools, as well as offer an internet-based training program.
Your Reaction?
  • 93
  • LEGIT6
  • WOW4
  • LOL2
  • IDHT3
  • FLOP1
  • OB0
  • SHANK3

4 Comments

4 Comments

  1. Steve

    Mar 17, 2017 at 4:35 pm

    No mention here about Ed Mitchell sneaking out if Dayton Ohio on the weekend still owing vendors thousands of dollars.

  2. Scooter6

    Feb 17, 2017 at 10:34 am

    I have had the pleasure to meet Mr. Mitchell, his son Tom, and Dodger the cat. What a fine family! Really great people and I hope this is the future they hoped for.

  3. Chuck

    Feb 16, 2017 at 6:22 pm

    This is great news, and a nice and a timely report. Ed Mitchell has lots of roots in that area (Albion-Jackson). Ed Mitchell WAS the old Mitchell Golf, and he has so incredibly much historic knowledge. Back before there were any tour vans to speak of, Mitchell Golf had a little van at the Masters. He’s got amazing stories, and I hope that someone can help publicize them at this point in Ed’s life. Somebody should do a long-form interview with him.

    Bubba: since SuperStroke Grips, Carl’s Golfland, Miles of Golf, the Eaton (Golfpride) Corporation… oh, and three of the largest manufacturing companies in the world (General Motors, Ford Motor Company and Fiat-Chrysler Automotive) and the world’s leading autonomous vehicle research center all make their homes in Michigan, I think our productive class is doing fine, thank you very little.

Leave a Reply

Your email address will not be published. Required fields are marked *

Equipment

Members’ Choice: The top-5 drivers that golfers want to test in 2018

Published

on

Golf’s “off-season” is upon us and the PGAM Show in Orlando is quickly approaching in January, which means it’s time to start thinking about the upcoming driver releases.

We’ve seen a few companies launch their “2018” lines already — such as Cobra with its new King F8 and F8+ — while speculation swirls around the companies who have yet to announce their newest products. For instance, we’ve spotted a new “TaylorMade M4″ driver, and a new “Rogue” driver from Callaway. If history repeats itself and Titleist remains on a two-year product cycle, then we’ll see a replacement for the 917 line sometime in 2018, as well.

The question we posed to our GolfWRX Members recently was, which new or unreleased driver has you most excited heading into 2018? Below are the results and a selection of comments about each driver.

Click here to join the discussion!

Note: The comments below have been minimally edited for brevity and grammar. 

Titleist (7.39 percent of votes)

BDoubleG: I know it’s well down the road, but the Titleist 919 is what I’m most looking forward to. I played the 910 until this year and loved it, but I realized that I wasn’t getting much in the way of distance gains with the 915/917, and I was just leaving too many yards on the table. I know it’s a cliche, but I was seeing considerable gains with my G400LS, then my M2 I have now.

I feel like Titleist has been hurting in the driver market share category (and probably elsewhere), as I think a lot of people think that the 913, 915 and 917 have been minor refreshes in a world where almost everyone else has been experimenting with structure (jailbreak, turbulators) or with COG (spaceports, SLDR, G-series extreme back CG). I think if Titleist is going to recapture some of their market share, they will need to start taking an interest in stepping outside of their comfort zone to catch up with everyone else. Maybe I’m hoping for too much, but a D2-style head with ample forgiveness and low-spin (maybe a back-front weight), with the same great sound of the 917, and hopefully getting rid of the “battery taped to the sole” look would be a huge hit in my book.

I’m really looking forward to seeing what they come up with…and I hope I’m not disappointed.

Mizuno GT-180 or otherwise (8.87 percent of votes)

mrmikeac: After thoroughly testing the Mizuno ST-180 and seeing the distance gains I was getting from my Epic, I can’t wait for the GT to get here. Cobra would be next in line for me, but Mizzy really did something special with that JPX-900 and it seems to look like they’re going the same route with these drivers. Excellent feel, forgiveness and simple but effective tech. 

Callaway Rogue, Rogue Sub Zero or otherwise (17.73 percent of votes)

cvhookem63: It seems like we’re not getting a lot of “NEW” this time — just some same lines “improved” on a little. I’m interested to try the Rogue line and M3/M4 line to see if they improved on their previous models. The Cobra F8+ is intriguing to me, as well. I’d like to compare those three to see how they stack up. 

tj7644: Callaway Rogue. It’s gotta make me hit straighter drives right? It sure can’t be my swing…

Equipto: Callaway Rogue Sub Zero, and that’s about it. Most of my testing will be with shafts I presume. 

bangabain: Excited to give the Rogue a shot, although with the hope that there’s a little more fade bias despite the lack of sliding weight.

TaylorMade M3, M4 or otherwise (27.09 percent of votes)

DeCuchi: TaylorMade M3 of course, and the F8+. I’m more interested in the fairways this year though. TaylorMade M4 fairways and Rogue fairways are top of my list. 

elwhippy: TaylorMade M3 and M4. Not owned a TM driver for several seasons and want something with a bit more power than the Ping G Series…

cradd10: M3. Still rocking an OG M1. Super solid driver. Curious to see if the updated version can beat it. 

Cobra F8/F8+ (33.66 percent of votes)

WAxORxDCxSC: I sure want to like the F8 based on looks (I understand I’m possibly in the minority on that one at GolfWRX).

TWshoot67: For me, it’s three drivers: the Cobra F8, F8+ and TM M4. 

The General: Cobra F8 is going to dominate everything, just wait, on the F8

Ace2000: Definitely F8/F8+. Love my Bio Cell+ and can’t help but wonder if these perform as good as they look. 

Click here to join the discussion!

Your Reaction?
  • 201
  • LEGIT20
  • WOW8
  • LOL4
  • IDHT3
  • FLOP8
  • OB4
  • SHANK98

Continue Reading

Equipment

True Linkswear goes back to its spikeless roots

Published

on

True Linkswear is getting back to its roots, while expanding the singular golf shoe brand’s reach at the same time.

The Tacoma, Washington, company’s Director/Partner, Justin Turner, told us that with the release of the two new models, the company is course-correcting from a move toward the mainstream, spiked golf shoes, and a loss of identity.

In addition to durability issues, Turner said the core True Linkswear customer didn’t appreciate the shift — or the deluge of models that followed.

So, in a sense, the two-model lineup both throws a bone to True devotees and casts a wider net.

Turner and company asked: “If we wanted to restart the brand….what would we value?” A commitment to the brand’s core outsider identity, style as articulated in early models, and an emphasis on quality led Turner on multiple trips to China to survey suppliers in early 2017. Eventually, the company settled on a manufacturing partner with a background in outdoor gear and hiking shoes.

“We’ve spent the last few years scouring the globe for the best material sourcing, reputable factories, advanced construction techniques, and time-tested fundamentals to build our best shoes yet. No cheap synthetics, no corners cut.”

Eventually, True settled on two designs: The Original, which, not surprisingly, has much in common with the zero-drop 2009 industry disrupting model, and the Outsider: a more athletic-style shoe positioned to attract a broader audience.

True Linkswear Original: $149

The company emphasizes the similarity in feel between the Original and early True Linkswear models, suggesting that players will feel and connect to the course “in a whole new way.”

  • Gray, White, Black colorways
  • Waterproof full grain leather
  • Thin sole with classic True zero-drop heel
  • 12.1 oz
  • Sockfit liner for comfort
  • Natural width box toe

True Linkswear Outsider: $169

With the Outsider, True Linkswear asked: “What if a golf shoe could be more? Look natural in more environments?”

  • Grey/navy, black, white colorways
  • EVA midsole for lightweight cushioning
  • Full grain waterproof leather
  • 13.1 oz (thicker midsole than the Original)

The company envisions both shoes being worn on course and off.

True Linkswear introduced the more durable and better-performing Cross Life Tread with both models. Turner says the tread is so good, you can wear the shoes hiking.

Both models are available now through the company website only. True Linkswear plans to enter retail shops slowly and selectively.

Your Reaction?
  • 95
  • LEGIT7
  • WOW0
  • LOL1
  • IDHT1
  • FLOP4
  • OB2
  • SHANK23

Continue Reading

Equipment

Sean O’Hair and Steve Stricker’s Winning WITBs from the 2017 QBE Shootout

Published

on

The team of Steve Stricker and Sean O’Hair closed the QBE Shootout with an 8-under 64 for a two-shot win over Graeme McDowell and Shane Lowry. O’Hair made a timely eagle on the par-5 17th hole at Tiburon Golf Club to lock up the first place prize of $820,000 ($410,000 each).

Here’s a look at their bags.

Sean O’Hair

Driver: Titleist 917D2 (9.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White Prototype 60TX

3 Wood: Titleist 917F2 (15 degrees)
Shaft: Mitsubishi Diamana S+ Limited Edition 70TX

5 Wood: Titleist 915F (18 degrees)
Shaft: Mitsubishi Rayon Diamana S+ Limited Edition 80TX

Irons: Titleist 716 T-MB (4-iron), Titleist 718 AP2 (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM7 prototype (50, 54 and 58 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron prototype

Golf Ball: Titleist Pro V1

Related: Sean O’Hair WITB

Steve Stricker

Driver: Titleist 913D3 (8.5 degrees)
Shaft: Fujikura Motore Speeder VC 8.2X

3 Wood: Titleist 915F (13.5 degrees)
Shaft: Mitsubishi Rayon Tensei CK Pro White 80TX Prototype

Hybrid: Titleist 816H1 (17.0 degrees)
Shaft: Fujikura Motore Speeder VC 9.2X

Irons: Titleist 718 CB (3-9)
Shafts: KBS Tour Prototype

Wedges: Titleist Vokey Design SM6 (46, 54 and 60 degrees)
Shafts: True Temper Dynamic Gold S400 w/ Sensicore

Putter: Odyssey White Hot 2

Golf Ball: Titleist Pro V1x

Related: Steve Stricker WITB 2017

Note: We originally reported Stricker had a Scotty Cameron putter in the bag, per Titleist’s equipment report. Stricker did, however, have a Odyssey White Hot putter in play during the final round of the QBE Shootout.

Your Reaction?
  • 64
  • LEGIT4
  • WOW1
  • LOL2
  • IDHT3
  • FLOP2
  • OB1
  • SHANK7

Continue Reading

19th Hole

Facebook

Trending