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Report: Lydia Ko to sign equipment deal with PXG

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Lydia Ko is going to be playing PXG golf clubs in 2017, according to a report by Jaime Diaz in Golf World. PXG is said to be “offering a sweeter financial deal” than Ko’s current equipment sponsor, Callaway.

PXG, an upscale golf equipment manufacturer founded in September 2014 by GoDaddy Founder and billionaire Bob Parsons, was able to quickly established a presence on the PGA Tour by signing endorsement deals with a slew of PGA Tour winners (James Hahn, Billy Horschel, Charles Howell III, Chris Kirk, Ryan Moore and Rocco Mediate), as well as major champions Zach Johnson and Charl Scwartzel. PXG has also signed LPGA Tour players Chritie Kerr, Alison Lee, Gerina Piller and Beatriz Recari to endorsement deals, but none of them have the resume or potential of Ko.

Related: What makes PXG irons and wedges so different?

Ko, 19, is the No. 1-ranked golfer in the Official Rolex Golf Rankings. She’s won two major championships and 12 other LPGA Tour events since her first LPGA Tour win at the age of 14, when she become the youngest-ever to win a professional tour event. There’s a consensus among golf experts that she could become one of the all-time great on the LPGA Tour.

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  1. mark mckeown

    Nov 24, 2016 at 8:50 pm

    looks like celeb friends George Lopez and Don Cheadle got into her head about them, or maybe they let her hit their clubs and she liked ’em, but anycase, they love their clubs, and may have told her about them in some way… maybe.

  2. Deadeye

    Nov 24, 2016 at 3:28 pm

    Some thoughts: Lydia can play well with any club. But not necessarily better. You can’t buy a game is true at any level.
    Leadbetter bashers: his A swing is a game saver if you are like me; getting older and struggling with shots you used to hit easily.
    It seems odd at first but after some practice it all comes together. It is a huge positive for golf. But then, you still have to putt.

  3. moneypowerrespect

    Nov 23, 2016 at 3:13 pm

    Why do people care so much about price? I feel like golfwrx is overrun by people on a budget. where my country club peeps at? seriously – the 500k initiation fee and the +10k I probably spend on annual dues and that’s just for 1 club.
    how can something be overrated if you never had it? It’s like saying a bentley is overrated.
    don’t hate just cause you can’t afford
    aspire

    • Lester Diamond

      Nov 24, 2016 at 5:44 am

      Good grief. At least Smizzle is amusing most of the time. The whole “I am awesome because I am rich” schtick was tiresome in the 80’s, and even more so today. Get some new material.

  4. Chris Washington

    Nov 23, 2016 at 2:50 pm

    I like this move! For PXG, signing the #1 woman in the world (who happens to be Korean) will help them grow in Asia. Asian markets love LPGA/KLPGA/JLPGA. For Lydia Ko, she gets the best clubs in the game (my opinion) and signs with a smaller company that can give her more time and attention.

  5. Alfredo Smith

    Nov 22, 2016 at 10:57 pm

    Here come the haters, hahaha. Is it the arrow or the Indian, that’s a debate that people who don’t game PXG will have to answer.

    • Bob Chepeska

      Nov 23, 2016 at 6:06 am

      Absolutely.
      People who have dropped 3K on a set of PXG’s know for certain that it is indeed the Indian.

  6. Clay

    Nov 22, 2016 at 9:28 pm

    Sorry to see her leave Callaway. If she picks up some yardage, daunting! If not, so what. It’s all about the “money.”!!

  7. Sometimes a smizzle

    Nov 22, 2016 at 8:44 pm

    I hope part of the contract is that she kick leadbetter out the door so he can’t ruin her anymore.

  8. Alfredo Smith

    Nov 22, 2016 at 7:34 pm

    Here comes the PXG hate club hahaha. Are they expensive, hell yeah! Do they live up to the hype, darn tuttin! Is it the arrow or the Indian (lmao) who the ‘F’ cares. Personally since I started bagging the 0311’s my GIR is up, and my handicap has gone down. So phooey to the haters and good luck to L. Ko 😉

    • Chris Washington

      Nov 23, 2016 at 2:38 pm

      The “indian or arrow” comments are strange to me. Clubs are more like the bow in that scenario. For those of us who are into archery (bow hunting), we know the bow is incredibly important.

  9. Tom

    Nov 22, 2016 at 1:18 pm

    Lydia wouldn’t make the move if she felt/saw that it will benefit her career. PXG isn’t employing any new technique to woo players that haven’t already existed.

  10. Dat

    Nov 22, 2016 at 1:15 pm

    Kinda surprised she didn’t go with Honma. But it is all the same when it comes to uber high end clubs. They perform no differently other than how much they lighten your wallet.

    • Mat

      Nov 23, 2016 at 4:12 am

      +1.

      The Parsons / HoDaddy money must be off the charts.

  11. moses

    Nov 22, 2016 at 11:12 am

    IMO PXG is the US version of Honma (Japanese super high end). There is no money to be made selling drivers and irons alongside Taylormade, Titleist, Ping etc price points.

    Good for Lydia. She will be another great addition to the brand building that’s going on at PXG.

  12. Weekend Duffer

    Nov 22, 2016 at 10:59 am

    Guess that means she is losing the Odyssey 2-ball too. Love seeing pros still using those things.

    • new stuff!!

      Nov 22, 2016 at 1:02 pm

      does not mean that – the majority of the pxg players don’t use pxg putters – in fact I do not think any LPGA pxg players use pxg putters. In fact many pxg players don’t even use pxg drivers –

  13. surewin73

    Nov 22, 2016 at 10:35 am

    Doesn’t have the resume of Ko or go down as one of the greats on the LPGA? Christie Kerr doesn’t meet these standards. Please! Who writes this stuff?

    PXG is way overpriced in my opinion. The law of diminishing returns. But if it floats your boat, go ahead and put down the money. I just think they are PING clubs with an inflated price.

  14. Brandon

    Nov 22, 2016 at 10:08 am

    Who?

  15. Chris

    Nov 22, 2016 at 9:57 am

    Good for her! I think it’ll do not only her but PXG a lot of good in the Pacific market. Between her popularity here in the US as well as in NZ and Asia, I think she’ll really get PXG a sweet portion of the market.

  16. PC

    Nov 22, 2016 at 4:22 am

    Poor Callaway. Couldn’t figure out a way to hang on to her. Parsons got too much cash floating around

  17. Ronald Montesano

    Nov 21, 2016 at 11:05 pm

    I hope that Lydia continues to play her game, continues to grow up as calmly as world fame allows, and doesn’t make drastic changes in lifestyle or golf swing. This past week, she seemed to have the CME in her grasp after 62, then closed poorly to lose the tournament and a few other baubles. Those losses are part of tour life. Perfection ain’t nothing but a noun.

  18. Gopher

    Nov 21, 2016 at 9:03 pm

    Overrated!!! Not her, PXG!!!

  19. Feel the Bern

    Nov 21, 2016 at 7:52 pm

    Epic!

  20. Jake

    Nov 21, 2016 at 5:59 pm

    Would have loved to see her stay with Callaway. I think PXG is overrated…not many players winning with the clubs and they are way too expensive.

    • Don Quiote

      Nov 22, 2016 at 10:51 am

      I do not think PXG is overrated. I think most people know they are good golf clubs. Are they changing the game? No but people in the US pay up charges for things with a fancier name all the time. That is just how it works. They are trying out the boutique market of the golf industry. Why wouldn’t she change to PXG? They offered more money. People argue that they are inflated priced Ping clubs and they are not winning on tour…yet those same people argue its not the club its the player. People just want to argue for no reason. PXG is making good golf clubs. They are not winning a whole lot on the PGA tour because in reality they do not have the HUGE names signed. Is the price high? Yes. Do they care that you think the price is high? No. The market they are going for is not all of us that think the price is too high. Congrats to Lydia. She will be as good as ever and then all of you can come back and argue about how the clubs are still awful but she is so good the makes them look good or some garbage like that.

      • bogeypro

        Dec 7, 2016 at 10:16 am

        Nobody is saying they aren’t good clubs. We are saying that they aren’t worth the $350 per iron or $800 driver. That’s a heck of a lot more than an upgrade. That is snake oil and it is bad for golf.

  21. Ron

    Nov 21, 2016 at 3:52 pm

    It isn’t the club, but the person swinging the club. I really hope this doesn’t adversely affect her game. Ledbetter has done enough of that!

    • Don Quiote

      Nov 22, 2016 at 10:44 am

      If it isn’t the club but the person swinging the club then the clubs will not hurt her game… Pick one and stick with it. Club either does or doesn’t have an affect.

  22. Mike Honcho

    Nov 21, 2016 at 3:10 pm

    And we wondered who was going to take up Nike’s ‘slack’. Looks like PXG is taking up slack, market share and names!

  23. RHowl

    Nov 21, 2016 at 3:03 pm

    From the Million Dollar mans entrance theme……

    Money Money Money Money Moneyyyyyy.

  24. B Hock

    Nov 21, 2016 at 2:54 pm

    There must be a lot of money being passed around to get a world #1 player to switch…

  25. new stuff!!

    Nov 21, 2016 at 2:54 pm

    actually think this is a good move for Lydia – I hope she goes for the 0311 (not t) she’s always looking for distance and can use the jack up lofts with her slowish swing speed – As much as people hate on PXG – anyone who plays PXG knows that it is a great conversation starter.

  26. setter02

    Nov 21, 2016 at 2:50 pm

    Lol, desperate for more validation. Aren’t they suppose to be the best performing clubs in the world? Now they have to throw more money at people.

    • Gmatt

      Nov 21, 2016 at 3:16 pm

      Well they sure haven’t set the world on fire winning with “superior” clubs

    • Michael

      Nov 21, 2016 at 4:33 pm

      Oh, relax, Ken.

  27. HOP

    Nov 21, 2016 at 2:34 pm

    fat

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Whats in the Bag

Kris Kim WITB 2024 (May)

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Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX

3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX

Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X

Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125

Putter: TaylorMade Spider Tour

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Kris Kim’s equipment here.

 

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Welcome to the family: TaylorMade launches PUDI and PDHY utility irons

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TaylorMade is continuing its UDI/DHY series with the successor to the Stealth UDI and DHY utility irons: PUDI and PDHY (which the company styles as P·UDI and P·DHY). TaylorMade is folding the designs in with its P Series of irons.

TaylorMade outlined the process of developing its new utilities this way. The company started with the data on utility iron usage. Not surprisingly, better players — i.e. those who generate more clubhead speed and strike the ball more precisely — were found to gravitate toward the UDI model. DHY usage, however, covered a wider swath than the company might have expected with six-to-18 handicappers found to be bagging the club.

TaylorMade also found that the majority of golfers playing UDI or DHY utilities were playing P Series irons at the top of their iron configurations.

Can you see where this is going?

Matt Bovee, Director of Product Creation, Iron and Wedge at TaylorMade: “As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels. It is a natural fit to give these players the performance in this category that they are looking for.”

 

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TaylorMade PUDI

TaylorMade PUDI technology cutaway (via TaylorMade)

Crafted with tour player input, TaylorMade sought to develop a confidence-inspiring utility iron that blends with the rest of the P Series irons. Also of note: Interestingly, the PUDI has a more compact head than the P790.

In comparison to past UDI products, the PUDI has a more traditional iron shape, slimmer toplines, and less offset with a little of the backbar visible at address.

TaylorMade PDHY

TaylorMade PDHY tech cutaway (via TaylorMade).

Larger in profile than the PUDI, the PDHY seeks to position center of gravity (CG) lower in the club for ease of launch. The toe height is larger and the profile is larger at address — roughly five millimeters longer than PUDI — the sole of the club is wider for improved forgiveness.

Club Junkie’s take

Golfers who feel like they are missing something at the top of the bag could find the PUDI or PDHY a great option. The look of the PUDI should fit the most discerning eye with a more compact look, less offset, and a thinner topline. If you want a little more confidence looking down the P-DHY will be slightly larger while still being a good-looking utility iron.

For being small packages both models pack a pretty good punch with fast ball speeds, even off-center. The feel is soft and you get a solid feel of the ball compressing off the face when you strike it well. Your ears are greeted with a nice heavy thud as the ball and club come together. The PDHY will launch a little higher for players who need it while the PUDI offers a more penetrating ball flight. Both utility irons could be the cure for an open spot in the top end of the bag.

PUDI, PDHY, or Rescue?

TaylorMade offers the following notes to assist golfers in filling out their bags:

  • PUDI has mid-CG right behind the center face to create a more penetrating mid-to-low ball flight
  • PDHY has a lower center of gravity to produce an easier-to-launch mid-to-high ball flight.
  • Both PUDI and PDHY are lower-flying than the company’s hybrid/Rescue clubs.
  • PUDI is more forgiving than P790.
  • PDHY is the most forgiving iron in the entire TaylorMade iron family

Pricing, specs, and availability

Price: $249.99

At retail: Now

Stock shafts: UST Mamiya’s Recoil DART (105 X, 90 S and 75 R – only in PDHY)

Stock grip: Golf Pride’s ZGrip (black/grey)

PUDI lofts: 2-17°, 3-20°, 4-22° in both left and right-handed

PDHY lofts: 2-18°, 3-20° and 4-22° in both left and right-handed

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (5/3/24): Scotty Cameron Champions Choice 2.5+ putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Champions Choice 2.5+ putter

From the seller: (@wwcl): “Has been gamed as pics show. 33.5 includes original h/c and grip. $575 includes shipping and PP fees.”

To check out the full listing in our BST forum, head through the link: Scotty Cameron Champions Choice 2.5+ putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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