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Time To Kick Open The Doors – 2010 PGA Merchandise Show

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Each and every year the pulse of the golf industry can be measured in one week and it has arrived. As more than a 1,000 exhibitors prepare to display their wares in Orlando’s voluminous Orange County Convention Center, thousands of people who work in the business around the world wait to see how the week plays out.
 
I view this 57th PGA Show as the calm after the storm. Last year the golf industry was in full panic mode as the world’s economy began to erode at a frightening pace. There was much concern about what the future of golf would be.
 
What most found out was that the game was not disappearing, but simply transforming to a new reality. Golf is still here and there is still a new market for fresh golf gear, clothing, and so much more.
 
Some 40,000 attendees including 1,000+ media members are expected to be at the PGA Show. It kicks off with a massive Demo Day at Orange County National Golf Club on January 27th and then runs through January 30th at the Convention Center.
 
As I prepare to cruise the show myself along with other media colleagues I look forward to keying in on a number of companies, products and storylines.
 
Clothing
Still one of the strongest parts of the PGA Merchandise Show, apparel continues to flourish. With margins more attractive than what is typically earned on hard goods, this sector has not suffered quite as much damage in sales in the past couple years. 
 
Fall/Winter 2010 products will be the ones on display in Orlando with a few companies revealing product options for 2011. Performance wear is still a big trend with lifestyle brands also pushing to the forefront. 
 
I’ll be watching for lines from Dunning, Quagmire, Travis Mathew, Lija, SunIce, Phreshwear, and the new looks from Ashworth.
 
Reinvention
New and sudden economic realities mean “calling an audible or two” and it will be intriguing to see how retailers and golf professionals react to the new marketplace, especially for the people based in the United States and United Kingdom where the economy has been particularly affected. 
 
With so many of the pros and retailers in one room it will be interesting to speak with them and see what their business strategies will be moving forward. How will they maintain and grow sales and what technologies and techniques will they use to do that? That alone can change the face of golf as consumers see it.
 
The Price is Right?
As much as they need high sales numbers, will this be the year that manufacturers start to realize that not everyone who wants top equipment is willing to pay $600 for a driver?  While most pricing strategies for 2010 have been set I would not be surprised to hear of some tweaks and bonus programs – not only to get shops to take on more inventory but also to attract consumers with at least a few dollars to spare for new gear.
 
Missing In Action
Who will be at the show, back at the show, or gone altogether? The mix of exhibitors at the show is testament to who has survived the year past and who is ready to take on the season ahead. Each year there are casualties, as well as unexpected success stories, and it is at this show that all is usually revealed.
 
Innovation
For 56 years the world been introducing new golf technology at the PGA Show and I don’t expect this year to be any different. It is the star of the show. 
 
Adjustability, new materials, and unique designs – it all comes into play here and it leads you to wonder what comes next?
 
After the next few days run their course and the 57th PGA Merchandise Show plays out, we hope that the answer to that question will be a lot clearer.
 
And, of course, you can expect to see coverage of all the action of GolfWRX.com!
 
 
This report to GolfWRX.com provided by Flagstick Golf Magazine (www.flagstick.com)
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pga tour

Kenny Perry WITB 2018

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Equipment is accurate as of the 2018 US Open (6/12/2018).

Driver: Vertical Groove (10.5 degrees)
Shaft: Aldila Rogue 60 Tour X

3 Wood: TaylorMade M4 (15 degrees)
Shaft: Fujikura Atmos Tour Spec 7X

5 Wood: TaylorMade M4 (18 degrees)
Shaft: Fujikura Atmos Tour Spec 7TX

Hybrid: Exotix CBX (19 degrees), Adams Idea a12 (17 degrees)
Shaft: Graphite Design Tour AD DI-95x Hybrid

Irons: TaylorMade r7 (4-PW)
Shaft: KBS Tour

Wedges: Cleveland RTX-3 (54-14), TaylorMade MG Hi-Toe (60), Hopkins Golf (64)
Shaft: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Circle T T5W
Grip: Scotty Cameron Pistol

Discussion: See what GolfWRX members are saying about Perry’s clubs. 

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Equipment

SPOTTED: New Callaway Forged irons… Apex or Legacy?

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Photos of a new Callaway Forged iron popped up in our GolfWRX Forums, and our members are trying to figure out whether they’re going to be replacements for Apex Pro irons, or whether they’re an update on the Legacy series. They could also be X-Forged irons, but since Callaway recently came out with new X-Forged irons, that would be unlikely.

Here’s what GolfWRX Members are saying:

  • elwhippy: A new Legacy iron? Looks a bit Japanese shaped. 
  • mattTHEkatt: Like an X-Forged/Legacy Black mashup. They look powerful. 
  • DTown3011: …gotta be the next Apex!
  • J13: Pics look like a newer legacy black.
  • mgholda: Pics look like a newer legacy black.
  • TheMoneyShot: I thought Cally was going to phase out the Apex name after they released the MBs?
  • john443: A larger cavity in these then the X- Forged… competitor to the 750 and AP3 maybe? …or Legacy Black finally brought to retail…hallelujah. CF16 replacement???!
  • Equipto: These look very sharp, and like thumpers. I don’t care if they are a Legacy Black or Apex replacement, call them whatever… i’ll try them 
  • mrmikeac: Next gen Callaway Apex Legacy? Hmmmm…..
  • Brizam: The Legacy Black might be the best players cavity back ever made.  If they were to become available they’d move straight to the top of the list of clubs to buy for me. 
  • Jourdan M: This is the Apex Pro 

Here are photos of the new Callaway irons we spotted

Previous Apex Pro irons

Previous Legacy irons

Which one do you think the new iron looks like? 

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Equipment

Wilson’s new FG Tour V6 RAW irons (yes, they will rust)

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Wilson came out with its FG Tour V6 irons in 2016, but these new Raw versions have a different look… and with time, they’ll have a VERY different look.

The new FG Tour V6 Raw irons have an unplated finish, and they’re designed to “develop a unique patina based on age, exposure and use over time,” according to Wilson. This gives each iron a unique look, and one that’s far from the clean cut original FG Tour release that had a chrome finish (which won’t rust).

In addition to the rusting effect, the irons are different because they have a copper badge in the cavity that will eventually match the color of the golf club over time. Here’s a graphic mock-up of how the Raw irons may look overtime.

Like the original releases, the irons have tungsten weights and mass behind the impact area for a “forged feel” and “improved feedback,” according to the company.

The FG Tour V6 Raw irons are a custom option on Wilson.com, and are available through Wilson’s premium partner accounts as of today, Tuesday, June 19. According to Wilson, the Raw irons “are a very limited production run,” so only a certain amount of sets will even be built.

 

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