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Spotted: Bettinardi prototype putters



Updated: June 10, 10:20 a.m.

We spotted new Bettinardi prototype putters on Tuesday at the 2015 FedEx St. Jude Classic, which were built based on feedback from PGA Tour players.

The BB Zero model prototypes use milled, mild carbon steel for a softer feel than the standard DASS Tour offering, according to a Bettinardi representative.

The Innovai 2.0 prototypes use a high-MOI, winged-style head shape that Tour players have been asking for. It’s a bi-metal design, made from both 6061 aircraft-grade aluminum and double-aged stainless steel — a combination said to provide proper weight distribution and to enhance acoustics.

Check out the photos below, and join the discussion about the prototypes in our forums.

BB Zero Tour

Golden Torch finish




Black Chrome finish




BB Zero prototype




Innovai 2.0 prototypes



5f00b78d02cd0268b2d212e3ee54671709bcca03c1d6e8eae4a63b489d4142834efbc822d5c451f7fc1384628924df08See more photos and join the discussion about the Bettinardi prototypes in our forums.

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  1. Eric Johnson

    Nov 7, 2015 at 11:40 pm

    Did anyone read the text above the pics?!!?!?!? The description of the innovai makes it clear that they clearly state that the entire point of the putter is to create a putter that “copies” a style of putter to please their tour players looking for a Bettinardi with a wing-style head shape? Also, checking a dictionary makes it pretty clear that when using the word prototype it doesn’t mean that you’re claiming that you invented something – instead a prototype is an early version of a product that you’re considering manufacturing. Kinda like Toyota has prototypes – it sure doesn’t mean they invented the car. It has nothing to with a claim on the “design.”

  2. Jeff*

    Jun 22, 2015 at 9:32 pm

    Bettenardi going to call it a WGW Versa #7 too? I mean I know they all copied the Ping guy, but come on, Odyssey will totally win the lawsuit.

  3. TT X

    Jun 20, 2015 at 6:19 pm

    If a putter being machined=fewer putts I’m fairly sure every golfer playing for a living would be using one. There is nothing wrong with machining, it is a more costly process but that has nothing to do with it being a better performing club. I appreciate the putter creators that really make an effort to design something unique. Unfortunately the tour players are paid so much to go through the Darrell Survey with a particular companies putter it doesn’t allow much opportunity for the smaller designer who really is trying to do something original to get any exposure.

  4. Brendon

    Jun 19, 2015 at 6:51 am

    I bought the Odyssey 7,not interested in copies

  5. Steve

    Jun 13, 2015 at 9:51 am

    The rating system is askewed on this site. 102 likes, 65 shanks rates the heart icon? 61% shouldnt be rated love, maybe legit. In my book 61% is a fail

  6. Statute

    Jun 12, 2015 at 4:24 am

    What’s the statute of limitation on Copyrights? How it been that long for the #7 Odyssey style to have lost its copyright on the design?

  7. Dan

    Jun 11, 2015 at 1:31 pm

    A lot of comments on not being original – that is fair, but every putter company has an anser style putter – it is simply demanded by the market, so I do not understand the criticism in that ‘anser’ regard. What would a putter company be without some anser style head shapes 🙂

  8. Milan

    Jun 10, 2015 at 6:07 pm

    while I can see most pov that these are imitation designs imo that is where the similarity ends. Improved craftsmanship and innovative engineering are what makes these unique and utterly magnificent putting devices. Riddle me this: would you rather have a hand made forge Samurai sword or a machine made, stamped one? Even if they looked identical?

    • Rando

      Jun 10, 2015 at 8:42 pm

      Bettinardi putters are hardly hand made. They are very much machine made. They make a design on a computer screen, then feed it into a computerized cnc mill, then press a button and watch hundreds of identical putters pop out.

      Cnc milling is the opposite of hand craftsmanship. It’s about uniformity and machine precision. The only thing a company like bettinardi can offer is design. This is just a cop out. Odyssey can and does make milled putters. They can make a milled version of this putter too and it will be no different from bettinardi’s version.

      • Dan

        Jun 11, 2015 at 1:05 pm

        “press a button and watch hundreds of identical putters pop out”.

        This is anything but the truth with CNC milling. Just because the machine has numeric control does not mean you can simply press a button and it cuts out an entire putter miraculously and efficiently. It takes experience, you could have access to Bettinardi’s shop and software and press all the buttons you want and hundreds of putters will not come out with no human effort. I would guess the amount of time a human was interacting with each putter exceeds the amount of time the machine took to cut it.

        Ultimately, CNC milling does not mean there is no hand craftsmanship is all I am saying. I make putters myself; I wish so badly it was as easy as you say!

        • Joe

          Jun 11, 2015 at 1:58 pm

          Actually it’s exactly the truth. CNC milling is pushing a button and the machine Mills the shape beneath a plexiglass shroud.

          You can say that there is human interaction in everything – even modern automotive robot assembly line. But alas the cars do just pop out. There is no “samurai sword” ancient craftsman hocus locus in these new Betti putters. They are CAD designed and CNC milled. Done. Next. And I’ll take the Odyssey #7. Bettinardi painful looks like heck.

          • Milan

            Jun 13, 2015 at 4:09 am

            i appreciate everyone’s opinion and commentary here! To clarify, my sword analogy was a directional one, and not an actual comparison of hand made to machine made. I have worked in a machine shop for many years when I was young ( my father owned a CNC milling and lathe shop for 30 years) so I have a bit of insight of what it takes to produce this level of putter. It’s hardly push button! The putter face finishes on Bettinardis is simply miraculous. This is not easy to do just because it involves some cutting tools. And what about the deburring? The polishing? We always did that by hand in the shop and on much more simple products than a putter. I will close by stating that I love Bettinardi’s. To my eye they are beautiful and the feel is sublime. The roll mine produces is awe inspiring. The other putters or “original designs” are really great putters too. I’m sure they are. I hope everyone enjoys their putter as much as I enjoy mine!

            • john

              Jun 14, 2015 at 7:25 pm

              Well you obviously work for Bettinardi, what on earth were you guys thinking?
              I actually think your #7 knock off looks fantastic, but it’s just that – a knock off. There is no ‘standard’ design that you’ve made better quality using better materials n all that, it’s a copyrighted Odyssey design. This isn’t like saying we’ve made “a car” but it’s made better – because BMW and Hyundai don’t produce exactly the same design – they’re both cars, and ones more expensive using more expensive materials, but they didn’t rip off the cheaper ones design.
              It’s truly an embarrassment that your team couldn’t shave off a TINY BIT of the back part of the putter to make it SLIGHTLY different, company killing design right there.

  9. mike tartaglia

    Jun 10, 2015 at 4:23 pm

    Amazing that all these putters are basically clones of the old Ping models. Use some different metals, graphics, etc. and triple the price !! I guess they feel most golfers have the money and will spend on new, flashy looking equipment. An old Ping off of E-Bay for $40 dollars will work as well as any of these flashy new productions that are ten times as much money

  10. Beauts

    Jun 10, 2015 at 3:32 pm

    I just have to laugh at anybody that screams anser copy these days.

  11. Jimmy

    Jun 10, 2015 at 3:05 pm

    Time to upgrade.

  12. Ken

    Jun 10, 2015 at 2:44 pm

    Ho hum.

  13. birdeez

    Jun 10, 2015 at 2:33 pm

    looks like the plan is to copy the design from top putters, mill the putter, and double the price.

  14. michael

    Jun 10, 2015 at 2:31 pm

    What’s next a new prototype driver, steel shaft wooden head!!!!!!!!!!!!!!!!!!!

  15. Golfraven

    Jun 10, 2015 at 2:05 pm

    What can I add what has not been said already? If your money is burning a hole in your wallet, go and by a #7 clone from Bettinardi. Those look very sleak but likely come with a nice price tag. I can wait couple of years and then buy one of ebay.

  16. Bill

    Jun 10, 2015 at 1:54 pm

    The best putter on the market is the Directed Force putter, lie angle balanced…

  17. Rando

    Jun 10, 2015 at 1:46 pm

    Ping’s anser patent (if they had one) expired decades ago.

    The odyssey clone here is absurd. They even copied the white/black thing.

    I have no respect for this whatsoever. They should be ashamed. How hard is it to come up with an original putter design? I hope callaway/odyssey sues and embarasses them.

  18. Mo

    Jun 10, 2015 at 12:03 pm

    they copy a 60 year old ping anser and it’s a prototype! Sorry guys, this is absurd.

  19. Jack

    Jun 10, 2015 at 7:56 am


  20. Jim

    Jun 10, 2015 at 7:55 am

    How do all these companies get away with copying another companies putters? One looks like a Ping Anser the other like an Odyssey #7. How many companies make Anser clones anyway? Don’t understand how these specialized companies exist when you can go to any golf store and buy a Ping instead. That said, both putters are really nice looking.

  21. Taylor

    Jun 9, 2015 at 10:56 pm

    At least when scotty copies designs they put their own flip on it. If you were to look down on the tank version of bettinardi without seeing the bottom, you would think it’s an odyssey.

    • Rodgers

      Jun 10, 2015 at 1:13 pm

      Yes Scotty’s own “flip” is charging $400

    • Bill

      Jun 10, 2015 at 1:35 pm

      What “flip” does Scotty put on in? The three red dots in the cavity?

      • Taylor

        Jun 14, 2015 at 11:33 pm

        At least when you look down on it you know its a scotty. They use different angles and shapes even if they are ripping of another companies design. I use a Ping putter that was $80, so I don’t really care what these do. Just making an observation.

  22. Andy W

    Jun 9, 2015 at 6:16 pm

    The blade looks like Ping Anser clone, the other like a lethal weapon… Something innovative is a blade that doubles as a “surveying instrument putter.” Use that search in ebay..

  23. snowman

    Jun 9, 2015 at 6:02 pm

    Yep, real innovational right…..Ping Anser (also copied by every other OEM on the planet) and Odyssey #7. ridiculous.

    • gorden

      Jun 9, 2015 at 8:30 pm

      I agree, just get in touch with the Chinese metal shop that makes them, color them a little different and shave a few grams off here and there and put what ever name you want on it…there must be about 20 stranded putter head dies that everyone uses. With that idea why would you pay over $300 for a putter that cost just under $25 to make (with the best grip and shaft)???

      • Fred

        Jun 9, 2015 at 10:10 pm

        bettinardi’s are made in the USA, brah.

        • gorden

          Jun 10, 2015 at 12:36 am

          Yes, I do have one, but it does look a lot like many of the ones made in china or Taiwan.

      • Matthew H.

        Jun 10, 2015 at 11:28 am

        And I can say I’ve used a putter that has been cast. CNC Milled only.

  24. Brandon

    Jun 9, 2015 at 5:38 pm

    BB Zero Prototype sure is a nice Anser

  25. Clowone

    Jun 9, 2015 at 5:36 pm

    Innovai Odyssey #7 anyone? Isnt this just a lawsuit waiting to happen?

    • Bill

      Jun 10, 2015 at 1:38 pm

      There must be some way they get around infringing on the original designs. Every mfg has an Anser clone

    • tim

      Jun 11, 2015 at 11:35 am

      Yeah, that is amazing re: the Odyssey 7. I have never seen such a blatant ripoff of a “unique” design like that. The Spider Si was very close, but looked different enough that it didn’t look like the exact same design.

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Honma T World 747 Rose Proto MB irons are coming to retail



When Justin Rose signed with Honma in at the beginning of January, speculation ensued as to which irons the Englishman would play. Quickly, we learned Rose would game T World 747 Rose Proto MB irons — and he took to the clubs quickly, winning the Famers Insurance Open later that month.

So, clearly, the S20C mild steel irons work for Rose, as they’ve been in his bag since that point, but will they work for the general consumer? Up until this point, we’ve been unable to answer that question, as the irons were tour only. With today’s news, however, we now know Rose Proto irons are coming to retail.

According to the company, the irons, which are forged at Honma HQ in Sakata, Japan, are the result of several months of testing and modification in conjunction with Rose.

The world No. 2 had this say: “The idea of having a hand in the collaborative design process for my set of clubs was extremely exciting. Working with the Honma master craftsmen to create an iron that felt and looked great for me was one of the biggest thrills of my career.”

The irons feature varying CG throughout the set to achieve Rose’s preferred trajectories and a combination satin front and mirror back finish, as well as blended muscleback design.

Full specs below.

Rose Proto MB irons will sell for $175 USD per club and will come in a 4-10 iron set configuration. The company will also offer a 3-iron separately.


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Spotted: Dustin Johnson with new Fujikura Ventus prototype at the Masters, RBC Heritage



Beyond the obvious big news of some guy named Mr. Woods winning his fifth green jacket this past weekend, there were some pretty interesting developments with another player that runs on a first name basis or at least initials: DJ switched drivers MID tournament and had a new Fujikura Ventus prototype shaft to go along with his new TaylorMade M6 as he took on Augusta National Saturday and Sunday.

We don’t have all the details yet, but from what we have heard so far this new Prototype Black Ventus is an even lower launching version of the blue Ventus currently available. If history is correct, and we are looking at a line extension, then the colors tell a lot of the story. The Atmos line features both a blue and black version with a final higher-launching red version to round out the series in what Fuji calls their color-coded launch system to make fitting and product recognition just that much easier.

Photos of the “black” prototype via Fujikura.

It’s not unusual for shaft companies like Fujikura to bring out prototype profiles utilizing technologies from their newest lines to try and get them into the bags of more players. Fuji’s newest technology is VeloCore, and we have already seen it adopted at a high rate. Here is some more info from Fujikura to explain the technology

“VeloCore is a multi-material core comprised of ultra-high modulus Pitch 70 Ton Carbon Fiber (about 150% stronger and more stable than T1100g) and 40 Ton bias layers that are the full length of the shaft for incredible stability. VeloCore Technology promotes consistent center-face impact and provides ultimate stability, tightening dispersion and increasing control. The result is a shaft that maximizes the MOI (moment of inertia) and ball speed of your clubhead through the reduction of twist during the swing and at impact, especially on off-center hits.”

This makes sense, considering any contact made beyond an absolutely perfect (almost impossible from a physics standpoint) strike in line with the COG of a driver head traveling at 120 mph will result in twisting at impact — MOI is maximized in driver heads to increase stability along with spin with Ventus and VelocCore, Fujikura thanks to their Enzo system, is better understanding how that relationship works with the shaft to produce new and better products.

Anyway, since we know DJ deviated from his traditional Fujikura Speeder Evolution II Tour Spec driver shaft for his weekend rounds this past weekend, we can expect to see it again this week at the RBC Heritage this week at Hilton Head, and we’ll have our eyes peeled to see where else this shaft pops up on tour.

Johnson teeing off during Wednesday’s RBC Heritage Pro-Am.



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WRX Spotlight: Bridgestone e12 Speed and e12 Soft golf balls



Product: Bridgestone e12 Speed and e12 Soft golf balls

The Pitch

Per Bridgestone: “Speed: 3-piece surlyn golf ball that delivers sidespin reducing performance, with explosive distance off the tee with a solid feel. 105 MPH and up swing speeds. Soft: 3-piece surlyn golf ball that delivers sidespin reducing performance, with added distance off the tee with a softer feel. 105MPH and lower swing speeds.”

Who is it for?

The pitch seems simple enough…. Bridgestone, who has emerged as a competitor year in and year out in the golf ball market, gives us the “e class” product that will suit the golfers from 10-handicap and up.

What’s in it?

The key words here are Active Acceleration Mantle…both the Soft and the Speed have it, but AAM will deliver in different ways on each. In the Speed ball, the AAM allows Bridgestone to firm up the core giving your higher speed player optimal launch conditions, tight dispersions, and enough feel around the greens to satisfy.

For the Soft ball, the AAM allows Bridgestone to soften the core up a bit giving your lower speed players a helping hand off the driver and ultimate touch around the greens where that player profile needs it the most.

Director of Content Johnny Wunder on the Bridgestone e12 Speed and Soft

As a player who has been in the same ball for almost 20 years (Pro V1X), my open-mindedness to trying something outside of that category has been nil. But after having a great convo with Elliot Mellow (Bridgestone Golf Ball Sales Manger), I became curious about their take on a ball for players like my buddy Dave (high speed/high handicap) or even my father (low spin/low speed/mid handicap).

Bridgestone e12 Soft

My big take away is…this is a FUN golfball. Fun in the fact that both models do and feel as they are advertised. The Soft is spinny off the driver and forgiving around the greens. How that translates to your higher handicapper is around the greens when you don’t clip it just right off of a wedge, the ball doesn’t take off on you. The first hop is straight up not straight forward. You can see where I’m going there. Off the big stick, it translates into being able to carry a hazard, bunker, etc without sacrificing control due to lack of spin. Your distance gains come from elevation and height, not necessarily raw yardage distance.

The Speed is well…fast. It’s hot, holds its line in the wind and rolls out when it hits the ground. Around the greens, it’s serviceable for a higher handicap. It’s not a players ball around the greens, in my opinion. The feel off the face doesn’t match up. However, I’m guessing if you took blind feel out of it and put all these on a Trackman, the Speed ball would still hold water around the greens.

Bridgestone e12 Speed

At $29.99/dozen, if you like experimenting with a new nugget here and there, try this one. It’s fun and the company fulfills the promises made on the box. Can you really ask for much more?

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19th Hole