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Chamblee and McCord join forces with Tathata Golf

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Former PGA Tour professionals and current analysts Brandel Chamblee and Gary McCord are throwing their weight behind a new golf training program, Tathata Golf. They’ll begin appearing in ads for the company some time this summer.

And a point of note: the two are unpaid spokespeople.

The program’s creator, Brian Hepler, says Tathata was inspired by elements of martial arts, the best golfers in history and elite athletes.

If this all sounds a tad too specious and New Agey, here’s a breakdown of what Tathata is all about.

The company was founded by the aforementioned Mr. Hepler in 2011 and is headquartered in Scottsdale, Arizona. Its mission is “to help golfers and instructors everywhere become their greatness through unique practices designed to build strength within their golf game as well as their total life.”

As you might expect, a significant part of the Tathata training is mental. Hepler describes this element as “a curriculum, a path, and a truth … to quiet the golfer’s mind.” Reportedly, the program contains elements of neuro-linguistic programming and attempts to move past traditional sports psychology.

Regarding chipping, putting, and the other facets of the game, Hepler says, “We’ve gone through each position of the golf swing … and created a path for the golfer.” This “path” will be accessible to consumers in mid-June when the company rolls out its 60-day in-home training program, which, incidentally, Chamblee and McCord have both gone through.

While we’ll have to wait to see what”becoming your greatness” means in practice, it’s clear that Brandel Chamblee is a believer in the system. As he said:

“I’m not here for the money. I’m here for one thing and one thing only … I believe in what Bryan teaches. I’ve watched the best players in the world, I’ve studied them and there is something missing in the world of instruction today. There are commonalities that the greatest players have had that are being missed … what he is doing is correcting golf instruction”

The company’s Tathata Golf Certified Training Program is intended to help instructors distill complicated swing mechanics in a simple fashion, and thus accelerate learning.

More about the company from their press release:

“Tathata, in its truest sense means “suchness,” a sense of complete understanding and all-knowing. The essence of Tathata and suchness is found deep within the simple understanding of knowing who you are and being trained in such a way that you always have a sense of your greatness building.

Throughout our conversation, Hepler repeatedly brought up the example of holding a hockey stick and hitting a shot, as well as stepping up to a soccer ball to kick it. The young do both with confidence, self-belief, and without a concern about fundamentals and technique.

With Tathata, Hepler seeks a way to play golf that is more in line with the above than, say, the somber, mechanistic grind that is high-level junior golf today.

Beyond benefitting students, with Tathata Hepler hopes to illuminate “a simpler way to play the game. A faster way to play the game” and  “a way for us to bring golf instruction together.”

It will be interesting to see who buys in (quite literally) to Hepler’s vision. Clearly Misters Chamblee and McCord do.

Check out Tathata’s website here.

 

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21 Comments

21 Comments

  1. Stella bryan

    Feb 5, 2016 at 12:44 am

    I am shocked at your comments. I just completed the Tathata 60 day course and it was the best golf training I have had in the 4 years l have been playing golf. It is disheartening that you all comment in such a negative way about a training program that is not only exceptional in the quality of its presentation, but also in the experiential building of the mechanics of the swing. Shame on those of you who dissed it without putting the time and energy into taking the full program, which is inexpensive compared to regular golf lessons! It is an amazing program and encourages a much more natural way of swinging the club than the normal lessons taught by most PGA professional. I don’t need to knock their techniques, but do know that for many of us that worrying about the angle of our spine being correct, or something equally mechanical, does not yield natural and athletic movements but simply interferes with our ability to swing in a free and simple manner. I am grateful for Tathata training and Brian’s genius in putting it together and would recommend the course to anyone.

  2. Brock Landers

    May 24, 2014 at 2:57 pm

    Does this training aid make me a washed up hack who takes cheap shot after cheap shot at REAL players, on a consistent basis?….oh wait, I am describing Chamblee….nothing could ever make me as good as him. This guy is a DELTA BRAVO and McCord is about as funny as a tumor in your brain. These guys are idiots.

    • Double Mocha Man

      May 24, 2014 at 3:24 pm

      Now Brock, McCord is pretty clever/funny… he just needs to force it less often.

    • Bamicus

      May 25, 2014 at 9:52 am

      You nailed it Brock!

  3. ButtFvck_Chandelier

    May 24, 2014 at 1:42 am

    How is this idiot still making money from the golf world? Disgraceful.

  4. thefullsp

    May 23, 2014 at 7:01 pm

    Ohhhhhhhmmmmmmmmmmmmmmmmmmmmmmmm. Just try yoga and believe you’re gonna hole everything. Boom! Job done. PayPal details on request 😉 Namaste

  5. RG

    May 23, 2014 at 5:08 pm

    I don’t know what all the fuss is about. For a perfect golf game all one must do is align their Shakra with the Chi force, insert these in a static warp shell by combining matter and anti-matter in a dylithium crystal matrix. Add two jiggers of vermouth and gin and Voila! Perfection!

    • 4pillars

      May 24, 2014 at 11:31 am

      I never realized golf was that simple.

      Thanks for your clarity

  6. mizzy

    May 23, 2014 at 3:03 pm

    The website seems to emphasize more on how to become an instructor than how they will help the client with the game. This model reaks of Multi-Level Marketing which will get people to pay to teach the methodology while pushing an inferior product to the end user.

  7. Bryan

    May 23, 2014 at 2:18 pm

    Brandel can’t – until he explains in lengthy detail how Tiger’s swing-plane and head movement won’t allow him to hit driver like he did with his “Butch” swing…additional thoughts and nonsense….diarrhea of the mouth…blah, blah, blah…

  8. Tony Lynam

    May 23, 2014 at 1:36 pm

    I made it to the 2:08 mark of the video and could not take it anymore.

  9. 4pillars

    May 23, 2014 at 1:24 pm

    Perhaps Brandel will recommend it to Tiger.

  10. DB

    May 23, 2014 at 12:25 pm

    So McCord endorsing another hippy pseudo scientific company out of Scottsdale?

    I can hardly believe it.

  11. MFB

    May 23, 2014 at 11:32 am

    Is there a product that McCord has not made a commercial for ?

  12. brtnsbs

    May 23, 2014 at 11:14 am

    I don’t get it, is this just a training program with drills to ingrain your swing either through mental practice or physical practice?

  13. ca1879

    May 23, 2014 at 11:13 am

    Grasshopper, snatch the ProV1 from my hand…

    I certainly hope this completely new and simple distillation of the one true approach to golf is better than all the other completely new and simple distillations of the one true approach to golf have been. More proof that people will fall for anything.

  14. Zach Szczepanski

    May 23, 2014 at 11:09 am

    Very interested in going through this program. I was out in Scottsdale this winter and had the opportunity to speak with Brian and tour the facility. Great looking program. Interested to see how well it catches on.

    • John kuczeski

      Jun 27, 2014 at 10:13 am

      Zach,

      Just curious, did you ever check out the program? Thanks!

  15. IH8

    May 23, 2014 at 11:09 am

    Seriously? This sounds about as credible as a horoscope. And how does Brandel Chamblee reconcile his endorsement of this product, which aims at improvement, and his several comments on golf channel about how improvement is over-rated and experience is the be all and end all of greatness?

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News

Tour Rundown: Rose blooms, Rory rolls

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This week last year, I found myself praying to the weather goddesses and gods that Rochester would be spared their wrath over the next seven days. The 2023 Oak Hill PGA Championship (that was slated for August when the contract was signed) was on the horizon, and I wanted my region to show well. Things turned out fine, with all four seasons making an appearance, a PGA Professional (Blockie!) stealing hearts, and a proven champion in Koepka (although I was pulling for Viktor.)

This year, no concerns. Louisville will shine this week at Valhalla, but we’ve matters to consider before we look to four days of coverage this week. Nelly did not win on the LPGA this week, so who did? The PGA Tour held two events in the Carolinas, and Tour Champions celebrated a major event in Alabama. Four noteworthy events to run down, so let’s head to RunDownTown and take care of business.

LPGA @ Founders Cup: Rose blooms

There was a sense that Rose Zhang might have a role in the 2020s version of the LPGA. After winning everything there was in amateur golf, she came out and won her first tournament as a professional. That was last May and, let’s be honest, who among us thought it would take 12 months for Zhang to win again? Rhymes with hero, I know.

This week in New Jersey, eyes were on Nelly Korda, as she made a run at a sixth consecutive win on the LPGA circuit. Korda ran out of gas on Saturday, and that was just fine. Madelene Sagstrom and Zhang had turned the soiree at Upper Montclair into a battle of birdies. Gabriela Ruffels came third at nine-under par. No one else reached double digits under par but Sagstrom and Zhang. They didn’t just reach -10…they more than doubled it.

Sagstrom had the look of a winner with five holes left to play. She was three shots clear of Zhang, at 23-under par. The Swede played her closing quintet in plus-one, finishing at 22-deep, 13 shots ahead of Ruffels. That performance we’d anticipated from Zhang? It happened on Sunday. She closed with four birdies in five holes to snatch victory number two, by two shots. Spring is a lovely time for a Rose in bloom.

PGA Tour @ Wells Fargo: Rory the Fourth is crowned in Charlotte

Xander Schauffele is a likable lad. He has an Olympic gold medal on his shelf, and a few PGA Tour titles to his credit. Even X knows that even par won’t get much done in a final round unless conditions are brutal. They weren’t brutal at Quail Hollow on Sunday. X posted even par on day four. It kept him ahead of third-place finisher Byeong Hun An but gave him zero chance of challenging for the title.

Paired with Xander in round four was the King of Quail, Rory McIlroy. The Northern Irishman had previously won thrice at the North Carolina track, and he was champing at the bit to gain some momentum on the road to Louisville. While Xander scored increasingly worse along the week (64-67-70-71) McIlroy saved his best round for the final round. Thanks to five birdies and two eagles, McIlroy ran away with the event, winning his fourth Wells Fargo by five over Schauffele.

PGA Tour @ Myrtle Beach Classic: a little CG won the inaugural week

It always seemed odd that the PGA Tour had zero stops along the Grand Strand each season. This week’s event seemed odd in that the golfers played the same course each day, and there were zero handicaps involved. Most events at Myrtle Beach involve hundreds of amateurs at dozens of courses, with all sorts of handicaps.

The Dunes Club is a Robert Trent Jones Sr. course, down toward Pawley’s Island. It claims what used to be considered an unreachable, par-five hole, the watery 13th. Nothing is unreachable any longer, including a 22-under par total for a six-shot win. Chris Gotterup, a former Rutgers and Oklahoma golfer, played sizzling golf all week and won by a sextet of shots. Gotterup opened with 66, then improved to 64 on Friday. His Saturday 65 sounded a beacon of “come get me,” and his closing 67 ensured that second place was the only thing up for grabs.

Chasing the podium’s second level were a bunch of young Americans. In the end, Alastair Docherty and Davis Thompson reached 16-deep, thanks to rounds of 64 and 68 on Sunday. They held off six golfers at 15-under par. The victory was Gotterup’s first on tour and should be enough to get him a Wikipedia page, among other plaudits.

PGA Tour Champions @ Regions Traditions: Vindication for Dougie

Doug Barron, if I recall correctly, was suspended by the Powers That Be, way back in 2009, for testosterone. He was naturally low in the hormone, so he took supplements. This did not sit well with certain admins, so he was put on the shelf for 18 months. Not cool.

In 2019, Barron came out on the Tour Champions. He won in August. The next year, despite the craziness of Covid, he won again.  Barron hit a dry spell for a few years. He kept his card, but accrued no additional victories. In late April, Barron showed serious signs of life, with a t2 at Mitsubishi. This week in Birmingham, he jumped out to a lead, lost it, then gained it back on Saturday. With major championship glory on the line, Barron brought the train into the station with 68 on Sunday.

Stephen Alker, the man who could not lose just two years ago, gave serious chase with a closing 63. He moved up 11 slots, into solo 2nd on Sunday. He finished two shots back of the champion. Two shots ain’t much. Cough once and you drop a pair. Third place saw a three-way tie, including last year’s winner (Steve Stricker) and runner-up (Ernie Els.) Despite the intimidating presence of the game’s greats, however, Doug Barron had more than enough of everything this week, and he has a third Tour Champions title to show off.

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Equipment

Did Rory McIlroy inspire Shane Lowry’s putter switch?

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.

The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?

Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.

When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.

To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.

Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.

“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.

“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”

Read the rest of the piece over at PGATour.com.

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Equipment

Spotted: Tommy Fleetwood’s TaylorMade Spider Tour X Prototype putter

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Tommy Fleetwood has been attached to his Odyssey White Hot Pro #3 putter for years now. However, this week at the Wells Fargo Championship, we did spot him testing a new putter that is very different, yet somewhat similar, to his current gamer.

This new putter is a TaylorMade Spider Tour X head but with a brand new neck we haven’t seen on a Spider before. A flow neck is attached to the Spider head and gives the putter about a 1/2 shaft offset. This style neck will usually increase the toe hang of the putter and we can guess it gets the putter close to his White Hot Pro #3.

Another interesting design is that lack of TaylorMade’s True Path alignment on the top of the putter. Instead of the large white center stripe, Tommy’s Spider just has a very short white site line milled into it. As with his Odyssey, Tommy seems to be a fan of soft inserts and this Spider prototype looks to have the TPU Pure Roll insert with 45° grooves for immediate topspin and less hopping and skidding.

The sole is interesting as well in that the rear weights don’t look to be interchangeable and are recessed deep into the ports. This setup could be used to push the CG forward in the putter for a more blade-like feel during the stroke, like TaylorMade did with the Spider X Proto Scottie Scheffler tested out.

Tommy’s putter is finished off with an older Super Stroke Mid Slim 2.0 grip in blue and white. The Mid Slim was designed to fit in between the Ultra Slim 1.0 and the Slim 3.0 that was a popular grip on tour.

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