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Masters TV Ratings Fall 22% as Watson Wins in 2012

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The final round of the Masters Tournament drew its worst preliminary television ratings since 2004 as Bubba Watson topped Louis Oosthuizen in a sudden-death playoff and Tiger Woods had his worst finish as a professional.

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Yesterday’s fourth round at Augusta National Golf Club was watched on CBS in an average of 8.1 percent of households in the top 56 U.S. television markets, Jerry Caraccioli, a spokesman for the CBS Corp. (CBS) (CBS) network, said in a telephone interview. That’s 22 percent lower than the 10.4 rating CBS drew a year ago, when Charl Schwartzel captured the title and Woods contended before faltering over the final nine holes.

Watson, 33, won on the second playoff hole after hooking an approach shot from out of the trees to 10 feet of the cup. That set up a two-putt par for the win after Louis Oosthuizen made bogey. It was Watson’s first major championship.

It was also the Easter holiday yesterday and television viewers who did tune in didn’t get a chance to see much of Woods, who began the day at 3-over par and shot a 2-over 74 to tie for 40th place. A 14-time major-tournament champion who hasn’t won a one of golf’s four biggest tournaments since the 2008 U.S. Open, Woods entered the tournament as the favorite after winning the Arnold Palmer Invitational on March 25.

Phil Mickelson, another fan favorite, did contend, finishing at 8-under — two strokes behind the leaders — to tie for third with Lee Westwood, Matt Kuchar and Peter Hanson. Mickelson had an even-par round that included a triple bogey.

Audience Breakdown
Full national ratings won’t be available until April 12. Mickelson’s win at the 2004 Masters drew a 7.3 national rating. The previous low before that was Bernhard Langer’s victory in 1993, which drew a 6.8 for the final round.

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4 Comments

4 Comments

  1. Shankuu

    Apr 24, 2012 at 4:38 pm

    I thoroughly enjoyed watching this years Masters. I don’t watch much when tiger’s in contention cause everything becomes the “tiger Show”. Congrats to Bubba and the hard right in the middle of the fairway!

  2. BF

    Apr 9, 2012 at 11:03 pm

    The internet coverge was wonderful. Not too yippy, yappy from the likes of Nance and the pompus brit Sir Nick. The first half hour I know I tuned out and back into the internet as the constant yammering of those two made me sick. I miss Frank in the trailer and Venturi in the booth. Ken knew when to shut up and let the cameras do the “talking”, and obviously Frank had his team doing what he directed them to do. I would much rather listen to a player discuss shot making process than Nick tell me how “he did it” or Nance just plain talking about absolutely nothing.
    WAY TO MUCH NEEDLESS TALKING

  3. Charlie

    Apr 9, 2012 at 10:30 pm

    I don’t give a damn what the ratings were. It was a TERRIFIC tournament. In fact, I’d say one of the best, in recent years.
    Who cares if a bunch of non–golfers failed to tune in because their hero, Tiger Woods had a bad week?
    The golf industry needs to promote other talent than Woods, in my opinion. Therein lies the answer. But if it doesn’t work? So what!

  4. Pingback: Masters TV Ratings Fall 22% as Watson Wins in 2012 | Augusta Blog

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Whats in the Bag

Steve Stricker WITB 2024 (April)

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Driver: Titleist TSR3 (9 degrees, C4 SureFit setting)
Shaft: Fujikura Motore Speeder VC 7.2 X

3-wood: Titleist 915F (13.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White 80 TX

Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 X

Irons: Titleist T200 (3, 4), Titleist T100 (5-9)
Shafts: Project X 6.5

Wedges: Titleist Vokey SM8 (46-10F @55), Titleist Vokey SM10 (54-10S @53), Titleist Vokey SM4 (60 @59)
Shafts: True Temper Dynamic Gold X100 w/Sensicore

Putter: Odyssey White Hot No. 2

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Grip Rite

Check out more in-hand photos of Steve Stricker’s clubs here.

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Whats in the Bag

Alex Fitzpatrick WITB 2024 (April)

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  • Alex Fitzpatrick what’s in the bag accurate as of the Zurich Classic. 

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus TR Black 7 X

Hybrid: Ping G430 (19 degrees)
Shaft: Fujikura Ventus Black HB 10 TX

Irons: Ping iCrossover (2), Titleist T100 (4-PW)
Shafts: Fujikura Ventus Black HB 9 TX (2), Nippon N.S. Pro Modus 3 Tour 120 X (4-9)

Wedges: Titleist Vokey Design SM10 (50-12F, 56-12D, 60-08M)
Shafts: Nippon N.S. Pro Modus 3 Tour 120 X

Putter: Bettinardi SS16 Dass

Grips: Golf Pride MCC

Check out more in-hand photos of Alex Fitzpatrick’s clubs here.

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Equipment

What’s the perfect mini-driver/shaft combo? – GolfWRXers discuss

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In our forums, our members have been discussing Mini-Drivers and accompanying shafts. WRXer ‘JamesFisher1990’ is about to purchase a BRNR Mini and is torn on what shaft weight to use, and our members have been sharing their thoughts and set ups in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • PARETO: “New BRNR at 13.5. Took it over to TXG (Club Champ but TXG will always rule) in Calgary for a fit. Took the head down to 12, stuck in a Graphite Design AD at 3 wood length and 60g. Presto- numbers that rivaled my G430Max but with waaaaay tighter dispersion. Win.”
  • driveandputtmachine: “Still playing a MIni 300.  The head was only 208, so I ordered a heavier weight and play it at 3 wood length.  I am playing a Ventus Red 70.   I play 70 grams in my fairways.  I use it mainly to hit draws off the tee.  When I combine me, a driver, and trying to hit a draw it does not work out well most of the time.  So the MIni is for that. As an aside, I have not hit the newest BRNR, but the previous model wasn’t great off the deck.  The 300 Mini is very good off the deck.”
  • JAM01: “Ok, just put the BRNR in the bag along side a QI10 max and a QI10 3 wood. A load of top end redundancy. But, I have several holes at my two home courses where the flight and accuracy of the mini driver helps immensely. Mine is stock Proforce 65 at 13.5, I could see a heavier shaft, but to normal flex, as a nice alternative.”

Entire Thread: “What’s the perfect Mini-Driver/Shaft combo? – GolfWRXers discuss”

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