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Masters TV Ratings Fall 22% as Watson Wins in 2012

by   |   April 9, 2012
Bubba Watson Masters

The final round of the Masters Tournament drew its worst preliminary television ratings since 2004 as Bubba Watson topped Louis Oosthuizen in a sudden-death playoff and Tiger Woods had his worst finish as a professional.

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Yesterday’s fourth round at Augusta National Golf Club was watched on CBS in an average of 8.1 percent of households in the top 56 U.S. television markets, Jerry Caraccioli, a spokesman for the CBS Corp. (CBS) (CBS) network, said in a telephone interview. That’s 22 percent lower than the 10.4 rating CBS drew a year ago, when Charl Schwartzel captured the title and Woods contended before faltering over the final nine holes.

Watson, 33, won on the second playoff hole after hooking an approach shot from out of the trees to 10 feet of the cup. That set up a two-putt par for the win after Louis Oosthuizen made bogey. It was Watson’s first major championship.

It was also the Easter holiday yesterday and television viewers who did tune in didn’t get a chance to see much of Woods, who began the day at 3-over par and shot a 2-over 74 to tie for 40th place. A 14-time major-tournament champion who hasn’t won a one of golf’s four biggest tournaments since the 2008 U.S. Open, Woods entered the tournament as the favorite after winning the Arnold Palmer Invitational on March 25.

Phil Mickelson, another fan favorite, did contend, finishing at 8-under — two strokes behind the leaders — to tie for third with Lee Westwood, Matt Kuchar and Peter Hanson. Mickelson had an even-par round that included a triple bogey.

Audience Breakdown
Full national ratings won’t be available until April 12. Mickelson’s win at the 2004 Masters drew a 7.3 national rating. The previous low before that was Bernhard Langer’s victory in 1993, which drew a 6.8 for the final round.

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4 Comments

  1. Shankuu

    April 24, 2012 at 4:38 pm

    I thoroughly enjoyed watching this years Masters. I don’t watch much when tiger’s in contention cause everything becomes the “tiger Show”. Congrats to Bubba and the hard right in the middle of the fairway!

  2. BF

    April 9, 2012 at 11:03 pm

    The internet coverge was wonderful. Not too yippy, yappy from the likes of Nance and the pompus brit Sir Nick. The first half hour I know I tuned out and back into the internet as the constant yammering of those two made me sick. I miss Frank in the trailer and Venturi in the booth. Ken knew when to shut up and let the cameras do the “talking”, and obviously Frank had his team doing what he directed them to do. I would much rather listen to a player discuss shot making process than Nick tell me how “he did it” or Nance just plain talking about absolutely nothing.
    WAY TO MUCH NEEDLESS TALKING

  3. Charlie

    April 9, 2012 at 10:30 pm

    I don’t give a damn what the ratings were. It was a TERRIFIC tournament. In fact, I’d say one of the best, in recent years.
    Who cares if a bunch of non–golfers failed to tune in because their hero, Tiger Woods had a bad week?
    The golf industry needs to promote other talent than Woods, in my opinion. Therein lies the answer. But if it doesn’t work? So what!

  4. Pingback: Masters TV Ratings Fall 22% as Watson Wins in 2012 | Augusta Blog

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