Connect with us

Equipment

Masters TV Ratings Fall 22% as Watson Wins in 2012

Published

on

The final round of the Masters Tournament drew its worst preliminary television ratings since 2004 as Bubba Watson topped Louis Oosthuizen in a sudden-death playoff and Tiger Woods had his worst finish as a professional.

Click here to read the original article

Yesterday’s fourth round at Augusta National Golf Club was watched on CBS in an average of 8.1 percent of households in the top 56 U.S. television markets, Jerry Caraccioli, a spokesman for the CBS Corp. (CBS) (CBS) network, said in a telephone interview. That’s 22 percent lower than the 10.4 rating CBS drew a year ago, when Charl Schwartzel captured the title and Woods contended before faltering over the final nine holes.

Watson, 33, won on the second playoff hole after hooking an approach shot from out of the trees to 10 feet of the cup. That set up a two-putt par for the win after Louis Oosthuizen made bogey. It was Watson’s first major championship.

It was also the Easter holiday yesterday and television viewers who did tune in didn’t get a chance to see much of Woods, who began the day at 3-over par and shot a 2-over 74 to tie for 40th place. A 14-time major-tournament champion who hasn’t won a one of golf’s four biggest tournaments since the 2008 U.S. Open, Woods entered the tournament as the favorite after winning the Arnold Palmer Invitational on March 25.

Phil Mickelson, another fan favorite, did contend, finishing at 8-under — two strokes behind the leaders — to tie for third with Lee Westwood, Matt Kuchar and Peter Hanson. Mickelson had an even-par round that included a triple bogey.

Audience Breakdown
Full national ratings won’t be available until April 12. Mickelson’s win at the 2004 Masters drew a 7.3 national rating. The previous low before that was Bernhard Langer’s victory in 1993, which drew a 6.8 for the final round.

Click here to read the original article

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

4 Comments

4 Comments

  1. Shankuu

    Apr 24, 2012 at 4:38 pm

    I thoroughly enjoyed watching this years Masters. I don’t watch much when tiger’s in contention cause everything becomes the “tiger Show”. Congrats to Bubba and the hard right in the middle of the fairway!

  2. BF

    Apr 9, 2012 at 11:03 pm

    The internet coverge was wonderful. Not too yippy, yappy from the likes of Nance and the pompus brit Sir Nick. The first half hour I know I tuned out and back into the internet as the constant yammering of those two made me sick. I miss Frank in the trailer and Venturi in the booth. Ken knew when to shut up and let the cameras do the “talking”, and obviously Frank had his team doing what he directed them to do. I would much rather listen to a player discuss shot making process than Nick tell me how “he did it” or Nance just plain talking about absolutely nothing.
    WAY TO MUCH NEEDLESS TALKING

  3. Charlie

    Apr 9, 2012 at 10:30 pm

    I don’t give a damn what the ratings were. It was a TERRIFIC tournament. In fact, I’d say one of the best, in recent years.
    Who cares if a bunch of non–golfers failed to tune in because their hero, Tiger Woods had a bad week?
    The golf industry needs to promote other talent than Woods, in my opinion. Therein lies the answer. But if it doesn’t work? So what!

  4. Pingback: Masters TV Ratings Fall 22% as Watson Wins in 2012 | Augusta Blog

Leave a Reply

Your email address will not be published. Required fields are marked *

Equipment

GolfLogix President Pete Charleston on new Putt Breaks function, technology in the game

Published

on

Popular GPS and club-tracking app, GolfLogix now includes Putt Break Maps, which show players where their approach shots will roll and how their putts will break. This marks the first time recreational golfers will have access to similar information as contained in the putting green portion of professional golfers’ yardage books.

Putt Break Maps are sold as in-app purchases with annual, monthly and two-day purchase options for each mapped course. Putt Break Maps are available for over 5,000 courses currently, and the company is adding more than 200 new courses each week using a proprietary mapping process.

I spoke with Pete Charleston, President of GolfLogix, about his company’s new technology, specifically, and the use of technology during play more generally.

BA: Can you talk a little about the history GolfLogix and how you decided to develop Putt Breaks?

PC: My partner Scott and I founded GolfLogix back in 1999, and we partnered with Garmin, and we came out with the first handheld GPS device, which was sold directly to golf courses. Then, when the USGA and R&A changed their stance on electronic measuring devices…we transitioned into selling that same Garmin device with our software at retail. We were hugely successful. We had [Peter} Kostis and {Gary} McCord pitching our deal. We had one of the most successful infomercial campaigns ever.

Then, mid-2008, it was one of our best years, the first phones started coming out with GPS on board. And we sat there are were like, “man!” Why would anyone spend $300 on a device when they can get the same information from an app on their phone? So we went full bore. We were the first company to launch a golf GPS app (in 2009). The first iPhone came out right about the same time, and we launched on that in early 2009. Since then, we’ve been really the No. 1 app for golf. We’ve had over four million downloads…We’re a company who keeps investing in our product and making it better. We’re not just collecting people’’s money.

To kind of take us up to current, about two years ago, we heard about Tour pros using…green contour books. We kind of dug in and got our hands on one and said, “Why can’t we do this for the average golfer?” A year-and-a-half, two years later, we launched…Putt Breaks at the PGA Show. We basically have taken this extremely accurate data–accurate to three centimeters–and taken each green on each course and turned it into a digital putt reader.

BA: And what does Putt Breaks look like in practice?

PC: So there’s two new features included in the GolfLogix app (the paid version). Now it automatically pops into Approach Mode. In Approach Mode, you’re able to see what’s in front of you. You’re able to see the green. You’re able to see the contours. So from 175 yards out, you know exactly what the green does, so you can pick and choose what to avoid. For example, if you’re got a back left pin and the green really falls off, you can aim for the front or middle of the green. So, for the better golfer, it’s unbelievable at helping plan approach shots. And for the average or higher handicapper, at the very least they can know whether to take more or less club.

Then as you walk or drive up to the green, it jumps into Putt Mode. In Putt Mode, you simply walk up and drag the ball and cup to where they are and basically hit “read my putt.” It rotates your view and shows you from behind your ball exactly what the putt does. So it’s just like what the pros have. You can see with absolute certainty whether the putt is going left or right, uphill or downhill…It’ll change your life out there.

Our goal is to eliminate the three-putt…There’s nothing worse than when you’re out on the golf course–whether you’re scratch, or 10 or 20–everybody,some days on some holes, can’t see the putt. We take that guessing game out of it. You know with certainty where the putt is going.

BA: I think it’s interesting that one of the elements of the anti-technology argument is the whole “Well, if we allow rangefinders in competition, it’s really going to slow things down.” But your technology, other technologies, if used reasonably by the golfer, is only going to speed up play.

PC: Most people, can’t read greens. I didn’t start playing until I was 30. I’ve gotten decent, but my biggest challenge is reading greens. I just don’t see the break. And it’s frustrating, because I’m a good putter…if I have a great caddie that tells me to putt to a spot. But sometimes I look at these putts, and either I don’t know, or I’m not sure, but either way you’re not putting a confident stroke on the ball. Next thing you know, you’ve got that damn five-footer.

We did a tremendous amount of focus group and user testing out there. And you’ve got three groups [low, mid, high handicappers]. That five, six, seven handicap. This is a gamechanger for them, because they’re already decent putters. Now you give them a tool that takes the guesswork out of it…we were seeing improvements of three, four, five strokes per round.

BA: Right. You’re talking about more birdies. These are the people that can make the putt if they know the break.

PC: Yeah. And then eliminating the three-putt. The most surprising part: I had a guy who was a +1 handicap. He finishes the round…shoots like 68…says, “I think I saved three strokes today…When I looked at [the app] I was unsure [about the putts]. It confirmed I read them right, and I putted with confidence.

In the past, GolfLogix…we’ve never been in the lower handicapper’s bag, unless they were stat freaks. Now, all of a sudden, this is a tremendous tool for them.

BA: Yeah. You hear the best players talk, and it seems without that baseline of confidence and commitment, you’re not going to hit consistently good shots or putts.

PC: It’s been a fascinating project, and we’re really looking forward to our first golf season. We’ve got about 5,000 courses mapped, and we should have another 5,000 courses done this year…We’re investing incredibly heavily in this technology. No one has it at this scale.

BA: Your mapping process: This is all going to locations, boots-on-the-ground stuff?

PC: Yep. No satellites. Satellites are generally plus or minus two yards, and that doesn’t work on the putting greens. We have 3D scans at every course, accurate to about three centimeters

BA: So what about the murmurings at the USGA and their concern over the use of yardage books and green mapping? I mean, the way I think about it, whatever happens at the professional level should be dictated by the tours. But for the amateur, and I guess if you’re in the USGA, you’ve gotta submit to their rules, but for the average golfer in the casual round, we’ve gotta have bifurcation. I don’t know why anyone would want to take something like this out of the hands of the average golfer.

PC: It makes no sense. We’re at a time when people have less time to play. We’re trying to get younger people to play golf. One of the biggest challenges, and I don’t care how much time you have, if it’s not fun and you suck, this game is hard to keep coming back and playing. So, anything we can do as a company, and anything any of these companies can do to bring in technology that helps golfers play better, score lower, and have fun out there so they keep coming back…it’s a no-brainer. The industry has gotta change in that way.

BA: Yeah. The reality is, handicaps aren’t dropping. Yes. We fixate on distance on the professional level, but somehow there’s this bizzare equivocation that everyone’s bombing it and shooting under par at their local club, but obviously that’s not happening. I don’t know why we want to take anything off the table.

PC: Yeah. The USGA, obviously, just took a stand on electronic measuring devices, and they’ve been more positive about allowing them in play…USGA-sanctioned play. And for us, all we’ve done is digitize the green-reading book the Tour pros are using.

I was talking to ASU’s coach, and he says his players have come to rely on books, and he says it really speeds up their process.

BA: Even at the professional level, the thought that taking the books away will speed up play is odd. As far as I can tell, they’re not there flipping through their books for half an hour. It’s all the other processes. Thank God they have that information, because if they didn’t, imagine how long it would take.

PC: Our goal is to give golfers a quick read so they don’t have to walk around the hole five times. We’ll reduce the amount of three-putts, which is also going to save time.

BA: Right. OK. Back to the app. What are the price levels?

PC: We have a standalone Putt Breaks membership within the app, which is $29.99 per year. Then for $49.99 per year, we have our premium features and Putt Breaks combined.

BA: Good stuff. Thanks, Pete.

You can find GolfLogix on the web here.

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Equipment

Spotted: Callaway X Series drivers hit the USGA conforming clubs list

Published

on

As of Monday, Feb. 19, new Callaway X Series drivers (9.5 and 10.5 degrees) appear on the USGA Conforming Clubs list. Here is the full photo and description as they appear on the USGA website:

There’s not much to go on here based on the photo or description. All we know is that the drivers are called “X Series” and that there’s a Chevron alignment mark. Not very helpful.

What we can guess, however, is that these X Series drivers will be a follow-up to the company’s X Series 416 drivers, which were lower-end releases that focused on distance and forgiveness at a lower price point. The X Series 416 drivers had an adjustable hosel, while it appears the new X Series drivers do not.

What do you think about these new X Series drivers?

Your Reaction?
  • 9
  • LEGIT0
  • WOW0
  • LOL2
  • IDHT0
  • FLOP4
  • OB1
  • SHANK21

Continue Reading

pga tour

Xander Schauffele WITB 2018

Published

on

Equipment is accurate as of the 2018 Genesis Open (2/19/18).

Driver: Callaway Rogue Sub Zero (9 degrees)
Shaft: Graphite Design AD-BB 7X

3 Wood: Callaway Rogue Sub Zero (15 degrees, at 14.1 degrees)
Shaft: Graphite Design Tour AD-DI 8X

5 Wood: Callaway Rogue Sub Zero (18 degrees)
Shaft: Graphite Design Tour AD-DI 8X

Irons: Callaway X Forged UT (18 degrees), TaylorMade P-750 (4-9 iron)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Callaway mack Daddy 4 (52-10S), Titleist Vokey SM6 (56-10S bent to 57, 60-08M, bent to 61)
Shafts: True Temper Dynamic Gold Tour Issue X100,

Putter: Odyssey Works Big T prototype

Related

Discussion: See what GolfWRX members are saying about Xander’s clubs in our forums

Your Reaction?
  • 8
  • LEGIT0
  • WOW0
  • LOL1
  • IDHT0
  • FLOP1
  • OB0
  • SHANK4

Continue Reading

19th Hole

Facebook

Trending