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Show Stoppers: Day 3 from the 2014 PGA Merchandise Show



The GolfWRX team is live from this year’s PGA Merchandise Show in Orlando, Fla. The “Show Stoppers” segment will highlight our favorite clubs, gear, and training aids at the show.

At the PGA Merchandise Show, golf companies show off their latest equipment on Tuesday at the PGA Demo Day at Orange County National, and at the PGA Show inside the Orange County Convention Center on Wednesday through Friday. Follow along as we bring you inside the ropes of this year’s events.

Axis 1 Joey C Putter


Axis 1 introduced its new Joey-C putter at the 2014 PGA Merchandise Show. It features a traditional blade look, similar to the Axis1 Joey, and adds a copper insert for softer feel.

Axis 1 putters have a center of gravity that is balanced in the center of the club head. That translates into hitting putts on-line more consistently. The design also promotes a stroke that stays more square to the target, limiting face rotation during the stroke.

Axis 1 putter cost between $199 and $299, depending on the model. The Joey-C sells for $229.

Club Crown by Vive


Club Crown by Vive is a company that makes a high-tech film that allows golfers to customize the crowns of their drivers. The film weighs just 2 grams, increasing the heft of your driver head by a mere one percent.

They cost around $50 each, and are available in a variety of stock styles and custom options. Installation is quick and easy, proved by the lovely Tovah (above) in this photo slideshow.

Edel Golf’s Custom Irons, Wedges and Putters


Edel Golf’s wedges are some of the most drool-worthy wedges in golf. They’re offered in eight different stock grinds, and a near-limitless amount of custom options that have caused many a golfer to spend more than they intended on new short-game sticks.

Click here to see more custom Edel Golf irons, wedges and putters from the PGA Merchandise Show.

New Balance Golf Shoes


New Balance, a company that is best known for its walking and running shoes, launched its first line of golf shoes at the 2014 PGA Merchandise show. Six styles for men and women offer both cleated and spikeless options, which are available in both waterproof and breathable fabrics.

The Minimus Sport Golf and the Minimus LX Golf shoes utilize the One-Lok cleat system that puts golfers’ feet close to the ground while providing added stability. Men’s shoes are offered in D, 2E and 4E widths, and women’s are offered in B and D widths. Prices range from $119.99 to $159.99.

Click here to see more New Balance golf shoes from the PGA Merchandise Show

Odyssey Putters


Odyssey released several new putter models at the 2014 PGA Merchandise Show, including its high-end Metal-X Versa putters.

The Metal-X Versa putters combine two of Odyssey’s latest technologies: its acid-etched Metal-X face pattern that improves face friction for a better roll and its Versa technology, which uses white-and-black lines that are layered perpendicular to the target line to help golfers increase their awareness of face angle throughout the stroke.

Odyssey also unveiled its “Tank Cruiser” putters, which have removable weights in the sole and grip to allow golfers to fine tune swing weight and total weight. The putters are available in the four models: #1, #7, 330M and 2-Ball in 35- and 38-inch lengths. They’ll sell for $249 each when they hit stores on April 1.

The Metal-X Milled putters will hit stores on Jan. 17 in six model. The #1, #6, #9HT and 330 Mallet will cost $299, while the #7 and Rossie, which have aluminum sole plates, will cost $349.

Click here to see more Odyssey putters from the PGA Merchandise Show.

Rife Switchback Putter


The Rife “Switchback” is an adjustable putter with four interchangeable bumper weights that change the head weight from 350-to-380 grams.They have a clean, high-tech look, and will be a hot commodity for tinkerers at the reasonable price point of $199.

Also new from Rife is the company’s Maven putter, a design that was inspired by new Rife Brand Ambassador Mike Shannon, one of Golf Digest’s Top-50 best teachers in America. The Zebra-shaped putter (see the photos in our forum) will come with five different hosel configuration to help golfers dial in their alignment and toe-hang needs. The first model, which has a plumber’s neck, will be available in May and sell for $235.

Click here to see more photos of Rife putters from the PGA Merchandise Show.

True Temper Project X LZ

photo 3

True Temper’s prototype Project X LV graphite shafts are hand rolled to exact specifications at the company’s headquarters in San Diego. They have the stiff butt and tip sections that characterize the original Project X graphite shafts, but the mid-sections are much softer.

According to Don Brown, product development manager for True Temper, the softer mid sections act as “loading zones,”  helping golfers release more energy into the golf ball at impact. Click here to read more about True Temper’s prototype Project X LV shafts.

True Temper’s Project X PXv 39 shaft also caught golfers’ attention at the PGA Merchandise Show. It’s the first of the company’s shafts to weigh less than 40 grams at a length of 46 inches. Originally, it was intended for recreational players, but it has been tested and put in play by professionals in Europe and the U.S.

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  1. 78Staff

    Jan 25, 2015 at 6:27 pm

    $50 for a driver head wrap? PT Barnum would be proud…sheesh.

  2. Neal Gregory

    Feb 10, 2014 at 1:48 pm

    I purchased a 34inch 350g Axis1 Umbra putter. The zero balance helped with not pulling putts. I played with it for a couple rounds that had very challenging greens. My only complaint was that it felt too light, so I returned it. The owner was great about the return. Once Ohio thaws out, I will def. be purchasing the Umbra 400g and putting a slightly larger grip on it.

    Looks of a putter builds confidence? No, my friend, sinking putts you wouldn’t normally make builds confidence. Anyone who putts for dough knows that!


  3. Pingback: Are You a Golf Technology Geek? Day 2 PGA Show 2014 – Video | GolfShadowAre You a Golf Technology Geek? Day 2 PGA Show 2014 - Video - GolfShadow

  4. Really!?!?!

    Jan 24, 2014 at 11:26 pm

    Okay, I have to call BS on this one. These are supposed to be “showstoppers” and the axis 1 putters are a joke. I would be willing to bet that if they weren’t a golfwrx sponsor they never would have made this post. You cannot tell me for one second that there wasn’t something better to cover than those hideous things. Sorry to vent a little but that is a lame sponsor plug…nothing more, nothing less.

    • Phil Long

      Jan 25, 2014 at 1:22 pm

      A joke? Lol!

      I usually don’t respond to posts like this but I will.

      Tell you what….please shoot me an email and next time I am in your area, I will personally meet you and let you roll the putters. You can even bring yours too and we can do some testing. I’m confident enough in our product to do so. Doubt I will hear from you but hope I do.

      Phil Long
      Vice President
      Axis1 Golf

      • Really!?!?!

        Jan 26, 2014 at 11:23 am

        The gauntlet has been thrown and I gladly accept the challenge Mr. Long. I shot you an email, I look forward to hearing from you soon. Sincerely, Joel

      • Michael K

        Jan 26, 2014 at 12:34 pm

        Mr. Long….I live in Maryland and would love to try one of your putters if you are ever in the area…I also play at Andrews Air Force Base and you are welcome to be my guest. r/Mike

        • Phil Long

          Jan 26, 2014 at 12:41 pm


          Thanks for the offer. Would love to. I know its 5 months away but I am coming up for the AT&T National. We could get together then if not before. Shoot me an email!!


    • Mike

      Jan 26, 2014 at 4:08 pm

      Who cares if they roll the ball better. Those things are hideous and after a month of playing it, you’ll go back to trusty. Bottom line is that confidence starts by looking down at something that is pleasing to the eye. Not that thing. Just saying.

      • Charlie

        Jan 30, 2014 at 12:25 pm

        Seriously? what one person deems hideous another thinks is the perfect look.

        There are a million different putter designs. You go find one that you think is pretty, meanwhile I’ll find one that best rolls the ball in the cup.

    • Charlie

      Jan 30, 2014 at 12:28 pm

      What a lame post from someone who has never seen an Axis in person let alone actually tried one out. The Odyssey Sabertooth was pretty hideous until people realized how good of a putter it is.

      I’ll bet you’re the type who discounts a putter until a pga player wins with it, then you rush out to buy.

  5. JCorona

    Jan 24, 2014 at 9:47 am

    My name is Joey C…. would I be a narcissist if I got that putter??? That being said, how can I NOT buy a putting that is actually named after me…. then again, I don’t drink Corona beer….

  6. Homer Simpson

    Jan 24, 2014 at 7:05 am

    Booth girl showdown! Booth girl showdown! Booth girl showdown!

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Luke List, using just his wedge to putt, takes JT to the 18th hole



Typically in match play, a golfer looks to gain an advantage over his opponent in order to win the match, such as hitting more fairways, more greens, or making more putts. While playing against Justin Thomas in the 2018 WGC-Dell Technologies Match Play, however, Luke List bent his putter, and he resorted to using his wedge on the greens for the remainder of the match. Quite the disadvantage.

“I was walking off the 6th tee, and I was a little unhappy about the way I was feeling, a little under the weather,” List explained after the round. “And I thought it was like a brush area and I just kind of swiped my putter, and it turned out to be a wall. It bent like a fraction of an inch. So unfortunately I couldn’t use it the rest of the way. Stupid on my part.”

List was 3-down through seven holes, playing against the No. 2 golfer in the world. Game over, right?

Well… List remained 3-down until the 15th hole when he dropped this bellied-wedge into the hole from off the green.

Then, List rolled in this short birdie “putt” with his wedge on No. 16 to go 1 down.

In the end, List lost to JT 2-down. But the fact List forced the match to even go to the 18th shows a lot of fight.

Related: See the clubs Luke List has in his bag in 2018

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Luke List WITB 2018



Equipment is accurate as of the 2018 Valspar Championship (3/6/2018).

Driver: TaylorMade M4 (8.5 degrees)
Shaft: Mitsubishi Diamana White D+ 80TX

3 Wood: TaylorMade M4 Tour (15 degrees)
Shaft: Mitsubishi Tensei White CK 80TX

3 Wood: TaylorMade M4 Tour (15 degrees)
Shaft: Accra Tour Z RPG

Utility: Srixon Z-U65 (18 degrees)
Shafts: True Temper Dynamic Gold AMT Tour Issue X100, UST Mamiya Recoil Prototype 135 F5

Irons:  Titleist 718 AP2 (4-PW)
Shafts: True Temper Dynamic Gold AMT Tour Issue X100

Wedges: Vokey SM7 (50-12F, 54-14F), Callaway Mack Daddy 2 Tour Grind (58-9T)
Shafts: True Temper Dynamic Gold AMT Tour Issue X100 (50, 54), S400 (58)

Putter: Byron Morgan prototype
Grip: Garsen Quad Tour

Golf Ball: Titleist Pro V1x

WITB Notes: We spotted List testing two different shafts in both his utility club and his 3 wood. We’ll update this post when we confirm the decisions he’s made.


Discussion: See what GolfWRX members are saying about List’s clubs.

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Puma Golf introduces new Ignite PWRADAPT Hi-Tops



Good news for hi-top lovers and the fashion-forward golfing set: Puma is launching Ignite PWRADAPT Hi-Tops.

The style, first worn by Rickie Fowler in 2016, blends trendy style with a bevy of technology. Puma offers comfort and stability with state-of-the-art innovation in the bold footwear.

PWRADAPT Hi-Tops use Puma’s proprietary PWRADAPT sole technology that introduces 3-dimensional traction pods. The shoes also feature Ignite Foam throughout the entire length of the midsole for the first time in a cleated shoe.

Additionally, Puma replaces the traditional tongue with an Evoknit knitted collar for improved fit and breathability. The lightweight hook-and-loop strap offers a more customized fit and enhanced support.

The shoes come with a two-year waterproof warranty and feature a number of hidden design elements: the leather tab on the heel is stamped with the zip code of Puma Golf’s Carlsbad’s Headquarters, the interior of the perfect fit strap features a cat skull with cross clubs, and the inside sock-liner has a large scale topographic map of Carlsbad which also points out the exact location of Puma Golf’s HQ.

“Our goal each season is to push the game forward with products that challenge the status quo while respecting the traditions of golf. The Ignite PWRADAPT Hi-Tops represent this continued drive for style innovation and the evolution of a silhouette that’s become synonymous with Puma Golf and Rickie. It’s our way of integrating the latest in on-trend fashion elements with cutting-edge golf footwear,” said Grant Knudson, Global Head of Footwear & Accessories, Puma Golf.

The Ignite PWRADAPT Hi-Top ($220) is available now in two colorways: Grey Violet and Black.

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19th Hole