In a famous lecture by Alan Watts, a British writer and philosopher (among other things), he asks his audience “What would you do if money were no object.”

His question was posed to invoke deep spiritual thoughts about the meaning of life and the search of true happiness.

I’m taking the question in another, less philosophical (well, depending on your passion for the game) direction: What golf clubs would you play if money were no object?

Professional golf is a business, especially these days. As such, the golfers we watch and cheer for week in and week out are indeed businessmen.

Golf is a game, but at the professional level it is also a means to an end. That is why we see golfers like Rory McIlroy changing sponsors in exchange for a larger bank account, and guys like John Daly, who are walking billboards for the companies they endorse.

What’s in the bag: Brandt Snedeker used equipment from six different companies: TaylorMade, Tour Edge, Ping, Bridgestone, Titleist (Vokey) and Callaway (Odyssey).

Luckily, for the sake of this argument, money is no object for this story. The only object is brand loyalty.

Here’s the question I pose to you:

If money were no object, which brand of golf clubs would you decide to play for the rest of your golfing days?

This isn’t about contracts or looking pretty for television. It’s about what weapons you want in your arsenal. The catch is that whichever brand you choose, you must play that brand throughout your bag (putter excluded).

That means the driver, fairway woods, utility clubs, hybrids, irons and wedges must all be made by the same company. There is no mixing and matching sets. If you decide to choose a Callaway driver, you can’t have an Adams hybrid. However, you can play any club that the brand manufactured from any year (you can use a new Titleist 913D3 driver with a set of 690.MB irons if you so please).

A lot of the technology junkies are probably thinking, “I can choose whatever driver I want and just change the shaft.” Wrong. You have to keep the original stock shaft in all clubs (you can’t out-smart me, GolfWRX-ers).

Think hard, because in this hypothetical world, it will be the only brand you’ll ever play again.

Vote below for which of the following manufacturers you would use throughout your bag (driver, woods, hybrids, irons and wedges) if money were no object.

What brand would you play?

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  1. I’ve hit a sleuth of irons but it all came to an end once I pure’d a Mizuno MP-64 5 iron. The feeling is indescribable.
    Ping 9.5 I25 stiff flex
    Callaway xhot 3 wood stiff
    Mizuno mp flihi 21* stiff
    Mizuno 4-pw dynamic gold x100
    Mizuno mp-t4 wedges 52* 56* 60*
    Scotty Cameron Golo 5 center shaft (black)

  2. To be honest, I love Nike clubs, growing up and watching Tiger dominate with them made a huge impression on me I would go:
    Driver: Nike VR Pro 9.5 loft
    Woods: Nike VRS Covert Tour 2.0 (3 wood and 5 wood)
    Hybrid: Nike VRS Covert 1.0 Tour (3 Hybrid)
    Irons: Nike VR-S Forged Irons 4-PW
    Wedges: Nike VR Pro DS 56 % 60
    Putter: Nike Method Concept
    Ball: Nike 20XI-S
    If I could not go Nike I would then go Mizuno or Titleist

  3. I’m actually surprised Callaway and Adams aren’t higher up on the poll. Callaway’s Razr Fit Xtreme has the 7M3 stock, XHot Pro fairways are good without question, their new X-Forged are really good, so are their Forged Wedges and the Mac Daddy 2’s, and Odyssey makes plenty of quality putters. Likewise, Adams drivers, fairways, and hybrids are all great products with good stock shafts, their CMB’s are some awesome irons, Pugielli wedges aren’t the most famous but they’re decent, and Yes! putters are great as well.

  4. I have played Wilson Staff for most of the past 55 years. The only exception was a one year stint with Bridgestone as a staff member and also a one year stint with Callaway when I was on staff with them. I have been a Wilson Staff member since 1965 and I will die with a Wilson Staff club in my hands.

    I only wish Wilson Sporting Goods Company would make a serioue attempt to return to the greatness which was once Wilson Staff … make the 1970″s Staff Forged Blades with todays’ technology and materials and you will have all the best players in the world wanting Wilson Staff equipment … it really is a shame to let the Wilson Staff reputation go any further down the drain …

  5. A Dear deceased friend of mine that played in 4 U.S. Opens told me this…The Most you could use a Driver in a par 72 course is 14 times, Provided your GIR’s were 18 and you shot par thats 36 Putts, 36 +14 =50 shots…with 2 clubs, That leaves you 12 clubs for the remaining 22 shots, Get good with a Driver, Putter, and Wedge, Titleist Drivers, Vokeys, and Scotty Cammeron, I think Titleist sums it up.

  6. A Dear deceased friend of mine that played in 4 U.S. Opens told me this…The Most you could use a Driver in a par 72 course is 14 times, Provided your GIR’s were 18 and you shot par thats 36 Putts, 36 +14 =50 shots…with 2 clubs, That leaves you 14 clubs for the remaining 22 shots, Get good with a Driver, Putter, and Wedge, Titleist Drivers, Vokeys, and Scotty Cammeron, I think Titleist sums it up.

  7. Great article and question. I actually found it a very philosophical one, as you can easily make a case for any brand on the list. They all have their pros and cons, and that’s the real beauty of the question. There is no be-all and end-all when it comes to golf equipment brands because there are so many brands that excel in making one type of club while not doing so well in others (i.e. Mizuno irons vs. drivers/woods).

    I had to take into account the design of the clubs, as in the overall aesthetics of the clubs. If money were no object, would I play clubs that perform well, but don’t look very pleasing to the eye? Or would I ignore the looks and go for what suits my game? I’m not the best ballstriker out there, but I do love the look of some well-made blade irons. On the other hand, Ping is known for making some of the most forgiving irons on the market, but some people (me included) are turned off by the looks.

    Also, because we’re not worried about who is playing what driver/irons/wedges/ball, it really should come down to what brand we as individual golfers prefer on a personal level. Many people who aren’t too keen on equipment manufacturers and their marketing ploys often fall for the brands that simply have the most PGA Tour players using their equipment, and that is a horrible way to choose equipment. Some might say, “well, if such-and-such is using this driver, it MUST be good, right?” That’s so far from the truth. PGA Tour pros could dominate courses with any brand’s clubs, regardless of what the ads say. It’s all about the look/feel/confidence that the clubs give you.

    In my case, I’m a big Mizuno fan, playing an older set of MP-57 irons and MP-T Series wedges. I just can’t find a set of irons/wedges that give me the same feel/look. But I use Taylormade drivers/woods. I’ve always played Taylormade drivers, and I just have a confidence playing with them that I don’t get from other drivers. However, I would not want to have my entire set of clubs outfitted by either brand, as Mizuno drivers/woods leave something to be desired, whether it’s from the looks or the performance, while Taylormade irons and wedges are starting to come around, with their Tour Preferred lineup. I would definitely go with Titleist, which always has great a great lineup of clubs throughout the bag. While their Vokey wedges are usually considered to be one of, if not the best wedge on the market, they’re never really the “top” choice in any other category, but close to it nevertheless.

  8. I play a Titleist driver and I love my Ping irons, I hope Ping never changes, clunky, gunmetal finish, forgiving…..G25 irons are amazing!!!! Ping is one of the few club makers that offers an ultra lightweight senior flex in steel

  9. You are beginning to getto the heart of the original question, which is about having a free choice and whatwould it be. The listing almostlooks likethe same list you’d come up with if you were polling who spent what on marketing. I was reminded of a talk I had with our pro about go,f balls. He had been to a Callaway presentation on balls. He heard all about how Callaway had patents on all sorts of ideas and technologies. How the original Titleist ProV1 had to be redesigned as it breached Callaway’s patents, how the balls Callaway had were as good as, were better then, were the ones you should choose, were the intellegent decision….. You know the way these things go. So I asked did you change? “Well so many pros use Titleist I thought, why bother?” he says.. Seems like what we use is hugely effected by what the pros use – and our perception of a brand created by marketing.

    I’ve been a pro musician for a whole now and when looking for songs for repetoire, we will often seach for writers songs rather than artists performances. So who are the great designers? Who are the up coming new guys in design? Where is their work being used?

    And build quality? Where is the best facilities for building clubs. Perhaps we should even go back to components – surely there are some better graphitebshafts than steel by now. So who makes the best quality heads. Shafts? Best quality assembly?

    The original question raises more questions than a simple brand answer.

  10. I’d have to go with Callaway.

    I like their mix the best. I like the Irons, woods, & putters on average more than other brands. It’s not all i game, but if i had to pick one it would be them.

  11. No point playing one brand IMO. Though I used to be pretty loyal to playing TM equipment but have drifted away from them after RB came out(I’m down to just one TM club in my bag, R1).

    Play what looks good and GET FITTED. I’m 5’11 165 and thought I standard was fine. I played to a low handicap for years but struggled with consistent solid contact due to the fact i was playing a standard lie. I went two degress flat and it changed my ballstriking. Misses weren’t as bad and i picked up one club distance wise.

  12. Dan: I echo your thoughts on Mizuno. Read the reviews on Golfsmith about the players who have converted over to Mizuno from all the other brands. I was especially impressed with the reviews of the MP-69, which is a tour blade. Average players are using it and loving it. As I’ve mentioned previously – check out the MP-4s and MP-54s when they come out.

  13. Off the Rack, there is only one choice of major brands…Mizuno. Lefties could get their woods from Japan, Mizuno still makes lefties there. Titleist doesn’t even come close off the rack. Mizuno has 128 stock shaft choices (if you include flex options), Their woods are actually fantastic, but they spend no money on marketing of them. Wedges hands down better than Vokey, Titleist may have the woods (I think I would be willing to sacrifice 1.5 yards, though) category, but we hit irons and wedges the majority of our shots, For the 2% of golfers that are 1 handicaps or better, titleist might do, (probably not) but for the rest of us, Mizuno makes a MUCH better product.
    If you want to go with advertising hype, sure, Titleist…Quality and performance, all the way through…Mizuno, hands down. Poll would be better as a 10 or 12 club choice, though.

  14. i myself play with slazenger golf clubs as i am off 21 and have been playing golf for 10 years,i must say that i am outraged slazenger is not on featured list above. Disgusted to say the least. one of the best brands in the world next to the Dougie Dunlops.

  15. It’s hard not to pick Titleist on this, they are just too solid from top to bottom. Another company that is kind of a creeper as of recently is Cleveland. The 588 CBs feel and perform like a dream. Sounds crazy but I would that set up against Mizuno. The Classic Custom XL driver is pretty hot too. Top to bottom, this year Cleveland can compete.

  16. It’s a shame Mizuno and Miura (honorable mention) doesn’t put as much into fairways/drivers as their irons, but in my opinion that’s what makes TITLEIST the most well rounded company of all. From driver to putter to shoes Titleist/Acushnet. It’s a wonder how they develope the best of the best players and let them loose.

  17. I reject the condition that it must be one brand. That condition bears no relationship to the real world. If money were no object (which it isn’t when it comes to my clubs, balls, etc.), I’d do exactly what I do now: my clubs are made up of 5 different brands (PING driver, TM fairway & hybrids, Mzuno irons, Cleveland wedges, Odyssey putter), and the ball is a 6th (Bridgestone).

    • Stop trying to find loop holes. I think the question was pretty clearly – which brand do have the most faith in to keep you happy across all sticks moving forward. Obviously this choice might come with some compromise. Love my PING woods and irons, but also love my cleveland wedges. However, I’d trade in the Clevelands in if I could only have one brand due to my overall trust in PING.

  18. Bridgestone J-40’s. Had mine for over one year. PX-6.0 shafts, same with wedges. Fairway woods: TM SuperSteel, 5 & 3, Driver: Cobra S Pro with Diamana ‘ahina 60 stiff shaft. Yes Natalie putter.

  19. Serious golfers would never need more than Titleist or Wilson Staff. Seriously. W/S are superior but no one plays them. The rest is personal preference but no better quality. That’s a fact actually though I will get flamed. Taylormade is the Jersey Shore of golf equipment. Do any of you honestly actually think in the era of the supercomputer and manned space flight that driver technology is changing every 6 weeks? The question is fun to ask but really just lets people get riled up. (or RIFED)

  20. Nike ranked poorly on the list. I’m a Titleist player. Other than Nike clothing, I dont think anyone takes their equipment seriously. Nike should consider buying out Rory, get him out of contract. Let him go back to Titleist and win something. It would be a win win for both.

  21. Just a thought, if money being no object is supposed to allow us norm
    al players to think like tour pros in regard to bag set up, how many pros have mixed bags that WORK for them? HEAPS do!!

  22. Adding the “one brand throughout the bag” restriction makes the question pointless. If you are going to go for the best clubs for your game, brand loyalty is an unnecessary restriction.

    I currently play a 2007 Callaway Big Bertha Titanium 454 driver (with a NOS duplicate in reserve), Big Bertha 3W from the same year — and a 5W that goes in and out of the bag depending upon where I’m playing — Taylormade Burner 4H and 5H (4H sometimes replaced by the Callaway 5W – see above), Bridgestone J40 Dual-Pocket irons 5i through PW, Hogan Riviera 5006 GW, Sure Out 5406 SW and 6006 LW, and a Taylormade Tight Lies Putter.

    I play what works for me — and you’d be a fool to do otherwise.


  24. I wouldn’t be able to game any for the simple fact I don’t hit off the rack shafts. Why would I play something that doesn’t fit my game. Tour pris don’t play stock shafts either. There’s not one company that offers a full bag of clubs I like. The poll is a little too limited.

  25. I’d go crazy trying to use one manufacturer.
    Driver-Callaway X Hot
    3 wood – Taylormade V Steel
    Hybrid – Cobra Baffler
    Irons – Adams ProA12
    Sand Wedge – Scratch Golf
    Lob Wedge – Titleist
    Putter – Ping Zing 2

  26. Kind of a burn for me as a lefty. My first instinct is to go with Mizuno but they don’t even offer a current driver/fairway in left hand. Never hit the old ones…

    What about iron shafts? If we are stuck with stock then that rules out Titleist, not a DG fan.

    I guess it’s a toss up between Callaway and Ping for me.

    • Why respond if you have nothing to add? As a golf junkie myself I love the question to get me thinking about what is really important in a set of clubs… Roy from “Tin Cup” only needed a 7 iron and Harvey Pennick says the 3 most important clubs are the driver, the wedge, and the putter.

      • Peter: this “golf junkie” has to agree with you. Hit a great drive; get on the green with the wedge, and sink it. I played in a pro-am with Ben Crenshaw a few years back, and when I thanked him for turning a lot of us on to Harvey after he won the Masters, I thought he was going to choke up. The putting lessons, alone, that day, were worth the experience of playing with him.

  27. You can tell a right-handed person made this game up.

    I’ll say Mizuno just for the wedges, irons, and putters by Bettinardi. Never even tried one of their woods or hybrids, mostly because I think I’ve only seen one Mizuno fairway wood and driver in a store. Do they even make a left-handed driver anymore? I stopped looking. I’d love Miura or Epon but I can’t fill a complete bag with their limited (or non-existent) lefty offerings.

  28. The need for pros to game a single brand or in fact the newest gear can often compromise their performance. Tiger (signing a weekly deal with Nike at the outset), Rory (seems drunk) and G-mac to name a few who have struggled post change. Though much of this is based on a change to their ball I think.

    Testing based on performance and results is all that matters, Rory gamed a $30 fairwary metal while winning tournaments, now his $500 driver couldnt hit a barn.

    Titleist is at the very top for good reason and I voted for them with only 2/14 clubs in my bag being from their brand. Serious clubs for serious golfers, not flashy average kit for average flashy players *cough* Taylormade!

  29. I picked Titleist, but in reality I wouldn’t do it.

    My bag is full of clubs chosen by trial and error.
    Ping Rapture (maybe new cleveland custome XL)
    Callaway xhot 3 wood
    Cobra hybrids of two different vintages
    Mizuno JPX800 irons
    Cleveland CG12 52 & 58
    Oddyssey putter

  30. I love that Titleist is number one. They have the best stuff throughout the entire lineup. Ping is also great but their image of being game improvement (is that really a bad thing? I know I can’t get around it either) hurts them in this exercise. I didn’t have much experience with Mizuno’s drivers and putters, so not sure how those would work. Taylormade has good stuff all around, but their gimmickiness hurts them too. Nike has gotten better, and I think their putters and driver/woods are getting there, but their irons and wedges just don’t look that great. Callaway is really good too. They have great woods, irons, wedges, even their odyssey putters are good (maybe ranked below titleist though in terms of appeal), down to their ball. I think they are the closest match to Titleist along with Taylormade. Although all three attract different buyers.

  31. I have always wanted to have set of all non mainstream clubs that most people have never head off. like Scratch irons and wedges or Edel, Bombtech driver, Machine putter not sure what hybrid and fairway wood I would choose.All in a Jones golf bag with Seamus or Stich head-covers. And I would also have a Japanese set also. not mizuno because everybody knows them probably Fourteen or ONOff. I would just love to have clubs that nobody else has especially here in Australia because zero people I know have heard of Scratch golf.

  32. TaylorMade irons gave me trajectory I couldn’t get anywhere else and I broke par twice since getting them three years ago, when previous 15-year low was four over par. They get my vote and my gratitude.

  33. Actually made change to almost dream set.

    Adams Launch Lab 8.0 – Matrix Black Tie
    Adams Super LS 13 – Matrix Black Tie
    Adams Super LSP 18 – Matrix Altus green Black Tie
    Adams DHY 24 – Matrix White Tie
    Miura CB-501 – KBS C-Taper (5-PW)
    Renegar Graphite (50, 54, 60) (Testing)
    TM Daddy long Legs 37 – would love Futura X 37 Tour Only
    Sun Mountain H2No white orange – would love new Miura Staff White Orange
    Head Covers Rocket Tour – would love Iiac

    Would like to try Miura woods and hybrids. Other alternative could be Epon.

  34. Dang, have been playing Titleist woods and wedges, and Mizuno irons forever. And there is no way that I would part with my Whitlam putter, but I guess if I had to choose, leaning towards Titleist.

      • Donovan, not to say “money is no object”. but I agree with you. We are ALL playing brands we want. Doesn’t mean we’re willing to settle forever on it, but it’s what fit us best or what we like to look at – and for me, as with you, I wouldn’t change a club in my bag I wasn’t paid to change; even if that rotation were to change from course-to-course, it’s that way for a reason.

        Brian. I don’t agree with your statement at all. If everyone took your idea of purchasing gear…why purchase it? Why not just rent a set of clubs, or buy some off CL? Because you’re obviously not that serious, or looking for an argument if you believe that people just throw down $300 and say “Well, it’s all I could afford, better make this Nike slingshot thing work out!”. I highly doubt more than 2% of the members on this site buy and play on price alone.

  35. I would play the clubs that best suite my eyes, my feel, and my ball flight regardless of the name stamped on the bottom. Right now I’m rocking 5 different brands of clubs in my bag – Nike, Nickent, TM, Vokey, and Odessey. I’m very picky and all my clubs have been carefully selected for certain reasons and that would not change, even if money was no object.

  36. Callaway owns Hogan still, right? Hogan made great forged irons and wedges. All of the many models Callaway drivers, woods and hybs over the last few years can fit anyone.

  37. I would like to know what the rules would be for a brand like Miura who in my opinion makes the best irons and wedges but doesn’t even have a fairway wood in production.

    • You should read this article again.

      “This isn’t about contracts or looking pretty for television. It’s about what weapons you want in your arsenal. The catch is that whichever brand you choose, you must play that brand throughout your bag (putter excluded).

      That means the driver, fairway woods, utility clubs, hybrids, irons and wedges must all be made by the same company. There is no mixing and matching sets. If you decide to choose a Callaway driver, you can’t have an Adams hybrid. However, you can play any club that the brand manufactured from any year (you can use a new Titleist 913D3 driver with a set of 690.MB irons if you so please).”

      • I can read jtriscott. I just merely thought it would produce more interesting results than a one brand bag. True, it makes the choice more difficult because you can only pick one brand, but it makes it less realistic because that isn’t how most people (aside from tour pros w/ contracts) pick their equipment. Further, it would show more than public opinion about overall brand; it should show who the public (at least the GolfWrx public) thinks has the best of each category.

    • Agreed also since there are a lot of TOUR players who pick and choose, often times contracts are 10 club minimum or something like that. What about a poll based on preferences regarding each category? i.e. Driver, Fairways, Hybrids, Irons, Wedges, Putter, Golf Ball, Shoes? AND shafts! Again, if money was no object… Not trying to nit pick, just spitballing.

    • That would then be “a dream bag if money was not an option”….ur missing the point, just go to WITB if you don’t get it….in reality 99% players on this site make well thought out decisions on their bag, which are majority a mix of sticks that they figure out a way to purchase/obtain to suit their needs and likes. 1 Brand, simple enough.

    • Actually, TaylorMade and Adams are both subsidiaries of Adidas. Adams is the newly adopted, red-headed stepchild.
      I’d have to say that Titleist has the most complete line with Scotty Cameron, Vokey Wedges, ProV1 (I guess we’re including balls as well?) so on and so forth. If we’re also including apparel then the same is true. You might have to go shoeless though, unless Footjoy counts…

      However, this question depends on the golfer’s individual skill level. Titleist doesn’t have the best lineup for the higher handicapper. If we’re talking about more novice players, it would have to be TaylorMade or Ping.