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The Enigmatic Mr. Watson

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Growing up in Connecticut, I attended first Greater Hartford Open, then the Buick Championship, now the Travelers Championship most every summer.

Of all the tournaments I watched at TPC River Highlands, the only one I saw to its Sunday evening conclusion was in 2010, when Bubba Watson vanquished Corey Pavin and Scott Verplank in a playoff after coming from six shots behind Justin Rose’s 54-hole lead. Watson was overcome with emotion when he accepted his first PGA Tour trophy. Tears streamed down his face as he leaned on wife Angie and he dedicated the victory to his father, who was back in Florida in failing health. As he addressed the cheering crowd, it was easy to sense that it was entirely his.

This past Sunday at TPC River Highlands’ 16th hole, where he had secured his maiden victory three years ago, an evidently very different Bubba Watson faltered. Leading the tournament at the time, Watson’s tee shot — a nine iron — came up short in the pond that guards the green of the 178-yard par 3. Watson, incredulous, threw up his hands and glared at caddie Ted Scott. Scott has seemed to serve a more active role in Watson’s life than most caddies—the tall Floridian has credited Scott in the past with helping build a more positive on-course demeanor.

After rinsing his tee shot, Watson proceeded to the drop area, conferred with Scott and hit a half-wedge shot that careened over the green.

“So you’re telling me that’s the right yardage,” seethed Watson, all condescension.

Viewers, especially those who have caddied before, cringed at the awkwardness of what had just happened. Watson ultimately made triple-bogey on the hole and finished a disappointing fourth place, two shots behind eventual winner Ken Duke.

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Watson and Scott have publicly made up (thanks, Twitter), laughing off the exchange as something that happened in the heat of competition. But nevertheless, the incident is bound to lose Watson some fans.

Image-wise, Watson’s last three years have been eventful, and not always in a positive way. He won the 2012 Masters in spectacular fashion, yes, but the prior summer, during a trip to play in the European Tour’s French Open, he was reportedly uncooperative with media requests during the week, made some comments that belied little engagement with the culture and promptly missed the cut in the event. The ordeal left European golf fans and media with the impression of Watson as a stereotypical “cowboy American” — culturally clueless and borderline boorish.

Early in 2012, Watson purchased an orange 1969 Dodge Charger, a “General Lee” of “The Dukes of Hazzard” fame for more than $100,000. For some, the extravagance smacked of the same indelicacy Watson exhibited in France but for most, it was merely “Bubba being Bubba.”

In 2013, Watson has had mixed success on the golf course while continuing to build his own personal brand off it, to the extent that some have wondered which side of his life has taken the lead. With new clothing sponsor Oakley, Watson made literal waves in April by appearing in a video that showed off a futuristic mode of golf course transportation: a hovercraft.

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The stunt generated almost as much buzz as Watson’s two appearances in the pro-golf faux boy-band The Golf Boys’ videos and only added to Watson’s visibility.

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Do not take this as a condemnation of Watson, though, for all its mention of his public foibles. Quite the opposite, in fact: his fun-loving public attitude and down-home roots make him an everyman figure the game has not seen since John Daly — the type of figure golf needs.

He also happens to be one of the longest-hitting and most creative players of the game today, which adds to his appeal by backing up the sizzle with considerable substance. But moments like Sunday’s, when he laid his own ill-execution at the feet of his caddie, available to all who were watching the telecast, are frustrating to all golf fans — this one included — who want the best to be true of Watson.

Here’s hoping Sunday’s behavior was an aberration, rather than an accurate glimpse at the real Bubba Watson.

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Tim grew up outside of Hartford, Conn., playing most of his formative golf at Hop Meadow Country Club in the town of Simsbury. He played golf for four years at Washington & Lee University (Division-III) and now lives in Pawleys Island, S.C., and works in nearby Myrtle Beach in advertising. He's not too bad on Bermuda greens, for a Yankee. A lifelong golf addict, he cares about all facets of the game of golf, from equipment to course architecture to PGA Tour news to his own streaky short game.

12 Comments

12 Comments

  1. D-mac

    Jun 27, 2013 at 2:33 pm

    Bubba is an emotional mess! Witness his wins always end in the floodgates opening up. Then, when he hits a bad shot, he blames his caddy. Yea, maybe it’s the swing…with more movement than a sumo wrestler after an all-nighter at a Mexican restaurant. Dude, get some help!

  2. MLH44

    Jun 27, 2013 at 7:39 am

    I believe Brad hit the nail on the head. They are playing for a “W” worth $300-$500,000. They are in the heat of competition and emotions are red lined. Bubba wanted to pull an 8iron, but Scott convinced him to use a 9iorn. If the 9iron lands 5 feet from the hole, Scott is a hero. As we know it did not therefore Scott was held accountable, unfortunately, publicly. Give Bubba a break, cause although he was the one pulling the trigger, Scott was the one that handed Bubba the gun. Add to the mix HD mics and HD cameras all over the place and what we heard/saw was probably more common than most of us would like to think. It’s golf at it’s highest level and if they can move on so should we.

  3. Brad

    Jun 26, 2013 at 8:37 pm

    @t Not a legend? Name one player in the top 50 in the world that has no swing coach, no putting coach, no short game coach, and no long game coach that has won a major? Many can be taught and programmed to do the right things but only legends CREATE greatness …fyi: you can’t.

  4. SC

    Jun 26, 2013 at 2:02 pm

    Bubba is a one-hit wonder. The Masters will be it for him, as he is unwilling to adapt his game to the golf course he is playing. Take for example the Olympic Club last year, when he wouldn’t give up his driver, even hitting it off the deck a few times. That’s not how great golfers play the game. Also, anyone that buys a car with a Confederate flag painted on the top of it deserves no respect.

  5. wtfci

    Jun 26, 2013 at 8:45 am

    Based on this argument, you can string together disconnected events to make any person look like a monster.

    What Bubba does really well is to get people talking about golf that wouldn’t be talking about it. He gets people watching golf that wouldn’t be watching it. The TPC event was the first event after the US Open. This event gets almost no coverage. The attendance at the event was underperforming. Bubba’s falter in the last three holes was a great story that was told to people that wouldn’t have heard anything about it if he pared the 16th hole in the final round.

  6. Rich

    Jun 25, 2013 at 10:14 pm

    The Boss is always right? Right!

  7. Brett

    Jun 25, 2013 at 8:29 pm

    agreed^^^They play the game for money unlike most of us. what if the caddy was wrong? and i find this a non issue because certain people have been caught muttering far worse after a shot multiple times and dont get criticized for it. this is a non story.

  8. Brad

    Jun 25, 2013 at 6:18 pm

    This is very common in any working relationship. Read something this morning that put it in perspective. It said Bubba basically lost from $300,000-500,000 with that one bad hole. I know who cares when pros make so much right? No, like the great saying ” Don’t hate the player hate the game”. If my business partner and I made a joint decision that his call was correct and it lost us $300-500,000 I have a feeling I would give him some s@#t while still being fully aware of my responsibility in the situation. Don’t forget the fact that Ted said Bubba wanted to pull an 8 and he convinced him to hit the 9. All sounds like a great sunday on the PGA TOUR. Give Bubba a break…he’s a living legend.

  9. Patrick

    Jun 25, 2013 at 5:31 pm

    The problem is that this isn’t an isolated incident from Bubba. In fact, I’ve never seen a player more willing to blame his caddy that he. Multiple times on live television coverage I’ve seen it happen, and the commentators just ignore. It really makes Bubba look bad, and I’ve never been a fan as a result.

  10. C Masty

    Jun 25, 2013 at 2:39 pm

    Scott threatened to drop the bag a few years back if Bubba didn’t change his on course attitude. One of the true testaments and reasons I play golf is because real players of the game learn to overcome on course adversity and play through. This was just Bubba showing his true colors. History does tend to repeat itself.

    • Tony R

      Jun 26, 2013 at 2:38 pm

      It wasn’t that big of a deal. I wish people would stop and think what these professionals are playing for. It’s not a 2 dollar Nassau at your munie.

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Legend Rees Jones speaks on designing Danzante Bay in Mexico

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Hall-of-Fame golf course architect Rees Jones talks about his newest course design, Danzante Bay at Villa Del Palmar in Mexico. Also, Jeff Herold of TRS Luggage has an exclusive holiday discount offer for GolfWRX listeners!

Click here to listen on iTunes.

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The Book That Almost Wasn’t a Book: Ben Hogan’s “Five Lessons”

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Five Lessons: The Modern Fundamentals of Golf,” written by Ben Hogan and Herbert Warren Wind, continues to be the largest selling golf instructional book in history. This year marks the 60th anniversary of the book, which was first published in 1957.

Sports Illustrated

The story of how the book was published revolves around Sports Illustrated, which was owned by Time Magazine. The weekly magazine launched in 1954 as an experiment to see if an all-sport publication could survive. In 1956, the publication was on the brink of disaster, having yet to find its audience.

This is the backdrop against which Sydney James, the magazine’s managing editor, received a call from Ben Hogan. Hogan had an idea for an article. Would Sports Illustrated be interested?

James promised to get back to him shortly with an answer. And he did, telling him that the magazine would be very interested in collaborating with him, and that he would begin making the necessary arrangements to get the project off the ground.

Texas Three-Step

James explained his plan to Hogan, which was to arrange for the magazine’s most talented writer, Herbert Warren Wind, and top-rated freelance illustrator, Anthony Ravielle, to visit Hogan in Fort Worth to further discuss his idea.

“Would that be agreeable” he asked?

“Yes,” Hogan replied. He would make himself available as needed.

Writer and Illustrator

Herbert Warren Wind, a graduate of Yale University, was not just a writer, but a literary craftsman. He was without question the finest writer of his time, contributing regularly as a columnist for The New Yorker magazine from 1941-47.

For his part, Ravielle was quickly earning a reputation as one of the most talented illustrators in the country. His expertise was drawing the musculature of the human body in life-like detail. And then having the unique ability to convey a sense of motion with the human form.

A Single Idea

A few weeks later, the two met with Hogan at his office in Fort Worth, Texas. They then made their way to Colonial Country Club. And once there, they walked out to a part of the course where they would not be disturbed. And then Hogan began to explain to the two men what he had in mind.

As they listened to his ideas for the article, they suggested that he consider a five-part series. What they proposed was a sequential pattern of lessons beginning with the grip, the setup, the backswing, and the downswing. The fifth chapter would be a summary and review of what had been presented in the first four chapters.

Hogan liked the idea and agreed immediately.

As Hogan began to explain his thoughts on the swing, Wind began to scribble in his notebook, not wanting to miss a single word. (In later years, when interviewing a subject, modern-day reporters would use a tape recorder, but at that time it had not yet been invented.)

Wind would at times stop Hogan to ask a question or to clarify an important point. And when he reached the point at which he couldn’t possibly absorb another thought, Wind gave way to Ravielle, who armed with a still camera, snapped one photograph after another, capturing the various positions that would ultimately mirror Hogan’s thoughts.

During the next few days, Hogan continued to elaborate on his theories about the golf swing and the logic behind them. As they finished, the three men agreed that they would meet again, either at the end of 1956 or after the first of the year.

Scratch Board

After returning to New York, Wind began writing a rough draft of the five-part series. At the same time, Ravielle started working from the photographs that he had taken earlier. He began by drawing pencil sketches that he would later show to Hogan for his approval before moving on to the final version.

The three gathered together again for a week-long session in January 1957. Hogan was extremely impressed with Ravielle’s sketches, believing that he had managed to capture the very essence of what he was attempting to covey to his would-be readers.

The pencil sketches would be transformed a final time using a “scratch-board” technique that Ravielle had mastered. The scratch-board technique created a uniquely vivid picture, which invited the reader to reach out and touch the seemingly life-like image on the page.

Wind’s spirits were buoyed after meeting with Hogan a second time as he wrote, “Hogan had gone into a much more detailed description of the workings of the golf swing then we had anticipated. Moreover, he had patently enjoyed the challenge and had given it everything he had.”

On returning to New York, Wind and Reveille begin working together, side by side, laying out the text, the illustrations, and captions in page form for each of the five chapters.

Seminole Review

As Wind recounted, “When an installment was completed and had gone through the production department, we airmailed photostats of the pages to Hogan, who was in Palm Beach getting ready for the Masters. I would telephone Ben at his apartment at an appointed time each week, and we would go over each paragraph line by line. A session usually took between 45 minutes to an hour.”

During these sessions, as they reviewed the copy, Hogan was insistent that each word and phrase precisely communicate exactly what he intended to say. Wind recalls one example, when he had written “that at a certain stage of the swing the golfer’s weight had shifted to his left side.” Hogan corrected, “Let’s not say left side,” Adding “That isn’t accurate. In golf, there’s no such thing as a player’s left side. At this point in the swing most of the golfer’s weight is on his left foot and left leg.”

Wind found these discussions exhausting as Hogan worked his way through the copy with a “fine-tooth comb.” As wind wrote, “After these protracted checking sessions with Hogan, I did some deep-breathing exercises to relax myself, but I also had the bracing feeling that even Sherlock Holmes wouldn’t be able to detect a smudged adjective or a mysterious verb in the text.”

As they were nearing completion of their work, Hogan asked Wind if he had any suggestions for the series name. As Wind recalls, “I thought for a long moment and then tossed up ‘The Fundamentals of Modern Golf?’”

Hogan mulled it over for a moment and then asked, “How about ‘The Modern Fundamentals of Golf?’” Wind agreed that the reversal in wording was a definite improvement. The series now, for the first time, had both a name and an identity.

The Magazine and the Book

The series was very successful, of course, boosting not only the sales of the magazine but also its circulation. The content of what would eventually become the book appeared in five installments beginning with the March 11, 1957 issue, which in Wind’s exact words, “sold like hotcakes.“

The book was released some five months later in September as a joint venture between Hogan and the magazine.

A Triple Play

Why has the book endured?

The first reason is because of the public’s fascinated with Hogan, not only as player, but as a man. He was a great ball-striker, maybe the best of all time, but there was more to the man than his ability to play golf. He is one of the more complex sports figures in the pantheon of great players. He was a man of secrets who preferred the shadows to the light.

The second reason is the wonderful prose of Herbert Warren Wind, which flows with ease from one paragraph to another, giving the reader at times the feeling of floating on air from one sentence to another.

The third reason is the illustrations of Anthony Ravielle, which describe in dramatic fashion the essence of what Hogan wanted to convey to the reader.

“Five Lessons” was then the collaboration of three men, each one of them the very best in their fields. They were, through luck and circumstance, thrown together in space and time. And maybe once joined together, they sensed the opportunity to create something very special with one purpose in mind — to write one of the best golf instruction books ever. And they succeed.

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Bag Chatter: An Interview with Uther Supply

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Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email mailbag@golfwrx.com for consideration. This interview is with Daniel Erdman of Uther Supply.

Tell us about Uther. How do you pronounce that? What are you all about? How did you start?

It’s actually pronounced “other.” We’ve gotten that question a lot and, to be honest, we’re kind of OK with it. We wanted to brand ourselves as unique, so we think it fits well. We want to create products that no one else creates. That could be towels in unique prints or some other golf goods outside of that. We’re targeting the customer that wants to be different as well…people who want to demonstrate their unique personalities.

Forgive me for being a little direct, but golf towels may not strike a lot of people as being something a lot of people would start a business with. Were you seeing a lack of something in the marketplace somehow? What prompted you to start this company selling golf towels?

It may not be conventional and I definitely recognize that. Some of my friends have laughed at me for starting a golf towel business. I guess it hit me when I was working at private clubs (I have worked at The Thornhill Club and Ladies’ Golf Club of Toronto). When you work in the back shop and storage facility, you handle a lot of golf bags. I just noticed rows and rows of bags that all look the same and I thought it made a lot of sense to inject some personality into it. You know, people go crazy for how all the pros personalize their wedges and their bags. They buy towels and bag tags from courses like TPC Sawgrass and Pebble Beach to personalize their stuff, but in the end it all kind of blends together. Billy Horschel’s octopus-print pants at the 2013 US Open was something that always stuck out in my mind and in that moment when I was staring at all those bags, it all kind of came together in a way. I thought we could really add something to the marketplace.

What do you think differentiates your products from others in the marketplace? Why do you think people would buy your products?

We’ve already addressed the fact that we offer different and bold prints, but that’s obviously the first thing that most customers will notice. Beyond that, though, we put a lot of attention to detail into our products. We went through 40 different suppliers to get things right. My grandparents had a really successful flooring mat company when I was growing up. Watching them run the family business gave me the bug at a very young age to start my own business. It also taught me how much quality matters and getting the right suppliers and materials. It was so much more difficult back then without the internet, but now, a quick google search just does so much of the legwork for you.

Uther Supply’s golf towel lineup

Something that I think is very interesting here is you’re very young at only 22 years old. A lot of the people I’ve talked to recently have been in their twenties as well. Tell me a little bit about what it took to start this company. Did you have to secure an investment? A lot of people shy away from starting a company for fear of the hill being too steep to climb, if you will. Since you’re in the process of climbing it, what’s that actually like?

It definitely was difficult. The only outside funding I got were some grants and loans from business accelerator programs. Those helped tremendously. I remember having to place a very large order at my supplier at the same time my one of my funding opportunities was being processed. That particular one only had like a 20 percent acceptance rate, and if I didn’t get it, I honestly wasn’t sure how I was going to fund the order. The way everything happened to be timed, I had to I place my order before I heard back from my funding application to meet a deadline. It turned out I was accepted, so that was a relief, but it was definitely pretty stressful. You know, in the beginning, you’re working for months before you generate any income. You’re doing everything for the first time like sending stuff through customs, dealing with suppliers, collecting transactions, you name it. You’re bound to make mistakes along the way and when you have zero money coming in, the mistakes you make hurt so much more. You have no processes or systems in place. It’s something you need to accept for what it is and grind through it. Social media helped accelerate things quite a bit (including meeting my sales partner Luke through Instagram). Selling on Amazon and going to the PGA show last year gave us a boost as well. It’s hard to say what the hardest part is specifically. It’s just the grind in the beginning trying to get momentum behind it. Once you get over the hump, it’s really exciting and fun, but getting up to that point is definitely not easy.

It should also be mentioned that you’re based out of Canada. A lot of people would assume being in the Great White North would make the game of golf a challenging proposition. How long/short is your golf season in Ontario? How do you stay sharp over the Canadian winters? And what’s the craziest thing you’ve ever done to play golf when it’s far too cold for most of us? To what lengths will you go?

It can get interesting for sure. I first started golfing because of my hockey friends. Yes, a lot of us do play hockey up here. It was a natural transition for a lot of us to play hockey in the winter and golf in the summer. However, if you do happen to get a golf itch in the winter, you will have to get creative. It’s pretty easy to go to just an indoor simulator to practice. Sometimes I would go to Golf Town (our version of Golf Galaxy) to pretend to demo clubs in order to practice my swing. That can get you by for a while, but it’s not the same as hitting an actual golf ball and watching it fly through the air, you know? So when you get to that point, there’s a nice indoor/outdoor range near me with covered, heated hitting bays. Our golf season is from like April through October, so that leaves a lot of time in between. Golf vacations become necessary sometimes.

Before starting Uther, you alluded to your experience working at golf courses. First off, you must have some good stories. No need to mention any names, but what’s your favorite story from that stage of life? Also, what was it like to go from working at a club to having to court those golf clubs to become your customer, stock your products, etc? Was that really easy or really difficult?

Well, I have a bunch of stories involving golf carts. Just in case the old golf directors read this, I won’t give too many details. Working at a course is great. You can’t get a better “office” than going to the course every day. There’s nothing like watching the sunrise on a dew-covered golf course, especially when you’re being paid. Some of my best memories were after tournaments where three of us guys would clean like 80 golf carts. We would all have fun and get to know each other. It didn’t really feel like work.

In both instances (working for a course and now selling to them), it doesn’t really feel so much like work. It does take a lot of work, don’t get me wrong, but it doesn’t feel like drudgery, that’s for sure. The difference is that there’s a lot more behind the scenes work that I’m doing now. We recently did a towel for the San Francisco Public Golf Alliance in collaboration with State Apparel. It took us a lot of back and forth to get that product right, but once we did, we came up with a custom, one-off product that our customers really loved. And watching them react to it was incredible. Stuff like that really keeps you going.

Bo Links, Co-Founder of the San Francisco Public Golf Alliance, holding custom towel developed with Uther Supply

This question is unabashedly inspired by (ahem…lifted from) one of Rick Shiels’ recent posts. (Giving credit where it’s due here). If you had to “Tin Cup” it (i.e. play a round of golf with only one club), what club would it be and how many extra strokes do you think it would take? So, if you were to play your home course, your normal score is what? And what would your “Tin Cup” score be, you think?

If I had to choose one club for a Tin Cup round, I think it would be a five iron. My home course (and the public golf course I worked for) is Richmond Hill Golf Club. It’s only like 6,000 yards, so I feel like I could totally get by with a five iron and get on any green in 3. I typically shoot like an 80-85. I don’t think I would be that far off the number honestly. I trust the five iron, but also, I know my course pretty well and I think that club would suit it nicely. Now that you ask, though, I feel like I’m dying to try it!

What tour pro would you most like to have a beer with? Not necessarily the guy you’d want to play golf with or pick his brain about the game. Who do you think is the most likeable guy on tour? Who would you most like to befriend, if you will?

I would definitely have to go with Rickie Fowler. He’s got a bold style for sure, but he owns it and I really dig that. I love that he congratulates the other guys on tour and is supportive of them when they win tournaments. He seems so humble. He’s also really adventurous. He’s into motocross. I’m not into motocross, but I love the adventurous spirit. He just seems like a really cool guy from what I can tell.

It’s almost hard to believe, but the PGA Merchandise Show is fast approaching (January 23-26, 2018 in Orlando, FL for those who don’t know). Will you be exhibiting? What are you most looking forward to? That question is, of course, about what steps you think Uther will take, but also, are you looking forward to anything specific from other manufacturers? What companies’ booths are you planning on going to?

We will definitely be at the show and we’re really looking forward to it. Come see us at booth 3988! I walked the show last year but wasn’t exhibiting, so I would go up to potential customers and pitch my products to them. That was a lot of work and it was quite stressful being out on a limb like that. We’ve been working on this year’s show since August and I think it’s going to be a ton of fun. We’ve got some really cool stuff planned. You also get to meet so many people there, which is just a blast. As far as other stuff I’m looking forward to, Greyson Clothiers is definitely at the top of the list. Charlie’s story is so interesting and I just love their products.

Uther Supply plaid towel on the course

Lastly, what do you guys have in the works? Are there any product releases forthcoming? Tell people how to find you on website, social media, etc.

So, the big news is that we will be expanding beyond golf towels. We will be launching some gloves and hats that I’m really excited about. We have six different golf gloves as well as bucket and baseball hats we’ll be rolling out in some very fun prints and colors (because that’s what we do). Definitely a good idea to check out our website, which is www.uthersupply.com. The website has a link to sign up for our email list which will send out some discount codes from time to time. There will also be some exclusive and limited-edition products on the website at times too. @Uthersupply is our handle on all social media platforms. Business customers can reach us at contact@uthersupply.com to collaborate with us on custom products. We’d love to have people come see what we’re about!

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